Search For Relevance

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A Search for Relevance

Author : Rob Barnard
Publisher :
ISBN 13 : 9780578890661
Total Pages : pages
Book Rating : 4.8/5 (96 download)

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Book Synopsis A Search for Relevance by : Rob Barnard

Download or read book A Search for Relevance written by Rob Barnard and published by . This book was released on 2021-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Search for Relevance collects previously published essays by Rob Barnard, a modern potter, that chronicle the thoughts, feelings and beliefs that helped confirm his perception that pottery is capable of expressing the same kind of serious thoughts and feelings found in all other forms of art. These articles act as a public diary of Barnard's search for relevance as a potter in contemporary Western society. The analyses and opinions contained in these essays are not theoretical. They are a direct consequence of Barnard's material struggle to understand the ability of pottery to profoundly address the human condition. Barnard argues that the making of any kind of serious art, whether it is painting, sculpture, photography or pottery, can only be sustained if this kind of powerful experience is at the core of the motivation for its creation. In exploring how pottery, and other so-called traditional crafts, might still be relevant in modern culture Barnard asks; Where should contemporary craftspeople look for influence? What is in the basic nature of all crafts throughout history that makes it so important to us as human beings? By what standards should we judge contemporary crafts? For serious artists searching for relevancy these essays highlight one path towards living on the frontiers of your art.

Race for Relevance

Author : Harrison Coerver
Publisher : John Wiley & Sons
ISBN 13 : 1118834143
Total Pages : 159 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Race for Relevance by : Harrison Coerver

Download or read book Race for Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

Meaning and Relevance

Author : Deirdre Wilson
Publisher : Cambridge University Press
ISBN 13 : 052176677X
Total Pages : 397 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Meaning and Relevance by : Deirdre Wilson

Download or read book Meaning and Relevance written by Deirdre Wilson and published by Cambridge University Press. This book was released on 2012-03-22 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.

Relevance Ranking for Vertical Search Engines

Author : Bo Long
Publisher : Newnes
ISBN 13 : 012407202X
Total Pages : 265 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Relevance Ranking for Vertical Search Engines by : Bo Long

Download or read book Relevance Ranking for Vertical Search Engines written by Bo Long and published by Newnes. This book was released on 2014-01-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals. - Foreword by Ron Brachman, Chief Scientist and Head, Yahoo! Labs - Introduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best results - Covers concepts and theories from the fundamental to the advanced - Discusses the state of the art: development of theories and practices in vertical search ranking applications - Includes detailed examples, case studies and real-world situations

Audience, Relevance, and Search

Author : James Mathewson
Publisher : Pearson Education
ISBN 13 : 013704822X
Total Pages : 375 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Audience, Relevance, and Search by : James Mathewson

Download or read book Audience, Relevance, and Search written by James Mathewson and published by Pearson Education. This book was released on 2010-04-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience

The Art of Relevance

Author : Nina Simon
Publisher : Museum 2.0
ISBN 13 : 9780692701492
Total Pages : 196 pages
Book Rating : 4.7/5 (14 download)

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Book Synopsis The Art of Relevance by : Nina Simon

Download or read book The Art of Relevance written by Nina Simon and published by Museum 2.0. This book was released on 2016-06-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Introduction to Search with Sphinx

Author : Andrew Aksyonoff
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144930866X
Total Pages : 148 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Introduction to Search with Sphinx by : Andrew Aksyonoff

Download or read book Introduction to Search with Sphinx written by Andrew Aksyonoff and published by "O'Reilly Media, Inc.". This book was released on 2011-04-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction to Sphinx shows you how to use this free software to index an enormous number of documents and provide fast results to both simple and complex searches. Written by the creator of Sphinx, this authoritative book is short and to the point. Understand the particular way Sphinx conducts searches Install and configure Sphinx, and run a few basic tests Issue basic queries to Sphinx at the application level Learn the syntax of search text and the effects of various search options Get strategies for dealing with large data sets, such as multi-index searching Apply relevance and ranking guidelines for presenting best results to the user

Relevant Search

Author : John Berryman
Publisher : Simon and Schuster
ISBN 13 : 1638353611
Total Pages : 517 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Relevant Search by : John Berryman

Download or read book Relevant Search written by John Berryman and published by Simon and Schuster. This book was released on 2016-06-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Relevant Search demystifies relevance work. Using Elasticsearch, it teaches you how to return engaging search results to your users, helping you understand and leverage the internals of Lucene-based search engines. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Users are accustomed to and expect instant, relevant search results. To achieve this, you must master the search engine. Yet for many developers, relevance ranking is mysterious or confusing. About the Book Relevant Search demystifies the subject and shows you that a search engine is a programmable relevance framework. You'll learn how to apply Elasticsearch or Solr to your business's unique ranking problems. The book demonstrates how to program relevance and how to incorporate secondary data sources, taxonomies, text analytics, and personalization. In practice, a relevance framework requires softer skills as well, such as collaborating with stakeholders to discover the right relevance requirements for your business. By the end, you'll be able to achieve a virtuous cycle of provable, measurable relevance improvements over a search product's lifetime. What's Inside Techniques for debugging relevance? Applying search engine features to real problems? Using the user interface to guide searchers? A systematic approach to relevance? A business culture focused on improving search About the Reader For developers trying to build smarter search with Elasticsearch or Solr. About the Authors Doug Turnbull is lead relevance consultant at OpenSource Connections, where he frequently speaks and blogs. John Berryman is a data engineer at Eventbrite, where he specializes in recommendations and search. Foreword author, Trey Grainger, is a director of engineering at CareerBuilder and author of Solr in Action. Table of Contents The search relevance problem Search under the hood Debugging your first relevance problem Taming tokens Basic multifield search Term-centric search Shaping the relevance function Providing relevance feedback Designing a relevance-focused search application The relevance-centered enterprise Semantic and personalized search

Digital Relevance

Author : A. Albee
Publisher : Springer
ISBN 13 : 1137452811
Total Pages : 231 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Digital Relevance by : A. Albee

Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Apropos of Something

Author : Elisa Tamarkin
Publisher : University of Chicago Press
ISBN 13 : 022645326X
Total Pages : 445 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Apropos of Something by : Elisa Tamarkin

Download or read book Apropos of Something written by Elisa Tamarkin and published by University of Chicago Press. This book was released on 2022-07-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the idea of “relevance” since the nineteenth century in art, criticism, philosophy, logic, and social thought. Before 1800 nothing was irrelevant. So argues Elisa Tamarkin’s sweeping meditation on a key shift in consciousness: the arrival of relevance as the means to grasp how something that was once disregarded, unvalued, or lost to us becomes interesting and important. When so much makes claims to our attention every day, how do we decide what is most valuable right now? Relevance, Tamarkin shows, was an Anglo-American concept, derived from a word meaning “to raise or to lift up again,” and also “to give relief.” It engaged major intellectual figures, including Ralph Waldo Emerson and pragmatists and philosophers—William James, Alain Locke, John Dewey, and Alfred North Whitehead—as well as a range of critics, phenomenologists, linguists, and sociologists. Relevance is a struggle for recognition, especially in the worlds of literature, art, and criticism. Poems and paintings in the nineteenth century could now be seen as pragmatic works that make relevance and make interest—that reveal versions of events that feel apropos of our lives the moment we turn to them. Vividly illustrated with paintings by Winslow Homer, Henry Ossawa Tanner, and others, Apropos of Something is a searching philosophical and poetic study of relevance—a concept calling for shifts in both attention and perceptions of importance with enormous social stakes. It remains an invitation for the humanities and for all of us who feel tasked every day with finding the point.

Introduction to Information Retrieval

Author : Christopher D. Manning
Publisher : Cambridge University Press
ISBN 13 : 1139472100
Total Pages : pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Introduction to Information Retrieval by : Christopher D. Manning

Download or read book Introduction to Information Retrieval written by Christopher D. Manning and published by Cambridge University Press. This book was released on 2008-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.

Relevance Theory

Author : Billy Clark
Publisher : Cambridge University Press
ISBN 13 : 0521878209
Total Pages : 419 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Relevance Theory by : Billy Clark

Download or read book Relevance Theory written by Billy Clark and published by Cambridge University Press. This book was released on 2013-07-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to relevance theory, starting from the basics and covering all its key ideas.

Translation and Relevance

Author : Ernst-August Gutt
Publisher : Routledge
ISBN 13 : 1317640896
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Translation and Relevance by : Ernst-August Gutt

Download or read book Translation and Relevance written by Ernst-August Gutt and published by Routledge. This book was released on 2014-07-16 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the outset, this book has evoked strong responses. Its central claim is that given a comprehensive theory of inferential communication, there is no need for a special theory of translation. This has been praised by some as "wise and right" (Dell Hymes) and condemned by others as "astonishing, not to say perverse" (Kirsten Malmkjaer). Gutt's call to move from semiotics to an inferential paradigm of communication remains a challenge for many. The debate continues and so does the demand for the book, resulting in this second edition. There is a 'Postscript' entitled 'A decade later', where the author addresses peer criticism, especially from those involved in the movement of 'translation studies', and attempts to bring out more clearly the unique mandate of translation. New perspectives, such as authenticity, are also introduced. Marginal notes, some tongue-in-cheek, liven up the discussion and new references ensure its currency.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Relevance Raises Response

Author : Bob Bentz
Publisher : Skillbites
ISBN 13 : 9781952281648
Total Pages : 0 pages
Book Rating : 4.2/5 (816 download)

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Book Synopsis Relevance Raises Response by : Bob Bentz

Download or read book Relevance Raises Response written by Bob Bentz and published by Skillbites. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.

Chasing Relevance

Author : Dan Negroni
Publisher :
ISBN 13 : 9780692098509
Total Pages : pages
Book Rating : 4.0/5 (985 download)

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Book Synopsis Chasing Relevance by : Dan Negroni

Download or read book Chasing Relevance written by Dan Negroni and published by . This book was released on 2018-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: today¿s millennial workforce is all too often misjudged andmisunderstood because most of us can¿t communicate with thisfast-moving, diverse and growing generation. we better learn how.By 2025 they will make up 75% of our employees and customers, and by 2017 they willcarry the bulk of the world¿s spending power. Companies that want to thrive and succeedcannot afford to ignore them.Chasing Relevance empowers businesses and their leaders by bridging youth andexperience to create powerful, connected workplaces.Chasing Relevance delivers a step-by-step framework that teaches organizational leadershow to bust through generational disconnects and find their own relevance to trulyunderstand, engage and maximize their millennial employees and customers.

The Notion of Relevance in Information Science

Author : Tefko Saracevic
Publisher : Springer Nature
ISBN 13 : 3031023021
Total Pages : 109 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Notion of Relevance in Information Science by : Tefko Saracevic

Download or read book The Notion of Relevance in Information Science written by Tefko Saracevic and published by Springer Nature. This book was released on 2022-05-31 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody knows what relevance is. It is a "ya'know" notion, concept, idea–no need to explain whatsoever. Searching for relevant information using information technology (IT) became a ubiquitous activity in contemporary information society. Relevant information means information that pertains to the matter or problem at hand—it is directly connected with effective communication. The purpose of this book is to trace the evolution and with it the history of thinking and research on relevance in information science and related fields from the human point of view. The objective is to synthesize what we have learned about relevance in several decades of investigation about the notion in information science. This book deals with how people deal with relevance—it does not cover how systems deal with relevance; it does not deal with algorithms. Spurred by advances in information retrieval (IR) and information systems of various kinds in handling of relevance, a number of basic questions are raised: But what is relevance to start with? What are some of its properties and manifestations? How do people treat relevance? What affects relevance assessments? What are the effects of inconsistent human relevance judgments on tests of relative performance of different IR algorithms or approaches? These general questions are discussed in detail.