School Publicity

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School Public Relations for Student Success

Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Selling School

Author : Catherine DiMartino
Publisher : Teachers College Press
ISBN 13 : 0807776785
Total Pages : 209 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Selling School by : Catherine DiMartino

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

How to Market Your School

Author : Johanna Lockhart
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

School Publicity

Author : Belmont Mercer Farley
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis School Publicity by : Belmont Mercer Farley

Download or read book School Publicity written by Belmont Mercer Farley and published by . This book was released on 1934 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manual of Campaign Publicity for Schools

Author : Paul Raymond Stevenson
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Manual of Campaign Publicity for Schools by : Paul Raymond Stevenson

Download or read book Manual of Campaign Publicity for Schools written by Paul Raymond Stevenson and published by . This book was released on 1926 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing the Green School: Form, Function, and the Future

Author : Chan, Tak C.
Publisher : IGI Global
ISBN 13 : 1466663138
Total Pages : 426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing the Green School: Form, Function, and the Future by : Chan, Tak C.

Download or read book Marketing the Green School: Form, Function, and the Future written by Chan, Tak C. and published by IGI Global. This book was released on 2014-07-31 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental concerns become more prevalent, it is important for todays youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Engaging Data

Author : Trinette Marquis
Publisher : Rowman & Littlefield
ISBN 13 : 1475841892
Total Pages : 145 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Engaging Data by : Trinette Marquis

Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

What School Leaders Need to Know About Digital Technologies and Social Media

Author : Scott McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1118116720
Total Pages : 226 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis What School Leaders Need to Know About Digital Technologies and Social Media by : Scott McLeod

Download or read book What School Leaders Need to Know About Digital Technologies and Social Media written by Scott McLeod and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, Google...today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.

Aie School Store Operations

Author : DECA, Inc
Publisher :
ISBN 13 : 9780538438285
Total Pages : 292 pages
Book Rating : 4.4/5 (382 download)

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Book Synopsis Aie School Store Operations by : DECA, Inc

Download or read book Aie School Store Operations written by DECA, Inc and published by . This book was released on 2004-04 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated Instructor's Edition including lesson plans and scheduling suggestions.

Alabama School Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Alabama School Journal by :

Download or read book Alabama School Journal written by and published by . This book was released on 1927 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

101 Things I Learned® in Advertising School

Author : Tracy Arrington
Publisher : Crown
ISBN 13 : 0451496728
Total Pages : 218 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis 101 Things I Learned® in Advertising School by : Tracy Arrington

Download or read book 101 Things I Learned® in Advertising School written by Tracy Arrington and published by Crown. This book was released on 2018-04-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Record of Current Educational Publications

Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Record of Current Educational Publications by :

Download or read book Record of Current Educational Publications written by and published by . This book was released on 1930 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin

Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Bulletin by : United States. Office of Education

Download or read book Bulletin written by United States. Office of Education and published by . This book was released on 1925 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistics of Land-grant Colleges and Universities

Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 1228 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Statistics of Land-grant Colleges and Universities by : United States. Office of Education

Download or read book Statistics of Land-grant Colleges and Universities written by United States. Office of Education and published by . This book was released on 1932 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliography of Research Studies in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bibliography of Research Studies in Education by :

Download or read book Bibliography of Research Studies in Education written by and published by . This book was released on 1932 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pathways to Public Relations

Author : Burton St. John III
Publisher : Routledge
ISBN 13 : 1135107041
Total Pages : 406 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Pathways to Public Relations by : Burton St. John III

Download or read book Pathways to Public Relations written by Burton St. John III and published by Routledge. This book was released on 2014-04-24 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

The School Executive

Author :
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The School Executive by :

Download or read book The School Executive written by and published by . This book was released on 1925 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: