Scaling A Software Business

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Scaling a Software Business

Author : Brian Fitzgerald
Publisher : Springer
ISBN 13 : 3319531166
Total Pages : 265 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Scaling a Software Business by : Brian Fitzgerald

Download or read book Scaling a Software Business written by Brian Fitzgerald and published by Springer. This book was released on 2017-08-23 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. This book is intended primarily for practitioners who are facing the “softwareisation” of their business. It presents the Scaling Management Framework, a model based on collected experiences from companies that have already made the journey to give software a central role within the organization. The model is unique because it suggests a holistic method to analyze and plan your journey. It simply means that you can’t just focus solely on your products or services. You also have to look closely at your processes and your organization, the way you make decisions and get things done. Inevitably, these will have to change. Software has changed the rules of the game. The world talks about the digitalization in industry and society – how the focus has shifted from producing tangible things towards software and services. This trend started many years ago, but is now affecting every company, whether it’s a software company or not. There are many companies that have already made a digitalization journey – and many are about to embark on this journey – like you. How do you transform your organization when software is becoming a critical part of your business? This book comes with a map, a compass, and suggested journeys along with selected travel stories comprising best practices and lessons learned from past digitalization journeys. Use the map to find your way in the digitalization landscape, and use the compass to find the direction of your journey.

Scaling Software Agility

Author : Dean Leffingwell
Publisher : Pearson Education
ISBN 13 : 0321630068
Total Pages : 616 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Scaling Software Agility by : Dean Leffingwell

Download or read book Scaling Software Agility written by Dean Leffingwell and published by Pearson Education. This book was released on 2007-02-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Companies have been implementing large agile projects for a number of years, but the ‘stigma’ of ‘agile only works for small projects’ continues to be a frequent barrier for newcomers and a rallying cry for agile critics. What has been missing from the agile literature is a solid, practical book on the specifics of developing large projects in an agile way. Dean Leffingwell’s book Scaling Software Agility fills this gap admirably. It offers a practical guide to large project issues such as architecture, requirements development, multi-level release planning, and team organization. Leffingwell’s book is a necessary guide for large projects and large organizations making the transition to agile development.” —Jim Highsmith, director, Agile Practice, Cutter Consortium, author of Agile Project Management “There’s tension between building software fast and delivering software that lasts, between being ultra-responsive to changes in the market and maintaining a degree of stability. In his latest work, Scaling Software Agility, Dean Leffingwell shows how to achieve a pragmatic balance among these forces. Leffingwell’s observations of the problem, his advice on the solution, and his description of the resulting best practices come from experience: he’s been there, done that, and has seen what’s worked.” —Grady Booch, IBM Fellow Agile development practices, while still controversial in some circles, offer undeniable benefits: faster time to market, better responsiveness to changing customer requirements, and higher quality. However, agile practices have been defined and recommended primarily to small teams. In Scaling Software Agility, Dean Leffingwell describes how agile methods can be applied to enterprise-class development. Part I provides an overview of the most common and effective agile methods. Part II describes seven best practices of agility that natively scale to the enterprise level. Part III describes an additional set of seven organizational capabilities that companies can master to achieve the full benefits of software agility on an enterprise scale. This book is invaluable to software developers, testers and QA personnel, managers and team leads, as well as to executives of software organizations whose objective is to increase the quality and productivity of the software development process but who are faced with all the challenges of developing software on an enterprise scale.

Scaling Up

Author : Verne Harnish
Publisher : Forbesbooks
ISBN 13 : 9780986019593
Total Pages : 0 pages
Book Rating : 4.0/5 (195 download)

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Book Synopsis Scaling Up by : Verne Harnish

Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.

Mastering the Rockefeller Habits

Author : Verne Harnish
Publisher : Jaico Publishing House
ISBN 13 : 8119153847
Total Pages : 233 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Mastering the Rockefeller Habits by : Verne Harnish

Download or read book Mastering the Rockefeller Habits written by Verne Harnish and published by Jaico Publishing House. This book was released on 2023-09-20 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact.

Scaling a Software Business

Author : Brian Fitzgerald
Publisher : Springer
ISBN 13 : 9783319850665
Total Pages : 242 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Scaling a Software Business by : Brian Fitzgerald

Download or read book Scaling a Software Business written by Brian Fitzgerald and published by Springer. This book was released on 2018-05-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. This book is intended primarily for practitioners who are facing the “softwareisation” of their business. It presents the Scaling Management Framework, a model based on collected experiences from companies that have already made the journey to give software a central role within the organization. The model is unique because it suggests a holistic method to analyze and plan your journey. It simply means that you can’t just focus solely on your products or services. You also have to look closely at your processes and your organization, the way you make decisions and get things done. Inevitably, these will have to change. Software has changed the rules of the game. The world talks about the digitalization in industry and society – how the focus has shifted from producing tangible things towards software and services. This trend started many years ago, but is now affecting every company, whether it’s a software company or not. There are many companies that have already made a digitalization journey – and many are about to embark on this journey – like you. How do you transform your organization when software is becoming a critical part of your business? This book comes with a map, a compass, and suggested journeys along with selected travel stories comprising best practices and lessons learned from past digitalization journeys. Use the map to find your way in the digitalization landscape, and use the compass to find the direction of your journey.

Scale

Author : Jeff Hoffman
Publisher : Penguin
ISBN 13 : 1591847249
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Scale by : Jeff Hoffman

Download or read book Scale written by Jeff Hoffman and published by Penguin. This book was released on 2014-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.

Blitzscaling

Author : Reid Hoffman
Publisher : Currency
ISBN 13 : 1524761419
Total Pages : 338 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Blitzscaling by : Reid Hoffman

Download or read book Blitzscaling written by Reid Hoffman and published by Currency. This book was released on 2018-10-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

Approaches to scaling small software companies without investors

Author : Carolin Nothof
Publisher : GRIN Verlag
ISBN 13 : 3346198871
Total Pages : 98 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Approaches to scaling small software companies without investors by : Carolin Nothof

Download or read book Approaches to scaling small software companies without investors written by Carolin Nothof and published by GRIN Verlag. This book was released on 2020-07-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Information Management, grade: 1,3, University of Applied Sciences Kaiserslautern, language: English, abstract: Venture capital funded companies are far more present in the media than organically grown companies. This makes us erroneously assume that there is only one way to building a successful company: by raising VC (venture capital). The truth is, however, that only a tiny fraction of all small businesses obtains VC in the course of their life span. In fact, from all the companies aspiring to receive funding through VC, 99% will never achieve this objective. Among the 1% that does achieve funding, there are companies that have to go out of business because they get overfunded and lose their focus. Others recognize that entrepreneurs and investors have fundamentally different motivations, especially regarding the exit. Therefore, growth-oriented founders of tech companies wonder whether it is possible for them to scale without investors, and how they can approach to do so. This thesis aims to provide answers to these two questions, primarily by investigating companies that have already scaled successfully and by extracting the main lessons from their growth journey.

Viral Loop

Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

Enterprise-Scale Agile Software Development

Author : James Schiel
Publisher : CRC Press
ISBN 13 : 1439803226
Total Pages : 384 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Enterprise-Scale Agile Software Development by : James Schiel

Download or read book Enterprise-Scale Agile Software Development written by James Schiel and published by CRC Press. This book was released on 2009-11-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise-Scale Agile Software Development is the collective sum of knowledge accumulated during the full-scale transition of a 1400-person organization to agile development-considered the largest implementation of agile development and Scrum ever attempted anywhere in the world. Now James Schiel, a certified Scrum trainer and member of the Scrum

Building the Agile Business through Digital Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 0749480408
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building the Agile Business through Digital Transformation by : Neil Perkin

Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Agile 2

Author : Cliff Berg
Publisher : John Wiley & Sons
ISBN 13 : 1119799279
Total Pages : 432 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Agile 2 by : Cliff Berg

Download or read book Agile 2 written by Cliff Berg and published by John Wiley & Sons. This book was released on 2021-03-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile is broken. Most Agile transformations struggle. According to an Allied Market Research study, "63% of respondents stated the failure of agile implementation in their organizations." The problems with Agile start at the top of most organizations with executive leadership not getting what agile is or even knowing the difference between success and failure in agile. Agile transformation is a journey, and most of that journey consists of people learning and trying new approaches in their own work. An agile organization can make use of coaches and training to improve their chances of success. But even then, failure remains because many Agile ideas are oversimplifications or interpreted in an extreme way, and many elements essential for success are missing. Coupled with other ideas that have been dogmatically forced on teams, such as "agile team rooms", and "an overall inertia and resistance to change in the Agile community," the Agile movement is ripe for change since its birth twenty years ago. "Agile 2" represents the work of fifteen experienced Agile experts, distilled into Agile 2: The Next Iteration of Agile by seven members of the team. Agile 2 values these pairs of attributes when properly balanced: thoughtfulness and prescription; outcomes and outputs, individuals and teams; business and technical understanding; individual empowerment and good leadership; adaptability and planning. With a new set of Agile principles to take Agile forward over the next 20 years, Agile 2 is applicable beyond software and hardware to all parts of an agile organization including "Agile HR", "Agile Finance", and so on. Like the original "Agile", "Agile 2", is just a set of ideas - powerful ideas. To undertake any endeavor, a single set of ideas is not enough. But a single set of ideas can be a powerful guide.

The Art of Scalability

Author : Martin L. Abbott
Publisher : Addison-Wesley Professional
ISBN 13 : 0134031385
Total Pages : 1145 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Art of Scalability by : Martin L. Abbott

Download or read book The Art of Scalability written by Martin L. Abbott and published by Addison-Wesley Professional. This book was released on 2015-05-23 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comprehensive, Proven Approach to IT Scalability–Updated with New Strategies, Technologies, and Case Studies In The Art of Scalability, Second Edition, leading scalability consultants Martin L. Abbott and Michael T. Fisher cover everything you need to know to smoothly scale products and services for any requirement. This extensively revised edition reflects new technologies, strategies, and lessons, as well as new case studies from the authors’ pioneering consulting practice, AKF Partners. Writing for technical and nontechnical decision-makers, Abbott and Fisher cover everything that impacts scalability, including architecture, process, people, organization, and technology. Their insights and recommendations reflect more than thirty years of experience at companies ranging from eBay to Visa, and Salesforce.com to Apple. You’ll find updated strategies for structuring organizations to maximize agility and scalability, as well as new insights into the cloud (IaaS/PaaS) transition, NoSQL, DevOps, business metrics, and more. Using this guide’s tools and advice, you can systematically clear away obstacles to scalability–and achieve unprecedented IT and business performance. Coverage includes • Why scalability problems start with organizations and people, not technology, and what to do about it • Actionable lessons from real successes and failures • Staffing, structuring, and leading the agile, scalable organization • Scaling processes for hyper-growth environments • Architecting scalability: proprietary models for clarifying needs and making choices–including 15 key success principles • Emerging technologies and challenges: data cost, datacenter planning, cloud evolution, and customer-aligned monitoring • Measuring availability, capacity, load, and performance

Scaling Up Excellence

Author : Robert I. Sutton
Publisher : Currency
ISBN 13 : 0385347030
Total Pages : 368 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Scaling Up Excellence by : Robert I. Sutton

Download or read book Scaling Up Excellence written by Robert I. Sutton and published by Currency. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Web Scalability for Startup Engineers

Author : Artur Ejsmont
Publisher : McGraw Hill Professional
ISBN 13 : 0071843663
Total Pages : 417 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Web Scalability for Startup Engineers by : Artur Ejsmont

Download or read book Web Scalability for Startup Engineers written by Artur Ejsmont and published by McGraw Hill Professional. This book was released on 2015-07-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable roadmap for startup engineers reveals how to successfully handle web application scalability challenges to meet increasing product and traffic demands. Web Scalability for Startup Engineers shows engineers working at startups and small companies how to plan and implement a comprehensive scalability strategy. It presents broad and holistic view of infrastructure and architecture of a scalable web application. Successful startups often face the challenge of scalability, and the core concepts driving a scalable architecture are language and platform agnostic. The book covers scalability of HTTP-based systems (websites, REST APIs, SaaS, and mobile application backends), starting with a high-level perspective before taking a deep dive into common challenges and issues. This approach builds a holistic view of the problem, helping you see the big picture, and then introduces different technologies and best practices for solving the problem at hand. The book is enriched with the author's real-world experience and expert advice, saving you precious time and effort by learning from others' mistakes and successes. Language-agnostic approach addresses universally challenging concepts in Web development/scalability—does not require knowledge of a particular language Fills the gap for engineers in startups and smaller companies who have limited means for getting to the next level in terms of accomplishing scalability Strategies presented help to decrease time to market and increase the efficiency of web applications

Do Scale

Author : Les McKeown
Publisher : Do Book Company
ISBN 13 : 9781907974595
Total Pages : 0 pages
Book Rating : 4.9/5 (745 download)

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Book Synopsis Do Scale by : Les McKeown

Download or read book Do Scale written by Les McKeown and published by Do Book Company. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

Scaling Teams

Author : Alexander Grosse
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491952245
Total Pages : 282 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Scaling Teams by : Alexander Grosse

Download or read book Scaling Teams written by Alexander Grosse and published by "O'Reilly Media, Inc.". This book was released on 2017-01-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach to managing your way through these challenges. Each section covers essential strategies and tactics for managing growth, starting with a single team and exploring typical scaling points as the team grows in size and complexity. The book also provides many examples and lessons learned, based on the authors’ experience and interviews with industry leaders. Learn how to make the most of: Hiring: Learn a scalable hiring process for growing your team People management: Use 1-on-1 mentorship, dispute resolution, and other techniques to ensure your team is happy and productive Organization: Motivate employees by applying five organizational design principles Culture: Build a culture that can evolve as you grow, while remaining connected to the team’s core values Communication: Ensure that important information—and only the important stuff—gets through