Savvy Social Media

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Producing New and Digital Media

Author : James Cohen
Publisher : CRC Press
ISBN 13 : 1317570014
Total Pages : 336 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Producing New and Digital Media by : James Cohen

Download or read book Producing New and Digital Media written by James Cohen and published by CRC Press. This book was released on 2015-08-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Cyber Savvy

Author : Nancy Willard
Publisher : Corwin Press
ISBN 13 : 141299621X
Total Pages : 177 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Cyber Savvy by : Nancy Willard

Download or read book Cyber Savvy written by Nancy Willard and published by Corwin Press. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to teach students online safety and citizenship Concerns about children′s online safety have evolved from protecting them to focusing on encouraging positive social norms, transmitting effective skills, and encouraging students to be helpful allies. In fact, federal law now requires schools that receive funding to educate students about cyber safety. Nancy Willard integrates her expertise in risk prevention, law, and education to provide a collaborative process for teaching secondary students media literacy, safety, and "netiquette." She lays out the steps for school staff to team up with students to build an effective program that will teach young people how to: Keep themselves safe Disclose and consume information wisely Respect the rights, privacy, and property of others Take responsibility for others′ well-being when needed Respond to inappropriate or dangerous situations The author′s companion website provides access to surveys, stories, and news articles that spark student discussions and support the book′s activities. Cyber Savvy will show you how to turn techno panic into techno power!

Teaching Tech-Savvy Kids

Author : Jessica K. Parker
Publisher : Corwin Press
ISBN 13 : 1412971500
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Teaching Tech-Savvy Kids by : Jessica K. Parker

Download or read book Teaching Tech-Savvy Kids written by Jessica K. Parker and published by Corwin Press. This book was released on 2010-05-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for secondary school teachers, this resource expands educators' understanding of the relationship between their students and digital media and shows how to design learning opportunities that make the most of that relationship. Based on the findings of a three-year study on youth and their use of digital media for informal learning, this book gives teachers a deeper awareness of the characteristics of "iGeneration culture" and the dynamic potential for student learning through digital media, such as fostering collaboration, creativity, feedback, and critiques. Presented in a teacher-friendly format, each of the chapters include: - A description of each digital medium - A vignette about a young person using the medium - Advice about navigating digital media for both novice and expert teachers, plus activities and sidebars - A section addressing myths related to each medium - A section on pedagogical implications and practices, including activities Teaching Tech Savvy Kids provides examples of how to integrate digital media into secondary classrooms, explains how key characteristics of digital media can help to revitalize pedagogical practices, and increases teachers' options for offering more engaged, student-centered learning opportunities.

Savvy

Author : Shiv Singh
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858722
Total Pages : 240 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Savvy by : Shiv Singh

Download or read book Savvy written by Shiv Singh and published by IdeaPress Publishing. This book was released on 2019-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

Social Media

Author : Hana S. Noor Al-Deen
Publisher : Lexington Books
ISBN 13 : 0739167294
Total Pages : 329 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Social Media by : Hana S. Noor Al-Deen

Download or read book Social Media written by Hana S. Noor Al-Deen and published by Lexington Books. This book was released on 2012 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 0470932996
Total Pages : 848 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Social Savvy

Author : Judith Re
Publisher : Simon and Schuster
ISBN 13 : 0671741985
Total Pages : 212 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis Social Savvy by : Judith Re

Download or read book Social Savvy written by Judith Re and published by Simon and Schuster. This book was released on 1992-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parents who remember the excruciating embarrassments of teenage life will be delighted by this excellent gift for 12- to 18-year-olds. With sensitivity and common sense, the authors navigate all the pitfalls of adolescence, from basic table manners to delicate situations such as death and divorce. Line drawings.

Social Media for the Executive

Author : Brian Boyd
Publisher : One Seed Press
ISBN 13 : 1939250099
Total Pages : 128 pages
Book Rating : 4.9/5 (392 download)

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Book Synopsis Social Media for the Executive by : Brian Boyd

Download or read book Social Media for the Executive written by Brian Boyd and published by One Seed Press. This book was released on 2013-07-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everything You Need to Know about Social Media

Author : Greta Van Susteren
Publisher : Simon and Schuster
ISBN 13 : 1501132458
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Everything You Need to Know about Social Media by : Greta Van Susteren

Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.

Social Media Engagement For Dummies

Author : Aliza Sherman
Publisher : John Wiley & Sons
ISBN 13 : 1118530233
Total Pages : 457 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Social Media Engagement For Dummies by : Aliza Sherman

Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

The Linkedin Sales Playbook

Author : Brynne Tillman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544101538
Total Pages : 106 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Linkedin Sales Playbook by : Brynne Tillman

Download or read book The Linkedin Sales Playbook written by Brynne Tillman and published by Createspace Independent Publishing Platform. This book was released on 2017-04-08 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! a $297 value LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way that attracts, teaches and engages targeted buyers and coverts them to connections and phone calls. This Playbook will guide you through the business development activities that will help you gain access to stakeholders, add more opportunities in your pipeline, reduce your sales cycle and close more business without ever having to cold call again. Brynne links traditional sales training with social media - from lead generation to connecting with targeted buyers, warm introductions, nurturing prospects and converting more connections to phone calls. Brynne works with individuals, sales teams, sales management, business owners and professionals who are responsible for client acquisition to prospect more effectively, make more qualified appointments, reduce the sales cycle, and close more business. Brynne teaches a unique approach to leveraging LinkedIn and social media for business development and is a National LinkedIn Speaker. If you'd like to schedule a 15 minute call with Brynne, visit http: //ScheduleaCallwithBrynne.com.

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

UnMarketing

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118288416
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis UnMarketing by : Scott Stratten

Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return

The Savvy Cyber Kids at Home

Author : Ben Halpert
Publisher :
ISBN 13 : 9780982796801
Total Pages : 0 pages
Book Rating : 4.7/5 (968 download)

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Book Synopsis The Savvy Cyber Kids at Home by : Ben Halpert

Download or read book The Savvy Cyber Kids at Home written by Ben Halpert and published by . This book was released on 2010-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Via rhyming text, Tony and Emma learn about online safety and privacy of personal information.

The No More Bullying Book for Kids

Author : Vanessa Green Allen MEd, NBCT
Publisher : Sourcebooks, Inc.
ISBN 13 : 1641520728
Total Pages : 104 pages
Book Rating : 4.6/5 (415 download)

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Book Synopsis The No More Bullying Book for Kids by : Vanessa Green Allen MEd, NBCT

Download or read book The No More Bullying Book for Kids written by Vanessa Green Allen MEd, NBCT and published by Sourcebooks, Inc.. This book was released on 2018-06-26 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help kids ages 8 to 12 build the skills and resilience to confidently handle bullying Bullying has become a common problem for kids. Yet, many may not know what bullying actually is or what to do if it happens to them. The No More Bullying Book for Kids gives kids the information they need to identify bullying, followed by strategies for dealing with specific situations when they or someone they know is being bullied. The No-More Bullying Book for Kids addresses the various forms of bullying that occur in today's world and includes: An overview of bullying to help kids understand what bullying is, possible reasons why people bully others, and the different types of bullying—physical, verbal, emotional, and cyber Practical tips for specific words and actions kids can use to deal with bullies, as well as advice for getting help from others when they need it Strategies for becoming "bully proof" which focus on helping kids build the resilience to bounce back from bullying Real-world examples and anecdotes that illustrate a variety of real-life bullying instances and encourage kids to practice making judgment calls Written by professional school counselor Vanessa Green Allen, The No-More Bullying Book for Kids puts the power back in kids hands with tools that will give them confidence in the face of bullying and help them feel really good about who they are—which is all that actually matters.

Social Boom!

Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.