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Book Synopsis Digital Analytics for Marketing by : A. Karim Feroz
Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Download or read book Hachiko written by Pamela S. Turner and published by Houghton Mifflin Harcourt. This book was released on 2009-04-06 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine walking to the same place every day, to meet your best friend. Imagine watching hundreds of people pass by every morning and every afternoon. Imagine waiting, and waiting, and waiting. For ten years. This is what Hachiko did. Hachiko was a real dog who lived in Tokyo, a dog who faithfully waited for his owner at the Shibuya train station long after his owner could not come to meet him. He became famous for his loyalty and was adored by scores of people who passed through the station every day. This is Hachiko’s story through the eyes of Kentaro, a young boy whose life is changed forever by his friendship with this very special dog. Simply told, and illustrated with Yan Nascimbene’s lush watercolors, the legend of Hachiko will touch your heart and inspire you as it has inspired thousands all over the world.
Download or read book Rediscover Jesus written by Kelly Matthew and published by . This book was released on 2015-08-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: How well do you know Jesus? I think about this often, and I always come to the same realization. I don't know Jesus anywhere near as well as I would like to know him. The desire is there, but life gets in the way. There are times when I seem to be making great progress, and other times when I wonder if I know him at all. But I always arrive back at the same inspiring and haunting idea: If there is one person that we should each get to know in a deeply personal way, it is Jesus the carpenter from Nazareth, the itinerant preacher, the Son of God, the King of Kings and the Lord of Lords, the Lamb of God, the new Adam, the Messiah, the Alpha and the Omega, the Chosen One, the Light of the World, the God-Man who wants good things for us more than we want them for ourselves, the healer of our souls. The best time to rediscover Jesus is right now. You are holding this book in your hand at this very moment for a reason. I don't know what God has in store for you, but I am excited for you.
Book Synopsis Blackshirts and Reds by : Michael Parenti
Download or read book Blackshirts and Reds written by Michael Parenti and published by City Lights Books. This book was released on 2020-09-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold and entertaining exploration of the epic struggles of yesterday and today. Blackshirts & Reds explores some of the big issues of our time: fascism, capitalism, communism, revolution, democracy, and ecology. These terms are often bandied about, but seldom explored in the original and exciting way that has become Michael Parenti's trademark. Parenti shows how "rational fascism" renders service to capitalism, how corporate power undermines democracy, and how revolutions are a mass empowerment against the forces of exploitative privilege. He also maps out the external and internal forces that destroyed communism, and the disastrous impact of the "free-market" victory on eastern Europe and the former Soviet Union. He affirms the relevance of taboo ideologies like Marxism, demonstrating the importance of class analysis in understanding political realities and dealing with the ongoing collision between ecology and global corporatism. Written with lucid and compelling style, this book goes beyond truncated modes of thought, inviting us to entertain iconoclastic views, and to ask why things are as they are. "A penetrating and persuasive writer with an astonishing array of documentation to implement his attacks." —The Catholic Journalist "By portraying the struggle between fascism and Communism in this century as a single conflict, and not a series of discrete encounters, between the insatiable need for new capital on the one hand and the survival of a system under siege on the other, Parenti defines fascism as the weapon of capitalism, not simply an extreme form of it. Fascism is not an aberration, he points out, but a 'rational' and integral component of the system."—Stan Goff, author of Full Spectrum Disorder: The Military in the New American Century Michael Parenti, PhD Yale, is an internationally known author and lecturer. He is one of the nation's leading progressive political analysts. Author of over 275 published articles and twenty books, his writings are published in popular periodicals, scholarly journals, and his op-ed pieces have been in leading newspapers such as The New York Times and The Los Angeles Times. His informative and entertaining books and talks have reached a wide range of audiences in North America and abroad.
Book Synopsis Rethinking the Gay and Lesbian Movement by : Marc Stein
Download or read book Rethinking the Gay and Lesbian Movement written by Marc Stein and published by Taylor & Francis. This book was released on 2022-11-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Rethinking the Gay and Lesbian Movement provides an accessible overview of an important and transformational struggle for social change, highlighting key individuals and events, influential groups and organizations, major successes and failures, and the movement’s lasting effects and unfinished work. Focusing on four decades of social, cultural, and political change in the second half of the twentieth century, Marc Stein examines the changing agendas, beliefs, strategies, and vocabularies of a movement that encompassed diverse actions, campaigns, ideologies, and organizations. From the homophile activism of the 1950s and 1960s through the rise of gay liberation and lesbian feminism in the 1970s to the multicultural and AIDS activist movements of the 1980s, this book provides a strong foundation for understanding gay, lesbian, bisexual, transgender, and queer politics today. This new edition reflects the substantial changes in the field since the book’s original publication eleven years ago. Rethinking the Gay and Lesbian Movement will be valued by everyone interested in LGBTQ struggles, the politics of movement activism, and the history of social justice in the United States.
Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.
Book Synopsis City Of Sisterly And Brotherly Loves by : Marc Stein
Download or read book City Of Sisterly And Brotherly Loves written by Marc Stein and published by Temple University Press. This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Stein's City of Sisterly and Brotherly Loves is refreshing for at least two reasons: it centers on a city that is not generally associated with a vibrant gay and lesbian culture, and it shows that a community was forming long before the Stonewall rebellion. In this lively and well received book, Marc Stein brings to life the neighborhood bars and clubs where people gathered and the political issues that rallied the community. He reminds us that Philadelphians were leaders in the national gay and lesbian movement and, in doing so, suggests that New York and San Francisco have for too long obscured the contributions of other cities to gay culture.
Download or read book Almost Criminal written by E. R. Brown and published by Dundurn. This book was released on 2013-04-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost Criminal is a tightly wound tale of steadily building suspense. It's the time of the New Prohibition, and it's a story of a young man's eagerness to impress his mentor and earn the trust of his family, and his desperate attempt to escape before violence sweeps him, and everyone he loves, away forever.
Book Synopsis That Lonely Section of Hell by : Lori Shenher
Download or read book That Lonely Section of Hell written by Lori Shenher and published by Greystone Books. This book was released on 2015-08-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former police detective Lorimer Shenher's “inside account of the Pickton serial murders is both a horrifying and compelling read. "—Peter Vronsky, author of Serial Killers: The Method and Madness of Monsters In this searing personal account, ex-police detective Lori Shenher (who transitioned to in 2015, and is now known as Lorimer) describes his role in Vancouver's infamous Missing Women Investigation and unflinchingly reveals his years-long struggle with Post-Traumatic Stress Disorder as a result of working on the case. From his first assignment, in 1998, to investigate an increase in the number of missing women to the harrowing 2002 interrogation of convicted serial killer Robert Pickton, Shenher tells a story of massive police failure—failure of the police to use the information about Pickton available to them, failure to understand the dark world of drug addiction and sex work, and failure to save more women from their killer. That Lonely Section of Hell passionately pursues the deeper truths behind the causes of this tragedy and the myriad ways the system failed to protect vulnerable people.
Download or read book Thai Explorer written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Analytics by : Rajkumar Venkatesan
Download or read book Marketing Analytics written by Rajkumar Venkatesan and published by University of Virginia Press. This book was released on 2021-01-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Book Synopsis Corporate Culture by : Eric Flamholtz
Download or read book Corporate Culture written by Eric Flamholtz and published by Stanford University Press. This book was released on 2011-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive. In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix. While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culture draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.
Book Synopsis Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church by : Bennett H Wall
Download or read book Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church written by Bennett H Wall and published by Hassell Street Press. This book was released on 2021-09-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis Python for Marketing Research and Analytics by : Jason S. Schwarz
Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Book Synopsis Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by : Marshall Sponder
Download or read book Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics written by Marshall Sponder and published by McGraw Hill Professional. This book was released on 2011-09-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Book Synopsis R for Marketing Research and Analytics by : Chris Chapman
Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Book Synopsis Seven Layers of Social Media Analytics by : Gohar F. Khan
Download or read book Seven Layers of Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.