Salesforce Platform App Builder Certification Guide

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1800208839
Total Pages : 412 pages
Book Rating : 4.8/5 (2 download)

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Book Synopsis Salesforce Platform App Builder Certification Guide by : Paul Goodey

Download or read book Salesforce Platform App Builder Certification Guide written by Paul Goodey and published by Packt Publishing Ltd. This book was released on 2020-11-13 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed with the essential concepts and techniques necessary to prepare for the Salesforce Platform App Builder certification exam Key FeaturesPrepare for the Salesforce Platform App Builder certification exam by exploring important concepts and expert tips and techniquesDesign the data model, user interface, business logic, and security for custom appsUnderstand the key milestones and considerations when managing an application lifecycleBook Description Do you want to be able to confidently design and build apps that support business processes within the Lightning Platform? Salesforce Platform App Builder Certification Guide not only helps you to do this, but also prepares you for the certification exam. The book starts by describing the core capabilities of the Lightning Platform. You'll learn techniques for data modeling to design, build, and deploy apps without writing code and achieve rapid results with the declarative capabilities that the Lightning Platform provides. Next, you'll explore utilities for importing and exporting data and the features available in the Lightning Platform to restrict and extend access to objects, fields, and records. You'll also be able to customize the Salesforce Lightning Experience user interface (UI) and build functionality for custom buttons, links, and actions. Later, this certification study guide will take you through reporting and the social and mobile features of the Lightning Platform. Finally, you'll get to grips with Salesforce build environments and deployment options. By the end of this Salesforce book, you'll not only have learned how to build data models, enforce data security, and implement business logic and process automation, but also have gained the confidence to pass the Platform App Builder exam and achieve Salesforce certification. What you will learnExplore the core features of the Lightning PlatformDesign and build an appropriate data model for a given scenarioIdentify the Lightning Platform's features and capabilitiesCustomize the Salesforce Lightning Experience UIImplement business logic and process automationIdentify the capabilities of declarative customizationWho this book is for This book is for beginners and aspiring developers who want to learn how to build apps on the Salesforce Platform or pass the Salesforce Platform App Builder certification exam. Salesforce administrators and existing Salesforce Lightning Platform developers looking to learn more about the declarative, non-programmatic app building capabilities of the Salesforce Lightning Platform will also find this book useful.

Salesforce CRM Administration Handbook

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 183508186X
Total Pages : 328 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Salesforce CRM Administration Handbook by : Krzysztof Nowacki

Download or read book Salesforce CRM Administration Handbook written by Krzysztof Nowacki and published by Packt Publishing Ltd. This book was released on 2024-04-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the core concepts of Salesforce administration and gain a holistic understanding of the SF ecosystem that will also help you prepare for the Salesforce certification exam Key Features Understand Salesforce architecture and security model Integrate Flow Builder with other Salesforce components for seamless automation Understand how to create and manage approval workflows in Salesforce Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionDo you aspire to be a successful Salesforce administrator or consultant? If yes, then this step-by-step guide is for you. Written by certified Salesforce professionals, the Salesforce CRM Administration Handbook will take you through the intricacies of Salesforce, covering objects, records, automation, and much more while also prepping you for the Salesforce certification exam. Starting with an overview of the capabilities and limitations of Salesforce, you’ll progress toward a holistic understanding of system architecture with real-world examples, including workarounds that enable the successful completion of projects. As you delve deeper, you’ll learn about the fundamental concepts of a CRM system, its purpose, and the pivotal role of an administrator in the Salesforce lifecycle. You’ll also explore the basic structures of the entire Salesforce system and navigate confidently through the intricacies of security, automation, and reporting in the Sales/Service Cloud. By the end of this book, you’ll have the confidence you need to navigate Salesforce’s backend seamlessly, implement configuration changes effortlessly, and communicate fluently in Salesforce terminology.What you will learn Discover strategies to stay up-to-date with Salesforce releases Integrate Salesforce products seamlessly to meet diverse business needs Explore Sales and Service Cloud and its transformative impact on sales and customer support operations Master opportunity management for successful deal closures and pipeline forecasting Understand Salesforce Orgs, managing users, settings, and customization Explore data import and export methods and data mapping Discover best practices, mock tests, and valuable tips and tricks to prepare for Salesforce certification Who this book is for This book is for aspiring Salesforce administrators and consultants looking to build a solid foundation in Salesforce products, system setup, and customization as well as advance their careers within the Salesforce ecosystem. It’s also a great resource for those preparing to take the Salesforce ADM 201 certification exam, as it serves as an excellent supplement to the existing learning materials.

CCNP and CCIE Enterprise Core ENCOR 350-401 Official Cert Guide

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Author :
Publisher : Cisco Press
ISBN 13 : 0138216983
Total Pages : 2222 pages
Book Rating : 4.1/5 (382 download)

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Book Synopsis CCNP and CCIE Enterprise Core ENCOR 350-401 Official Cert Guide by : Brad Edgeworth

Download or read book CCNP and CCIE Enterprise Core ENCOR 350-401 Official Cert Guide written by Brad Edgeworth and published by Cisco Press. This book was released on 2023-10-24 with total page 2222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for the CCNP and CCIE ENCOR 350-401 exam. Well regarded for its level of detail, study plans, assessment features, and challenging review questions and exercises, CCNP and CCIE Enterprise Core ENCOR 350-401 Official Cert Guide, Second Edition helps you master the concepts and techniques that ensure your exam success and is the only self-study resource approved by Cisco. Expert authors Brad Edgeworth, Ramiro Garza Rios, Jason Gooley, and Dave Hucaby share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete study package includes: A test-preparation routine proven to help you pass the exam Do I Know This Already? quizzes, which allow you to decide how much time you need to spend on each section Exam Topic lists that make referencing easy Chapter-ending exercises, which help you drill on key concepts you must know thoroughly The powerful Pearson Test Prep Practice Test software, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports More than 90 minutes of video mentoring from the author A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Content Update Program: This fully updated second edition includes the latest topics and additional information covering changes to the latest ENCOR 350-401 exam. Visit ciscopress.com/newcerts for information on annual digital updates for this book that align to Cisco exam blueprint version changes. The official study guide helps you master all the topics on the CCNP/CCIE ENCOR exam, including Automation Enterprise network architecture and designs Virtualization concepts and technologies Network assurance Infrastructure components (Layer 2/3 forwarding, Wireless, and IP Services) Security Automation Companion Website: The companion website contains more than 200 unique practice exam questions, practice exercises, a study planner, and 90 minutes of video training. Pearson Test Prep online system requirements: Browsers: Chrome version 73 and above, Safari version 12 and above, Microsoft Edge 44 and above. Devices: Desktop and laptop computers, tablets running Android v8.0 and above or iPadOS v13 and above, smartphones running Android v8.0 and above or iOS v13 and above with a minimum screen size of 4.7”. Internet access required. Pearson Test Prep offline system requirements: Windows 11, Windows 10, Windows 8.1; Microsoft .NET Framework 4.5 Client; Pentium-class 1 GHz processor (or equivalent); 512 MB RAM; 650 MB disk space plus 50 MB for each downloaded practice exam; access to the Internet to register and download exam databases

SALES ENABLEMENT A practical guide for sales talent development

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Author :
Publisher : かんき出版
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis SALES ENABLEMENT A practical guide for sales talent development by : Takahiro Yamashita

Download or read book SALES ENABLEMENT A practical guide for sales talent development written by Takahiro Yamashita and published by かんき出版. This book was released on with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for Sales Enablement Practitioners and all those involved in sales, and addresses the following concerns:- - Why can't we close sales skill gaps? - Why does OJT training produce inconsistent results? - Why do we always rely on a few top performers? - Despite all the training and coaching we conduct, why do we not check and review the results? - How can we work more effectively with HR and marketing? While every company tries to increase their sales figures, few companies offer a systematized talent development program specifically for salespeople. This book aims to highlight how a company can implement an effective sales talent development program to increase its productivity significantly. By incorporating the content offered in this book, its reader will have a clear picture on the following to create a muscular sales organization. 1 Creating a PDCA(Plan-Do-Check-Action) cycle of talent development program 2. Fostering a learning culture within your company 3. Verifying a return on investment of talent development training In this book the author will explain from the perspective of sales talent development what steps companies that wish to engage in sales enablement should take, how they should proceed and what they need to develop as a prerequisite for proceeding. It also offers a variety of successful and practical case studies where a talent development program has been implemented.

CCNA Cloud CLDADM 210-455 Official Cert Guide

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Author :
Publisher : Cisco Press
ISBN 13 : 0134305531
Total Pages : 783 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis CCNA Cloud CLDADM 210-455 Official Cert Guide by : Chris Jackson

Download or read book CCNA Cloud CLDADM 210-455 Official Cert Guide written by Chris Jackson and published by Cisco Press. This book was released on 2016-10-20 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book. Learn, prepare, and practice for CCNA Cloud CLDADM 210-455 exam success with this Official Cert Guide from Pearson IT Certification, a leader in IT Certification. Master CCNA Cloud CLDADM 210-455 exam topics Assess your knowledge with chapter-ending quizzes Review key concepts with exam preparation tasks CCNA Cloud CLDADM 210-455 Official Cert Guide is a best-of-breed exam study guide. Cisco cloud experts Chris Jackson, Hank Preston, and Steve Wasko share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The book presents you with an organized test-preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Review questions help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well regarded for its level of detail, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The study guide helps you master all the topics on the CLDADM exam, including Cloud operating models, journeys, and roadmaps Cisco cloud automation and orchestration suites Cloud administration and operations: managing users, groups, and virtual machines Automating cloud infrastructure with UCS Director Building service catalogs and user portals Deploying virtual application containers Chargeback, billing, and reporting Performance and capacity management Cloud health monitoring and maintenance Cloud troubleshooting

AppSensor Guide

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Author :
Publisher : Lulu.com
ISBN 13 : 1312158484
Total Pages : 206 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis AppSensor Guide by : OWASP Foundation

Download or read book AppSensor Guide written by OWASP Foundation and published by Lulu.com. This book was released on 2014 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AppSensor Project defines a conceptual technology-agnostic framework and methodology that offers guidance to implement intrusion detection and automated response into software applications. This OWASP guide describes the concept, how to make it happen, and includes illustrative case studies, demonstration implementations and full reference materials.

Winning Clients in a Wired World

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Publisher : John Wiley & Sons
ISBN 13 : 0471656445
Total Pages : 305 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Winning Clients in a Wired World by : Kip Gregory

Download or read book Winning Clients in a Wired World written by Kip Gregory and published by John Wiley & Sons. This book was released on 2005-02-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.

Account Planning in Salesforce

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Author :
Publisher : Oak Tree Press (Ireland)
ISBN 13 : 9781781190876
Total Pages : 222 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Account Planning in Salesforce by : Donal Daly

Download or read book Account Planning in Salesforce written by Donal Daly and published by Oak Tree Press (Ireland). This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year.

Developing Data Migrations and Integrations with Salesforce

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Author :
Publisher : Apress
ISBN 13 : 1484242092
Total Pages : 359 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Developing Data Migrations and Integrations with Salesforce by : David Masri

Download or read book Developing Data Migrations and Integrations with Salesforce written by David Masri and published by Apress. This book was released on 2018-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information. When companies choose to roll out Salesforce, users expect it to be the place to find any and all Information related to a customer—the coveted Client 360° view. On the day you go live, users expect to see all their accounts, contacts, and historical data in the system. They also expect that data entered in other systems will be exposed in Salesforce automatically and in a timely manner. This book shows you how to migrate all your legacy data to Salesforce and then design integrations to your organization's mission-critical systems. As the Salesforce platform grows more powerful, it also grows in complexity. Whether you are migrating data to Salesforce, or integrating with Salesforce, it is important to understand how these complexities need to be reflected in your design. Developing Data Migrations and Integrations with Salesforce covers everything you need to know to migrate your data to Salesforce the right way, and how to design low-maintenance, high-performing data integrations with Salesforce. This book is written by a practicing Salesforce integration architect with dozens of Salesforce projects under his belt. The patterns and practices covered in this book are the results of the lessons learned during those projects. What You’ll Learn Know how Salesforce’s data engine is architected and why Use the Salesforce Data APIs to load and extract data Plan and execute your data migration to Salesforce Design low-maintenance, high-performing data integrations with Salesforce Understand common data integration patterns and the pros and cons of each Know real-time integration options for Salesforce Be aware of common pitfalls Build reusable transformation code covering commonly needed Salesforce transformation patterns Who This Book Is For Those tasked with migrating data to Salesforce or building ongoing data integrations with Salesforce, regardless of the ETL tool or middleware chosen; project sponsors or managers nervous about data tracks putting their projects at risk; aspiring Salesforce integration and/or migration specialists; Salesforce developers or architects looking to expand their skills and take on new challenges

Behind the Cloud

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Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Emotional Intelligence 2.0

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Author :
Publisher : TalentSmart
ISBN 13 : 0974320625
Total Pages : 282 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Emotional Intelligence 2.0 by : Travis Bradberry

Download or read book Emotional Intelligence 2.0 written by Travis Bradberry and published by TalentSmart. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes a new & enhanced online edition of the world's most popular emotional intelligence test."

Leadership 2.0

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Publisher : TalentSmart
ISBN 13 : 0974320676
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Leadership 2.0 by : Travis Bradberry

Download or read book Leadership 2.0 written by Travis Bradberry and published by TalentSmart. This book was released on 2012-10-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing discoveries from a groundbreaking study that separated the leadership skills that get results from those that are inconsequential or harmful, Leadership 2.0 introduces a new paradigm of leadership. A passcode provides online access to the self-assessment edition of the bestselling 360° Refined™ leadership test. 360° Refined™ will show you where your leadership skills stand today and what you can do to begin maximizing them immediately. Your test results will: - Reveal your scores for all 22 core and adaptive leadership skills. - Reveal the specific behaviors responsible for your scores. - Pinpoint which of the book’s 100+ leadership strategies will increase your leadership skills the most. In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us adapt and strike out ahead of the pack. Leadership 2.0 delivers a step-by-step program for increasing 22 core and adaptive leadership skills. Core leadership skills (those that get people into leadership positions) will sharpen your saw, and adaptive leadership skills (those that set great leaders apart) will make you into the leader you’ve always wanted to be.

Corporate Explorer

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Publisher : John Wiley & Sons
ISBN 13 : 1119838320
Total Pages : 262 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Corporate Explorer by : Andrew Binns

Download or read book Corporate Explorer written by Andrew Binns and published by John Wiley & Sons. This book was released on 2022-02-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Explorers Transform Disruption Into Opportunity With This Proven Framework Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups. This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to: Learn how to apply innovation practices with greater discipline Turn great ideas into a full-time job as an innovation leader Experiment with and scale original business models Transform innovation programs into a thriving source of new business Attract, retain, and motivate entrepreneurial talent Energize employees by creating a realistic way to innovate These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers. Entrepreneurs take notice—it's time for Corporate Explorers to set the pace and chart the course for disruption.

Computerworld

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Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 2005-07-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Succeeding with Agile

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Author :
Publisher : Pearson Education
ISBN 13 : 0321579364
Total Pages : 504 pages
Book Rating : 4.3/5 (215 download)

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Book Synopsis Succeeding with Agile by : Mike Cohn

Download or read book Succeeding with Agile written by Mike Cohn and published by Pearson Education. This book was released on 2010 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization This is the definitive, realistic, actionable guide to starting fast with Scrum and agile-and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work. Succeeding with Agile is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement. Throughout, Cohn presents "Things to Try Now" sections based on his most successful advice. Complementary "Objection" sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes Practical ways to get started immediately-and "get good" fast Overcoming individual resistance to the changes Scrum requires Staffing Scrum projects and building effective teams Establishing "improvement communities" of people who are passionate about driving change Choosing which agile technical practices to use or experiment with Leading self-organizing teams Making the most of Scrum sprints, planning, and quality techniques Scaling Scrum to distributed, multiteam projects Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements Understanding Scrum's impact on HR, facilities, and project management Whether you've completed a few sprints or multiple agile projects and whatever your role-manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead-this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

Research Handbook on Sport Governance

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434822
Total Pages : 495 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on Sport Governance by : Mathieu Winand

Download or read book Research Handbook on Sport Governance written by Mathieu Winand and published by Edward Elgar Publishing. This book was released on 2019 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.

Trailblazer

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Author :
Publisher : Currency
ISBN 13 : 1984825208
Total Pages : 272 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Trailblazer by : Marc Benioff

Download or read book Trailblazer written by Marc Benioff and published by Currency. This book was released on 2019-10-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube