Sales Strategy Playbook

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Sales Strategy Playbook

Author : STEVE W. MARTIN
Publisher :
ISBN 13 : 9780999812945
Total Pages : 0 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Sales Strategy Playbook by : STEVE W. MARTIN

Download or read book Sales Strategy Playbook written by STEVE W. MARTIN and published by . This book was released on 2018-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Strategy Playbook provides state-of-the-art sales strategies and advanced tactics for salespeople who want to learn the secrets of becoming a top performer and achieve career success. It is a comprehensive reference guide for winning highly competitive accounts and a perennial resource to solve your toughest sales challenges. Inside, you'll find expert advice on how to: Create the winning sales strategy by controlling the sale cycle Strategically conduct sales calls and use value to differentiate yourself with C-level executives Influence buyers and evaluation committees by truly becoming a trusted advisor Penetrate new accounts using proven account-based marketing strategies Use wider, higher, and deeper client account expansion and cross-selling strategies Psychologically bond with customers using sales linguistics, the study of how the customer's mind uses language Take your career to the next level by learning how top salespeople, sales leaders, and sales organizations perform. This sales reference guide includes 175+ illustrations, 50+ exercises, and extensive real-world examples with both subject chapters and toughest sales challenges table of contents. Consult Sales Strategy Playbook before you start working on a key deal, when you are in a tough situation and need a thought-provoking breakthrough, or whenever you personally require a dose of sales adrenaline.

The Sales Playbook

Author : Jack Daly
Publisher :
ISBN 13 : 9781599328423
Total Pages : 0 pages
Book Rating : 4.3/5 (284 download)

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Book Synopsis The Sales Playbook by : Jack Daly

Download or read book The Sales Playbook written by Jack Daly and published by . This book was released on 2016-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Customer Centricity Playbook

Author : Peter Fader
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631413
Total Pages : 136 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Sell More Faster

Author : Amos Schwartzfarb
Publisher : John Wiley & Sons
ISBN 13 : 1119597803
Total Pages : 199 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Sell More Faster by : Amos Schwartzfarb

Download or read book Sell More Faster written by Amos Schwartzfarb and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

The Exit-Strategy Playbook

Author : Adam Coffey
Publisher :
ISBN 13 : 9781544523033
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Exit-Strategy Playbook by : Adam Coffey

Download or read book The Exit-Strategy Playbook written by Adam Coffey and published by . This book was released on 2021-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish."--

The Direct to Consumer Playbook

Author : Mike Stevens
Publisher : Kogan Page Publishers
ISBN 13 : 1398605433
Total Pages : 225 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The Direct to Consumer Playbook by : Mike Stevens

Download or read book The Direct to Consumer Playbook written by Mike Stevens and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Smart Sales Manager

Author : Josiane Feigon
Publisher : AMACOM
ISBN 13 : 0814432840
Total Pages : 293 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Smart Sales Manager by : Josiane Feigon

Download or read book Smart Sales Manager written by Josiane Feigon and published by AMACOM. This book was released on 2013-07-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal. With the explosion of social media, as well as the increasing dependence on digital communications, the need for businesses to shift their focus from field sales to inside sales is growing exponentially today. Businesses now rely on inside sales to generate up to 50 percent of their revenue! The burgeoning demand for inside sales leaders means that the industry’s top reps are being promoted and transitioned even if they are unprepared for management in the Sales 2.0 that is taking over the field. In Smart Sales Manager, she shows you how they can lead their inside sales squads to success--from hiring and motivating to training, coaching, and more, including: Customer 2.0: Selling to the new elusive buyer Tools 2.0: Choosing the best sales productivity and intelligence tools for their team Talent 2.0: Hiring, training, and retaining inside sales superheroes Manager’s cheat sheets: Motivational strategies to salvage deals, engage employees, and boost managerial clout The ability to successfully train your sales teams in social selling, digital communications, and disruptive content creation is vital in today’s sales environment. Complete with real-life examples and smart sales strategies, Smart Sales Manager will bring managers up to speed fast.

The Strategy Playbook for Educational Leaders

Author : Isobel Stevenson
Publisher : Routledge
ISBN 13 : 1000260631
Total Pages : 158 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Strategy Playbook for Educational Leaders by : Isobel Stevenson

Download or read book The Strategy Playbook for Educational Leaders written by Isobel Stevenson and published by Routledge. This book was released on 2020-12-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This how-to resource provides leaders with a concrete framework for a strategic improvement plan, helping educators link the "principles" to "processes" of planning. Packed with key takeaways and additional resources, this book provides the concrete tools to design a strong strategy for improvement and enables educational leaders to think constructively about why we plan, what an effective strategic plan should contain, and how to create meaningful dialogue to support plan development, implementation, and monitoring for continuous improvement. The Strategy Playbook for Educational Leaders provides superintendents, central office staff, principals, and teacher leaders with the opportunity to reframe the process of their strategic planning and breathe new life into the activity.

The Revenue Acceleration Playbook

Author : Brent Keltner
Publisher : Page Two
ISBN 13 : 1774581019
Total Pages : 0 pages
Book Rating : 4.7/5 (745 download)

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Book Synopsis The Revenue Acceleration Playbook by : Brent Keltner

Download or read book The Revenue Acceleration Playbook written by Brent Keltner and published by Page Two. This book was released on 2022-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to accelerate your sales? Stop selling, and start connecting. Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.

Hacking Sales

Author : Max Altschuler
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

The Sales Development Playbook

Author : Trish Bertuzzi
Publisher :
ISBN 13 : 9781519489081
Total Pages : 248 pages
Book Rating : 4.4/5 (89 download)

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Book Synopsis The Sales Development Playbook by : Trish Bertuzzi

Download or read book The Sales Development Playbook written by Trish Bertuzzi and published by . This book was released on 2016 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book to help companies find customers and create repeatable sales by developing effective inside sales organizations and development strategies.

The Organic Growth Playbook

Author : Bernard Jaworski
Publisher : Emerald Group Publishing
ISBN 13 : 183982686X
Total Pages : 285 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Organic Growth Playbook by : Bernard Jaworski

Download or read book The Organic Growth Playbook written by Bernard Jaworski and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

The Sales Enablement Playbook

Author : Cory Bray
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546744764
Total Pages : 164 pages
Book Rating : 4.7/5 (447 download)

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Book Synopsis The Sales Enablement Playbook by : Cory Bray

Download or read book The Sales Enablement Playbook written by Cory Bray and published by Createspace Independent Publishing Platform. This book was released on 2017-06-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.

Heavy Hitter I.T. Sales Strategy

Author : Steve W. Martin
Publisher :
ISBN 13 : 9780979796166
Total Pages : 0 pages
Book Rating : 4.7/5 (961 download)

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Book Synopsis Heavy Hitter I.T. Sales Strategy by : Steve W. Martin

Download or read book Heavy Hitter I.T. Sales Strategy written by Steve W. Martin and published by . This book was released on 2014-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide for penetrating new accounts, differentiating ones solution during the sales cycle, and closing large deals. Based on extensive interviews with over 1,000 key information technology decision makers and top technology salespeople, the book provides state of the art technology sales strategies and advanced tactics for senior salespeople who want to learn the secrets of top performers. Readers will find advice on how to win over C-level I.T. executives and senior business leaders in finance, operations, manufacturing, human resources, marketing, sales, and engineering; discover how I.T. organisational structure impacts company decision maker: determine how to gain strategic account control based upon the people, process, and politics of selling to complex businesses; and learn to conduct persuasive sales calls with sales linguistics, the study of how the customers mind uses and interprets language, and much more.

More Than a Number

Author : Scott Leese
Publisher :
ISBN 13 : 9780998405490
Total Pages : 106 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis More Than a Number by : Scott Leese

Download or read book More Than a Number written by Scott Leese and published by . This book was released on 2021-06-12 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sales leader in your company, you know the high stakes of hitting sales numbers. But how do you go to the next level, thrive in your current position, and lead your team? Scott Leese, a sales industry leader, presents a powerful playbook for sales professionals. - Sales Directors will discover how to prepare for the next coveted role. - VPs of Sales will find out how to thrive in this high-pressure position - CEO/Founders will gain strategies to empower their VP of Sales for growth Leese draws on decades of experience, along with interviews with top industry leaders, to give you insider strategies to catapult growth. Regardless of what role you currently play, you need this VP Sales playbook to rocket your career and company sales to the highest number.

The Leadership Playbook

Author : Nathan Jamail
Publisher : Penguin
ISBN 13 : 0698157028
Total Pages : 223 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Leadership Playbook by : Nathan Jamail

Download or read book The Leadership Playbook written by Nathan Jamail and published by Penguin. This book was released on 2014-07-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.