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Author : Nihon Bōeki Shinkōkai
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 ( download)
Download or read book Sales Promotion in the Japanese Market written by Nihon Bōeki Shinkōkai and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nihon Bōeki Shinkōkai
Publisher :
ISBN 13 : 9784822403966
Total Pages : 32 pages
Book Rating : 4.4/5 (39 download)
Download or read book Sales Promotion in the Japanese Market written by Nihon Bōeki Shinkōkai and published by . This book was released on 1983 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (933 download)
Download or read book Sales Promotion in the Japanese Market written by and published by . This book was released on 1983 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (758 download)
Download or read book Doing Business in Japan written by and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Fields
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Japan written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Niedenführ
Publisher : GRIN Verlag
ISBN 13 : 3656595488
Total Pages : 36 pages
Book Rating : 4.6/5 (565 download)
Download or read book International Marketing. Theory of capturing Japans market written by Patrick Niedenführ and published by GRIN Verlag. This book was released on 2014-02-17 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author : Erich Batzer
Publisher : Routledge
ISBN 13 : 0429714149
Total Pages : 268 pages
Book Rating : 4.4/5 (297 download)
Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author : Business International Corporation
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (512 download)
Download or read book Selling to the Japanese written by Business International Corporation and published by . This book was released on 1964 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dentsū
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Opportunities in Japan written by Dentsū and published by . This book was released on 1978 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hughes Hudson Spurlock
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Competitive Position of U.S. Farm Products in the Japanese Market written by Hughes Hudson Spurlock and published by . This book was released on 1966 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)
Download or read book Japan ... Marketing and Advertising Yearbook written by and published by . This book was released on 2000 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Herbig
Publisher : Praeger
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Author : Yves Gilbert
Publisher : GRIN Verlag
ISBN 13 : 3668230951
Total Pages : 81 pages
Book Rating : 4.6/5 (682 download)
Download or read book Differences and similarities in marketing music between the Japanese and the German music market written by Yves Gilbert and published by GRIN Verlag. This book was released on 2016-06-01 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Musicology - Miscellaneous, grade: 1,8, University of Applied Sciences Bremen, language: English, abstract: Five years before starting my studies at the University of Applied Sciences Bremen, I absolved an apprenticeship at Warner Music Germany, one of the leading major music labels. During these 2 1⁄2 years, I gained a thorough insight of the various departments a record label has to offer such as TV, radio and press promotion, A&R as well as licensing and retail. I continued working for Warner Music after graduation and put my gained knowledge to good use. My interest for music and the music industry in general didn’t end when I chose to study Applied Business Languages (emphasis Japanese) and International Management in Bremen, and during my yearlong stay in Japan, I couldn’t help but notice the abundance of pop music “made in Japan” and some peculiar differences on how music seemed to be promoted. Why shouldn’t there be differences anyway? Japan is unlike the rest of the world in so many ways, why shouldn’t this be the case for the music business? This train of thought led to the subject of this bachelor thesis. In order to compare the promotion tools of both markets, it is important to gain an overview of both music industries first: chapter three defines the current status as well as some of the characteristics of the Japanese and German music market. Chapter four takes a closer look at the marketing mix and presents the most important promotion methods used in Japan while comparing these to the German market such as testimonials and the tie-in system. It also gives examples of new ways of advertising both in Japan and Germany. The next chapter deals with the empiric research conducted for this thesis in order to support and/or disprove the claims and observations made in the previous chapters. Possible reasons for the differences between theory and practice are presented as well. Last but not least, chapter six sums up all important information about the differences and similarities in a nutshell.
Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (89 download)
Download or read book Trends in Japan's Farm Market written by and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Weng Marc Lim
Publisher : GRIN Verlag
ISBN 13 : 3656124221
Total Pages : 65 pages
Book Rating : 4.6/5 (561 download)
Download or read book Panty Pad written by Weng Marc Lim and published by GRIN Verlag. This book was released on 2012-02 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Monash University Malaysia, Sunway Campus, language: English, abstract: This book presents a new innovative version of menstrual pads - Panty Pad, and illustrates how it can be marketed in Japan. The rationale behind this innovative invention is to provide superior customer value in terms of convenience, comfort, fashion, and economical pricing. Panty Pad is a product in which a menstrual pad is sewn intact onto a soft cotton long-lasting disposable panty. The design of this offering is in a low cut cutting which aims to keep the panty unseen even though the user is wearing a low-cut pants or skirt. In addition, there would be some fragrance in the pad to prevent any bad odour from long-hour wearing. The first half of this book presents an in-depth and extensive environmental analysis of Japan including any possible impact of the current financial crisis as groundwork for marketing menstrual pads. Accordingly, analyses presented in the first half of this book would focus on how attractive are the economic environment, cultural environment, and political and legal environment of Japan in providing a marketing opportunity success for Panty Pad. This analysis would also account for any potential impact of the current financial crisis towards Panty Pad's sustainable competitiveness in the Japanese market.
