Marketing Led: Sales Driven

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1412021782
Total Pages : 161 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Marketing Led: Sales Driven by : Ajay K. Sirsi

Download or read book Marketing Led: Sales Driven written by Ajay K. Sirsi and published by Trafford Publishing. This book was released on 2005 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.

The Complete Guide to Sales Force Incentive Compensation

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Author :
Publisher : AMACOM
ISBN 13 : 0814429726
Total Pages : 511 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Complete Guide to Sales Force Incentive Compensation by : Andris Zoltners

Download or read book The Complete Guide to Sales Force Incentive Compensation written by Andris Zoltners and published by AMACOM. This book was released on 2006-08-07 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force or demoralizing salespeople by having difficult goals or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Filled with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.

The 1-Page Marketing Plan

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Author :
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Developing Successful Sport Marketing Plans

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Author :
Publisher :
ISBN 13 : 9781940067346
Total Pages : 208 pages
Book Rating : 4.0/5 (673 download)

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Book Synopsis Developing Successful Sport Marketing Plans by : DR. DAVID K. NAGEL STOTLAR (MARK S.)

Download or read book Developing Successful Sport Marketing Plans written by DR. DAVID K. NAGEL STOTLAR (MARK S.) and published by . This book was released on 2019-10-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1130 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1920 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Sales Management by :

Download or read book Sales Management written by and published by . This book was released on 1920 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cook Inlet Planning Area Oil and Gas Lease Sales 191 and 199

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Cook Inlet Planning Area Oil and Gas Lease Sales 191 and 199 by :

Download or read book Cook Inlet Planning Area Oil and Gas Lease Sales 191 and 199 written by and published by . This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Taylor Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bulletin of the Taylor Society by : Taylor Society

Download or read book Bulletin of the Taylor Society written by Taylor Society and published by . This book was released on 1920 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SPIN® -Selling

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Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Management's Handbook

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Publisher :
ISBN 13 :
Total Pages : 1656 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Management's Handbook by : Leon Pratt Alford

Download or read book Management's Handbook written by Leon Pratt Alford and published by . This book was released on 1924 with total page 1656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

One Hundred and Two Plans for Closing Real Estate Deals ; Advertising,letter and Personal Solicitation,campaigns for Selling Or Renting Commercial,residence,city-block,subrban,farm and Industrial Properties; Short Cuts for Handling Real Estate Office Work,collections and Lists of Properties

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Author :
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis One Hundred and Two Plans for Closing Real Estate Deals ; Advertising,letter and Personal Solicitation,campaigns for Selling Or Renting Commercial,residence,city-block,subrban,farm and Industrial Properties; Short Cuts for Handling Real Estate Office Work,collections and Lists of Properties by :

Download or read book One Hundred and Two Plans for Closing Real Estate Deals ; Advertising,letter and Personal Solicitation,campaigns for Selling Or Renting Commercial,residence,city-block,subrban,farm and Industrial Properties; Short Cuts for Handling Real Estate Office Work,collections and Lists of Properties written by and published by . This book was released on 1917 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Books

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Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Books by : Newark Public Library. Business Branch

Download or read book Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Administration

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Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Administration by :

Download or read book Administration written by and published by . This book was released on 1922 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes critical reviews.

Marketing Management

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Author :
Publisher : McGraw-Hill Higher Education
ISBN 13 : 0077769473
Total Pages : 570 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Marketing Management by : John Mullins

Download or read book Marketing Management written by John Mullins and published by McGraw-Hill Higher Education. This book was released on 2012-01-31 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management and Administration

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Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Management and Administration by :

Download or read book Management and Administration written by and published by . This book was released on 1923 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Action Plan For Sales Success-Not just what to do, but how to do it!

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Author :
Publisher : B2B Sales Connections Inc.
ISBN 13 : 1452332169
Total Pages : 109 pages
Book Rating : 4.4/5 (523 download)

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Book Synopsis Action Plan For Sales Success-Not just what to do, but how to do it! by : Susan A. Enns

Download or read book Action Plan For Sales Success-Not just what to do, but how to do it! written by Susan A. Enns and published by B2B Sales Connections Inc.. This book was released on 2010-11-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: 25% of sales representatives produce 90 to 95% of all sales. Clearly, most people who have chosen sales as their career are not selling up to their potential and therefore not making the incomes they could. Why is this case? It’s not that the job can’t be done because 25 percent are doing it, and doing it well. It’s because the other 75 percent either are not in the right sales position or they truly don’t know how to sell. Until now, most sales people have not had access to effective, affordable sales training. Action Plan For Sales Success is a proven, turn key program that will become the foundation of your sales process. Action Plan For Sales Success will improve your selling skills so that you can achieve your true sales potential. What You Will Learn 1. Why Are You In Sales? - Goal Setting & Action Planning: How to determine and track what you have to do each and every sales day to get where you want to go! 2. It All Starts Here! - Define Your Target Market, Create Your Follow-Up File & Then Prospect!: How to define your real target markets, design your CRM program to track it, and how to create a prospecting approach that opens the door! 3. Why Do Prospects Buy? - The Fact Find How to develop questions that create value and differentiate you from the competition!: Selling Your Solution - The Presentation of Offer 4. How to present your product so that the prospect buys!: How to present your product so that the prospect buys! "I found the course very useful; very helpful. It's the clearest one that I have ever seen." Action Plan For Sales Success – Proven Methods That Produce Measurable Results "I have Susan's sales training book and I highly recommend it. She has produced a step by step process for winning at the sales game - Her many years of personal sales success, plus the many situations she has helped others win at are captured in an easy to read, and follow, discussion along with all the tools you need to get yourself on track and stay there." - Fred B. "I found the course very useful; very helpful. It's the clearest one that I have ever seen." - Roland S. "Susan really knows the selling world. She's honest, articulate, bright, giving, highly competent, personable and a top professional. Welcome her. It's the right thing to do." - Allan S. "My awareness of selling techniques has increased by 50%." - Ravi O. "I am working through your “Action Plan For Sales Success” ... and I’d like to say THANKS for a great hands on approach, with working documents that make it easy to turn learning into ACTION." - Don M. “I love the book.” – Kristen E.

Integrated Tactical Planning

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119784778
Total Pages : 240 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Integrated Tactical Planning by : Rod Hozack

Download or read book Integrated Tactical Planning written by Rod Hozack and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experts at Oliver Wight provide business leaders with invaluable information for integrating the tactical planning process Integrated Tactical Planning (ITP) is an essential process for regularly re-aligning product, demand, and supply plans in the short term, thereby giving the Executive team the confidence that operational activities are being well managed, unless they formally hear otherwise. This cross-functional re-planning process is vital to responding to change, increasing competitiveness, and reducing costs. Integrated Tactical Planning: Respond to Change, Increase Competitiveness and Reduce Costs helps senior executives devote more time to strategy and other value-added activities by deploying ITP practices throughout their organization. Written by the leadership team at Oliver Wight, one of the world’s most respected firms for effectively integrating business processes and improving business outcomes, this authoritative resource offers a contemporary view of the processes, behavior change methods, and new technology for implementing ITP processes. Throughout the text, the authors share business-proven concepts, define fundamental terms, and provide real-life examples of how Integrated Tactical Planning has been applied in various industries and businesses. Clear and accurate chapters cover essential topics including strategy alignment, product and demand plan execution, supply scheduling, performance improvement, and more. Presenting the information necessary to get an organization started on its Integrated Tactical Planning journey, this book: Describes how to manage and align product portfolio changes and new products within a single management process Explains the mechanisms and behavioral requirements for an organization to successfully execute Integrated Tactical Planning Offers methods for improving reaction time and cost-effectively responding to changes in Demand and Supply Reviews different design and deployment strategies, structures and roles, and the key ITP elements such as process definition and sustainability Features a comprehensive case study that details the challenges and results experienced by an Oliver Wight client company that implemented Integrated Tactical Planning Integrated Tactical Planning: Respond to Change, Increase Competitiveness and Reduce Costs is a must-have book for senior executives, leaders, managers, and planners at organizations of any size across all industries.