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Author : Richard McMunn
Publisher : How2Become Ltd
ISBN 13 : 1907558748
Total Pages : 161 pages
Book Rating : 4.9/5 (75 download)
Download or read book Interview Questions and Answers written by Richard McMunn and published by How2Become Ltd. This book was released on 2013-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chetan Singh
Publisher : Chetan Singh
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4./5 ( download)
Download or read book Sales Job Interview Questions and Answers written by Chetan Singh and published by Chetan Singh. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Job Interview Questions and Answers: Expert Tips for Acing Your Interview and Landing Your Dream Job" is the ultimate guide for anyone preparing for a sales job interview. In this book, you will find a list of sales job interview questions and answers, along with expert tips and strategies for answering them effectively. The questions are designed to assess your skills, experience, and personality traits that are essential for a successful career in sales. The book offers insights into how to research the company, provides advice on how to highlight your achievements, demonstrates your communication skills, and shows your passion for sales. With this book, you will learn how to prepare for your sales job interview, how to answer the most challenging questions, and how to make a great impression on the interviewer. You will also find tips on how to follow up after the interview and negotiate a competitive salary. Whether you are a seasoned sales professional or just starting your career, "Sales Job Interview Questions and Answers" is a must-read book for anyone who wants to succeed in sales. With practical advice and real-world examples, this book will help you ace your interview and land your dream job in sales.
Author : Vicky Oliver
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402203853
Total Pages : 387 pages
Book Rating : 4.4/5 (22 download)
Download or read book 301 Smart Answers to Tough Interview Questions written by Vicky Oliver and published by Sourcebooks, Inc.. This book was released on 2005 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed full of the toughest interview questions and the savvy answers today's managers are looking for, this is the definitive guide to landing a job.
Author : Alexandra Cavoulacos
Publisher :
ISBN 13 : 0451495675
Total Pages : 338 pages
Book Rating : 4.4/5 (514 download)
Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Geoff Smart
Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)
Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Author : Gregory Novarro
Publisher : Independently Published
ISBN 13 : 9781980497745
Total Pages : 116 pages
Book Rating : 4.4/5 (977 download)
Download or read book Acing the Sales Interview written by Gregory Novarro and published by Independently Published. This book was released on 2018-03-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premiere step by step guide on how to land a six figure sales job in today's super competitive market. Written by a 20 year pharmaceutical and medical device sales leader, this guide gives you the practical guidance needed to be the top candidate for any sales job. The book was written primarily for people who have been laid off from a sales position but can be used by anyone to give them advantage. This book helps with writing a great resume, setting up an all-star LinkedIn profile, how to use a LinkedIn strategy, phone screen advice, and face to face interviews. Did you know that 85% of people hired at a company are from internal referrals? This book helps you become an internal referral even if you do not know anyone at the company. Greg Novarro gives his expert advice that he gives all of his clients when he speaks to them one on one. Screen shots help you navigate hidden LinkedIn tricks that allow recruiters to find you over other qualified candidates. Greg is also an expert on hiring since he has led national sales teams and knows what he looks for in top sales candidates. Through this inside information Greg gives you a step by step guide on how to conquer the STAR format of behavioral questions. There is a template you can use to prepare for these questions which will give you the confidence to ace the interview. This book gives you more advanced questions to ask during interviews that will set you apart from all other candidates. Greg helps you to identify your WHY and HOW which most sales people DO NOT DO well during the interview process. Greg's advice has helped hundreds of people gain top paying sales positions and his expert advice is now available in an affordable downloadable guide. This guide is like having the answers to a final exam. You get the inside tips needed to be prepared for any sales interview situation. If you are in pharmaceutical, medical devices, capital equipment, durable goods, diagnostic, IT, or really any sales position and want to ace your next interview then you need this book. Your competition may already have it.
Author : Susan Hawkins
Publisher :
ISBN 13 : 9781094727394
Total Pages : 31 pages
Book Rating : 4.7/5 (273 download)
Download or read book Sales Interview Journal written by Susan Hawkins and published by . This book was released on 2019-05-08 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing for a Sales Position? The author of this short interview reference guide and notebook has been a pharmaceutical sales representative, specialty sales representative and medical device representative. She knows how to interview and how to get the sales job that she wants! It takes some work before every interview to nail that perfect sales position. In fact, preparation and organization breed confidence, which is what you need to ace the interview. The Sales Interview Journal is designed to help you with both of those things.This notebook can be used for phone interviews, video interviews or face to face interviews. It includes a short 5 page guide to help focus your interview preparation. This guide also includes some essential interview tips. Then there are 6 repetitive segments of 4 pages that you can use over time to prepare for interviews with 6 different companies. Each segment has a sections for you to fill in prior to the interview with research like company background, questions about the company, etc. This journal is purposely designed as a thin 31 page, 8x10 journal that you can take with you to your interview on its own or place in your interview padfolio. It is a dynamic journal that you can use for both note taking during the interview, and to refer to your pre-interview notes during the actual interview. Step up your interviewing game with this journal and go into the interview knowing you are the most prepared. You got this!
Author : Lewis Lin
Publisher :
ISBN 13 : 9780998120454
Total Pages : 252 pages
Book Rating : 4.1/5 (24 download)
Download or read book The Marketing Interview written by Lewis Lin and published by . This book was released on 2018-05-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
Author : Osman (Ozzie) Osman
Publisher : Holloway, Inc.
ISBN 13 : 1952120489
Total Pages : 336 pages
Book Rating : 4.9/5 (521 download)
Download or read book The Holloway Guide to Technical Recruiting and Hiring written by Osman (Ozzie) Osman and published by Holloway, Inc.. This book was released on 2022-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how the best teams hire software engineers and fill technical roles. The Holloway Guide to Technical Recruiting and Hiring is the authoritative guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates. Hiring is rated as one of the biggest obstacles to growth by most CEOs. Hiring managers, recruiters, and interviewers all wrestle with how to source candidates, interview fairly and effectively, and ultimately motivate the right candidates to accept offers. Yet the process is costly, frustrating, and often stressful or unfair to candidates. Anyone who cares about building effective software teams will return to this book again and again. Inside, you'll find know-how from some of the most insightful and experienced leaders and practitioners—senior engineers, recruiters, entrepreneurs, and hiring managers—who’ve built teams from early-stage startups to thousand-person engineering organizations. The lead author of this guide, Ozzie Osman, previously led product engineering at Quora and teams at Google, and built (and sold) his own startup. Additional contributors include Aditya Agarwal, former CTO of Dropbox; Jennifer Kim, former head of diversity at Lever; veteran recruiters and startup founders Jose Guardado (founder of Build Talent and former Y Combinator) and Aline Lerner (CEO of Interviewing.io); and over a dozen others. Recruiting and hiring can be done well, in a way that has a positive impact on companies, employees, and every candidate. With the right foundations and practice, teams and candidates can approach a stressful and difficult process with knowledge and confidence. Ask your employer if you can expense this book—it's one of the highest-leverage investments they can make in your team.
Author : Lynn Williams
Publisher : Kogan Page Publishers
ISBN 13 : 0749455608
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)
Download or read book Ultimate Interview written by Lynn Williams and published by Kogan Page Publishers. This book was released on 2008-10-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you prepare for an interview it's useful to understand how organisations decide what they are looking for in a candidate, how they use this to draw up the questions, how selection procedures work, why employers conduct interviews and what's likely to happen at the average interview. Ultimate Interview will give you all of the background information that you need as well as essential practice. Uniquely among interview guidebooks, it organises common interview questions according to specific job types, such as management, sales and marketing, administrative, clerical. This helps you to focus on the questions that are most relevant to your situation. Each section looks at the thinking behind the questions, and suggests an effective method of answering. With additional advice on researching the background to a vacancy, and how skills and characteristics can be assessed and developed, this book is a must-have for all serious job hunters.
Author : Gregory Novarro
Publisher : Independently Published
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.5/5 (376 download)
Download or read book Acing The Sales Interview written by Gregory Novarro and published by Independently Published. This book was released on 2021-07-17 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the Amazon best selling "Acing the Sales Interview" which launched in 2018. This is the premiere step by step guide on how to land a six figure sales job in today's super competitive pharmaceutical & medical device sales market. Written by a 25 year pharmaceutical and medical device sales leader, this guide gives you the practical guidance needed to be the top candidate for any sales job. The book was written primarily for people who have been laid off from a sales position but can be used by anyone to give them an advantage. This book helps with writing a great resume, setting up an all-star LinkedIn profile, how to use a LinkedIn strategy, phone screen advice, face to face interviews, what to do beyond the offer, updated with how Covid changed the industry, how to answer "sell me this pen" and resources no one else offers. It has also been updated now for the third time since it's #1 new release launch in 2018. Did you know that 85% of people hired at a company are from internal referrals? This book helps you become an internal referral even if you do not know anyone at the company. Gregory Novarro gives his expert advice that he gives all of his clients when he speaks to them one on one. Screen shots help you navigate hidden LinkedIn tricks that allow recruiters to find you over other qualified candidates. This new edition is now updated with all of LinkedIn's new features added since Covid. Greg is also an expert on hiring since he has led national sales teams and knows what he looks for in top sales candidates. Through this inside information Greg gives you a step by step guide on how to conquer the STAR format of behavioral questions. There is a template you can use to prepare for these questions which will give you the confidence to ace the interview. This book gives you more advanced questions to ask during interviews that will set you apart from all other candidates. Greg helps you to identify your WHY and HOW which most sales people DO NOT DO well during the interview process. Greg's advice has helped thousands of people gain top paying sales positions and his expert advice is now available in an affordable paperback and downloadable guide. This guide is like having the answers to a final exam. You get the inside tips needed to be prepared for any sales interview situation. Many that have purchased the first and second editions of this book claim this has been their interviewing "Bible." If you are in pharmaceutical, medical devices, capital equipment, durable goods, diagnostic, IT, or really any sales position and want to ace your next interview then you need this book. Your competition may already have it.
Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)
Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Author : Andrew LaCivita
Publisher : BalboaPress
ISBN 13 : 1452547033
Total Pages : 136 pages
Book Rating : 4.4/5 (525 download)
Download or read book Interview Intervention written by Andrew LaCivita and published by BalboaPress. This book was released on 2012-03-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the jobnone of which are your qualifications and, unfortunately, you can only control one of them. iNTERVIEW INTERVENTION creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employers ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles. It guides job-seekers through the entire interview process to ensure they get hired. It teaches interviewers to extract the most relevant information to make sound hiring decisions. iNTERVIEW INTERVENTION will become your indispensable guide to: ? Create self-awareness to ensure you understand the job you want beforenot afterthe fact. ? Conduct research to surface critical employer information. ? Share compelling stories that include the six key qualities that make them believable and memorable. ? Respond successfully to the fourteen most effective interview questions. ? Sell yourself and gather intelligence through effective question asking. ? Close the interview to ensure the interviewer wants to hire you.
Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211698
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)
Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 073521168X
Total Pages : 242 pages
Book Rating : 4.7/5 (352 download)
Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
