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Download or read book S-Alchemy written by tenzin gyurme and published by Lulu.com. This book was released on 2008-03-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: S-Alchemy is about the Alchemy of the Soul. Since the beginnings of time man has been fascinated with the concepts of Alchemy. This book is a historical analysis of ancient Alchemy and the spiritual aspects of it in a modern context. Powerful work for a purpose-filled time!
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book Almost Alchemy written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2019-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Book Synopsis The Alchemy of Us by : Ainissa Ramirez
Download or read book The Alchemy of Us written by Ainissa Ramirez and published by MIT Press. This book was released on 2021-04-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “timely, informative, and fascinating” study of 8 inventions—and how they shaped our world—with “totally compelling” insights on little-known inventors throughout history (Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth Extinction) In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines 8 inventions and reveals how they shaped the human experience: • Clocks • Steel rails • Copper communication cables • Photographic film • Light bulbs • Hard disks • Scientific labware • Silicon chips Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; how the necessary brevity of the telegram influenced Hemingway’s writing style; and how a young chemist exposed the use of Polaroid’s cameras to create passbooks to track black citizens in apartheid South Africa. These fascinating and inspiring stories offer new perspectives on our relationships with technologies. Ramirez shows not only how materials were shaped by inventors but also how those materials shaped culture, chronicling each invention and its consequences—intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors—particularly people of color and women—who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal—whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.
Book Synopsis Alchemy of the Word by : Philip Beitchman
Download or read book Alchemy of the Word written by Philip Beitchman and published by SUNY Press. This book was released on 1998-04-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the literary, philosophical, and cultural implications of Cabala during the Renaissance.
Book Synopsis Indian Alchemy Or Rasayana by : S. Mahdihassan
Download or read book Indian Alchemy Or Rasayana written by S. Mahdihassan and published by Motilal Banarsidass Pub. This book was released on 2002-01-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian Alchemy Dr. Mahdihassan attempts to elucidate the point that Alchemy is a science through which the higher states of being reveal themselves with the matrix of spatio-temporal world. It is a science that is directly related to temporal levels of the universal hierarchy which is totally beyond the reach of any of the profane methods employed during the past century.
Book Synopsis A Dictionary of Western Alchemy by : Jordan Stratford
Download or read book A Dictionary of Western Alchemy written by Jordan Stratford and published by Quest Books. This book was released on 2014-08-22 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Arabic al-kimia (of Egypt) and old Egyptian keme (black, fertile soil), alchemy is the ancient science of elements and interactions in both the natural and the spiritual realms. Spanning 2,500 years and informed by Hermetic and Neoplatonist influences, it has been practiced in the classical Greco-Roman world, medieval Europe and the medieval Middle East and Orient, and up to the present in esoteric circles. Alchemists have three main pursuits: the transmutation of base metals into gold by means of the Lapis Philosophorum, the Philosopher's Stone; the concoction of the Elixir of Life, a universal medicine; the reconciliation between spirit and matter and direct knowledge of the Divine This concise dictionary of alchemy provides clear access to one of the major roots of Western esoteric thought. Subjects include alchemical processes and procedures, the natural elements and apparatus used, major practitioners and philosophers, and concepts and beliefs. Distinguishing this guide from similar ones is the addition of etymology, connecting the language of alchemy to its Latin, Greek, and Arabic sources. Symbolic pictographs accompany half of the over four hundred entries, and a fascinating illustration from the long tradition of alchemical art introduces each letter of the alphabet. Most important is the author Jordan Stratford’s unique perspective as both a modern Gnostic priest and a Freemason. He also brings to bear extensive knowledge of the depth psychology of C. G. Jung, who based his key concept of individuation on the premise that what the ancient alchemists truly sought was inner transformation.
Book Synopsis The Chemistry of Alchemy by : Cathy Cobb
Download or read book The Chemistry of Alchemy written by Cathy Cobb and published by Prometheus Books. This book was released on 2014-07-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the history of science using do-it-yourself experiments along with brief historical profiles to demonstrate how the ancient alchemists stumbled upon the science of chemistry. Be the alchemist! Explore the legend of alchemy with the science of chemistry. Enjoy over twenty hands-on demonstrations of alchemical reactions. In this exploration of the ancient art of alchemy, three veteran chemists show that the alchemists' quest involved real science and they recount fascinating stories of the sages who performed these strange experiments. Why waste more words on this weird deviation in the evolution of chemistry? As the authors show, the writings of medieval alchemists may seem like the ravings of brain-addled fools, but there is more to the story than that. Recent scholarship has shown that some seemingly nonsensical mysticism is, in fact, decipherable code, and Western European alchemists functioned from a firmer theoretical foundation than previously thought. They had a guiding principle, based on experience: separate and purify materials by fire and reconstitute them into products, including, of course, gold and the universal elixir, the Philosophers' stone. Their efforts were not in vain: by trial, by error, by design, and by persistence, the alchemists discovered acids, alkalis, alcohols, salts, and exquisite, powerful, and vibrant reactions--which can be reproduced using common products, minerals, metals, and salts. So gather your vats and stoke your fires! Get ready to make burning waters, peacocks' tails, Philosophers' stone, and, of course, gold!
Book Synopsis Studies in Alchemy by : Mark Prophet
Download or read book Studies in Alchemy written by Mark Prophet and published by . This book was released on 1974 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy written by Johannes Fabricius and published by . This book was released on 1994 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Summa Perfectionis of Pseudo-Geber by : Pseudo-Geber
Download or read book The Summa Perfectionis of Pseudo-Geber written by Pseudo-Geber and published by BRILL. This book was released on 1991 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present work contains a critical edition, translation, and study of the "Summa perfectionis" of Pseudo-Geber, the most influential of the many texts of medieval alchemy. The study addresses such questions as the author's identity, his corpuscular theory of matter, the influence of the "Summa," and its own sources.
Book Synopsis The End of Alchemy: Money, Banking, and the Future of the Global Economy by : Mervyn King
Download or read book The End of Alchemy: Money, Banking, and the Future of the Global Economy written by Mervyn King and published by W. W. Norton & Company. This book was released on 2016-03-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King’s visionary ideas deserve the attention of everyone from economics students to heads of state.” —Lawrence H. Summers Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance. The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy—the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation. How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.
Book Synopsis Dime-Store Alchemy by : Charles Simic
Download or read book Dime-Store Alchemy written by Charles Simic and published by New York Review of Books. This book was released on 2011-09-20 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback In Dime-Store Alchemy, poet Charles Simic reflects on the life and work of Joseph Cornell, the maverick surrealist who is one of America’s great artists. Simic’s spare prose is as enchanting and luminous as the mysterious boxes of found objects for which Cornell is justly renowned.
Book Synopsis Alchemy & Mysticism by : Alexander Roob
Download or read book Alchemy & Mysticism written by Alexander Roob and published by Taschen America Llc. This book was released on 2006 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic, prize-winning novel about an epic migration and a lone woman haunted by the past in frontier Waipu. In the 1850s, a group of settlers established a community at Waipu in the northern part of New Zealand. They were led there by a stern preacher, Norman McLeod. The community had followed him from Scotland in 1817 to found a settlement in Nova Scotia, then subsequently to New Zealand via Australia. Their incredible journeys actually happened, and in this winner of the New Zealand Book Awards, Fiona Kidman breathes life and contemporary relevance into the facts by creating a remarkable fictional story of three women entangled in the migrations - Isabella, her daughter Annie and granddaughter Maria. McLeod's harsh leadership meant that anyone who ran counter to him had to live a life of secrets. The 'secrets' encapsulated the spirit of these women in their varied reactions to McLeod's strict edicts and connect the past to the present and future.
Book Synopsis Treatise of Sexual Alchemy by : Samael Aun Weor
Download or read book Treatise of Sexual Alchemy written by Samael Aun Weor and published by Glorian Publishing. This book was released on 2022-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treatise of Sexual Alchemy reveals the true meaning of the genuine documents and symbols used by the medieval alchemists, such as Paracelsus, Basil Valentine, Francis Bacon, and more, by showing how those teachings are hidden in the Egyptian Book of the Dead and the Judeo-Christian Bible. "The Medieval alchemists hid the Great Arcanum among innumerable symbols and esoteric allegories. This was in order to save it from profanity, and in order for them to avoid being burned alive in the blazes of the Inquisition." --Samael Aun Weor
Book Synopsis Modernist Alchemy by : Timothy Materer
Download or read book Modernist Alchemy written by Timothy Materer and published by Cornell University Press. This book was released on 2018-09-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modernist Alchemy takes a close look at the work of twentieth-century poets whose use of the occult constitutes a recovery of discarded beliefs and modes of thought: Yeats and Plath try to dismiss conventional religion, Hughes captures a sense of adventure, H.D. seeks to liberate repressed concepts, while Duncan and Merrill hunt for a lost understanding of sexual identity which will allow for androgyny and homosexuality.
