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Marketing, Technology and Customer Commitment in the New Economy

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117793
Total Pages : 340 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts

Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Country Living

Author :
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Country Living by :

Download or read book Country Living written by and published by . This book was released on 2000 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers Index to Product Evaluations and Information Sources

Author :
Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Consumers Index to Product Evaluations and Information Sources by :

Download or read book Consumers Index to Product Evaluations and Information Sources written by and published by . This book was released on 1998 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

WebQual

Author : Eleanor Terese Loiacono
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (132 download)

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Book Synopsis WebQual by : Eleanor Terese Loiacono

Download or read book WebQual written by Eleanor Terese Loiacono and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The FTC's first five years protecting consumers online : a report from the Federal Trade Commission staff.

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428953493
Total Pages : 46 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis The FTC's first five years protecting consumers online : a report from the Federal Trade Commission staff. by :

Download or read book The FTC's first five years protecting consumers online : a report from the Federal Trade Commission staff. written by and published by DIANE Publishing. This book was released on with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Fashion

Author : Myles Ethan Lascity
Publisher : Bloomsbury Publishing
ISBN 13 : 1350112259
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Communicating Fashion by : Myles Ethan Lascity

Download or read book Communicating Fashion written by Myles Ethan Lascity and published by Bloomsbury Publishing. This book was released on 2021-03-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing

Focus

Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Focus by :

Download or read book Focus written by and published by . This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920822
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.

The Antitrust Paradox

Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

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Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

Distribution

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 1488 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Distribution by : United States. Bureau of the Census

Download or read book Distribution written by United States. Bureau of the Census and published by . This book was released on 1934 with total page 1488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Where am I Wearing?

Author : Kelsey Timmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118277554
Total Pages : 311 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Where am I Wearing? by : Kelsey Timmerman

Download or read book Where am I Wearing? written by Kelsey Timmerman and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle. By introducing readers to the human element of globalization—the factory workers, their names, their families, and their way of life—Where Am I Wearing bridges the gap between global producers and consumers. New content includes: a visit to a fair trade Ethiopian shoe factory that is changing lives one job at time; updates on how workers worldwide have been squeezed by rising food costs and declining orders in the wake of the global financial crisis; and the author's search for the garment worker in Honduras who inspired the first edition of the book Kelsey Timmerman speaks and universities around the country and maintains a blog at www.whereamiwearing.com. His writing has appeared in the Christian Science Monitor and Condé Nast Portfolio, and has aired on NPR. Enlightening and thought-provoking at once, Where Am I Wearing? puts a human face on globalization.

The Internet and Society

Author : James Slevin
Publisher : Blackwell Publishing
ISBN 13 : 9780745620879
Total Pages : 266 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis The Internet and Society by : James Slevin

Download or read book The Internet and Society written by James Slevin and published by Blackwell Publishing. This book was released on 2000-05-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and Society explores the impact of the internet on modern culture beyond the fashionable celebration of 'anything goes' online culture or the overly pessimistic conceptions tainted by the logic of domination. In this major new work, James Slevin develops an original account of the internet and relates it to the analysis of culture and communication in late modern societies. Slevin offers a critical appraisal of contributions to the study of the internet and its related networks such as intranets and extranets. He argues that these studies fail to deal adequately with the nature of communication and its role in an increasingly uncertain world. Slevin addresses this deficiency by elaborating a distinctive social theory of the internet and its impact. He develops his argument by offering an in-depth examination of the connections between the rise of the internet and new issues concerning the state, political and economic organization, the process of self-formation, globalization, publicness, regulation and, above all, the management of risk and uncertainty. Throughout the book, James Slevin relates his analysis of the internet to a variety of substantive examples of internet use from around the world and sets out and redefines the tasks for further study. This book will be of interest to second-year undergraduates and above in media and communications studies, cultural studies, sociology and social theory and students and academics across the social sciences who are interested in the impact of new communication technologies.

Business Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Business Magazine by :

Download or read book Business Magazine written by and published by . This book was released on 1922 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Textile Technology Digest

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Textile Technology Digest by :

Download or read book Textile Technology Digest written by and published by . This book was released on 1999 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921012
Total Pages : 681 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

Fairchild Textile-apparel Analysis

Author : Borsodi Analytical Bureau, inc. Commodity Division
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Fairchild Textile-apparel Analysis by : Borsodi Analytical Bureau, inc. Commodity Division

Download or read book Fairchild Textile-apparel Analysis written by Borsodi Analytical Bureau, inc. Commodity Division and published by . This book was released on 1928 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion Trends

Author : Eundeok Kim
Publisher : Berg
ISBN 13 : 0857853147
Total Pages : 184 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashion Trends by : Eundeok Kim

Download or read book Fashion Trends written by Eundeok Kim and published by Berg. This book was released on 2013-05-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.