Rural Marketing [ Indian Context]

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Author :
Publisher : The Management Consortium
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (582 download)

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Book Synopsis Rural Marketing [ Indian Context] by : Dr. Vijay Uprikar

Download or read book Rural Marketing [ Indian Context] written by Dr. Vijay Uprikar and published by The Management Consortium . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

Advertising in Rural India

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Author :
Publisher :
ISBN 13 : 9784872977820
Total Pages : 333 pages
Book Rating : 4.9/5 (778 download)

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Book Synopsis Advertising in Rural India by : Tej K. Bhatia

Download or read book Advertising in Rural India written by Tej K. Bhatia and published by . This book was released on 2000 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management: Text and Cases Indian Context

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Author :
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rural Marketing Book (Text & Practice) (With Cd)

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Author :
Publisher : Dreamtech Press
ISBN 13 : 9788177225587
Total Pages : 384 pages
Book Rating : 4.2/5 (255 download)

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Book Synopsis The Rural Marketing Book (Text & Practice) (With Cd) by : Pradeep Kashyap

Download or read book The Rural Marketing Book (Text & Practice) (With Cd) written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.

Rural Marketing: Text And Cases, 2/E

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)

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Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.

Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural Market Potentiality in India towards Consumer Durable Goods

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241144
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Rural Market Potentiality in India towards Consumer Durable Goods by : Dr. N. Ratna Kishor

Download or read book Rural Market Potentiality in India towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural Marketing - Environment, Problems

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9788125930976
Total Pages : 266 pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis Rural Marketing - Environment, Problems by : T.P. Gopalaswamy

Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.

India’s Agricultural Marketing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 8132215729
Total Pages : 323 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis India’s Agricultural Marketing by : Nilabja Ghosh

Download or read book India’s Agricultural Marketing written by Nilabja Ghosh and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.

Indian Agricultural Marketing

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Author :
Publisher : Mittal Publications
ISBN 13 : 9788170996156
Total Pages : 284 pages
Book Rating : 4.9/5 (961 download)

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Book Synopsis Indian Agricultural Marketing by : Jagdish Prasad

Download or read book Indian Agricultural Marketing written by Jagdish Prasad and published by Mittal Publications. This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.

Rural Marketing

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Author :
Publisher : New Age International
ISBN 13 : 8122416837
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)

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Book Synopsis Rural Marketing by : Awadhesh Kumar Singh

Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

Consumer Cooperatives and Rural Marketing

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Author :
Publisher : Mittal Publications
ISBN 13 : 9788170998761
Total Pages : 292 pages
Book Rating : 4.9/5 (987 download)

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Book Synopsis Consumer Cooperatives and Rural Marketing by : Nripendra N Sarma

Download or read book Consumer Cooperatives and Rural Marketing written by Nripendra N Sarma and published by Mittal Publications. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Geo-economic Perspectives in the Global Environment

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000816079
Total Pages : 220 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Geo-economic Perspectives in the Global Environment by : Faisal Ahmed

Download or read book Geo-economic Perspectives in the Global Environment written by Faisal Ahmed and published by Taylor & Francis. This book was released on 2022-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective. It delves into various key issues pertaining to finance, infrastructure, policy, geostrategy, and entrepreneurship in the Indian context. The volume discusses themes such as geostrategic shifts and their impact on the Indo-Pacific region, the effects of Covid-19 on international and economic security, India-China bilateral ties, FDI spill over on domestic firms, entrepreneurship education in India, and the Thai Canal project. Rich in insights on various geo-economic perspectives that continue to shape the global business environment, the book will be useful for students and scholars of sociology, business management, business economics, international trade, geopolitics, international relations, political sociology, and political studies. It will serve as a useful reference for academics, researchers, think tanks, industry professionals, and policymakers.

Sociology of Indian Society

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 8121924030
Total Pages : 703 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Sociology of Indian Society by : CN Shankar Rao

Download or read book Sociology of Indian Society written by CN Shankar Rao and published by S. Chand Publishing. This book was released on 2004-09 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revision comes 10 years after the first edition and completely overhauls the text not only in terms of look and feel but also content which is now contemporary while also being timeless. A large number of words are explained with the help of examples and their lineage which helps the reader understand their individual usage and the ways to use them on the correct occasion.

Marketing In India, Cases And Readings -

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham

Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Researching Marketing Decisions

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0429515456
Total Pages : 197 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Researching Marketing Decisions by : Ritu Mehta

Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-04-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.

Bazaar India

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Author :
Publisher : Univ of California Press
ISBN 13 : 9780520919969
Total Pages : 332 pages
Book Rating : 4.9/5 (199 download)

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Book Synopsis Bazaar India by : Anand A. Yang

Download or read book Bazaar India written by Anand A. Yang and published by Univ of California Press. This book was released on 1999-02-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of markets in linking local communities to larger networks of commerce, culture, and political power is the central element in Anand A. Yang's provocative and original study. Yang uses bazaars in the northeast Indian state of Bihar during the colonial period as the site of his investigation. The bazaar provides a distinctive locale for posing fundamental questions regarding indigenous societies under colonialism and for highlighting less familiar aspects of colonial India. At one level, Yang reconstructs Bihar's marketing system, from its central place in the city of Patna down to the lowest rung of the periodic markets. But he also concentrates on the dynamics of exchanges and negotiations between different groups and on what can be learned through the "voices" of people in the bazaar: landholders, peasants, traders, and merchants. Along the way, Yang uncovers a wealth of details on the functioning of rural trade, markets, fairs, and pilgrimages in Bihar. A key contribution of Bazaar India is its many-stranded narrative history of some of South Asia's primary actors over the past two centuries. But Yang's approach is not that of a detached observer; rather, his own voice is engaged with the voices of the past and with present-day historians. By focusing on the world beyond the mud walls of the village, he widens the imaginative geography of South Asian history. Readers with an interest in markets, social history, culture, colonialism, British India, and historiographic methods will welcome his book.

Rural Marketing

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131760352
Total Pages : 301 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Rural Marketing by : Pradeep Kashyap

Download or read book Rural Marketing written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: