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Rural Marketing As A Tool For National Development
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Book Synopsis Rural Marketing as a Tool for National Development by : Charles Chatterjee
Download or read book Rural Marketing as a Tool for National Development written by Charles Chatterjee and published by Emerald Group Publishing. This book was released on 2024-10-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement.
Book Synopsis Rural Marketing as a Tool for National Development by : Charles Chatterjee
Download or read book Rural Marketing as a Tool for National Development written by Charles Chatterjee and published by Emerald Group Publishing. This book was released on 2024-10-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement.
Book Synopsis A Geographical Analysis of Rural Markets and Rurban Centres by : Ashok Kumar Sinha
Download or read book A Geographical Analysis of Rural Markets and Rurban Centres written by Ashok Kumar Sinha and published by . This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The society and the economy of India largely operates through rural marketing systems. Rural markets and urban centres represent the cross profile of rural India. India is a country of villages and its real soul lives in her villages with 71% of its total population. Roughly 70% of India's population still draws its succour from agricultural activity and some 45% of its national income still accrues from agricultural sector. Actually agriculture is the stage on which the drama of economic development is enacted and rural marketing thus is intimately bound up with the process of economic development. Rural periodic marketing system are common throughout the less developed countries including India. In the present book the author creditably outlines the cross-section of Indian farmer to reflect country's rural markets and urban centres. Hundreds or even thousands aggregate on a convenient sector for a fraction of a day to exchange their earning an wants to function as a miniature hub of collecting and distributing commodities. The book is an exhaustive study of rural markets and urban centres, whose importance cannot be over emphasised in the rural development and planning in our country. The present book embodies the merit of compliance with the recent trend of studies and research in the discipline of Geography. The spirit of the writing relates in its era and theme coverage the fundamental thrust on aspect s of spatial organisation; the extent and the intensity of interconnection and interdependence among elements of physical and cultural landscape. In this book, Dr Ashok Kumar Sinha presents his pains taking study on field work, original collection of data and assimilation of rural markets an urban centres of the Magadh administrative division of Central Bihar which has a background of ancient history and rich cultural heritage having 91% of its population as rural. His original and methodical interpretation makes it more worthy. An attempt has been made to unroll historical setting of Magadh Division from unknown past to the current century before projecting profile of the project. There are eight meaningful, logical and well balanced chapters, eighty two cartographically sound maps and diagrams, thirty five selected tables, valuable appendices and admirable bibliography which explain geo-economic landscape of the country, various bases of theory and review of hierarchy of rural markets and urban centres, spatio-temporal characteristics, functional and behavioural characteristics of market, analysis of urban centres, micro-geography of sample markets, marketing an rural development. At last in summary and conclusion the author is of the view that marketing and rural development are interlinked without which their projected profiles fail to trace similarity of evolution and development. The zone of research has to be carefully traversed to fathom traders performance. Rural markets not doubt, function as levers of growth. To portray rural markets in their poly-phase, it is essential to balance markets, traders, consumers, goods movement and complexities. Marketing is the biggest problem ever faced by advancing rural industrial sector. A creation of an effective marketing infrastructure is needed to produce products of rural industries. If agriculture function as the heart of economy, rural industries will act as its lungs to balance production of commodities. And their sale on fair price in markets. This book is useful for geographers, sociologists, planners, economists and students of geography and regional studies.
Download or read book Rural Marketing written by Dinesh Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Book Synopsis Changing Paradigms of Rural Management by : Dr Ramesh Kumar Miryala
Download or read book Changing Paradigms of Rural Management written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2013-02-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mahatma Gandhi, in his famous speech during the Lahore session of the Congress in 1929, said, “India lives in her villages.” It is relevant even today after eight decades progress and an astonishing invasion of technology. Technological progress and the tremendous development of the IT sector often blind many of us to the toils of the rural tiller who brings our daily lunch. No effort for national development can ignore the villages; they determine the destiny of the country. Rural development is no more something that emerges from the common sense of a select few; it is the result of organized work involving the techniques of modern management. This emphasizes the need of a broad-based research in the field of rural management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Book Synopsis Rural Marketing - Environment, Problems by : T.P. Gopalaswamy
Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Book Synopsis RURAL MARKETING AND MANAGEMENT by : GUPTA, DEEPA
Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
Book Synopsis Rural Development and Management in India by : Manish Didwania
Download or read book Rural Development and Management in India written by Manish Didwania and published by Nova Science Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
Book Synopsis Rural Marketing by : Sawalia Bihari Verma
Download or read book Rural Marketing written by Sawalia Bihari Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author :K. B. Gupta, Faizia Siddiqui, Iftikhar Alam Publisher :Sanbun Publishers ISBN 13 :9789380257112 Total Pages :336 pages Book Rating :4.2/5 (571 download)
Book Synopsis Rural Management by : K. B. Gupta, Faizia Siddiqui, Iftikhar Alam
Download or read book Rural Management written by K. B. Gupta, Faizia Siddiqui, Iftikhar Alam and published by Sanbun Publishers. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AGRICUTCUTRAL MARKETING AND RURAL DEVELOPMENT by : DR DEEPTI M BIJAPUR
Download or read book AGRICUTCUTRAL MARKETING AND RURAL DEVELOPMENT written by DR DEEPTI M BIJAPUR and published by Shashwat Publication. This book was released on 2023-02-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The regulated markets in India dealing the large quantity of agricultural produces and authorized to the sale-transactions. The regulated marketing committee is to look after all kind of sale-transactions and serve the farming community in particular and marketing machineries in general. The different kind of agricultural produces in India and accordingly the price system is also varies. All kind of agricultural produces are to be transacted in the marketing premises are bound by the regulations/guidelines framed and executed by the committee. Inspite of this, the farmers are facing lot many hurdles for the sale-transactions and the infrastructures facilities to be required for them. Agriculture marketing comprises all the activities involved in the supply of agricultural inputs and outputs including all those operations which are related to the procurement, collecting, grading, storing, food and agro processing, transportation, financing and selling of the agricultural produce. In fact, marketing includes all the aspects of agribusiness excluding the cultivation process. The agricultural marketing system also relates to economic growth of the agricultural sector and ensuring safe and affordable food to consumers, which is directly linked to the food security of the country. Keeping these issues in the mind, the authors have taken up for investigation and accordingly carried out.
Download or read book Rural Development written by Katar Singh and published by SAGE Publications. This book was released on 2009-01-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title addresses the basic concepts, elements, dogmas, paradigms, determinants, policy instruments, strategies, policies and programmes, and management of rural development. The book emphasizes, in particular, the pivotal role of human resources as both a means and an end of development.
Book Synopsis In Productivity, Finance, and Operations by : Kenneth D. Lawrence
Download or read book In Productivity, Finance, and Operations written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2006-06-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author :United Nations. Economic Commission for Africa. Social Development Section Publisher :New York : United Nations ISBN 13 : Total Pages :132 pages Book Rating :4.3/5 (91 download)
Book Synopsis Integrated Approach to Rural Development in Africa by : United Nations. Economic Commission for Africa. Social Development Section
Download or read book Integrated Approach to Rural Development in Africa written by United Nations. Economic Commission for Africa. Social Development Section and published by New York : United Nations. This book was released on 1971 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing [ Indian Context] by : Dr. Vijay Uprikar
Download or read book Rural Marketing [ Indian Context] written by Dr. Vijay Uprikar and published by The Management Consortium . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Book Synopsis Water, Food and Poverty in River Basins by : Myles Fisher
Download or read book Water, Food and Poverty in River Basins written by Myles Fisher and published by Routledge. This book was released on 2013-09-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom says that the world is heading for a major water crisis. By 2050, global population will increase from 7 billion to a staggering 9.5 billion and the demands this will place on food and water systems will inevitably push river basins over the edge. The findings from this book present a different picture. While it is convenient to visualize an inevitable global water and food crisis in which increasing demands result in increasing poverty, food insecurity and conflict, the reality is far more nuanced and revolves around the politics of equitable and sustainable development of resources. The first part of this book provides detailed insight into conditions of water flows within nine river basins. In the second part, authors summarize and re-analyze the outcome of the nine basins, providing a coherent global picture of water, water productivity and development. They assess the impacts of variations of these attributes on development and approaches for poverty alleviation, and explore the institutional factors that support or obstruct change. How people will manage river systems while protecting vital ecosystem functions will make the difference between catastrophe and survival. As Prof Asit Biswas points out, "... the world is facing a water crisis not because of physical scarcity of water but because of poor management practices in nearly all countries of the world." The book is based on the four years (2006-2010) of extensive research into the state of ten of the world’s major river basins carried out under the CGIAR Challenge Program for Water and Food’s Basin Focal Project. This book was published as a special issue of Water International.
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