Rowntree And The Marketing Revolution 1862 1969

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Rowntree and the Marketing Revolution, 1862-1969

Author : Robert Fitzgerald
Publisher : Cambridge University Press
ISBN 13 : 0521435129
Total Pages : 774 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Rowntree and the Marketing Revolution, 1862-1969 by : Robert Fitzgerald

Download or read book Rowntree and the Marketing Revolution, 1862-1969 written by Robert Fitzgerald and published by Cambridge University Press. This book was released on 1995-01-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Rowntrees

Author : Paul Chrystal
Publisher : Pen and Sword History
ISBN 13 : 1526778904
Total Pages : 307 pages
Book Rating : 4.5/5 (267 download)

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Book Synopsis Rowntrees by : Paul Chrystal

Download or read book Rowntrees written by Paul Chrystal and published by Pen and Sword History. This book was released on 2021-07-31 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry’s, Cadbury’s, Mars and Terry’s, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain. This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family – without whom there would have been no Rowntrees, and no Kit Kats. Henry, it is usually forgotten, was the founder of Rowntree’s – he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up – cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph’s relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions. Rowntree’s role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.

The Routledge Companion to Marketing History

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1134688687
Total Pages : 464 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones

Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Cadbury's Purple Reign

Author : John Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119995051
Total Pages : 550 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Cadbury's Purple Reign by : John Bradley

Download or read book Cadbury's Purple Reign written by John Bradley and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

Engineering Society

Author : Kerstin Brückweh
Publisher : Springer
ISBN 13 : 1137284501
Total Pages : 364 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Engineering Society by : Kerstin Brückweh

Download or read book Engineering Society written by Kerstin Brückweh and published by Springer. This book was released on 2012-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explaining crime by reference to abnormalities of the brain is just one example of how the human and social sciences have influenced the approach to social problems in Western societies since 1880. Focusing on applications such as penal policy, therapy, and marketing, this volume examines how these sciences have become embedded in society.

Joseph Rowntree

Author : Chris Titley
Publisher : Bloomsbury Publishing
ISBN 13 : 0747814368
Total Pages : 120 pages
Book Rating : 4.7/5 (478 download)

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Book Synopsis Joseph Rowntree by : Chris Titley

Download or read book Joseph Rowntree written by Chris Titley and published by Bloomsbury Publishing. This book was released on 2013-10-09 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowntree name is linked to some of the most iconic and well-loved brands of the 20th century, including the KitKat, Aero and Fruit Pastilles. On the way he transformed a small factory in York into a global business. But there is much more to the Joseph Rowntree story than chocolate. A prominent Quaker, social reformer, political campaigner and educationalist, he reshaped his home city and improved the welfare of generations of workers. Rather than diminish with his death in 1925, Rowntree's legacy has grown as the charitable trusts he founded become ever-more influential. This fascinating biography traces Joseph Rowntree's life from grocer's son to great Victorian philanthropist and beyond.

Cheated Not Poisoned?

Author : Michael French
Publisher : Manchester University Press
ISBN 13 : 9780719056055
Total Pages : 238 pages
Book Rating : 4.0/5 (56 download)

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Book Synopsis Cheated Not Poisoned? by : Michael French

Download or read book Cheated Not Poisoned? written by Michael French and published by Manchester University Press. This book was released on 2000-09-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first comprehensive evaluation of Britain’s food laws from the 1860s to 1930s and the first analysis of the Victorian anti-adulteration legislation in 25 years. The book brings important historical perspectives to the pressing contemporary debate about food safety and the most appropriate forms of regulation by indicating that government policy historically has been shaped by competing business and consumer-protectionist pressures.

How to Write History that People Want to Read

Author : A. Curthoys
Publisher : Springer
ISBN 13 : 0230304966
Total Pages : 271 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis How to Write History that People Want to Read by : A. Curthoys

Download or read book How to Write History that People Want to Read written by A. Curthoys and published by Springer. This book was released on 2016-04-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from decades of experience, this is a concise and highly practical guide to writing history. Aimed at all kinds of people who write history academic historians, public historians, professional historians, family historians and students of all levels the book includes a wide range of examples from many genres and styles.

Women and Work Culture

Author : Louise A. Jackson
Publisher : Routledge
ISBN 13 : 1351872087
Total Pages : 381 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Women and Work Culture by : Louise A. Jackson

Download or read book Women and Work Culture written by Louise A. Jackson and published by Routledge. This book was released on 2017-05-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's work has proved to be an important and lively subject of debate for historians. An earlier focus on the pay, conditions and occupational opportunities of predominantly blue-collar working-class women has now been joined by an interest in other social groups (white-collar workers, clerical workers and professionals) as well as in the cultural practices of the work place, reflecting in part the recent 'cultural turn' in historical methodology. Although the term 'culture' is debated and contested, this volume reflects this diversity, addressing a variety of interpretations. The individual essays address such issues as how women have created occupational and professional identities, negotiated masculine working practices (cultural, legal and institutional) and created their own 'feminine' environments. They also examine the integration of paid work with domestic responsibilities, the concept of 'career' for women, and the construction and representation of women's work within the wider cultural landscape.' By focusing on the experiences of British women between c.1850 and 1950, the collection vividly demonstrates that the association of 'work' with paid labour is problematic and that the categories of 'work', 'leisure' and 'consumption' must be viewed as overlapping and inter-linked rather than as separate entities. Furthermore, it highlights the ways in which the concept of gender operated as an organising principle in the construction and negotiation of identities and practices in British society.

The History of Sweets

Author : Paul Chrystal
Publisher : Pen and Sword History
ISBN 13 : 1526778866
Total Pages : 320 pages
Book Rating : 4.5/5 (267 download)

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Book Synopsis The History of Sweets by : Paul Chrystal

Download or read book The History of Sweets written by Paul Chrystal and published by Pen and Sword History. This book was released on 2021-06-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chronicle of confectionaries throughout the centuries—from honeycombs to Haribo. “There is much to get your teeth into within these pages.” —Best of British Magazine We all remember sweets—objects of pure delight and the endless cause of squabbles, fights even, hoarding and swapping; a chance to gorge, suck, crunch, and chew. But they’re by no means just a nostalgic thing of days past, and it’s not only children who love and devour sweets—gobstoppers, bulls eyes, licorice, seaside rock, bubble gum, and the like; grown-ups of all ages are partial to a good humbug, or a lemon sherbet or two—in the car, (annoyingly) at the cinema or while out walking—wherever and whenever, the sweet is there, the sweet delivers and the sweet rarely disappoints. Sweets then are ubiquitous and enduring; they cross age, culture, and gender boundaries and they have been around, it seems, forever. This book tells the story of sweets from their primitive beginnings to their place today as a billion-pound commodity with its sophisticated, seductive packaging and sales, advertising and marketing. It explores the people’s favorites, past and present; but there is also a dark side to sweets—and this book does not shy away from the deleterious effect on health as manifested in obesity, tooth decay, and diabetes. It delves into sweet and candy shops in supermarkets and markets, retro sweet shops, fudge makers, vintage sweets online, sweet manufacturing, chocolate, the grey line between sweets and “medicines” ancient and modern. It goes round the world unwrapping sweets from different countries and cultures and it examines how immigrants from all nations have changed our own sweet world.

International Bibliography of Business History

Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 113613820X
Total Pages : 685 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis International Bibliography of Business History by : Francis Goodall

Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.

A Fair Day’s Wage for a Fair Day’s Work?

Author : Sheila Blackburn
Publisher : Routledge
ISBN 13 : 1317188284
Total Pages : 397 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis A Fair Day’s Wage for a Fair Day’s Work? by : Sheila Blackburn

Download or read book A Fair Day’s Wage for a Fair Day’s Work? written by Sheila Blackburn and published by Routledge. This book was released on 2016-03-23 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of sweating and the origins of low pay legislation are of fundamental social, economic and moral importance. Although difficult to define, sweating, according to a select committee established to investigate the issue, was characterised by long hours, poor working conditions and above all by low pay. By the beginning of the twentieth century the government estimated that up to a third of the British workforce could be classed as sweated labour, and for the first time in a century began to think about introducing legislation to address the problem. Whilst historians have written much on unemployment, poverty relief and other such related social and industrial issues, relatively little work has been done on the causes, extent and character of sweated labour. That work which has been done has tended to focus on the tailoring trades in London and Leeds, and fails to give a broad overview of the phenomenon and how it developed and changed over time. In contrast, this volume adopts a broad national and long-run approach, providing a more holistic understanding of the subject. Rejecting the argument that sweating was merely a London or gender related problem, it paints a picture of a widespread and constantly shifting pattern of sweated labour across the country, that was to eventually persuade the government to introduce legislation in the form of the 1909 Trades Board Act. It was this act, intended to combat sweated labour, which was to form the cornerstone of low pay legislation, and the barrier to the introduction of a minimum wage, for the next 90 years.

Railway Photographic Advertising in Britain, 1900-1939

Author : Alexander Medcalf
Publisher : Springer
ISBN 13 : 3319708570
Total Pages : 243 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Railway Photographic Advertising in Britain, 1900-1939 by : Alexander Medcalf

Download or read book Railway Photographic Advertising in Britain, 1900-1939 written by Alexander Medcalf and published by Springer. This book was released on 2018-03-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

The Oxford Handbook of Consumption

Author : Dr. Frederick F. Wherry
Publisher : Oxford University Press
ISBN 13 : 0190695617
Total Pages : 752 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Consumption by : Dr. Frederick F. Wherry

Download or read book The Oxford Handbook of Consumption written by Dr. Frederick F. Wherry and published by Oxford University Press. This book was released on 2019-09-09 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?

The Rise of Marketing and Market Research

Author : H. Berghoff
Publisher : Springer
ISBN 13 : 1137071281
Total Pages : 507 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff

Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Bubbles in Food 2

Author : Grant Campbell
Publisher : Elsevier
ISBN 13 : 0128104597
Total Pages : 464 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Bubbles in Food 2 by : Grant Campbell

Download or read book Bubbles in Food 2 written by Grant Campbell and published by Elsevier. This book was released on 2016-06-11 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bubbles give novelty and distinctiveness to many food and drink products including the most important and interesting ones such as bread, beer, ice cream, whipped cream, soufflés and champagne. Understanding the creation and control of bubbles in food products is key to the success of the domestic chef or the industrial food manufacturer. This new volume presents the proceedings of the conference Bubbles in Food 2: Novelty, Health and Luxury. This book is fully updated and expanded from the original Bubbles in Food book published in 1999. This new title brings together up-to-date information on the latest developments in this fast moving area. Bubbles in Food 2 includes novel experimental techniques for measuring and quantifying the aerated structure of foods (e.g. ultrasonics, MRI imaging, X-ray tomography, microscopy, rheology, image analysis), and novel analytical approaches for interpreting aerated food properties and behavior. These techniques and approaches provide stimulus for new product development or for enhancing the understanding of the manufacture of existing products, leading to enhanced quality and greater product differentiation. Bubbles in Food 2: Novelty, Health and Luxury aims to enhance the appreciation of aerated foods and to provide stimulation and cross fertilisation of ideas for the exploitation of bubbles as a novel and versatile food ingredient.

Crossing the Ether

Author : Sean Street
Publisher : Indiana University Press
ISBN 13 : 9780861966684
Total Pages : 308 pages
Book Rating : 4.9/5 (666 download)

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Book Synopsis Crossing the Ether by : Sean Street

Download or read book Crossing the Ether written by Sean Street and published by Indiana University Press. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of British broadcasting suggest that the BBC monopoly was never seriously challenged until the coming of ITV in 1955. Crossing the Ether counters this view, telling the story of commercial radio's first challenge to the Public Service monopoly between 1930 and 1939. In the telling, this account provides substantial primary evidence that radio in Britain during the 1930s was a battleground between continental-based stations, run by British and American commercial interests, and the BBC, beset by paternalistic and sabbatarian principles.