War and Peace and IT

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Author :
Publisher : IT Revolution
ISBN 13 : 194278872X
Total Pages : 289 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis War and Peace and IT by : Mark Schwartz

Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.

Advertising and Its Role in War and Peace

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising and Its Role in War and Peace by :

Download or read book Advertising and Its Role in War and Peace written by and published by . This book was released on 1943 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising at War

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Author :
Publisher : University of Illinois Press
ISBN 13 : 0252094239
Total Pages : 283 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Advertising at War by : Inger L Stole

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

Marketing Peace for Social Transformation and Global Prosperity

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Author :
Publisher : IGI Global
ISBN 13 : 1522574654
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Marketing Peace for Social Transformation and Global Prosperity by : Nedelea, Alexandru-Mircea

Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

ADVERTISING AND ITS ROLE IN WAR AND PEACE

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Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4./5 ( download)

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Book Synopsis ADVERTISING AND ITS ROLE IN WAR AND PEACE by :

Download or read book ADVERTISING AND ITS ROLE IN WAR AND PEACE written by and published by . This book was released on 1943 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

War, Peace, and Prosperity in the Name of God

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226388433
Total Pages : 216 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis War, Peace, and Prosperity in the Name of God by : Murat Iyigun

Download or read book War, Peace, and Prosperity in the Name of God written by Murat Iyigun and published by University of Chicago Press. This book was released on 2015-05-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Conflict, Peace, and Prosperity in the Name of God," Murat Iyigun explores how longer-term developments influenced the spread of monotheistic religions and how these trends affected other societies and religions. He explores with the statistical methods of economics the way religions shaped the development of societies and framed the conflicts between and within them. Specifically, he asks why and how political power and organized religion became so swiftly and successfully intertwined, and then examines the role of religion in conflict historically, as well as the sociopolitical, demographic, and economic effects of religiously motivated conflicts." Conflict, Peace, and Prosperity in the Name of God "breaks exciting new ground in our understanding of religion and societies, and the conflicts between them."

Communication and Culture in War and Peace

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Author :
Publisher : SAGE
ISBN 13 : 0803950632
Total Pages : 305 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Communication and Culture in War and Peace by : Colleen Roach

Download or read book Communication and Culture in War and Peace written by Colleen Roach and published by SAGE. This book was released on 1993-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: By exploring the role of both culture and the mass media, this volume fills a gap in the literature on war and peace. Outstanding scholars provide an overview of critical mass media research and open up entirely new perspectives on the ongoing debate over communications issues in war and peace. The contributions bring together common themes including the military-industrial-communications complex, cultural imperialism and transnational control of communications. Various perspectives are covered, such as gender issues, language study and bureaucratization.

The Socio-economics of Conversion from War to Peace

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Author :
Publisher : Routledge
ISBN 13 : 1315482312
Total Pages : 333 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Socio-economics of Conversion from War to Peace by : Lloyd J. Dumas

Download or read book The Socio-economics of Conversion from War to Peace written by Lloyd J. Dumas and published by Routledge. This book was released on 2016-09-17 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses the economic, social and political implications of redirecting labour and capital from a military-based to a post-Cold War economy.

Operational Research In War And Peace: The British Experience From The 1930s To 1970

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Author :
Publisher : World Scientific
ISBN 13 : 1783261323
Total Pages : 478 pages
Book Rating : 4.7/5 (832 download)

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Book Synopsis Operational Research In War And Peace: The British Experience From The 1930s To 1970 by : Maurice W Kirby

Download or read book Operational Research In War And Peace: The British Experience From The 1930s To 1970 written by Maurice W Kirby and published by World Scientific. This book was released on 2003-06-18 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first of two projected volumes on the history of operational research (OR) in Britain commissioned by the UK Operational Research Society. Based upon a vast array of published and unpublished sources, the book provides an original account of the discipline's pre-war and wartime origins. This serves as a prelude to a wide-ranging analysis of the diffusion of OR into the public and private sectors after 1945. The chapters on the role of OR in iron and steel and coalmining, and its rapid adoption in the UK corporate sector after 1960, will be of particular interest to practitioners. The book also analyses and explains the diffusion of OR into local and central government and provides an informed commentary on the origins and subsequent history of the OR Society. Professor Kirby has related the development of OR in the UK to contemporary developments in the USA. The book concludes with a resume of the post-1970 debates concerning the future trajectory of OR.

Marketing Warfare

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071371124
Total Pages : 228 pages
Book Rating : 4.3/5 (711 download)

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Book Synopsis Marketing Warfare by : Al Ries

Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Propaganda in War and Peace

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Author :
Publisher : Heinemann-Raintree Library
ISBN 13 : 9781403476555
Total Pages : 68 pages
Book Rating : 4.4/5 (765 download)

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Book Synopsis Propaganda in War and Peace by : Simon Adams

Download or read book Propaganda in War and Peace written by Simon Adams and published by Heinemann-Raintree Library. This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, propaganda is everywhere. It is part of our daily lives and something many of us take for granted. Its reach is vast and its importance is considerable. But what exactly is propaganda, and how does it work?

Tolstoy On War

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Publisher : Cornell University Press
ISBN 13 : 0801465893
Total Pages : 257 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Tolstoy On War by : Rick McPeak

Download or read book Tolstoy On War written by Rick McPeak and published by Cornell University Press. This book was released on 2012-08-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1812, Napoleon launched his fateful invasion of Russia. Five decades later, Leo Tolstoy published War and Peace, a fictional representation of the era that is one of the most celebrated novels in world literature. The novel contains a coherent (though much disputed) philosophy of history and portrays the history and military strategy of its time in a manner that offers lessons for the soldiers of today. To mark the two hundredth anniversary of the French invasion of Russia and acknowledge the importance of Tolstoy's novel for our historical memory of its central events, Rick McPeak and Donna Tussing Orwin have assembled a distinguished group of scholars from diverse disciplinary backgrounds-literary criticism, history, social science, and philosophy-to provide fresh readings of the novel. The essays in Tolstoy On War focus primarily on the novel's depictions of war and history, and the range of responses suggests that these remain inexhaustible topics of debate. The result is a volume that opens fruitful new avenues of understanding War and Peace while providing a range of perspectives and interpretations without parallel in the vast literature on the novel.

The Powers of War and Peace

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226960331
Total Pages : 379 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Powers of War and Peace by : John Yoo

Download or read book The Powers of War and Peace written by John Yoo and published by University of Chicago Press. This book was released on 2008-09-15 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the September 11 attacks on the United States, the Bush administration has come under fire for its methods of combating terrorism. Waging war against al Qaeda has proven to be a legal quagmire, with critics claiming that the administration's response in Afghanistan and Iraq is unconstitutional. The war on terror—and, in a larger sense, the administration's decision to withdraw from the ABM Treaty and the Kyoto accords—has many wondering whether the constitutional framework for making foreign affairs decisions has been discarded by the present administration. John Yoo, formerly a lawyer in the Department of Justice, here makes the case for a completely new approach to understanding what the Constitution says about foreign affairs, particularly the powers of war and peace. Looking to American history, Yoo points out that from Truman and Korea to Clinton's intervention in Kosovo, American presidents have had to act decisively on the world stage without a declaration of war. They are able to do so, Yoo argues, because the Constitution grants the president, Congress, and the courts very different powers, requiring them to negotiate the country's foreign policy. Yoo roots his controversial analysis in a brilliant reconstruction of the original understanding of the foreign affairs power and supplements it with arguments based on constitutional text, structure, and history. Accessibly blending historical arguments with current policy debates, The Powers of War and Peace will no doubt be hotly debated. And while the questions it addresses are as old and fundamental as the Constitution itself, America's response to the September 11 attacks has renewed them with even greater force and urgency. “Can the president of the United States do whatever he likes in wartime without oversight from Congress or the courts? This year, the issue came to a head as the Bush administration struggled to maintain its aggressive approach to the detention and interrogation of suspected enemy combatants in the war on terrorism. But this was also the year that the administration’s claims about presidential supremacy received their most sustained intellectual defense [in] The Powers of War and Peace.”—Jeffrey Rosen, New York Times “Yoo’s theory promotes frank discussion of the national interest and makes it harder for politicians to parade policy conflicts as constitutional crises. Most important, Yoo’s approach offers a way to renew our political system’s democratic vigor.”—David B. Rivkin Jr. and Carlos Ramos-Mrosovsky, National Review

The Day's Food in War and Peace

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Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Day's Food in War and Peace by : United States Food Administration

Download or read book The Day's Food in War and Peace written by United States Food Administration and published by . This book was released on 1918 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerrilla Marketing

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Publisher : University of Chicago Press
ISBN 13 : 022659064X
Total Pages : 325 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Guerrilla Marketing by : Alexander L. Fattal

Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Decisionmaking on War and Peace

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Author :
Publisher : Lynne Rienner Publishers
ISBN 13 : 9781555877217
Total Pages : 294 pages
Book Rating : 4.8/5 (772 download)

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Book Synopsis Decisionmaking on War and Peace by : Nehemia Geva

Download or read book Decisionmaking on War and Peace written by Nehemia Geva and published by Lynne Rienner Publishers. This book was released on 1997 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewing, comparing, and contrasting models of foreign policy, this volume focuses on the cognitive vs rational debate about decisionmaking on war and peace. It provides alternative models of foreign policy choice and identifies when one strategy is more appropriate than another.

Between War and Peace

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439194629
Total Pages : 386 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Between War and Peace by : Matthew Moten

Download or read book Between War and Peace written by Matthew Moten and published by Simon and Schuster. This book was released on 2012-01-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A U.S. Military Academy historian analyzes America's exit strategies in conflicts ranging from the American Revolution to the Gulf War, providing fifteen essays by leading authorities to offer insight into each war's goals, campaigns, and legacies.