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Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (759 download)
Download or read book ROLE OF DEMOGRAPHICS IN CONSUMER BEHAVIOR written by Jagdish N. Sheth and published by . This book was released on 1974 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jo M. Martins
Publisher : Springer Science & Business Media
ISBN 13 : 9400718551
Total Pages : 229 pages
Book Rating : 4.4/5 (7 download)
Download or read book Consumer Demographics and Behaviour written by Jo M. Martins and published by Springer Science & Business Media. This book was released on 2011-11-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : William Lazer
Publisher : Lexington Books
ISBN 13 : 9780029181751
Total Pages : 342 pages
Book Rating : 4.1/5 (817 download)
Download or read book Handbook of Demographics for Marketing & Advertising written by William Lazer and published by Lexington Books. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Author : James A. Pooler
Publisher : Routledge
ISBN 13 : 1351730312
Total Pages : 148 pages
Book Rating : 4.3/5 (517 download)
Download or read book Demographic Targeting written by James A. Pooler and published by Routledge. This book was released on 2018-01-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
Author : Gerd Bohner
Publisher : Psychology Press
ISBN 13 : 1317715543
Total Pages : 320 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
Author : William Lazer
Publisher : Free Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Demographics for Marketing and Advertising written by William Lazer and published by Free Press. This book was released on 1987 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tsang-sing Chan
Publisher : Psychology Press
ISBN 13 : 9780789006912
Total Pages : 140 pages
Book Rating : 4.0/5 (69 download)
Download or read book Consumer Behavior in Asia written by Tsang-sing Chan and published by Psychology Press. This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.
Author : Iman Hassani
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (15 download)
Download or read book The Relationship Between Demographics and Consumers' Propensity for Rewarding Or Punishing a Company Based on Social Responsibility written by Iman Hassani and published by . This book was released on 2018 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research aims to understand the relationship between demographic factors and socially conscious consumption behaviors. Research has been conducted on the relationship between demographic factors and green or socially conscious behavior. Most of these studies provide a snapshot of a certain segment of the population at a given point in time. However, the current study is looking at the influence of demographic factors across countries and over time. The importance of this topic is in understanding actual consumer behavior and identifying consumers' intentions and needs. Using the GlobeScan Radar database, over 76,000 survey responses from 18 countries between 2007 to 2013 were analyzed . Respondents in each year and country were asked whether they consider punishing or rewarding a company based on the perceived level of social responsibility. Chi square tests were the main form of analysis that was used in this study to investigate the existence of any relationship between demographic factors (including gender, age, income, level of education, country, and year) and the degree to which a consumer actively punishes or rewards a company based on social responsibility. The findings showed there is a relationship between the studied demographic factors and the consumers' propensity; however only the factor of country showed a strong association, other analyzed variable associations were weak. This study is useful for policymakers, market researchers, academic researchers, and businesses as it provides a comprehensive picture of consumers' views and their changes over time on a global scale. This research provides a comprehensive picture of the impact of demographic factors on consumers' behavior. Based on the high number of respondents in this study, we were able to assess with a high degree of statistical confidence, the effects of gender, age, income, education, country, and year on a consumers' propensity to actively reward or punish companies based on their perceived level of social responsibility.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957261
Total Pages : 164 pages
Book Rating : 4.3/5 (179 download)
Download or read book Cross-National Consumer Psychographics written by Erdener Kaynak and published by Routledge. This book was released on 2018-10-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
Author : Paula Marie Mergenhagen
Publisher : Probus Publishing Company
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book Targeting Transitions written by Paula Marie Mergenhagen and published by Probus Publishing Company. This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of individuals go through major life transitions each year. Life transitions include graduating, getting married or remarried, becoming parents & grandparents, changing careers, getting divorced, moving, becoming caregivers & retiring. Once you understand the characteristics of people in transition, you can begin to discover the marketing opportunities created by life change. ALSO FROM AMERICAN DEMOGRAPHIC BOOKS: THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information About Your Customers, 3rd edition (ISBN 0-936889-24-1; 1993, $49.95); THE AMERICAN FORECASTER ALMANAC: 1994 BUSINESS EDITION (ISBN 0-936889-26-8; 1994, $29.95); HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993, $42.50); TARGETING FAMILIES: Marketing To & Through the New Family Structures (ISBN 0-936889-22-5, 1993, $39.50); THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9, 1993, $39.50); SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8, 1991, $34.95); BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X, 1991, $34.95); SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4, 1992, $24.95); DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8, 1991, $39.95); CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-X, 1990, $34.95). American Demographic Books, P.O. Box 68, Ithaca, NY 14851. To order call: 1-800-828-1133.
Author : Vanessa Prier Wickliffe
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Cross-cultural Analysis of the Relationship Between Decision Making Styles, Consumer Demographics, and Product Characteristics written by Vanessa Prier Wickliffe and published by . This book was released on 1998 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burns
Publisher :
ISBN 13 : 9781599327228
Total Pages : 0 pages
Book Rating : 4.3/5 (272 download)
Download or read book Big Shifts Ahead written by John Burns and published by . This book was released on 2016-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends."--book jacket
Author : Matt Carmichael
Publisher : Palgrave Macmillan
ISBN 13 : 1137401249
Total Pages : 236 pages
Book Rating : 4.1/5 (374 download)
Download or read book Buyographics written by Matt Carmichael and published by Palgrave Macmillan. This book was released on 2013-11-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.
Download or read book Demographics and Consumer Behavior written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)
Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9788129707017
Total Pages : 652 pages
Book Rating : 4.7/5 (7 download)
Download or read book Consumer Behavior: Buying, Having, And Being, 6/e written by Michael R. Solomon and published by . This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
