Roadmap To Marketing Success For Start Ups Product Launches Or Career Changers

Download Roadmap To Marketing Success For Start Ups Product Launches Or Career Changers full books in PDF, epub, and Kindle. Read online Roadmap To Marketing Success For Start Ups Product Launches Or Career Changers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers

Author : Maurice Hofmann
Publisher : Maurice Hofmann
ISBN 13 : 1735444103
Total Pages : 290 pages
Book Rating : 4.7/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers by : Maurice Hofmann

Download or read book Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers written by Maurice Hofmann and published by Maurice Hofmann. This book was released on 2021-01-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, sales, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works. This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign. Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset. You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

DOWNLOAD NOW!

Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Marketing Strategy for Startups

Author : Paul ONU
Publisher : Independently Published
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Marketing Strategy for Startups by : Paul ONU

Download or read book Marketing Strategy for Startups written by Paul ONU and published by Independently Published. This book was released on 2020-02-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to sell your startup product?Having issues with product development and management?Issues with drafting your Business Plan?What about Go To Market Planning? Not familiar with Digital Marketing concepts and strategies?If you answer YES to any of the above questions, then this book is for you!In this book, the core Marketing concepts are explained in a very simple, easy to understand format, at the same time blending in the modern digital Marketing strategy, which is key to survival of modern Startup businesses. The book is a Startup guide to modern Marketing concepts and strategies with the sole objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.There is no one-size-fits-all approach to marketing, this book will help you craft and execute a winning Go-to-Market plan that delivers best commercial results.

Free Marketing

Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118120043
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Free Marketing by : Jim Cockrum

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Traversing the Traction Gap

Author : Bruce Cleveland
Publisher : Radius Book Group
ISBN 13 : 1635765749
Total Pages : 222 pages
Book Rating : 4.6/5 (357 download)

DOWNLOAD NOW!

Book Synopsis Traversing the Traction Gap by : Bruce Cleveland

Download or read book Traversing the Traction Gap written by Bruce Cleveland and published by Radius Book Group. This book was released on 2019-02-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

The Startup Roadmap

Author : Ed McLaughlin
Publisher : Blue Sunsets Books
ISBN 13 : 9780986304323
Total Pages : pages
Book Rating : 4.3/5 (43 download)

DOWNLOAD NOW!

Book Synopsis The Startup Roadmap by : Ed McLaughlin

Download or read book The Startup Roadmap written by Ed McLaughlin and published by Blue Sunsets Books. This book was released on 2015-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you want to start a business, but you are not sure how to do it. Like many entrepreneurs, you are chomping at the bit to lift off, but you are struggling with a healthy fear of failure. You need a step-by-step process to guide you through the uncertainties of starting up. If you are determined to build, lead, and grow a profitable business, The Startup Roadmap: 21 Steps to Profitability is designed for you.When I created the plans to launch my own business, USI, I followed a similar process. I could not afford to fail. I had a young family that relied on my income. Even though I couldn't wait to go out on my own, I had to consider the ramifications of leaving my corporate job. Prior to liftoff, my team and I invested six months of our time - without compensation - answering the 21 questions included in The Startup Roadmap. It paid big dividends. We grew USI into an Inc. 500 company and then sold it 14 years later to Johnson Controls, a Fortune 100 company. I want to share this Roadmap with you to help put you and your business on the path to profitability.As a bonus, we have included a preview from our upcoming book, The Purpose Is Profit. The preview includes the Introduction and Chapter 1. It puts you in the shoes of an entrepreneur preparing to take the risk to start up and then provides chapter summaries outlining the journey from startup to exit.Unlike visionary "change the world" books, The Purpose Is Profit is for every one of you with the desire to start your own business - no matter the size, type, or scope. The Purpose Is Profit uses a personal story to describe the mental struggle to start up, the funding challenge, lessons learned from good and bad decisions, the scaling process to Inc. 500, and the sale to a Fortune 100 company. It is a realistic exposé of what worked and what didn't. The Purpose Is Profit is scheduled for distribution in the Fall 2015.

The Cold Start Problem

Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

DOWNLOAD NOW!

Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Ascend Your Start-up

Author : Helen Yu
Publisher : Made For Success Publishing
ISBN 13 : 1641466316
Total Pages : 123 pages
Book Rating : 4.6/5 (414 download)

DOWNLOAD NOW!

Book Synopsis Ascend Your Start-up by : Helen Yu

Download or read book Ascend Your Start-up written by Helen Yu and published by Made For Success Publishing. This book was released on 2021-05-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly. From Yu’s 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business. Inspiration flows freely through the book’s pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest. You will learn: Industry-specific, highly experienced advice for tech start-ups Fundamental wisdom on the 5 disconnects that prevent a start-up from ascending Turning an idea into a product and moving it to the market Taking a marketed product to scale Inspirational guidance for tech start-ups facing the emotions and challenges of growing Ascend Your Start-up is the profound answer to the question every start-up has asked themselves: “How do we get to the top?”

Launch (Updated & Expanded Edition)

Author : Jeff Walker
Publisher : Hay House, Inc
ISBN 13 : 1401960243
Total Pages : 313 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Launch (Updated & Expanded Edition) by : Jeff Walker

Download or read book Launch (Updated & Expanded Edition) written by Jeff Walker and published by Hay House, Inc. This book was released on 2021-07-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Marketing Strategy for Startups

Author : Paul Onu
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.5/5 (184 download)

DOWNLOAD NOW!

Book Synopsis Marketing Strategy for Startups by : Paul Onu

Download or read book Marketing Strategy for Startups written by Paul Onu and published by . This book was released on 2021-06-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is divided into two major parts: Product Management and Product Marketing. PRODUCT MANAGEMENT Product management has become a pivotal role for modern businesses, from small technology startups to global corporate enterprises. Product management is about building products that people love. This book focuses on the core processes of product management: Ideation Concept development Idea validation Creating product roadmap Building your MVP Testing and launching. As well as communication, stakeholder management, research and execution tips to building a successful product management practice across your business. This book is the guide you need to validate and build your SaaS products. The book takes a practical approach to product ideation, concept development, launch and post launch support. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results. PRODUCT MARKETING Before pushing your product to the market, you have to consider how you want your product to grow in the first stages. The fact is that if you make the right product decisions for growth, your product will be able to succeed. We are always excited when we come up with fantastic product ideas, however, our energy begins to wane as we follow through the process of idea validation, building, testing and launch readiness. It is a common occurrence that by the time we come to the sales process, we are physically and mentally exhausted. This book is a rundown of this process from the idea stage to sales. It aims to throw light on easy ways to go about the activities required to successfully grow your SaaS business as well as interesting growth tips and guides. In this book, you will discover a step-by-step guide to marketing your SaaS products, regardless of your current stage. Backed by years of experience and proven with several successful SaaS businesses, this book will help you take your startup from zero to $50k/month in monthly recurring revenue (MRR) fast.

Product Roadmaps Relaunched

Author : C. Todd Lombardo
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491971673
Total Pages : 272 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!

Book Synopsis Product Roadmaps Relaunched by : C. Todd Lombardo

Download or read book Product Roadmaps Relaunched written by C. Todd Lombardo and published by "O'Reilly Media, Inc.". This book was released on 2017-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your team Get your sales team working with you instead of against you Bring a user and buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without overcommitting

Marketing for Startups

Author : Paul Onu
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.6/5 (758 download)

DOWNLOAD NOW!

Book Synopsis Marketing for Startups by : Paul Onu

Download or read book Marketing for Startups written by Paul Onu and published by . This book was released on 2020-08-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.ObjectivesMarketing Strategy for Startups takes a practical approach to product ideation, concept, development, launch, sales and promotions. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.It serves as a guide to Startup founders and Entrepreneurs. It is positioned to assist tech Startup founders and Entrepreneurs understand the modern Marketing principles, with a lot of focus digital Marketing. There is no one-size-fits-all approach to marketing, hence, this book will help you craft and execute a winning Go-to-Market plan that delivers the best commercial results.In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.Startup founders new to marketing. Marketing newbies. Entrepreneurs and Side-preneurs who want to brush up their marketing knowledge. Also experienced marketers who just want to refresh their mind on some basic concepts.The book is a guide, a thought process. An explanation of the best and most effective marketing and sales concepts; with theory to support my point of view. There is no one-size-fits-all for marketing. It's just about trying different ideas and actions systematically. There are no right or wrong answers. Good result is the only best proof of effective marketing and sales strategy.The idea behind this book is to organize the different concepts and strategies and build a thought-process and a reference based on my personal experience of over 15 years working at management level on different marketing and business roles in a multinational company.ApproachThe book is adapted to all levels of expertise in the marketing profession; from the novices to the experienced marketers. Everyone will find it valuable due to the practical approach and the back-to-the-basics style of narration. Excerpt from Chapter One: Understanding and influencing consumer purchase decisionsThe most important aspect of any enterprise is monetization, albeit the toughest at the same time. A lot of factors contribute to success or failure of products and services and having a "good" product is never enough in modern times, all the pieces of the puzzle have to somehow fall in the right places for you to actually make a fortune out of your sweat.Now, the most unfortunate thing here is the fact that the process of monetization which majorly involves getting the right customers who value your product enough to pay for it, has a lot of levers and elements that are almost beyond your control. And one of the most important elements is that moment of truth when the customer decides to buy a particular product. How do you influence customer decisions? Tough but practically possible! However, this is what you must crack to cross the success line in your product launches.Traditionally, a few marketing models have been developed to track customer paths leading to this purchase moment, in a bid to influence the customers' behavior and decisions and get them to buy your products.

The Four Steps to the Epiphany

Author : Steve Blank
Publisher : John Wiley & Sons
ISBN 13 : 1119690285
Total Pages : 384 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis The Four Steps to the Epiphany by : Steve Blank

Download or read book The Four Steps to the Epiphany written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

From Imagination to Successful Product Launch

Author : Darran Berry
Publisher :
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4.5/5 (79 download)

DOWNLOAD NOW!

Book Synopsis From Imagination to Successful Product Launch by : Darran Berry

Download or read book From Imagination to Successful Product Launch written by Darran Berry and published by . This book was released on 2020-12-14 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these uncertain times, one of the best ways to future-proof your livelihood and business is to start and launch a side project. Digital courses, physical products, 1-2-1 services and books can all create a sustainable income and stop you worrying about losing your job. And in From Imagination to Successful Product Launch you'll find everything you need to ensure you succeed, including: An easy-to-understand launch toolkit which navigates you from concept to executing your game plan. Insider secrets from a global marketing expert who has launched with huge success all over the world including The Big Five Construction Show in Dubai. A highly effective 4-step framework that you can tweak for every one of your future launches. Insights into setting up a social media planner so you can launch on each marketing platform with ease. The competitive advantage you need. This jargon-free gem of a book appeals to novices and experienced business owners, including: budding entrepreneurs working parents single parents housewives/househusbands students currently in school, college or university MSMEs (Micro, Small and Medium Enterprise) and recent graduate students Praise for the book: "Darran Berry provides an effective hands-on guide to launching new products and business. The book avoids unnecessary detail and focuses on what really counts in successful business development. Written in an accessible style, the book should prove invaluable for all would-be entrepreneurs." Roger Bradburn, Chief Operating Officer & Director, Institute of Sales Management ISM "Darran's path-breaking book shows us the way to effectively launch new products and sustainable businesses. You will not find a finer, more concise and clear assembly of available knowledge on launching new products anywhere. A must read for all budding marketers and entrepreneurs." Raj Achan, Senior Ambassador, Chartered Institute of Marketing "Darran's book is a current 'catch all guide' for anyone looking at developing an ache of a business, where they see now as a great time to launch, and need a trusted and experienced navigator." Katy Holmes, Marketing Manager, British Business Group Dubai & Northern Emirates (BBG) About the Author: Darran Berry, FCIM CISM is a Marketing, Commercial Sales and Business Development Specialist whose extensive career has had many interesting highlights. He has travelled to numerous international markets for the last 30 years to gather intelligence and accrue work experience. Darran's favourite product launch success story took place live on TV in Addis Ababa. No more rookie mistakes. No more failed attempts. No more wasted money. The blueprint to a successful product launch is right here. Grab your copy of From Imagination to Successful Product Launch today and jumpstart your best project yet. Use the 'Look Inside' feature now to sample the opening pages.

Product Marketing Debunked

Author : Yasmeen Turayhi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718968127
Total Pages : 134 pages
Book Rating : 4.9/5 (681 download)

DOWNLOAD NOW!

Book Synopsis Product Marketing Debunked by : Yasmeen Turayhi

Download or read book Product Marketing Debunked written by Yasmeen Turayhi and published by Createspace Independent Publishing Platform. This book was released on 2018-08-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

DOWNLOAD NOW!

Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Product Leadership

Author : Richard Banfield
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491960558
Total Pages : 190 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!

Book Synopsis Product Leadership by : Richard Banfield

Download or read book Product Leadership written by Richard Banfield and published by "O'Reilly Media, Inc.". This book was released on 2017-05-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders