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Road To Relevance
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Book Synopsis Road to Relevance by : Harrison Coerver
Download or read book Road to Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
Book Synopsis Race for Relevance by : Harrison Coerver
Download or read book Race for Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Book Synopsis Road to Relevance by : Harrison Coerver
Download or read book Road to Relevance written by Harrison Coerver and published by Jossey-Bass. This book was released on 2013-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
Book Synopsis Higher Education's Road to Relevance by : Susan A. Ambrose
Download or read book Higher Education's Road to Relevance written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the current context, role, and challenges of post-secondary education and presents options for promising pathways forward. The post-secondary educational system has undergone dramatic changes and experienced immense stress in the past two decades. Once regarded as the logical next step toward career opportunities and financial security, higher education is a subject of growing uncertainty for millions of people across the United States. It is more common than ever to question the return on investment, skyrocketing cost, and student debt burden of going to college. Prospective students, and many employers, increasingly view attending institutions of higher learning as inadequate preparation for entering the 21st century workforce. High-profile scandals—financial impropriety, sexual abuse, restrictions of free speech, among others—have further eroded public trust. In response to these and other challenges, leading voices are demanding strengthened accountability and measurable change. Higher Education's Road to Relevance illustrates why change is needed in post-secondary education and offers practical solutions to pressing concerns. The authors, internationally recognized experts in college-level teaching and learning innovation, draw heavily from contemporary research to provide an integrative approach for post-secondary faculty, staff, and administrators of all levels. This timely book helps readers identify the need for leadership in developing new networks and ecosystems of learning and workforce development. This valuable book will help readers: Understand the forces driving change in higher education Develop multiple pathways to create and credential self-directed learners Promote access to flexible, cost-effective, and relevant learning Adapt structures and pedagogies to address issues and overcome challenges Use an inclusive approach that extends to employers, K-12 educators, post-secondary educators, and policy-makers, among others Higher Education's Road to Relevance is a much-needed resource for college and university administrators, academic researchers, instructors and other faculty, and staff who support and interact with students.
Download or read book Relevance written by Tim Manners and published by Penguin. This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands.
Download or read book Radical Relevance written by Bill Cates and published by . This book was released on 2019-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Book Synopsis Creating Relevance in a Time of Uncertainty by : Andrea Coville
Download or read book Creating Relevance in a Time of Uncertainty written by Andrea Coville and published by Black Ink Press. This book was released on 2021-05-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in today's noisy communications world. Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition. You will also be able to craft an effective marketing strategy that will allow your message to reach today's busy, distracted customers (a description that fits just about everyone you are trying to reach). As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andy's book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. It's a must-read for leaders who seek the people-centered 'secret sauce' that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.
Download or read book The VUCA Learner written by Suhayl Abidi and published by SAGE Publications Pvt. Limited. This book was released on 2018-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living in a world of constant change and disruption. We can either see the world as a hurdle to or a limitless resource to engage, stimulate, and cultivate our imagination. In a globally networked world, information is getting easier and easier to access. What you actually do with that information is the new challenge. Leaders do the thinking and others execute. Organized training is not keeping pace with the demands of the workplace. On one hand, the shelf life of skills set is getting shorter and these may get obsolete fast. On the other hand, new careers are spawning which were not on the horizon a couple of years back. What is the way out for a leader, an executive or even a professional to remain relevant to workplace demands of the present as well as prepare for the future? The answer to all these questions is The VUCA Learner: Future-proof Your Relevance. As the world grows more complex and uncertain, opportunities for people with critical thinking, innovation and imagination are on the rise. Organizations are only as good as the people they employ. To stay relevant and grow in this unforgiving business environment, one needs to develop a learning mindset, where continuous lifelong learning becomes a daily habit, to let go of the old and become agile, adaptable and resilient. This book will showcase the various sources and methods for self-learning. Whether you are a fresher or a CEO, you must develop the learner’s mindset, scan the business environment for green shoots of opportunities, regularly conduct a skills gap analysis and use all the tools available to continuously reinvent yourself to be ready for new episodes in career. This book is a roadmap to making you future-ready!
Download or read book Street Data written by Shane Safir and published by Corwin. This book was released on 2021-02-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.
Book Synopsis A Map to the Door of No Return by : Dionne Brand
Download or read book A Map to the Door of No Return written by Dionne Brand and published by Vintage Canada. This book was released on 2012-08-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Map to the Door of No Return is a timely book that explores the relevance and nature of identity and belonging in a culturally diverse and rapidly changing world. It is an insightful, sensitive and poetic book of discovery. Drawing on cartography, travels, narratives of childhood in the Caribbean, journeys across the Canadian landscape, African ancestry, histories, politics, philosophies and literature, Dionne Brand sketches the shifting borders of home and nation, the connection to place in Canada and the world beyond. The title, A Map to the Door of No Return, refers to both a place in imagination and a point in history—the Middle Passage. The quest for identity and place has profound meaning and resonance in an age of heterogenous identities. In this exquisitely written and thought-provoking new work, Dionne Brand creates a map of her own art.
Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Author :Stefania Lucchetti Publisher :Rt Pub (Division of the Single Q Limited) ISBN 13 :9789889975821 Total Pages :0 pages Book Rating :4.9/5 (758 download)
Book Synopsis The Principle of Relevance by : Stefania Lucchetti
Download or read book The Principle of Relevance written by Stefania Lucchetti and published by Rt Pub (Division of the Single Q Limited). This book was released on 2010-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principle of Relevance - Stefania Lucchetti How often do you find yourself in information overload? We are flooded with emails, text messages and phone calls. This constant swirl of digital information exchange often makes us feel as if we have lost control of our time. Our instinct is to try and be efficient by responding to every input immediately, out of the anxiety that we may miss something if we don't, but this often interrupts our train of thought and flow of concentration, rendering us less effective. In today's society our competitive edge is no longer based on availability of information, but rather on the ability to navigate through a flood of high speed data. As the complexity of culture keeps evolving and choices increase, it becomes more and more difficult to decide what to pay attention to. Distracted by this constant stream of information we lose our ability to find meaning and purpose in the activities we pursue. In order to excel within this development we need to become conscious (deliberately) of what is worth dedicating our time and energy to. Our quality of life and our competitive edge greatly depend on our ability to choose the information that is most relevant to us. The Principle of Relevance aims to help develop the reader's awareness of the thinking mechanisms involved in information processing and to teach more effective habitual responses. The key to transformation lies in applying a set of skills which the author identifies as the principle of relevance. Through deliberate training (using tools to categorize information or to establish a personal email response strategy for instance) the reader can change his/her response mechanism from a reaction principle to a relevance principle. It's in the pow
Book Synopsis The Legacy of R. D. Laing by : M. Guy Thompson
Download or read book The Legacy of R. D. Laing written by M. Guy Thompson and published by Routledge. This book was released on 2015-05-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name R. D. Laing continues to be widely recognized by those in the psychotherapy community in the United States and Europe. Laing’s books are a testament to his breadth of interests, including the understanding of madness, alternatives to conventional psychiatric treatment, existential philosophy and therapy, family systems, cybernetics, mysticism, and poetry. He is most remembered for his devastating critique of psychiatric practices, his controversial rejection of the concept of ‘mental illness,’ and his groundbreaking center for people in acute mental distress at Kingsley Hall, London. Most of the books that have been published about Laing have been written by people who did not know him personally and were unfamiliar with Laing the man and teacher. The Legacy of R. D. Laing: An appraisal of his contemporary relevance is composed by thinkers and practitioners who knew Laing intimately, some of whom worked with Laing. This collection of papers brings a perspective and balance to Laing’s controversial ideas, some of which were never addressed in his books. There has never been a collection of papers that address so thoroughly the question of who Laing was and why he became the most famous psychiatrist in the world. As M. Guy Thompson’s collection illustrates, there are now a number of alternatives to psychiatry throughout the world, and much of this can be credited to Laing’s influence. The Legacy of R. D. Laing will ensure the reader has a keen grasp of who Laing was, what it was like to be his patient or his friend, and why his thinking was far ahead of its time, even in the radical era of the 1970s. It is timely to appraise the nature of his contribution and bring Laing back into contemporary conversations about the nature of sanity and madness, and more humane approaches to helping those in profound mental distress. This book offers an in-depth insight into the work of R.D. Laing. It will be a must read for psychoanalysts, psychotherapists, family therapists, psychiatrists and academics alike. M. Guy Thompson, PhD is a Personal and Supervising Analyst at the Psychoanalytic Institute of Northern California and Chairman of Free Association, Inc., a non-profit organization devoted to the dissemination of Laing’s ideas, in San Francisco. Dr. Thompson received his psychoanalytic training from R. D. Laing and associates at the Philadelphia Association and is the author of numerous books and journal articles on psychoanalysis, phenomenology, and schizophrenia. He currently lives in San Rafael, California.
Book Synopsis The Road to Wigan Pier by : George Orwell
Download or read book The Road to Wigan Pier written by George Orwell and published by Modernista. This book was released on 2024-04-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell provides a vivid and unflinching portrayal of working-class life in Northern England during the 1930s. Through his own experiences and meticulous investigative reporting, Orwell exposes the harsh living conditions, poverty, and social injustices faced by coal miners and other industrial workers in the region. He documents their struggles with unemployment, poor housing, and inadequate healthcare, as well as the pervasive sense of hopelessness and despair that permeates their lives. In the second half of the The Road to Wigan Pier Orwell delves into the complexities of political ideology, as he grapples with the shortcomings of both socialism and capitalism in addressing the needs of the working class. GEORGE ORWELL was born in India in 1903 and passed away in London in 1950. As a journalist, critic, and author, he was a sharp commentator on his era and its political conditions and consequences.
Book Synopsis The Leader in Me by : Stephen R. Covey
Download or read book The Leader in Me written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2012-12-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Book Synopsis Understanding Michael Porter by : Joan Magretta
Download or read book Understanding Michael Porter written by Joan Magretta and published by Harvard Business Press. This book was released on 2012 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to Michael Porters thinking on competition and strategy, classic and current.
