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Rigorous Magic
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Download or read book Rigorous Magic written by Steve Hatch and published by John Wiley & Sons. This book was released on 2009-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Book Synopsis Circles of Power by : John Michael Greer
Download or read book Circles of Power written by John Michael Greer and published by Aeon Books. This book was released on 2017-03-27 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the Next Step... Clear away the outdated clutter that has obscured the power and beauty of the Golden Dawn magical system and feel for yourself the difference these techniques can make in your life. Explore dozens of new rituals developed from the fragments and core documents of the greatest Magical Order in the Western world. Step out of the darkness and into the light of understanding.John Michael Greer writes in a lucid and entertaining manner, revealing previously unknown aspects of the magical rites of the Golden Dawn. Warm and engaging, Circles of Power revitalizes Western magic by removing the unnecessary rhetoric and obscure jargon. Everything is plainly and simply explained and all the information you need to begin working within this magical system is presented in a clear and concise manner. Filled with the fruits of personal experience and insights derived from in-depth research, Circles of Power is the next best thing to actually joining a Hermetic lodge.
Book Synopsis Practice of Magic by : Draja Mickaharic
Download or read book Practice of Magic written by Draja Mickaharic and published by Weiser Books. This book was released on 1995-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does magic work? This and many other questions can be answered by reading this book. Mickaharic outlines how to prepare to practice, how the primary instruments of the magician are developed and cared for, and a sample exercise to give you something to practice.
Book Synopsis Liber Null and Psychonaut by : Peter J. Carroll
Download or read book Liber Null and Psychonaut written by Peter J. Carroll and published by Red Wheel/Weiser. This book was released on 2022-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most original and probably the most important writer on Magick since Aleister Crowley." --Robert Anton Wilson, author of the Prometheus Rising and other works Peter Carroll's classic work has been profoundly influential on the Western magical world since it was first published in 1987. In Liber Null & Psychonaut, Carroll presents an approach to the practice of magic that draws on the foundations of shamanism and animism, as well as that found in the Greek magical papyri, the works of Eliphas Levi and Aleister Crowley, and the esoteric meditative practices of classical India and China. Also very much at work in the text are 20th century scientific ideas of quantum physics and chaos theory. The result is a profoundly original work. The book includes a selection of extremely powerful rituals and exercises for committed occultists with instructions that lead the reader through new concepts and practices to achieve Carroll's definition of magic itself: the raising of the whole individual in perfect balance to the power of infinity.
Download or read book Game Magic written by Jeff Howard and published by CRC Press. This book was released on 2014-04-22 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make More Immersive and Engaging Magic Systems in GamesGame Magic: A Designer's Guide to Magic Systems in Theory and Practice explains how to construct magic systems and presents a compendium of arcane lore, encompassing the theory, history, and structure of magic systems in games and human belief. The author combines rigorous scholarly analysis wi
Book Synopsis A Treatise on White Magic by : Alice Bailey
Download or read book A Treatise on White Magic written by Alice Bailey and published by Good Press. This book was released on 2023-12-11 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alice Bailey's 'A Treatise on White Magic' is a profound exploration of the esoteric principles behind the practice of white magic. Written in a clear and accessible style, Bailey delves into the spiritual laws and practices that govern the art of white magic, offering practical guidance for those seeking to walk the path of light and service. Drawing from a variety of mystical traditions, Bailey's work provides a comprehensive overview of the principles and techniques of white magic, making it an essential read for anyone interested in the metaphysical aspects of spiritual practice. This book is a valuable resource for both beginners and experienced practitioners alike, offering insights and wisdom that can deepen one's understanding of the spiritual nature of reality. Alice Bailey, a renowned theosophist and spiritual teacher, was deeply influenced by the teachings of the Tibetan master Djwhal Khul. Her extensive knowledge of esoteric philosophy and her own spiritual experiences led her to write 'A Treatise on White Magic' as a guide for spiritual seekers on the path to enlightenment. Bailey's profound insights and wisdom shine through in this seminal work, making it a timeless classic in the field of metaphysical literature. For those who are interested in delving into the deeper mysteries of spiritual practice and exploring the principles of white magic, Alice Bailey's 'A Treatise on White Magic' is a must-read. Through her lucid explanations and practical wisdom, Bailey provides a roadmap for those seeking to align themselves with the higher vibrations of the universe and to become agents of positive change and transformation in the world.
Download or read book Magic and Sex written by Hermes Astrology and published by Hermes Astrology. This book was released on 2024-05-14 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intertwining of magic and sexuality has long been a source of fascination, intrigue, and controversy across cultures and throughout history. This book delves into the complex relationship between magic and sex, exploring how these two primal forces intersect, influence each other, and shape human experience. Drawing upon a multidisciplinary approach that incorporates insights from anthropology, psychology, folklore, and esoteric traditions, this book seeks to unravel the mysteries surrounding the enchantment of desire. It examines the role of magic in shaping sexual practices, beliefs, and taboos, as well as its impact on individual and collective perceptions of eroticism, intimacy, and power dynamics. Through an exploration of mythological narratives, historical accounts, and contemporary practices, this book illuminates the ways in which magic has been used to enhance sexual pleasure, attract partners, and navigate the complexities of romantic relationships. It also delves into the darker aspects of magical sexuality, including the use of love spells, aphrodisiacs, and sexual rituals for manipulation, control, and exploitation. Furthermore, this book investigates the psychological and spiritual dimensions of sexual magic, examining its potential for personal transformation, healing, and transcendence. It explores the concept of sexual energy as a potent force for creativity, spiritual awakening, and the cultivation of ecstatic states of consciousness. Finally, this book reflects on the ethical considerations and moral implications surrounding the practice of sexual magic, addressing issues of consent, boundaries, and the responsible use of power. It calls for a nuanced and holistic understanding of the intersection of magic and sexuality, one that recognizes both the potential for liberation and empowerment, as well as the risks of exploitation and harm.
Book Synopsis Magic and Witchcraft by : George Moir
Download or read book Magic and Witchcraft written by George Moir and published by DigiCat. This book was released on 2022-09-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "Magic and Witchcraft" by George Moir. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Download or read book Living Magic written by Frater U.:D.: and published by Llewellyn Worldwide. This book was released on 2021-04-08 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Inside Look at the Meaning and Practice of Deep Magic Living Magic is a profound exploration of real magical practice from four esteemed members of the Bonn Workshop for Experimental Magic. This book is an invaluable source of practical knowledge and constructive tips for contemporary occultists and magical practitioners. Within these pages, you will discover 24 essays exploring topics like Hermeticism, Da'ath magic, states of consciousness, magic and science, magical healing, folk magic, and astrology. The renowned occultist Frater U.D. explores the symbiosis between high and low magic. Harry Eilenstein discusses using magic for the clearest expression of your soul. Josef Knecht shares insights on breaking through the web of collective reality. Axel Büdenbender shares his most unforgettable rituals. These reflections, theories, stories, and tips comprise a must-have modern grimoire for all students of the occult. Foreword by Don Webb, author of Uncle Setnakt's Essential Guide to the Left Hand Path
Book Synopsis Esoteric Magic and the Cabala by : Phillip Cooper
Download or read book Esoteric Magic and the Cabala written by Phillip Cooper and published by Weiser Books. This book was released on 2002-11-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual for developing inner-guidance and concentration through meditations and rituals for the practice of high magic. The study of magic is divided into two distinct disciplines: practical and esoteric. Practical magic uses the power of the mind to attain physical results such as more money, a bigger house, better health. Esoteric magic, the subject of Phillip Cooper’s new book, focuses on the quest for greater understanding and mental discipline. Its aims are the discovery of inner truths and the understanding of the workings of creation. In his typical no-nonsense manner, Cooper conveys the principles of esoteric magic and offers a positive, realistic means of studying and understanding magic on a deeply personal level. Esoteric Magic and the Cabala helps readers train their minds, their emotions, and their imaginations to more fully understand reality. Esoteric Magic and the Cabala is both positive and realistic. It helps readers learn to use the Tree of Life as a means of classifying knowledge, of observing an interrelated whole, a method that provides the tools for endless self-discovery. It offers a complete, workable plan of study that novices will find easy to understand and advanced practitioners will find refreshing and stimulating after the usual confusing and dogmatic magic texts.
Book Synopsis Practical Solitary Magic by : Nancy B. Watson
Download or read book Practical Solitary Magic written by Nancy B. Watson and published by Weiser Books. This book was released on 1996-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many students don't want to be tied to a particular group or spiritual tradition, but prefer to search, experiment, and grow on their own; this book is perfect for these people. Watson discusses the principles that underlie magical practice in a veryeasy-to-understand manner. She includes information on affirmations, visualization, spiritual practices, folk magic, and ritual. Safety measures and ethical considerations are stressed throughout.
Book Synopsis The Book of Ceremonial Magic by : Arthur Edward Waite
Download or read book The Book of Ceremonial Magic written by Arthur Edward Waite and published by Cosimo, Inc.. This book was released on 2007-06-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthur Edward Waite writes "The Book of Ceremonial Magic" as a newer and more accurate edition of his previous title "The Book of Black Magic and of Pacts," written in 1898. As most ancient texts on magical literature are rare and hard to come by, it becomes very difficult for modern scholars to ascertain an accurate knowledge of ancient spells and rituals. Waite responds to this lack of accessible literature and approaches this text as a methodical and systematic account of magical procedures of the past. He remains faithful to the original sources before making any conclusions by way of his thorough research methods. Part I provides the reader with essential passages from leading magical texts from the fourteenth, fifteenth, and sixteenth centuries. Part II is a more systematically organized version of these ancient texts, adapted by A.E. Waite to the ways of the modern academic. This volume remains one of the best sources of magical procedure, touching on such topics as gods, costume, and the planets and their relation to the supernatural. Although disapproving of the application of magic and the black arts in his introduction, Waite nonetheless defends those victims persecuted throughout history because of their participation in these superstitious beliefs. He also speaks positively about astrology and alchemy, noting them as more important categories of the magical arts. Through this volume, the contemporary reader can finally begin to understand the beliefs in the black arts that were so deeply rooted in our civilization's past.
Book Synopsis Introduction to Magic, Volume II by : Julius Evola
Download or read book Introduction to Magic, Volume II written by Julius Evola and published by Simon and Schuster. This book was released on 2019-03-12 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authentic initiatic practices, rituals, and wisdom collected by the UR Group • Shares a rigorous selection of initiatory exercises, including instructions for creating the diaphanous body of the Opus magicum, establishing initiatic consciousness after death, and the construction of magical chains (the enchained awareness of initiates) • Offers studies of mystery traditions throughout history, presenting not only the principles themselves but also witnesses to them and their continual validity today The “Gruppo di UR” was a group of Italian esotericists who collaborated from 1927 to 1929. The purpose of this group was to study and practice ancient rituals gleaned from the mystery traditions of the world, both East and West, in order to attain a state of superhuman consciousness and power to allow them to act magically on the world. They produced a monthly journal containing techniques for spiritual realization, accounts of personal experiences, translations of ancient texts, and original essays on esoteric topics. The group included a distinguished line-up of occultists, neo-pagans, freemasons, Anthroposophists, orientalists, poets, and members of high society. The prime movers of the group were Arturo Reghini (1878-1946), a Pythagorean mathematician and reviver of a spiritual Freemasonry, and Julius Evola (1898-1974), then a young philosopher with a precocious mastery of the esoteric doctrines of East and West. Many years later, in 1971, Evola gathered these essays into three volumes. Inner Traditions published Volume I in 2001, under the title Introduction to Magic: Rituals and Practical Techniques for the Magus. This volume, the second in the series, complements the first one, yet they are not strictly sequential, and their contents can be read in any order. Volume II shares authentic initiatic wisdom and a rigorous selection of initiatory exercises, including instructions for creating the diaphanous body of the Opus magicum, establishing initiatic consciousness after death, and the construction of magical chains (the enchained awareness of initiates). It offers studies of mystery traditions throughout history, presenting not only the principles themselves but also witnesses to them and their continual validity today. This series shows that the “Magic” of the UR Group meant an active and affirmative attitude toward individual development, handed down from a “primordial tradition” and discernable in alchemy, Hermetism, esoteric religious doctrines, indigenous practices, Tantra, Taoism, Buddhism, Vedanta, and the pagan mysteries of the West. Although some of the practical experiments demanded extraordinary efforts, both individual and collective, there is incalculable value here even for the less heroic, for merely reading these essays leaves a permanent mark on the reader.
Book Synopsis Predictable Magic by : Deepa Prahalad
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Book Synopsis Folk Illusions by : K. Brandon Barker
Download or read book Folk Illusions written by K. Brandon Barker and published by Indiana University Press. This book was released on 2019-04-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wiggling a pencil so that it looks like it is made of rubber, "stealing" your niece's nose, and listening for the sounds of the ocean in a conch shell– these are examples of folk illusions, youthful play forms that trade on perceptual oddities. In this groundbreaking study, K. Brandon Barker and Claiborne Rice argue that these easily overlooked instances of children's folklore offer an important avenue for studying perception and cognition in the contexts of social and embodied development. Folk illusions are traditionalized verbal and/or physical actions that are performed with the intention of creating a phantasm for one or more participants. Using a cross-disciplinary approach that combines the ethnographic methods of folklore with the empirical data of neuroscience, cognitive science, and psychology, Barker and Rice catalogue over eighty discrete folk illusions while exploring the complexities of embodied perception. Taken together as a genre of folklore, folk illusions show that people, starting from a young age, possess an awareness of the illusory tendencies of perceptual processes as well as an awareness that the distinctions between illusion and reality are always communally formed.
Download or read book Real Magic written by Isaac Bonewits and published by Weiser Books. This book was released on 1989-01-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an occult scholar who “is witty and possessed of a mind that peers around corners . . . a fresh exploration of magic” (Publishers Weekly). From one of the founders of the modern pagan movement comes an examination of psychic phenomena, from ESP to Eastern ritual. In this classic text for students and practitioners of occultism, Isaac Bonewits explores the basic laws of magic, relating them to the natural laws of the universe. “A book both scholarly and readable.” —San Francisco Chronicle “Groundbreaking and thought provoking, this seminal work of magical theory was perhaps the first logical, rigorously sensible look at magic.” —PanGaia
Download or read book Stranger Magic written by Marina Warner and published by Harvard University Press. This book was released on 2012-03-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our foremost theorist of myth, fairytale, and folktale explores the magical realm of the imagination where carpets fly and genies grant prophetic wishes. Stranger Magic examines the profound impact of the Arabian Nights on the West, the progressive exoticization of magic, and the growing acceptance of myth and magic in contemporary experience.
