Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Rhetorical Image full books in PDF, epub, and Kindle. Read online Rhetorical Image ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jean Umiker-Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110853256
Total Pages : 568 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donnalyn Pompper
Publisher : Rowman & Littlefield
ISBN 13 : 1793626898
Total Pages : 341 pages
Book Rating : 4.7/5 (936 download)
Download or read book Rhetoric of Masculinity written by Donnalyn Pompper and published by Rowman & Littlefield. This book was released on 2022-01-31 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.
Author : Laurie Gries
Publisher : University Press of Colorado
ISBN 13 : 0874219787
Total Pages : 351 pages
Book Rating : 4.8/5 (742 download)
Download or read book Still Life with Rhetoric written by Laurie Gries and published by University Press of Colorado. This book was released on 2015-04-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.
Author : Milena Kalinovska
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (91 download)
Download or read book Rhetorical Image written by Milena Kalinovska and published by . This book was released on 1990 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donnalyn Pompper
Publisher : Lexington Books
ISBN 13 : 1498519369
Total Pages : 299 pages
Book Rating : 4.4/5 (985 download)
Download or read book Rhetoric of Femininity written by Donnalyn Pompper and published by Lexington Books. This book was released on 2016-12-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.
Author : Massimo Mariani
Publisher : Hoaki
ISBN 13 : 9788417656041
Total Pages : 269 pages
Book Rating : 4.6/5 (56 download)
Download or read book What Images Really Tell Us written by Massimo Mariani and published by Hoaki. This book was released on 2019 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author delivers an account of how to use the images to deliver the intended meaning.
Author : Kevin Michael DeLuca
Publisher : Routledge
ISBN 13 : 1136503064
Total Pages : 219 pages
Book Rating : 4.1/5 (365 download)
Download or read book Image Politics written by Kevin Michael DeLuca and published by Routledge. This book was released on 2012-11-12 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional volume examines “image events” as a rhetorical tactic utilized by environmental activists. Author Kevin Michael DeLuca analyzes widely televised environmentalist actions in depth to illustrate how the image event fulfills fundamental rhetorical functions in constructing and transforming identities, discourses, communities, cultures, and world views. Image Politics also exhibits how such events create opportunities for a politics that does not rely on centralized leadership or universal metanarratives. The book presents a rhetoric of the visual for our mediated age as it illuminates new political possibilities currently enacted by radical environmental groups. Chapters in the volume cover key areas of environmental activism such as: *The rhetoric of social movements; *Imaging social movements; *Environmental justice groups; and *Participatory democracy. This book is of interest to scholars and students of rhetorical theory, media and communication theory, visual theory, environmental studies, social change movements, and political theory. It will also appeal to others interested in ecology, radical environmental politics, and activism, and is an excellent supplemental text in advanced undergraduate and graduate level courses in these areas.
Author : Cedric Burrows
Publisher : University of Pittsburgh Press
ISBN 13 : 0822987619
Total Pages : 229 pages
Book Rating : 4.8/5 (229 download)
Download or read book Rhetorical Crossover written by Cedric Burrows and published by University of Pittsburgh Press. This book was released on 2020-10-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In music, crossover means that a song has moved beyond its original genre and audience into the general social consciousness. Rhetorical Crossover uses the same concept to theorize how the black rhetorical presence has moved in mainstream spaces in an era where African Americans were becoming more visible in white culture. Cedric Burrows argues that when black rhetoric moves into the dominant culture, white audiences appear welcoming to African Americans as long as they present an acceptable form of blackness for white tastes. The predominant culture has always constructed coded narratives on how the black rhetorical presence should appear and behave when in majority spaces. In response, African Americans developed their own narratives that revise and reinvent mainstream narratives while also reaffirming their humanity. Using an interdisciplinary model built from music, education, film, and social movement studies, Rhetorical Crossover details the dueling narratives about African Americans that percolate throughout the United States.
Author : Sidney I. Dobrin
Publisher : SUNY Press
ISBN 13 : 9781438425849
Total Pages : 344 pages
Book Rating : 4.4/5 (258 download)
Download or read book Ecosee written by Sidney I. Dobrin and published by SUNY Press. This book was released on 2009-04-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the rhetorical role of images in communicating environmental ideas.
Author : David H. T. Scott
Publisher : Liverpool University Press
ISBN 13 : 1846314860
Total Pages : 129 pages
Book Rating : 4.8/5 (463 download)
Download or read book Poetics of the Poster written by David H. T. Scott and published by Liverpool University Press. This book was released on 2010-01-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author : Lester C. Olson
Publisher : SAGE
ISBN 13 : 141294919X
Total Pages : 465 pages
Book Rating : 4.4/5 (129 download)
Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Author : Charles A. Hill
Publisher : Routledge
ISBN 13 : 1135628548
Total Pages : 423 pages
Book Rating : 4.1/5 (356 download)
Download or read book Defining Visual Rhetorics written by Charles A. Hill and published by Routledge. This book was released on 2012-08-21 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Author : Kevin Brock
Publisher : University of Michigan Press
ISBN 13 : 0472131273
Total Pages : 233 pages
Book Rating : 4.4/5 (721 download)
Download or read book Rhetorical Code Studies written by Kevin Brock and published by University of Michigan Press. This book was released on 2019-03-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2017 Sweetland Digital Rhetoric Collaborative Book Prize Software developers work rhetorically to make meaning through the code they write. In some ways, writing code is like any other form of communication; in others, it proves to be new, exciting, and unique. In Rhetorical Code Studies, Kevin Brock explores how software code serves as meaningful communication through which software developers construct arguments that are made up of logical procedures and express both implicit and explicit claims as to how a given program operates. Building on current scholarly work in digital rhetoric, software studies, and technical communication, Brock connects and continues ongoing conversations among rhetoricians, technical communicators, software studies scholars, and programming practitioners to demonstrate how software code and its surrounding discourse are highly rhetorical forms of communication. He considers examples ranging from large, well-known projects like Mozilla Firefox to small-scale programs like the “FizzBuzz” test common in many programming job interviews. Undertaking specific examinations of code texts as well as the contexts surrounding their composition, Brock illuminates the variety and depth of rhetorical activity taking place in and around code, from individual differences in style to changes in large-scale organizational and community norms. Rhetorical Code Studies holds significant implications for digital communication, multimodal composition, and the cultural analysis of software and its creation. It will interest academics and students of writing, rhetoric, and software engineering as well as technical communicators and developers of all types of software.
Author : Jennifer Young
Publisher : Lexington Books
ISBN 13 : 1498556000
Total Pages : 159 pages
Book Rating : 4.4/5 (985 download)
Download or read book Rhetoric, Embodiment, and the Ethos of Surveillance written by Jennifer Young and published by Lexington Books. This book was released on 2017-06-16 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric, Embodiment, and the Ethos of Surveillance: Student Bodies in the American High School investigates the rhetorical tension between controlling student bodies and educating student minds. The book is a rhetorical analysis of the policies and procedures that govern life in contemporary American high schools; it also discusses the rhetorical effects of high-security, high-surveillance school buildings. It uncovers various metaphors that emerge from a close reading of the system, such as students’ claims that “school is a prison.” Jennifer Young concludes that many of the policies governing contemporary American high schools have come to rhetorically operate as a “discourse of default” that works against the highest aims of education, and she offers a method of effecting a cultural shift for going forward. Specifically, Young calls for an explicit application of intentional rhetoric to match discourse to audience and suggests that the development of empathy as a core value within the high school might be more effective in keeping students safe than the architectural and technological approaches we currently employ.
Author : Elenore Long
Publisher : University of Pittsburgh Press
ISBN 13 : 9780822965503
Total Pages : 0 pages
Book Rating : 4.9/5 (655 download)
Download or read book A Responsive Rhetorical Art written by Elenore Long and published by University of Pittsburgh Press. This book was released on 2018-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Responsive Rhetorical Art explores the risk-ridden realm of wise if always also fallible rhetorical action—the productive knowledge building required to compose and to leverage texts, broadly construed, for the purposes of public life marked by shrinking public resources, cultural conflict, and deferred hope. Here, composition and literacy learning hold an important and distinctive cultural promise: the capacity to invent with other people new ways forward in light of their own interests and values and in the face of obstacles that could not have otherwise been predicted. Distributed across publicly situated strangers, including citizen-educators, this work engages a persistent challenge of early rhetorical uptake in public life: that what might become public and shared is often tacit and contested. The book’s approach combines attention to local cases (with a transnational student organization, the Nipmuck Chaubunagungamaug, and the South Sudanese diaspora in Phoenix) with a revisable guide for taking up wise action and methods for uncovering elusive institutional logics.
Author : Rachel Ahern Knudsen
Publisher : JHU Press
ISBN 13 : 1421412268
Total Pages : 243 pages
Book Rating : 4.4/5 (214 download)
Download or read book Homeric Speech and the Origins of Rhetoric written by Rachel Ahern Knudsen and published by JHU Press. This book was released on 2014-04 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knudsen argues that Homeric epics are the locus for the origins of rhetoric. Traditionally, Homer's epics have been the domain of scholars and students interested in ancient Greek poetry, and Aristotle's rhetorical theory has been the domain of those interested in ancient rhetoric. Rachel Ahern Knudsen believes that this academic distinction between poetry and rhetoric should be challenged. Based on a close analysis of persuasive speeches in the Iliad, Knudsen argues that Homeric poetry displays a systematic and technical concept of rhetoric and that many Iliadic speakers in fact employ the rhetorical techniques put forward by Aristotle. Rhetoric, in its earliest formulation in ancient Greece, was conceived as the power to change a listener’s actions or attitudes through words—particularly through persuasive techniques and argumentation. Rhetoric was thus a “technical” discipline in the ancient Greek world, a craft (technê) that was rule-governed, learned, and taught. This technical understanding of rhetoric can be traced back to the works of Plato and Aristotle, which provide the earliest formal explanations of rhetoric. But do such explanations constitute the true origins of rhetoric as an identifiable, systematic practice? If not, where does a technique-driven rhetoric first appear in literary and social history? Perhaps the answer is in Homeric epics. Homeric Speech and the Origins of Rhetoric demonstrates a remarkable congruence between the rhetorical techniques used by Iliadic speakers and those collected in Aristotle's seminal treatise on rhetoric. Knudsen's claim has implications for the fields of both Homeric poetry and the history of rhetoric. In the former field, it refines and extends previous scholarship on direct speech in Homer by identifying a new dimension within Homeric speech—namely, the consistent deployment of well-defined rhetorical arguments and techniques. In the latter field, it challenges the traditional account of the development of rhetoric, probing the boundaries that currently demarcate its origins, history, and relationship to poetry.
Author : Ira Allen
Publisher : University of Pittsburgh Press
ISBN 13 : 0822983427
Total Pages : 289 pages
Book Rating : 4.8/5 (229 download)
Download or read book The Ethical Fantasy of Rhetorical Theory written by Ira Allen and published by University of Pittsburgh Press. This book was released on 2018-07-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its centrality to its field, there is no consensus regarding what rhetorical theory is and why it matters. The Ethical Fantasy of Rhetorical Theory presents a critical examination of rhetorical theory throughout history, in order to develop a unifying vision for the field. Demonstrating that theorists have always been skeptical of, yet committed to "truth" (however fantastic), Ira Allen develops rigorous notions of truth and of a "troubled freedom" that spring from rhetoric’s depths. In a sweeping analysis from the sophists Aristotle, and Cicero through Kenneth Burke, Chaïm Perelman and Lucie Olbrechts-Tyceta, and contemporary scholars in English, communication, and rhetoric’s other disciplinary homes, Allen offers a novel definition of rhetorical theory: as the self-consciously ethical study of how humans and other symbolic animals negotiate constraints.
