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Author : Gunnar Andrén
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (2 download)
Download or read book Rhetoric and Ideology in Advertising written by Gunnar Andrén and published by . This book was released on 1978 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K?r, Serpil
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Author : Gillian Dyer
Publisher : Routledge
ISBN 13 : 1134972334
Total Pages : 250 pages
Book Rating : 4.1/5 (349 download)
Download or read book Advertising as Communication written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Author : Stephen Bygrave
Publisher : Routledge
ISBN 13 : 1134976186
Total Pages : 187 pages
Book Rating : 4.1/5 (349 download)
Download or read book Kenneth Burke written by Stephen Bygrave and published by Routledge. This book was released on 2012-09-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology. Stephen Bygrave explores the content of Burke's vast output of work, focusing especially on his preoccupation with the relation between language, ideology and action. By considering Burke as a reader and writer of narratives and systems, Bygrave examines the inadequacies of earlier readings of Burke and unfolds his thought within current debates in Anglo-American cultural theory. This is an excellent re-evaluation of Burke's thought and valuble introduction to the impressive range of his ideas.
Author : Winfried Noth
Publisher : Indiana University Press
ISBN 13 : 9780253209597
Total Pages : 600 pages
Book Rating : 4.2/5 (95 download)
Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Author : Janet Wasko
Publisher : John Wiley & Sons
ISBN 13 : 140519877X
Total Pages : 649 pages
Book Rating : 4.4/5 (51 download)
Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author : Charles W. Kneupper
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.0/5 ( download)
Download or read book Rhetoric and Ideology written by Charles W. Kneupper and published by . This book was released on 1989 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrique Bigne
Publisher :
ISBN 13 : 9783658248796
Total Pages : 240 pages
Book Rating : 4.2/5 (487 download)
Download or read book Advances in Advertising Research X written by Enrique Bigne and published by . This book was released on 2019 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Author : Oyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 1119265746
Total Pages : 537 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-05-10 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Author : Martin J. Medhurst
Publisher : MSU Press
ISBN 13 : 0870139371
Total Pages : 274 pages
Book Rating : 4.8/5 (71 download)
Download or read book Cold War Rhetoric written by Martin J. Medhurst and published by MSU Press. This book was released on 1997-11-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110554259
Total Pages : 656 pages
Book Rating : 4.1/5 (15 download)
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author : Gillian Dyer
Publisher : Routledge
ISBN 13 : 1134972342
Total Pages : 206 pages
Book Rating : 4.1/5 (349 download)
Download or read book Advertising as Communication written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Author : Richard Stivers
Publisher : Wipf and Stock Publishers
ISBN 13 : 166677622X
Total Pages : 224 pages
Book Rating : 4.6/5 (667 download)
Download or read book The Culture of Cynicism written by Richard Stivers and published by Wipf and Stock Publishers. This book was released on 2023-06-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Stivers received an Earhart Foundation research fellowship to write this wide-ranging and thought-provoking book on American morality. The book places American morality in its historical and cultural context. His research uncovered an ersatz morality that has supplanted traditional Judaic-Christian and humanistic moralities, which placed some limitations on the exercises of power. It consists of technical and bureaucratic rules, public opinion and peer group norms, and visual images in the media. Technical and bureaucratic rules are technology's power to organize society. Public opinion and peer group norms work to transform the normal into the moral, and visual images in the media make tangible what is normal and what is possible, both of which follow the lead of technology. This technological morality is exclusively about unleashing power and has no moral purposes: it is solely about efficiency and effectiveness. Finally, he discusses the social and psychological costs of living without a common morality.
Author : Charles Antaki
Publisher : Routledge
ISBN 13 : 1136733507
Total Pages : 211 pages
Book Rating : 4.1/5 (367 download)
Download or read book Rhetoric, Ideology and Social Psychology written by Charles Antaki and published by Routledge. This book was released on 2014-03-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Michael Billig is one of the most significant living figures in social psychology. This book will bring together expert accounts of Billig‘s ideas on a wide range of issues in a single text. Each of the contributors will explain the importance of Billig‘s work for a specific area detailing its application to a particular social psychological problematic.
Author : Deanna D. Sellnow
Publisher : SAGE Publications
ISBN 13 : 1506315232
Total Pages : 513 pages
Book Rating : 4.5/5 (63 download)
Download or read book The Rhetorical Power of Popular Culture written by Deanna D. Sellnow and published by SAGE Publications. This book was released on 2017-02-17 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Author : Jay Timothy Dolmage
Publisher : Syracuse University Press
ISBN 13 : 081565233X
Total Pages : 368 pages
Book Rating : 4.8/5 (156 download)
Download or read book Disability Rhetoric written by Jay Timothy Dolmage and published by Syracuse University Press. This book was released on 2014-01-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking. Yet, Dolmage argues that communication has always been obsessed with the meaning of the body and that bodily difference is always highly rhetorical. Following from this rewriting of rhetorical history, he outlines the development of a new theory, affirming the ideas that all communication is embodied, that the body plays a central role in all expression, and that greater attention to a range of bodies is therefore essential to a better understanding of rhetorical histories, theories, and possibilities.
