Revolucion Mobile

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The Mobile Commerce Revolution

Author : Tim Hayden
Publisher : Pearson Education
ISBN 13 : 0789751542
Total Pages : 201 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis The Mobile Commerce Revolution by : Tim Hayden

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

The Mobile Commerce Revolution

Author : Tim Hayden
Publisher : Que Publishing
ISBN 13 : 0133475530
Total Pages : 201 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis The Mobile Commerce Revolution by : Tim Hayden

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Que Publishing. This book was released on 2014-09-30 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

The Mobile Revolution

Author : Dan Steinbock
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448509
Total Pages : 324 pages
Book Rating : 4.4/5 (485 download)

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Book Synopsis The Mobile Revolution by : Dan Steinbock

Download or read book The Mobile Revolution written by Dan Steinbock and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.

Profit from Mobile Social Media Revolution

Author : Laura Maya
Publisher : eBookIt.com
ISBN 13 : 1456612107
Total Pages : 163 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Profit from Mobile Social Media Revolution by : Laura Maya

Download or read book Profit from Mobile Social Media Revolution written by Laura Maya and published by eBookIt.com. This book was released on 2013-05-22 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover - How companies are leveraging on smartphones and tablets to tap their social network power. - Types of social media marketing tools and their usage - How to integrate various mobile and social networking tools into your marketing plans - How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

The Mobile Revolution: Role of China

Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Mobile Revolution: Role of China by :

Download or read book The Mobile Revolution: Role of China written by and published by Information Gatekeepers Inc. This book was released on with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revolution in Your Palm: A Journey Through the History of Mobile Phones

Author : Kenneth Yates
Publisher : Richards Education
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4./5 ( download)

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Book Synopsis Revolution in Your Palm: A Journey Through the History of Mobile Phones by : Kenneth Yates

Download or read book Revolution in Your Palm: A Journey Through the History of Mobile Phones written by Kenneth Yates and published by Richards Education. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an enthralling journey through the evolution of mobile communication with 'Revolution in Your Palm: A Journey Through the History of Mobile Phones'. From the humble beginnings of brick-sized handheld devices to the sleek, powerful smartphones of today, this captivating exploration delves into every facet of mobile technology. Discover the pioneering innovations of industry giants, the cultural shifts spurred by mobile connectivity, and the profound impact on society worldwide. With insightful reflections on the past and visionary glimpses into the future, this book is a must-read for anyone fascinated by the remarkable story of how mobile phones have reshaped our world.

The Mobile Revolution: Role of India

Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Mobile Revolution: Role of India by :

Download or read book The Mobile Revolution: Role of India written by and published by Information Gatekeepers Inc. This book was released on with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Smart Phone Revolution

Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Global Smart Phone Revolution by :

Download or read book The Global Smart Phone Revolution written by and published by Information Gatekeepers Inc. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 4G Mobile Revolution

Author : Olaf Swantee
Publisher : Kogan Page Publishers
ISBN 13 : 074947940X
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 4G Mobile Revolution by : Olaf Swantee

Download or read book The 4G Mobile Revolution written by Olaf Swantee and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.

The Power of Mobile Banking

Author : Sankar Krishnan
Publisher : John Wiley & Sons
ISBN 13 : 1118914244
Total Pages : 192 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Power of Mobile Banking by : Sankar Krishnan

Download or read book The Power of Mobile Banking written by Sankar Krishnan and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology. The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. Written by Sankar Krishnan—a career banker and noted financial services industry thought leader—The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives. Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers. The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market. Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.

Apps rEvolution

Author : Erika Olimpiew
Publisher : Computer Sciences Corporation
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Apps rEvolution by : Erika Olimpiew

Download or read book Apps rEvolution written by Erika Olimpiew and published by Computer Sciences Corporation. This book was released on 2013-10-21 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apps are like valets, expected to serve people whenever and wherever they are, on whatever device they have. They represent the future of how enterprises interact with customers, employees, partners and machines, as we increasingly access the Internet and control our world from the palms of our hands. From a technology perspective, the apps revolution is redefining how applications are created, distributed and consumed. It is upending the traditional client-server, browser-centric web model and breaking up monolithic applications. The revolution can be viewed through five lenses: apps experience, apps everywhere, apps DNA, apps platforms and apps economy. Business people and consumers will want to read about the value this revolution is ushering in as our enterprises continue to embrace the consumerization of IT. The apps economy is worth billions today and growing; this economy did not exist five years ago. Learn how context, new modes of interaction such as eye gaze and haptics, connected things, application programming interfaces, DIY development, and an outside-in approach to IT are driving the revolution. Simply put, the Apps rEvolution is about business change – creating new experiences, inventing new products and services, and redefining customer service while improving productivity and efficiency.

The Mobile Phone Revolution in Morocco

Author : Hsain Ilahiane
Publisher : Rowman & Littlefield
ISBN 13 : 1793616590
Total Pages : 123 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis The Mobile Phone Revolution in Morocco by : Hsain Ilahiane

Download or read book The Mobile Phone Revolution in Morocco written by Hsain Ilahiane and published by Rowman & Littlefield. This book was released on 2022-02-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Mobile Phone Revolution in Morocco, Hsain Ilahiane examines how Moroccans use the mobile phone to redefine core notions of gender and space, honor and shame, placemaking, and surveillance and control. Drawing on ethnographic fieldwork with urban street vendors, urban micro-entrepreneurs, urban female domestic workers, and smallholder farmers in urban and rural Morocco, Ilahiane illustrates how the mobile phone has the endowed capacity to inform, rearrange, and transform almost every aspect of Moroccan society.

The Digital Revolution

Author : Gabriele Balbi
Publisher : Oxford University Press
ISBN 13 : 0198875975
Total Pages : 177 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Digital Revolution by : Gabriele Balbi

Download or read book The Digital Revolution written by Gabriele Balbi and published by Oxford University Press. This book was released on 2023-12-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A must-read to anyone interested in the digital world.' - ValÃ©rie Schafer, Center for Contemporary and Digital History, University of Luxembourg A concise history of the digital revolution and the lore, rhetoric, and debates that surround it. The Digital Revolution aims to tell a story, one of the most powerful ideologies of recent decades: that digitalization constitutes a revolution, a break with the past, a radical change for the human beings who are living through it. The book aims to investigate the origins of this idea, how it evolved, which other past revolutions consciously or unconsciously inspired it, which great stories it has conveyed over time, which of its key elements have changed and which ones have persisted and have been repeated in different historical periods. All these discussions, large or small, have settled and condensed into a series of media, advertising, corporate, political, and technical sources. Readers will be introduced to new, previously unpublished historical sources. The main aim of the book is to deconstruct what looks like a "natural" and incontestable idea and to help rethink digital societies today.

Start a Revolution

Author : Ben Bizzle
Publisher : American Library Association
ISBN 13 : 0838912834
Total Pages : 228 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Start a Revolution by : Ben Bizzle

Download or read book Start a Revolution written by Ben Bizzle and published by American Library Association. This book was released on 2014-12-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.

How Revolutionary Was the Digital Revolution?

Author : John Zysman
Publisher : Stanford University Press
ISBN 13 : 9780804753357
Total Pages : 508 pages
Book Rating : 4.7/5 (533 download)

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Book Synopsis How Revolutionary Was the Digital Revolution? by : John Zysman

Download or read book How Revolutionary Was the Digital Revolution? written by John Zysman and published by Stanford University Press. This book was released on 2006 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.Attempts to construct a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. This book examines the reaction of nations to the dual challenges of globalization and technological change.How do high wage countries stay rich in a global digital economy? "How Revolutionary was the Revolution" constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era.

The SEO Revolution

Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis The SEO Revolution by :

Download or read book The SEO Revolution written by and published by Xspurts.com. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SEO Revolution: Staying Ahead in a Changing Landscape is your essential guide to mastering the evolving world of search engine optimization. Dive into a comprehensive exploration of the past, present, and future of SEO with insights from leading industry experts. This book is crafted for both seasoned professionals and newcomers, offering practical strategies and cutting-edge techniques to ensure your digital presence thrives. Uncover the roots of SEO and how it has transformed with technological advancements. Discover the intricacies of search engine algorithms and how to craft compelling content that stands out. Learn how to adapt to a mobile-first world, harness the power of voice search, and optimize for user experience. From AI-driven innovations to the importance of site speed and structured data, this book covers all facets of modern SEO. Highlights include: The Evolution of SEO: A Historical Perspective Understanding the Basics: SEO Fundamentals for Beginners The Algorithm Game: Decoding Search Engine Updates On-Page Optimization: Crafting Content for Success The Rise of Mobile Search: Adapting to a Mobile-First World Voice Search: Preparing for the Future of Queries The Impact of User Experience on SEO Keyword Strategies: Beyond the Basics Technical SEO: Ensuring Your Site's Health Content Creation: Quality Over Quantity Link Building: Evolving Strategies for 2024 Local SEO: Optimizing for Your Community The Role of Social Media in SEO Analytics and Metrics: Measuring SEO Success AI and SEO: Leveraging Artificial Intelligence The Power of Schema Markup: Enhancing Search Visibility Mobile SEO: Best Practices for a Seamless Experience Content Marketing and SEO Synergy SEO for E-Commerce: Boosting Online Sales Navigating the Challenges of International SEO The Importance of Site Speed in SEO Rankings Adapting to Search Engine Privacy Changes SEO Tools and Resources: What’s Worth the Investment? Building and Maintaining a Strong Online Reputation Future Trends: Preparing for Tomorrow’s SEO Challenges The Role of User Intent in SEO Strategies Voice Assistants and Their Impact on Search SEO Myths Debunked: What You Need to Know Enhancing SEO with Structured Data Case Studies: Success Stories in SEO Innovation The Future of Search: Beyond Traditional SEO Embark on a journey to stay ahead of the curve and master the art of SEO in an ever-changing digital landscape.

The Solution Revolution

Author : William D. Eggers
Publisher : Harvard Business Press
ISBN 13 : 1422192202
Total Pages : 306 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Solution Revolution by : William D. Eggers

Download or read book The Solution Revolution written by William D. Eggers and published by Harvard Business Press. This book was released on 2013-08-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government Alone Can’t Solve Society’s Biggest Problems World hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope—revealing just such a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value. By erasing public-private sector boundaries, the solution economy is unlocking trillions of dollars in social benefit and commercial value. Where tough societal problems persist, new problem solvers are crowdfunding, ridesharing, app-developing, or impact-investing to design innovative new solutions for seemingly intractable problems. Providing low-cost health care, fighting poverty, creating renewable energy, and preventing obesity are just a few of the tough challenges that also represent tremendous opportunities for those at the vanguard of this movement. They create markets for social good and trade solutions instead of dollars to fill the gap between what government can provide and what citizens need. So what drives the solution economy? Who are these new players and how are their roles changing? How can we grow the movement? And how can we participate? Deloitte’s William D. Eggers and Paul Macmillan answer these questions and more, and they introduce us to the people and organizations driving the revolution—from edgy social enterprises growing at a clip of 15 percent a year, to megafoundations, to Fortune 500 companies delivering social good on the path to profit. Recyclebank, RelayRides, and LivingGoods are just a few of the innovative organizations you’ll read about in this book. Government cannot handle alone the huge challenges facing our global society—and it shouldn’t. We need a different economic paradigm that can flexibly draw on resources, combine efforts, and create value, while improving the lives of citizens. The Solution Revolution shows the way.