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Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Amer Marketing Assn
ISBN 13 : 9780877571506
Total Pages : 272 pages
Book Rating : 4.5/5 (715 download)
Download or read book Review of Marketing, 1981 written by Ben M. Enis and published by Amer Marketing Assn. This book was released on 1981 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatakrishna V. Bellur
Publisher : Springer
ISBN 13 : 3319169769
Total Pages : 364 pages
Book Rating : 4.3/5 (191 download)
Download or read book The 1980’s: A Decade of Marketing Challenges written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2015-04-20 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
ISBN 13 : 161311270X
Total Pages : 553 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh Malhotra - USE 0493
Publisher : Emerald Group Publishing
ISBN 13 : 0857248979
Total Pages : 372 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Changing Marketing Environment written by Kenneth L. Bernhardt and published by . This book was released on 1981 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatakrishna V. Bellur
Publisher :
ISBN 13 : 9783319169774
Total Pages : pages
Book Rating : 4.1/5 (697 download)
Download or read book The 1980's: A Decade of Marketing Challenges written by Venkatakrishna V. Bellur and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : David L. Kurtz
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing written by David L. Kurtz and published by . This book was released on 1981 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin J. Silk
Publisher : Harvard Business Press
ISBN 13 : 1422104605
Total Pages : 222 pages
Book Rating : 4.4/5 (221 download)
Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Author : Keith C Williams
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750606080
Total Pages : 256 pages
Book Rating : 4.6/5 (6 download)
Download or read book Behavioural Aspects of Marketing written by Keith C Williams and published by Butterworth-Heinemann. This book was released on 1981-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural science is increasingly becoming recognized as a necessary part of a marketer's skills. Keith Williams provides a review of the main areas of behavioural research, and examines in depth their specific relevance to marketing. Cognitive influences on the individual - perception, learning, and motivation - are discussed first, followed by the social factors - the nature of society, attitudes, communication, and personality. The relationship between cognitive and social influences as it affects marketing is pinpointed in a chapter on modelling consumer behaviour and the decision-making process. The book features sections on behavioural aspects of the organization and the individual within the organization; and the author demonstrates that these considerations along with consumer-orientated studies can play a decisive role in marketing. Each chapter includes diagrams and reading lists. Written specifically for the Chartered Institute of Marketing and CAM Certificate courses.
Author : Isabelle Szmigin
Publisher : Oxford University Press
ISBN 13 : 0198786239
Total Pages : 523 pages
Book Rating : 4.1/5 (987 download)
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Author : John W. Keon
Publisher :
ISBN 13 :
Total Pages : 283 pages
Book Rating : 4.:/5 (256 download)
Download or read book Marketing: Measurement and Analysis 1981 written by John W. Keon and published by . This book was released on 1982* with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550934
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author :
Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.:/5 (31 download)
Download or read book Fossil Energy Update written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857247271
Total Pages : 214 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Author : Stefanie Leimeister
Publisher : Springer Science & Business Media
ISBN 13 : 3834963038
Total Pages : 387 pages
Book Rating : 4.8/5 (349 download)
Download or read book IT Outsourcing Governance written by Stefanie Leimeister and published by Springer Science & Business Media. This book was released on 2010-11-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefanie Leimeister examines different types of IT outsourcing relationships and their characteristics depending on the outsourcing clients’ underlying expectations. The author derives actionable advice for applicable strategies and an effective allocation of resources for an outsourcing venture.
