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Author : Philip T. Kotler
Publisher : Pearson
ISBN 13 : 9780135214404
Total Pages : pages
Book Rating : 4.2/5 (144 download)
Download or read book Revel for Marketing for Hospitality and Tourism -- Access Card written by Philip T. Kotler and published by Pearson. This book was released on 2020-02-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780134151922
Total Pages : 0 pages
Book Rating : 4.1/5 (519 download)
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author : Philip Kotler
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.:/5 (12 download)
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2006 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald R. Bear
Publisher : Pearson
ISBN 13 : 9780137035106
Total Pages : 0 pages
Book Rating : 4.0/5 (351 download)
Download or read book Words Their Way written by Donald R. Bear and published by Pearson. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.
Author : Michael Chibili
Publisher : Routledge
ISBN 13 : 1000036049
Total Pages : 982 pages
Book Rating : 4.0/5 ( download)
Download or read book Modern Hotel Operations Management written by Michael Chibili and published by Routledge. This book was released on 2019-11-22 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials.
Author : Philip Kotler
Publisher : Pearson Higher Ed
ISBN 13 : 129203355X
Total Pages : 635 pages
Book Rating : 4.2/5 (92 download)
Download or read book Marketing for Hospitality and Tourism: Pearson New International Edition written by Philip Kotler and published by Pearson Higher Ed. This book was released on 2013-08-27 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Author : Philip T. Kotler
Publisher : Pearson Higher Ed
ISBN 13 : 1292156163
Total Pages : 681 pages
Book Rating : 4.2/5 (921 download)
Download or read book Marketing for Hospitality and Tourism, Global Edition written by Philip T. Kotler and published by Pearson Higher Ed. This book was released on 2016-09-17 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Micah Solomon
Publisher : SelectBooks, Inc.
ISBN 13 : 159079379X
Total Pages : 191 pages
Book Rating : 4.5/5 (97 download)
Download or read book The Heart of Hospitality written by Micah Solomon and published by SelectBooks, Inc.. This book was released on 2016-10-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”
Author : Tom Rath
Publisher : Simon and Schuster
ISBN 13 : 159562015X
Total Pages : 192 pages
Book Rating : 4.5/5 (956 download)
Download or read book StrengthsFinder 2.0 written by Tom Rath and published by Simon and Schuster. This book was released on 2007-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new & upgraded edition of the online test from Gallup's Now, discover your strengths"--Jacket.
Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136402497
Total Pages : 385 pages
Book Rating : 4.1/5 (364 download)
Download or read book Food Tourism Around The World written by C. Michael Hall and published by Routledge. This book was released on 2004-02-18 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Author : Cathy A. Enz
Publisher : John Wiley and Sons
ISBN 13 : 047008359X
Total Pages : 704 pages
Book Rating : 4.4/5 (7 download)
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author : Jay Withgott
Publisher : Pearson
ISBN 13 : 9780134204888
Total Pages : 784 pages
Book Rating : 4.2/5 (48 download)
Download or read book Environment written by Jay Withgott and published by Pearson. This book was released on 2018 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in introductory environmental science. Help Students Connect Current Environmental Issues to the Science Behind Them Environment: The Science behind the Stories is a best seller for the introductory environmental science course known for its student-friendly narrative style, its integration of real stories and case studies, and its presentation of the latest science and research. The 6th Edition features new opportunities to help students see connections between integrated case studies and the science in each chapter, and provides them with opportunities to apply the scientific process to environmental concerns. Also available with Mastering Environmental Science Mastering(tm) Environmental Science is an online homework, tutorial, and assessment system designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature personalized wrong-answer feedback and hints that emulate the office-hour experience and help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Note: You are purchasing a standalone product; Mastering(tm) Environmental Science does not come packaged with this content. Students, if interested in purchasing this title with Mastering Environmental Science, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and Mastering Environmental Science, search for: 0134145933 / 9780134145938 Environment: The Science behind the Stories Plus Mastering Environmental Science with eText -- Access Card Package Package consists of: 0134204883 / 9780134204888 Environment: The Science behind the Stories 0134510194 / 9780134510194 Mastering Environmental Science with Pearson eText -- ValuePack Access Card -- for Environment: The Science behind the Stories Environment: The Science behind the Stories , 6th Edition is also available via Pearson eText, a simple-to-use, mobile, personalized reading experience that lets instructors connect with and motivate students -- right in their eTextbook. Learn more.
Author : Mike Howard
Publisher : Rowman & Littlefield
ISBN 13 : 1493037803
Total Pages : 257 pages
Book Rating : 4.4/5 (93 download)
Download or read book Comfortably Wild written by Mike Howard and published by Rowman & Littlefield. This book was released on 2019-10-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think outside the big-box hotels and discover North America’s most inspiring outdoor getaways. In the first travel guide of its kind, authors Mike and Anne Howard of the acclaimed blog HoneyTrek.com dive into the origins of glamping and the 21st-century craving for unconventional experiences that effortlessly connect us with nature, family, and ourselves. Each chapter of Comfortably Wild offers a unique way to vacation, like the boutique farmstays in “Cultivate,” wellness retreats in "Rejuvenate,” and action-packed journeys of “In Motion.” Alongside hundreds of gorgeous photographs and inspiring stories from the Howards’ 73,000-mile quest, this glamping book offers practical tips to find your ideal destinations and to mobilize a lifetime of unforgettable adventures. Comfortably Wild features: Over 70 destinations across 9 countries, plus 80 extra getaways by region in the book’s North America Glamping Directory Roundups of unique outdoor accommodations at vineyards, wildlife sanctuaries, hot springs, state parks, and more HoneyTrek Tips offering the best deals, local secrets, and tested-and-approved travel advice Vacation Matchmaker pinpointing the best glamping getaways for your trip style Random Awesomeness featuring wacky one-of-a-kind destinations from cave mansions to ski-on-ski-off treehouses Packing lists, cooking ideas, handy apps, and booking sites to get outdoors with ease
Author : Ph.D., George G Fenich
Publisher :
ISBN 13 : 9781292093765
Total Pages : 320 pages
Book Rating : 4.0/5 (937 download)
Download or read book Meetings, Expositions, Events and Conventions written by Ph.D., George G Fenich and published by . This book was released on 2015-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Author : Chris Rojek
Publisher : Routledge
ISBN 13 : 1134833733
Total Pages : 228 pages
Book Rating : 4.1/5 (348 download)
Download or read book Touring Cultures written by Chris Rojek and published by Routledge. This book was released on 2002-09-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is becoming ever clearer that while people tour cultures, cultures and objects themselves are in a constant state of migration. This collection brings together some of the most influential writers in the field to examine the complex connections between tourism and cultural change and the relevance of tourist experience to current theoretical debates on space, time and identity.
Author : Fodor's Travel Guides
Publisher : Fodor's Travel
ISBN 13 : 0804143757
Total Pages : 1717 pages
Book Rating : 4.8/5 (41 download)
Download or read book Fodor's Essential France written by Fodor's Travel Guides and published by Fodor's Travel. This book was released on 2017-03-14 with total page 1717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by locals, Fodor's travel guides have been offering expert advice for all tastes and budgets for more than 80 years. Unforgettable artwork, heavenly villages, and dream cities--there are so many reasons to visit France that deciding where to go and what to do can be a bit overwhelming. Fodor's Essential France takes the guesswork out of choosing the perfect French experiences by compiling the top choices chosen by Fodor's army of France-based writers. This travel guide includes: · Dozens of full-color maps · Hundreds of hotel and restaurant recommendations, with Fodor's Choice designating our top picks · Multiple itineraries to explore the top attractions and what’s off the beaten path · Side trips from Paris including Chartres, Versailles, and Monet's Garden · Coverage of Paris Neighbourhoods, Western Ile-de-France, Eastern Ile-de-France, Loire Valley, and Grenoble Planning to focus on just part of France? Check out Fodor's travel guides to Paris and Provence & the French Riviera.
Author : António Abreu
Publisher : Springer
ISBN 13 : 9789813342620
Total Pages : 639 pages
Book Rating : 4.3/5 (426 download)
Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer. This book was released on 2021-11-20 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
