The World's Greatest Brands

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Author :
Publisher : Springer
ISBN 13 : 1349141143
Total Pages : 215 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The World's Greatest Brands by : Nick Kochan

Download or read book The World's Greatest Brands written by Nick Kochan and published by Springer. This book was released on 1996-11-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

The Storyteller's Thesaurus

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Author :
Publisher : Troll Lord Games
ISBN 13 : 9781936822355
Total Pages : 551 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Storyteller's Thesaurus by : Troll Lord Games

Download or read book The Storyteller's Thesaurus written by Troll Lord Games and published by Troll Lord Games. This book was released on 2015-04-30 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

The Beer Book

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Author :
Publisher : Penguin
ISBN 13 : 1465437673
Total Pages : 354 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Beer Book by : DK

Download or read book The Beer Book written by DK and published by Penguin. This book was released on 2014-10-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now seen as something to taste, savor, travel for, and talk about, beer really is the new wine. This new, up-to-date edition of The Beer Book features every significant brewery in every significant brewing nation, and showcases new beers and specialist beers, as well as the classics. With a visual catalog of more than 800 breweries, whistle-stop beer trails, and key beer facts throughout, The Beer Book is the indispensable guide to the world's favorite drink.

Boston Made

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Publisher : Charlesbridge Publishing
ISBN 13 : 1623545358
Total Pages : 163 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Boston Made by : Dr. Robert M. Krim

Download or read book Boston Made written by Dr. Robert M. Krim and published by Charlesbridge Publishing. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at how Boston became and remains a global center for innovation--told through 50 world-changing inventions. “Robert Krim is a long-time champion of the Boston area’s history of innovation, finding remarkable examples of ingenuity and creativity going back centuries and continuing today. He shows how a culture of innovation can make a small place a beacon of hope for the world, by developing the fresh ideas and useful discoveries that make a difference in every part of life.” —Rosabeth Moss Kanter, Harvard Business School professor and author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time Since the 1600s, Boston has been at the forefront of world-changing innovation from starting the country's first public school to becoming the first state to end slavery and giving birth to the telephone. Boston was the site of the first organ transplant and more recent medical and biotech breakthroughs that have saved the lives of thousands. That's not to mention pioneering advances in everything from rockets to robotics. In total, Boston-area inventors have contributed more than four hundred stand-out social, scientific, and commercial innovations and uncounted numbers that are less well known. Boston Made tells the absorbing stories of 50 of these - and why they are no accident. In fact, fresh waves of innovation have brought the city back from four major economic collapses. Dr. Robert Krim lays out a set of "innovation drivers," including strong entrepreneurship, local funding, and networking. From boom to decline and back to boom, Boston has maintained an ability to reinvent, and build anew. Dr. Krim with technologist Alan Earls have developed and outlined a new interpretation of how a resilient city has flourished. At a time when the national and global economy is reeling from pandemic shockwaves, the authors have laid out what a dynamic world-class city has done in the face of adversity to find a fresh and successful path forward.

Concise English-Interlingua Dictionary

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Author :
Publisher :
ISBN 13 : 9780951169506
Total Pages : 257 pages
Book Rating : 4.1/5 (695 download)

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Book Synopsis Concise English-Interlingua Dictionary by : F. P. Gopsill

Download or read book Concise English-Interlingua Dictionary written by F. P. Gopsill and published by . This book was released on 1987 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Greater Boston's Blizzard of 1978

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Publisher : Arcadia Publishing
ISBN 13 : 9780738555195
Total Pages : 132 pages
Book Rating : 4.5/5 (551 download)

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Book Synopsis Greater Boston's Blizzard of 1978 by : Alan R. Earls

Download or read book Greater Boston's Blizzard of 1978 written by Alan R. Earls and published by Arcadia Publishing. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great blizzard of 1978 is an event seared in the memory of anyone who lived through it. Most of Greater Boston was quickly overwhelmed by the storm, which shut down all forms of transit, stranded thousands of cars and motorists along Route 128, and virtually shut down most of the state for a week. But for many coastal communities, the impact of the storm, which brought record high tides and pounding surf, was pure devastation. The common thread shared by almost everyone in the region was positive memories of neighbors and strangers helping each other and finding new bonds of community. Greater Boston's Blizzard of 1978, illustrated with approximately 200 photographs from government archives and private collections, brings alive the fading experiences of February 1978 for those who were there and those who can only imagine.

Guinness World Records 2015 Gamer's Edition

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Publisher : Guinness World Records
ISBN 13 : 1908843837
Total Pages : 218 pages
Book Rating : 4.9/5 (88 download)

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Book Synopsis Guinness World Records 2015 Gamer's Edition by : Guinness World Records

Download or read book Guinness World Records 2015 Gamer's Edition written by Guinness World Records and published by Guinness World Records. This book was released on 2014-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, Guinness World Records Gamer's Edition is the ultimate guide to videogames. With all-new design and photography, the fresh-looking 2015 edition is packed full of news and views about the most up-to-date achievements and developments in gaming. It offers the most dazzling images from this year's top titles, along with fascinating facts, figures and features on the games and characters you love – from Minecraft to the world-beating Grand Theft Auto V, from thrilling new games to all-time classics. The latest edition includes gameplay tips and hints, interviews and features exploring gaming from different perspectives, and quotes from leading figures in the industry. Find out about the biggest-selling games, the highest scores, and the world's most amazing gamers. Read about the latest hardware developments in the battle of the eight-generation consoles, and explore the most exciting news stories across all the major gaming genres.

Unknown Quantity

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Publisher : National Academies Press
ISBN 13 : 030909657X
Total Pages : 391 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Unknown Quantity by : John Derbyshire

Download or read book Unknown Quantity written by John Derbyshire and published by National Academies Press. This book was released on 2006-06-02 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prime Obsession taught us not to be afraid to put the math in a math book. Unknown Quantity heeds the lesson well. So grab your graphing calculators, slip out the slide rules, and buckle up! John Derbyshire is introducing us to algebra through the ages-and it promises to be just what his die-hard fans have been waiting for. "Here is the story of algebra." With this deceptively simple introduction, we begin our journey. Flanked by formulae, shadowed by roots and radicals, escorted by an expert who navigates unerringly on our behalf, we are guaranteed safe passage through even the most treacherous mathematical terrain. Our first encounter with algebraic arithmetic takes us back 38 centuries to the time of Abraham and Isaac, Jacob and Joseph, Ur and Haran, Sodom and Gomorrah. Moving deftly from Abel's proof to the higher levels of abstraction developed by Galois, we are eventually introduced to what algebraists have been focusing on during the last century. As we travel through the ages, it becomes apparent that the invention of algebra was more than the start of a specific discipline of mathematics-it was also the birth of a new way of thinking that clarified both basic numeric concepts as well as our perception of the world around us. Algebraists broke new ground when they discarded the simple search for solutions to equations and concentrated instead on abstract groups. This dramatic shift in thinking revolutionized mathematics. Written for those among us who are unencumbered by a fear of formulae, Unknown Quantity delivers on its promise to present a history of algebra. Astonishing in its bold presentation of the math and graced with narrative authority, our journey through the world of algebra is at once intellectually satisfying and pleasantly challenging.

The Memory of Water

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Publisher : Dramatists Play Service Inc
ISBN 13 : 9780822217015
Total Pages : 86 pages
Book Rating : 4.2/5 (17 download)

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Book Synopsis The Memory of Water by : Shelagh Stephenson

Download or read book The Memory of Water written by Shelagh Stephenson and published by Dramatists Play Service Inc. This book was released on 1997 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE STORIES: The Globe and Mail describes THE MEMORY OF WATER as both gloriously funny and deeply felt...Indeed, THE MEMORY OF WATER is so funny that it appears at first to be pure black comedy, with the newly bereaved sisters indulging wildly in wi

Out of the Mouths of Babes

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Author :
Publisher :
ISBN 13 : 9781933940540
Total Pages : pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Out of the Mouths of Babes by : Sheila Fricke

Download or read book Out of the Mouths of Babes written by Sheila Fricke and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Help children who have difficulty with focusing, staying alert, or being calm with these simple techniques and activities. Learn how behavior is affected by suck/swallow/breathe (SSB) synchrony with suggestions for correcting specific problems. The informal writing style and many illustrations make it a great resource for parents, teachers, and therapists.

So Close to Home

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Publisher : Simon and Schuster
ISBN 13 : 1681771713
Total Pages : 303 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis So Close to Home by : Michael J Tougias

Download or read book So Close to Home written by Michael J Tougias and published by Simon and Schuster. This book was released on 2016-05-03 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: On May 19, 1942, a U-boat in the Gulf of Mexico stalked its prey fifty miles from New Orleans. Captained by twenty nine-year-old Iron Cross and King's Cross recipient Erich Wurdemann, the submarine set its sights on the freighter Heredia with sixty-two souls on board. Most aboard were merchant seamen, but there were also a handful of civilians, including the Downs family: Ray and Ina, and their two children, eight-year-old Sonny and eleven-year-old Lucille. Fast asleep in their berths, the Downs family had no idea that two torpedoes were heading their way. When the ship exploded, chaos ensued—and each family member had to find their own path to survival. Including original, unpublished material from Commander Wurdemann’s war diary, the story provides balance and perspective by chronicling the daring mission of the U-boat—and its commander’s decision-making—in the Gulf of Mexico. An inspiring historical narrative, So Close to Home tells the story of the Downs family as they struggle against sharks, hypothermia, drowning, and dehydration in their effort to survive the aftermath of this deadly attack off the American coast.

Brands and Branding

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy

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Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy by : Joanna Baillie

Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Land Beyond

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Publisher : Bloomsbury Publishing
ISBN 13 : 178673284X
Total Pages : 288 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Land Beyond by : Leon McCarron

Download or read book The Land Beyond written by Leon McCarron and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Adventure Travel Book of the Year at the Edward Stanford Travel Writing Awards. There are many reasons why it might seem unwise to walk, mostly alone, through the Middle East. That, in part, is exactly why Leon McCarron did it. From Jerusalem, McCarron followed a series of wild hiking trails that trace ancient trading and pilgrimage routes and traverse some of the most contested landscapes in the world. In the West Bank, he met families struggling to lead normal lives amidst political turmoil and had a surreal encounter with the world's oldest and smallest religious sect. In Jordan, he visited the ruins of Hellenic citadels and trekked through the legendary Wadi Rum. His journey culminated in the vast deserts of the Sinai, home to Bedouin tribes and haunted by the ghosts of Biblical history. The Land Beyond is a journey through time, from the quagmire of current geopolitics to the original ideals of the faithful, through the layers of history, culture and religion that have shaped the Holy Land. But at its heart, it is the story of people, not politics and of the connections that can bridge seemingly insurmountable barriers.

Artful Players

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Publisher : Balcony Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Artful Players by : Birgitta Hjalmarson

Download or read book Artful Players written by Birgitta Hjalmarson and published by Balcony Press. This book was released on 1999-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Birgitta Hjalmarson deftly brings these artists back to life, partly because their story is long overdue, partly because it is such a rollicking good one.

Words to Rhyme with

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Publisher : Checkmark Books
ISBN 13 : 9780816043132
Total Pages : 692 pages
Book Rating : 4.0/5 (431 download)

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Book Synopsis Words to Rhyme with by : Willard R. Espy

Download or read book Words to Rhyme with written by Willard R. Espy and published by Checkmark Books. This book was released on 2001 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use dictionary of over 80,000 rhyming words.

Engineering the Human Body (Set Of 8)

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Author :
Publisher : Focus Readers
ISBN 13 : 9781641858298
Total Pages : 0 pages
Book Rating : 4.8/5 (582 download)

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Book Synopsis Engineering the Human Body (Set Of 8) by : Various

Download or read book Engineering the Human Body (Set Of 8) written by Various and published by Focus Readers. This book was released on 2019-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering the Human Body explores how biomedical engineering is improving people's lives and bodies. Each book provides an in-depth look at a specific technology, including how and why it was developed, as well as examples of the technology's current use and cutting-edge research.