Retro I Do My Own Stunts Bike Lovers Vintage Recipe Journal Baking Pastry Notebook 6 X 9 Inches Size And 114 Pages

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Obsessed by a Dream

Author : Aashild Sørheim
Publisher : Springer Nature
ISBN 13 : 303026338X
Total Pages : 544 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Obsessed by a Dream by : Aashild Sørheim

Download or read book Obsessed by a Dream written by Aashild Sørheim and published by Springer Nature. This book was released on 2019-01-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access biography chronicles the life and achievements of the Norwegian engineer and physicist Rolf Widerøe. Readers who meet him in the pages of this book will wonder why he isn't better known. The first of Widerøe's many pioneering contributions in the field of accelerator physics was the betatron. He later went on to build the first radiation therapy machine, an advance that would eventually revolutionize cancer treatment. Hospitals worldwide installed his machine, and today's modern radiation treatment equipment is based on his inventions. Widerøe's story also includes a fair share of drama, particularly during World War II when both Germans and the Allies vied for his collaboration. Widerøe held leading positions in multinational industry groups and was one of the consultants for building the world's largest nuclear laboratory, CERN, in Switzerland. He gained over 200 patents, received several honorary doctorates and a number of international awards. The author, a professional writer and maker of TV documentaries, has gained access to hitherto restricted archives in several countries, which provided a wealth of new material and insights, in particular in relation to the war years. She tells here a gripping and illuminating story.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Bypass

Author : Joseph Anthony Amato
Publisher : Purdue University Press
ISBN 13 : 9781557531766
Total Pages : 252 pages
Book Rating : 4.5/5 (317 download)

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Book Synopsis Bypass by : Joseph Anthony Amato

Download or read book Bypass written by Joseph Anthony Amato and published by Purdue University Press. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inquiry into matters of heart, conducted under the shadows of pending surgery, awakens themes of boyhood, education, and marriage and prompt questions about loyalty to a deceased father, connections with immigrant grandparents, loss and rediscovery of faith, and solitude versus community. A medical narrative, the book also chronicles a span of contemporary American life. Throughout Amato's account, the consistent reminder of his upcoming bypass invites readers to reflect on their own lives and selves. This is an intelligent and witty guide to an immensely common operation that nevertheless for each patient constitutes a unique experience-a veritable rite of passage.

Building Brand Authenticity

Author : M. Beverland
Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Patterns for College Writing

Author : Laurie G. Kirszner
Publisher : Macmillan
ISBN 13 : 0312676840
Total Pages : 837 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Patterns for College Writing by : Laurie G. Kirszner

Download or read book Patterns for College Writing written by Laurie G. Kirszner and published by Macmillan. This book was released on 2011-12-22 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laurie Kirszner and Stephen Mandell, authors with nearly thirty years of experience teaching college writing, know what works in the classroom and have a knack for picking just the right readings. In Patterns for College Writing, they provide students with exemplary rhetorical models and instructors with class-tested selections that balance classic and contemporary essays. Along with more examples of student writing than any other reader, Patterns has the most comprehensive coverage of active reading, research, and the writing process, with a five-chapter mini-rhetoric; the clearest explanations of the patterns of development; and the most thorough apparatus of any rhetorical reader, all reasons why Patterns for College Writing is the best-selling reader in the country. And the new edition includes exciting new readings and expanded coverage of critical reading, working with sources, and research. It is now available as an interactive Bedford e-book and in a variety of other e-book formats that can be downloaded to a computer, tablet, or e-reader. Read the preface.

Homeland

Author : Cory Doctorow
Publisher : Tor Teen
ISBN 13 : 1466805870
Total Pages : 398 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Homeland by : Cory Doctorow

Download or read book Homeland written by Cory Doctorow and published by Tor Teen. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cory Doctorow's wildly successful Little Brother, young Marcus Yallow was arbitrarily detained and brutalized by the government in the wake of a terrorist attack on San Francisco—an experience that led him to become a leader of the whole movement of technologically clued-in teenagers, fighting back against the tyrannical security state. A few years later, California's economy collapses, but Marcus's hacktivist past lands him a job as webmaster for a crusading politician who promises reform. Soon his former nemesis Masha emerges from the political underground to gift him with a thumbdrive containing a Wikileaks-style cable-dump of hard evidence of corporate and governmental perfidy. It's incendiary stuff—and if Masha goes missing, Marcus is supposed to release it to the world. Then Marcus sees Masha being kidnapped by the same government agents who detained and tortured Marcus years earlier. Marcus can leak the archive Masha gave him—but he can't admit to being the leaker, because that will cost his employer the election. He's surrounded by friends who remember what he did a few years ago and regard him as a hacker hero. He can't even attend a demonstration without being dragged onstage and handed a mike. He's not at all sure that just dumping the archive onto the Internet, before he's gone through its millions of words, is the right thing to do. Meanwhile, people are beginning to shadow him, people who look like they're used to inflicting pain until they get the answers they want. Fast-moving, passionate, and as current as next week, Homeland is every bit the equal of Little Brother—a paean to activism, to courage, to the drive to make the world a better place. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

In Search of Stupidity

Author : Merrill R. Chapman
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis In Search of Stupidity by : Merrill R. Chapman

Download or read book In Search of Stupidity written by Merrill R. Chapman and published by . This book was released on 2003-07-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.

Rethinking Gamification

Author : Mathias Fuchs
Publisher : Meson Press Eg
ISBN 13 : 9783957960009
Total Pages : 346 pages
Book Rating : 4.9/5 (6 download)

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Book Synopsis Rethinking Gamification by : Mathias Fuchs

Download or read book Rethinking Gamification written by Mathias Fuchs and published by Meson Press Eg. This book was released on 2014 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game. The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!

Introductory Grammar of Amharic

Author : Wolf Leslau
Publisher : Otto Harrassowitz Verlag
ISBN 13 : 9783447042710
Total Pages : 318 pages
Book Rating : 4.0/5 (427 download)

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Book Synopsis Introductory Grammar of Amharic by : Wolf Leslau

Download or read book Introductory Grammar of Amharic written by Wolf Leslau and published by Otto Harrassowitz Verlag. This book was released on 2000 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book closes the gap for beginners who want to study the Amharic language and had difficulties in finding the right grammar for this purpose: The first grammar of Amharic, the national language of Ethiopia, was published by Hiob Ludolf in 1698. The Amharic grammar published by Praetorius in 1879 is based on Amharic religious texts and on scattered material, usually composed by missionaries. A milestone in the study of Amharic is Marcel Cohen's Traite de langue amharique (1936), but this grammar, too is not completely suited for beginners since the author's generalizations are at times aimed at linguists. The grammar that comes closest to the concept of a beginner's grammar is that of C.H. Dawkin (1960), yet this grammar is extremely short, does not give examples and does not introduce the student to the intricacies of the language.The new book gives all the grammatical forms and the sentences of the present grammar in Amharic script and in phonetic transcription. The illustrative examples have a free and a literal translation. This procedure should likewise prove to be useful for the Semitist as well as for the general linguist.

Abney Park's Airship Pirates

Author : Peter Cakebread
Publisher :
ISBN 13 : 9780857440907
Total Pages : 304 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Abney Park's Airship Pirates by : Peter Cakebread

Download or read book Abney Park's Airship Pirates written by Peter Cakebread and published by . This book was released on 2011-08-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mountains Beyond Mountains

Author : Tracy Kidder
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812980557
Total Pages : 354 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Mountains Beyond Mountains by : Tracy Kidder

Download or read book Mountains Beyond Mountains written by Tracy Kidder and published by Random House Trade Paperbacks. This book was released on 2009-08-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “[A] masterpiece . . . an astonishing book that will leave you questioning your own life and political views.”—USA Today “If any one person can be given credit for transforming the medical establishment’s thinking about health care for the destitute, it is Paul Farmer. . . . [Mountains Beyond Mountains] inspires, discomforts, and provokes.”—The New York Times (Best Books of the Year) In medical school, Paul Farmer found his life’s calling: to cure infectious diseases and to bring the lifesaving tools of modern medicine to those who need them most. Tracy Kidder’s magnificent account shows how one person can make a difference in solving global health problems through a clear-eyed understanding of the interaction of politics, wealth, social systems, and disease. Profound and powerful, Mountains Beyond Mountains takes us from Harvard to Haiti, Peru, Cuba, and Russia as Farmer changes people’s minds through his dedication to the philosophy that “the only real nation is humanity.” WINNER OF THE LETTRE ULYSSES AWARD FOR THE ART OF REPORTAGE This deluxe paperback edition includes a new Epilogue by the author

Style Manual

Author : United States. Government Printing Office
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Style Manual by : United States. Government Printing Office

Download or read book Style Manual written by United States. Government Printing Office and published by . This book was released on 1935 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

You've GOT to Read This Book!

Author : Jack Canfield
Publisher : Harper Collins
ISBN 13 : 0061758000
Total Pages : 449 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis You've GOT to Read This Book! by : Jack Canfield

Download or read book You've GOT to Read This Book! written by Jack Canfield and published by Harper Collins. This book was released on 2009-10-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's nothing better than a book you can't put down—or better yet, a book you'll never forget. This book puts the power of transformational reading into your hands. Jack Canfield, cocreator of the bestselling Chicken Soup for the Soul® series, and self-actualization pioneer Gay Hendricks have invited notable people to share personal stories of books that changed their lives. What book shaped their outlook and habits? Helped them navigate rough seas? Spurred them to satisfaction and success? The contributors include Dave Barry, Stephen Covey, Malachy McCourt, Jacquelyn Mitchard, Mark Victor Hansen, John Gray, Christiane Northrup, Bernie Siegel, Craig Newmark, Michael E. Gerber, Lou Holtz, and Pat Williams, to name just a few. Their richly varied stories are poignant, energizing, and entertaining.Author and actor Malachy McCourt tells how a tattered biography of Gandhi, stumbled on in his youth, offered a shining example of true humility—and planted the seeds that would help support his sobriety decades later. Bestselling author and physician Bernie Siegel, M.D., tells how William Saroyan's The Human Comedy helped him realize that, in order to successfully treat his patients with life-threatening illnesses, "I had to help them live—not just prevent them from dying." Actress Catherine Oxenberg reveals how, at a life crossroads and struggling with bulimia, a book taught her the transforming difference one person could make in the life of another—and why that person for her was Richard Burton. Rafe Esquith, the award-winning teacher whose inner-city students have performed Shakespeare all over the world, recounts his deep self-doubt in the midst of his success—and how reading To Kill a Mockingbird strengthened him to continue teaching. Beloved librarian and bestselling author Nancy Pearl writes how, at age ten, Robert Heinlein's science fiction book Space Cadet impressed on her the meaning of personal integrity and gave her a vision of world peace she'd never imagined possible. Two years later, she marched in her first civil rights demonstration and learned that there's always a way to make "a small contribution to intergalactic harmony." If you're looking for insight and illumination—or simply for that next great book to read—You've Got to Read This Book! has treasures in store for you.

Brandwashed

Author : Martin Lindstrom
Publisher : Random House Australia
ISBN 13 : 1742753922
Total Pages : 304 pages
Book Rating : 4.7/5 (427 download)

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Book Synopsis Brandwashed by : Martin Lindstrom

Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

The World's Greatest Brands

Author : Nick Kochan
Publisher : Springer
ISBN 13 : 1349141143
Total Pages : 215 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The World's Greatest Brands by : Nick Kochan

Download or read book The World's Greatest Brands written by Nick Kochan and published by Springer. This book was released on 1996-11-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

The Encyclopedia of Daytime Television

Author : Wesley Hyatt
Publisher :
ISBN 13 : 9780823083152
Total Pages : 0 pages
Book Rating : 4.0/5 (831 download)

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Book Synopsis The Encyclopedia of Daytime Television by : Wesley Hyatt

Download or read book The Encyclopedia of Daytime Television written by Wesley Hyatt and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Five-decade chronicle of television history [covering] ... all daytime programs that aired for three or more weeks on a commercial network between 1947 and 1996, plus 100 nationally syndicated shows from the same period ... . [Includes] cartoons, children's programs, game shows, news shows, soap operas, sports programs, [and] talk shows ... . Provides the dates each show aired, a synosis of its plot, its principal cast members, and other pertinent information"--Back cover.

Thousands of Lies

Author : Manuel Marrero
Publisher :
ISBN 13 : 9780692779408
Total Pages : 314 pages
Book Rating : 4.7/5 (794 download)

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Book Synopsis Thousands of Lies by : Manuel Marrero

Download or read book Thousands of Lies written by Manuel Marrero and published by . This book was released on 2015-12-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Agent Rx, chronic criminal and fugitive, goes off on a dust binge, he hits rock bottom and hits the road, leaving a trail of tears, violence and infamy in his wake. Meanwhile, Jordan Strong uncovers a highly classified method of time travel under the fixed scrutiny of various government agencies and chapters of the occult all coveting his guinea pig tits 'n appeal. Enlisting Rx's blue-collar bred double helix for tedium and accumulation of detail, they exploit parallel realities and paradoxical time lines to mine a collaborative novel transcribed from the voices of the dead. They stage the Phenotypical Exploitation, a kidnapping of Jane Bale and subsequent sale to NYC's dance music circuit, purveyor of drugs, sex and art. But their interests unravel when Agent Rx tries to reverse engineer the domestic trial of the century, bringing the novel, its author and the Exploitation's fatally erotic subject into notoriety for dollars on retrograde dimes. Together, they embark on a literary crusade of self-sabotage that threatens to fall off the cutting edge of a techno thriller, picaresque odyssey and log of skeletons. An upscale Polish call girl develops a posthumous reputation as the poster child for the right to die movement. The simultaneous advances in medical science and life expectancy coincide with the human colonization of Mars. A transgendered stick-up thug pulls off a career robbery, befriends a US President, gets used by the CIA, and becomes a father. A media star attempts to change her image. Paranormal visitations threaten the sanity of hard drug addicts, all the while a support group for movement disorders braces as a roundtable therapeutic free-for-all. Is a telephonic method of time travel the real deal, or an exploitation in itself, a device for dredging up juice from a cold vein? This is the story of two men among hundreds of ghosts and trees, from Cuba in the 1930s to New York in 2046. I know folks from the rust belt to the dust bowl who've never seen these trees. Go see them. You owe it to yourself.