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Rethinking Luxury Fashion
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Book Synopsis Rethinking Luxury Fashion by : Thomaï Serdari
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Book Synopsis The Value of Luxury by : Beata Stępień
Download or read book The Value of Luxury written by Beata Stępień and published by Springer Nature. This book was released on 2020-10-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Book Synopsis Fixing Fashion by : Michael Lavergne
Download or read book Fixing Fashion written by Michael Lavergne and published by New Society Publishers. This book was released on 2015-10-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is global fashion a wolf in sheep’s clothing? An industry insider takes a hard look at the apparel trade. With sales of more than five hundred billion US dollars a year, the fashion industry is one of the most important sectors of the global economy, employing millions of men, women, and often children in the developing world. And yet its record is far from pretty. The collapse of Bangladesh's Rana Plaza with some thirty-five hundred desperately underpaid garment workers inside was a shocking example of what can go wrong when manufacturers ruthlessly cut costs while turning a blind eye to labor rights and workplace safety. Written by an apparel industry insider, Fixing Fashion argues that the true legacy of Rana Plaza is increased awareness of how cheap, disposable clothing has led time and time again to serious community, environmental, and labor rights abuses. Ethical supply chain professional Michael Lavergne explores: The birth of the global apparel trade, from colonialism and slavery to today's neoliberal trade agenda How the infamous race to the bottom has led to some of the worst social and environmental excesses in the global apparel industry The rise of a new breed of entrepreneurs and stakeholders driving change and transparency across international supply chains By taking a hard look at the very real impacts of our consumer culture's addiction to disposable fashion, Fixing Fashion challenges each of us to take full responsibility for understanding the hidden cost of our clothes. Michael Lavergne is an ethical supply chain professional committed to sustainable fashion industry and the protection of labor, environmental and human rights in the developing world.
Book Synopsis Rethinking Europe's Future by : David P. Calleo
Download or read book Rethinking Europe's Future written by David P. Calleo and published by Princeton University Press. This book was released on 2003-03-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Europe's Future is a major reevaluation of Europe's prospects as it enters the twenty-first century. David Calleo has written a book worthy of the complexity and grandeur of the challenges Europe now faces. Summoning the insights of history, political economy, and philosophy, he explains why Europe was for a long time the world's greatest problem and how the Cold War's bipolar partition brought stability of a sort. Without the Cold War, Europe risks revisiting its more traditional history. With so many contingent factors--in particular Russia and Europe's Muslim neighbors--no one, Calleo believes, can pretend to predict the future with assurance. Calleo's book ponders how to think about this future. The book begins by considering the rival ''lessons'' and trends that emerge from Europe's deeper past. It goes on to discuss the theories for managing the traditional state system, the transition from autocratic states to communitarian nation states, the enduring strength of nation states, and their uneasy relationship with capitalism. Calleo next focuses on the Cold War's dynamic legacies for Europe--an Atlantic Alliance, a European Union, and a global economy. These three systems now compete to define the future. The book's third and major section examines how Europe has tried to meet the present challenges of Russian weakness and German reunification. Succeeding chapters focus on Maastricht and the Euro, on the impact of globalization on Europeanization, and on the EU's unfinished business--expanding into ''Pan Europe,'' adapting a hybrid constitution, and creating a new security system. Calleo presents three models of a new Europe--each proposing a different relationship with the U.S. and Russia. A final chapter probes how a strong European Union might affect the world and the prospects for American hegemony. This is a beautifully written book that offers rich insight into a critical moment in our history, whose outcome will shape the world long after our time.
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Book Synopsis Understanding Luxury Fashion by : Isabel Cantista
Download or read book Understanding Luxury Fashion written by Isabel Cantista and published by Springer Nature. This book was released on 2019-11-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Book Synopsis Vintage Luxury Fashion by : Daniella Ryding
Download or read book Vintage Luxury Fashion written by Daniella Ryding and published by Springer. This book was released on 2018-03-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Book Synopsis Rethinking the Future by : Rowan Gibson
Download or read book Rethinking the Future written by Rowan Gibson and published by Hachette UK. This book was released on 2011-07-12 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost business thinkers explore organizations can be redesigned to survive and thrive in tomorrow’s hypercompetitive global environment.
Book Synopsis Rethinking Fashion Globalization by : Sarah Cheang
Download or read book Rethinking Fashion Globalization written by Sarah Cheang and published by Bloomsbury Publishing. This book was released on 2021-07-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse. This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, 'Disruptions in Time and Space', 'Nationalism and Transnationalism' and 'Global Design Practices'. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.
Book Synopsis Rethinking Money by : Bernard Lietaer
Download or read book Rethinking Money written by Bernard Lietaer and published by Berrett-Koehler Publishers. This book was released on 2013-02-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study reveals how our monetary system reinforces scarcity, and how communities are already using new paradigms to foster sustainable prosperity. In the United States and across Europe, our economies are stuck in an agonizing cycle of repeated financial meltdowns. Yet solutions already exist, not only our recurring fiscal crises but our ongoing social and ecological debacles as well. These changes came about not through increased conventional taxation, enlightened self-interest, or government programs, but by people simply rethinking the concept of money. In Rethinking Money, Bernard Lietaer and Jacqui Dunne explore the origins of our current monetary system—built on bank debt and scarcity—revealing how its limitations give rise to so many serious problems. The authors then present stories of ordinary people and communities using new money, working in cooperation with national currencies, to strengthen local economies, create work, beautify cities, provide education, and more. These real-world examples are just the tip of the iceberg—over four thousand cooperative currencies are already in existence. The book provides remedies for challenges faced by governments, businesses, nonprofits, local communities, and even banks. It demystifies a complex and critically important topic and offers meaningful solutions that will do far more than restore prosperity—it will provide the framework for an era of sustainable abundance.
Book Synopsis Circular Design for Fashion by : ELLEN MACARTHUR FOUNDATION. PUBLISHING
Download or read book Circular Design for Fashion written by ELLEN MACARTHUR FOUNDATION. PUBLISHING and published by . This book was released on 2021-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At heart, this book aims to inspire fearless innovators committed to spearheading the future of fashion. It is for all of us looking to make a positive impact in an industry that we love and care about. It is increasingly acknowledged that the practice of design is not exclusive to designers, nor is it found only in studios. The materials, garments, services, shows, supply chains and stores that make up the fashion industry all work the way they do because of innumerable design decisions, made by creatives all over the world. Circular design goes far beyond rethinking single products or services, it has the potential to redefine how the entire fashion system operates. It's a chance for anyone in the fashion industry - regardless of job title - to support the shift to a circular economy where, by design, waste and pollution are eliminated, products and materials are circulated, and nature is regenerated. Circular design is a pioneering practice of design. It is the creative opportunity of the coming decade for the creatives, innovators, and pioneers who seek to reshape the fashion industry.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book Fashion Remains written by Marco Pecorari and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.
Book Synopsis Rethinking Sitting by : Peter Opsvik
Download or read book Rethinking Sitting written by Peter Opsvik and published by W. W. Norton & Company. This book was released on 2009-05-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Scandinavian furniture designer offers insight into his thinking about sitting and explains the philosophy that informs his pioneering chairs. For millions of years humans have led physically active lives. In recent centuries, however, industrialization has fostered passivity and the growing predominance of the sitting posture for more and more people. Increasingly, chairs and furniture for sitting have become standard pieces of equipment in the workplace, institutions, and private homes. These sitting devices were designed according to the established standard of the chair, based on the accepted western manner of sitting. In Rethinking Sitting, Scandinavian industrial designer Peter Opsvik addresses the issue of whether this is the only, and functionally best, design for the human body. When the various authorities on ergonomics promote their one and only “correct” sitting posture, he says all of them are right: Every recommended sitting posture is good. Opsvik sees it as his task to design chairs that allow as many different sitting postures as possible and make it easy to move and change frequently between positions. In this beautifully illustrated reference Opsvik offers insight into his thinking on the subject of sitting and explains the philosophy that informs his furniture designs. Rethinking Sitting contains important information for everyone who is interested, for professional, educational, or personal reasons, in sitting solutions.
Book Synopsis Rethinking Systems Analysis and Design by : Gerald M. Weinberg
Download or read book Rethinking Systems Analysis and Design written by Gerald M. Weinberg and published by . This book was released on 1982 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rethinking Economics by : Liliann Fischer
Download or read book Rethinking Economics written by Liliann Fischer and published by Routledge. This book was released on 2017-09-22 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is a broad and diverse discipline, but most economics textbooks only cover one way of thinking about the economy. This book provides an accessible introduction to nine different approaches to economics: from feminist to ecological and Marxist to behavioural. Each chapter is written by a leading expert in the field described and is intended to stand on its own as well as providing an ambitious survey that seeks to highlight the true diversity of economic thought. Students of economics around the world have begun to demand a more open economics education. This book represents a first step in creating the materials needed to introduce new and diverse ideas into the static world of undergraduate economics. This book will provide context for undergraduate students by placing the mainstream of economic thought side by side with more heterodox schools. This is in keeping with the Rethinking Economics campaign which argues that students are better served when they are presented with a spectrum of economic ideas rather than just the dominant paradigm. Rethinking Economics: An Introduction to Pluralist Economics is a great entry-level economics textbook for lecturers looking to introduce students to the broader range of ideas explored within the economics profession. It is also appropriate and accessible for people outside of academia who are interested in economics and economic theory.
