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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 278 pages
Book Rating : 4.8/5 (315 download)
Download or read book Retail Business Market Research Handbook 2010 written by Richard Kendall Miller and published by . This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 273 pages
Book Rating : 4.8/5 (315 download)
Download or read book The Retail Business Market Research Handbook 2010 written by Richard K. Miller and published by . This book was released on 2010-06-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832140
Total Pages : pages
Book Rating : 4.8/5 (321 download)
Download or read book Retail Business Market Research Handbook 2013-2014 written by Richard Kendall Miller and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 470 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005-04-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577830597
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2006 written by Richard K. Miller and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832935
Total Pages : 356 pages
Book Rating : 4.8/5 (329 download)
Download or read book Retail Business Market Research Handbook 2021-2022 written by Richard Kendall Miller and published by . This book was released on 2020 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Ciji A. Fleming
Publisher :
ISBN 13 : 9781577830504
Total Pages : 515 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2004 written by Ciji A. Fleming and published by . This book was released on 2004-06-30 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832744
Total Pages : pages
Book Rating : 4.8/5 (327 download)
Download or read book RETAIL BUSINESS MARKET RESEARCH HANDBOOK 2019-2020 written by Richard K. Miller and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781577832669
Total Pages : pages
Book Rating : 4.8/5 (326 download)
Download or read book Retail Business Market Research Handbook written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831433
Total Pages : 0 pages
Book Rating : 4.8/5 (314 download)
Download or read book The 2009 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831723
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)
Download or read book The 2011 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831303
Total Pages : 0 pages
Book Rating : 4.8/5 (313 download)
Download or read book Retail Business Market Research Handbook 2008 written by Richard Kendall Miller and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832201
Total Pages : 285 pages
Book Rating : 4.8/5 (322 download)
Download or read book Retail Business Market Research Handbook 2015-2016 written by Richard Kendall Miller and published by . This book was released on 2015 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne E. Beall
Publisher : iUniverse
ISBN 13 : 1936236176
Total Pages : 99 pages
Book Rating : 4.9/5 (362 download)
Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
