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Author :
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 (31 download)
Download or read book Retail Advertising: Advertisement construction written by and published by . This book was released on 1905 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Fanos
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Study of the Construction of Newspaper Advertisements Within Retail Food Chains written by Thomas Fanos and published by . This book was released on 1952 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Farrington
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (31 download)
Download or read book Retail Advertising written by Frank Farrington and published by . This book was released on 1910 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Axel Petrus Johnson
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (318 download)
Download or read book Department store and retail advertising written by Axel Petrus Johnson and published by . This book was released on 1913 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Mundy Edwards (Jr.)
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (31 download)
Download or read book Retail Advertising and Sales Promotion written by Charles Mundy Edwards (Jr.) and published by Prentice Hall. This book was released on 1981 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dave Donelson
Publisher : Donelson SDA Inc
ISBN 13 : 1453889604
Total Pages : 135 pages
Book Rating : 4.4/5 (538 download)
Download or read book The Dynamic Manager's Guide to Marketing & Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Author : Albert Garner Chaney
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Construction written by Albert Garner Chaney and published by . This book was released on 1912 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Newspaper Promotion Association
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (84 download)
Download or read book "Selling Retail Advertising by Plan" written by National Newspaper Promotion Association and published by . This book was released on 1952* with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Dunay
Publisher : John Wiley & Sons
ISBN 13 : 0470948930
Total Pages : 347 pages
Book Rating : 4.4/5 (79 download)
Download or read book Facebook Advertising For Dummies written by Paul Dunay and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Author : Timothy P. Seward
Publisher : Entrepreneur Press
ISBN 13 : 161308398X
Total Pages : 350 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Amazon Advertising written by Timothy P. Seward and published by Entrepreneur Press. This book was released on 2019-05-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Author : Jason Rogers
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.:/5 (3 download)
Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Henry Powell
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.X/5 (2 download)
Download or read book Powell's Practical Advertiser written by George Henry Powell and published by . This book was released on 1908 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peggy Fincher Winters
Publisher : Visual Reference Pub Incorporated
ISBN 13 : 9781584710707
Total Pages : 234 pages
Book Rating : 4.7/5 (17 download)
Download or read book Brandstand written by Peggy Fincher Winters and published by Visual Reference Pub Incorporated. This book was released on 2002 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
Author : Morris L. Rosenblum
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book How to Design Effective Store Advertising written by Morris L. Rosenblum and published by . This book was released on 1961 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Angus MacDonald
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (31 download)
Download or read book Successful Retail Advertising written by John Angus MacDonald and published by . This book was released on 1913 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William George Clifford
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.7/5 (358 download)
Download or read book Building Your Business by Mail written by William George Clifford and published by . This book was released on 1914 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317952952
Total Pages : 209 pages
Book Rating : 4.3/5 (179 download)
Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
