Restructuring Ticket Pricing Policies By Implementing Innovative Pricing Strategies For Bundesliga Clubs

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Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs

Author : Alexander Rings
Publisher : GRIN Verlag
ISBN 13 : 3668303320
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs by : Alexander Rings

Download or read book Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs written by Alexander Rings and published by GRIN Verlag. This book was released on 2016-09-21 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, Cologne Business School Köln, course: Preispolitik, language: English, abstract: For hundreds of years people have been highly affine to any kind of sports. Thousands of people regularly watch sports events online and offline and in society the topic of a team‟s or an individual‟s performance is always passionately discussed. Taking a look at Europe the most popular sport is football. Mughai (2016, p. 13) elaborates that football – or sometimes called soccer to avoid interchanging with American football – is globally ranked first in terms of popularity. Supporters that are very passionate about their team are visiting the huge football stadiums week by week. As the capacity of a stadium is limited sometimes fans are even purchasing their entrance tickets weeks or months ahead of the event itself. Especially the German Bundesliga has been facing an enormous interest growth within the last years resulting in an average of 42.609 visitors per match day making the league the most visited one in Europe. (DFL, 2015, p. 22f) Similar to the ever-growing popularity of sports, the costs are rising. This is caused by mounting player salaries, increased transfer fees and other operational expenses. (Drayer, Lee & Shapiro, 2012, p. 184; Breuer & Kemper, 2015, p. 142) Sport clubs therefore need to steadily open up and augment their sources of revenue: match day revenues, advertising, broadcasting, transfer fees and merchandising. (DFL, 2015, p. 26f) Some of these revenue streams can be actively influenced by the Bundesliga clubs whilst others are hard to affect. One of the determinants that can be modified is ticket pricing. The objective of this Master Thesis is to explain the prevailing pricing strategy in the German Bundesliga and to present innovative, value-based pricing approaches which can be tested. Creating an understanding of the fans‟ willingness to pay and factors having impact on the purchase decision making process, a gap in research is supposed to be filled. In this Master Thesis the author aims to find sufficient, relevant, reliable and empirically proven answers to the following research questions: 1) Why have innovative value-based pricing strategies like dynamic pricing not yet been implemented in the German Bundesliga? 2) To what extant are fans willing to pay different prices depending on dynamic factors? 3) What determinants need to be taken care of when changing the prevailing pricing strategies of Bundesliga clubs?

The Global Football League

Author : P. Millward
Publisher : Springer
ISBN 13 : 0230348637
Total Pages : 229 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Global Football League by : P. Millward

Download or read book The Global Football League written by P. Millward and published by Springer. This book was released on 2011-10-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1351667629
Total Pages : 424 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

The Organisation and Governance of Top Football Across Europe

Author : Hallgeir Gammelsæter
Publisher : Routledge
ISBN 13 : 1136705333
Total Pages : 310 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Organisation and Governance of Top Football Across Europe by : Hallgeir Gammelsæter

Download or read book The Organisation and Governance of Top Football Across Europe written by Hallgeir Gammelsæter and published by Routledge. This book was released on 2011-07-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.

Global Corruption Report: Sport

Author : Transparency International
Publisher : Routledge
ISBN 13 : 1317443748
Total Pages : 372 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Corruption Report: Sport by : Transparency International

Download or read book Global Corruption Report: Sport written by Transparency International and published by Routledge. This book was released on 2016-02-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.

Sports law and policy in the European Union

Author : Richard Parrish
Publisher : Manchester University Press
ISBN 13 : 1847795838
Total Pages : 292 pages
Book Rating : 4.8/5 (477 download)

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Book Synopsis Sports law and policy in the European Union by : Richard Parrish

Download or read book Sports law and policy in the European Union written by Richard Parrish and published by Manchester University Press. This book was released on 2013-07-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Adopting a distinctive legal and political analysis, this book argues that the EU is receptive to the sports sectors claims for special treatment before the law. The book investigates the birth of EU sports law and policy by examining significant court decisions, the possibility of exempting sport from EU law, sport and the EU treaty, and more.

Collective Action and Football Fandom

Author : Jamie Cleland
Publisher : Springer
ISBN 13 : 3319731416
Total Pages : 231 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Collective Action and Football Fandom by : Jamie Cleland

Download or read book Collective Action and Football Fandom written by Jamie Cleland and published by Springer. This book was released on 2018-02-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws upon a relational sociological paradigm to explore the processes of collective action in football fandom across Europe and the UK. Through a range of case studies, the authors address pertinent themes in football fandom, including anti-discrimination, ‘home,’ ticketing, name changes, ‘ownership,’ and broader leftist politics. Each of these case studies engages with the theoretical framework of cultural relational sociology, highlighting the different social and cultural changes English and European football has undergone, often over a very short period of time.

Sport Finance

Author : Gil Fried
Publisher : Human Kinetics
ISBN 13 : 1718217412
Total Pages : 378 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Sport Finance by : Gil Fried

Download or read book Sport Finance written by Gil Fried and published by Human Kinetics. This book was released on 2024-03-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities. No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition With HKPropel Access. Emphasizing a more practical approach, the fifth edition goes beyond the what and how of sport finance and dives deeper into the why—the reasoning behind the principles of sport finance—providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity. The text is organized into five areas, focused on the hard skills tomorrow’s sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that’s sure to pique readers’ interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports. The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today’s sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19 on the sport industry. The fifth edition’s practical takeaways are especially prominent with the addition of related online resources available to students and assignable by instructors via HKPropel. One highlight is “Two-Dollar Team,” an Excel-based simulation that introduces students to assets and liabilities, revenue and expenses, budgeting, cash management, and borrowing and reveals how these specialties work together in developing financial strategies. Three other assignable class projects involve personal budgeting, expenditures, and a stock market game. Other new features include five brand-new case studies and a profile of a typical health club, “Mike’s Gym,” in which students are challenged to put their learning to the test by reading and understanding financial statements, setting budgets, and identifying strengths, weaknesses, and growth opportunities for the fictional facility. Sport Finance provides students with a thorough understanding of the ﬁnancial and economic aspects of the sport industry. By analyzing sport business entities and structures, financial statements, and funding sources, students will acquire the skills to make more informed and effective financial decisions, better manage the risks, and recognize opportunities in the world of sport. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Organizational Behavior in Sport Management

Author : Christopher R. Barnhill
Publisher : Springer Nature
ISBN 13 : 3030676129
Total Pages : 230 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Organizational Behavior in Sport Management by : Christopher R. Barnhill

Download or read book Organizational Behavior in Sport Management written by Christopher R. Barnhill and published by Springer Nature. This book was released on 2021-04-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.

Relationship Marketing in Sports

Author : Andre Buhler
Publisher : Routledge
ISBN 13 : 1136436162
Total Pages : 209 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Relationship Marketing in Sports by : Andre Buhler

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Entrepreneurship and Intrapreneurship in Social, Sustainable, and Economic Development

Author : Sebastian Aparicio
Publisher : MDPI
ISBN 13 : 3039437593
Total Pages : 304 pages
Book Rating : 4.0/5 (394 download)

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Book Synopsis Entrepreneurship and Intrapreneurship in Social, Sustainable, and Economic Development by : Sebastian Aparicio

Download or read book Entrepreneurship and Intrapreneurship in Social, Sustainable, and Economic Development written by Sebastian Aparicio and published by MDPI. This book was released on 2021-01-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.

The Economics of Professional Sports 4th Edition

Author : Duane W. Rockerbie
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979225601
Total Pages : 348 pages
Book Rating : 4.2/5 (256 download)

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Book Synopsis The Economics of Professional Sports 4th Edition by : Duane W. Rockerbie

Download or read book The Economics of Professional Sports 4th Edition written by Duane W. Rockerbie and published by Createspace Independent Publishing Platform. This book was released on 2017-11-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Professional Sports is a comprehensive review of the sports economics literature that is both rigorous in content and readable for a general audience. The book is targeted to an intermediate undergraduate student audience with only modest prior training in economics and statistics. Topics include, but are not limited to: ticket pricing and elasticities, profit versus win-maximizing behavior, taxes, revenue sharing, salary caps, luxury taxes and their effects on league parity, new stadium construction and computing net economic benefits, salary determination for players, the influence of rival leagues and a host of other popular topics taken from the sports economics literature. The book contains many real world examples as well as probing exercise questions for practice. Only a few textbooks exist in the sports economics field (Fort; Leeds, von Allmen and Matheson; Blair) that are generally not very rigorous and focus on the U.S. sports industry and college sports. The intended audiences are either introductory students or fourth-year majors. This text bridges that gap.

Return to Play in Football

Author : Volker Musahl
Publisher : Springer
ISBN 13 : 3662557134
Total Pages : 965 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Return to Play in Football by : Volker Musahl

Download or read book Return to Play in Football written by Volker Musahl and published by Springer. This book was released on 2018-03-16 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across the world who work in the field of orthopaedics and sports medicine. Furthermore, experiences from team physicians involved in the Olympics, National Football League (NFL), Union of European Football Associations (UEFA), and Fédération Internationale de Football Association (FIFA) are shared with the reader. All who are involved in the care of injured footballers will find this book, published in cooperation with ESSKA, to be an invaluable, comprehensive, and up-to-date reference that casts light on a range of controversial issues.

When Cultures Collide, Third Edition

Author : Richard Lewis
Publisher : Nicholas Brealey International
ISBN 13 : 1423774582
Total Pages : 625 pages
Book Rating : 4.4/5 (237 download)

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Book Synopsis When Cultures Collide, Third Edition by : Richard Lewis

Download or read book When Cultures Collide, Third Edition written by Richard Lewis and published by Nicholas Brealey International. This book was released on 2010-11-26 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work that revolutionized the way business is conducted across cultures around the world.

Essentials of Marketing

Author : Frances Brassington
Publisher : Pearson Education
ISBN 13 : 9780273708186
Total Pages : 564 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Essentials of Marketing by : Frances Brassington

Download or read book Essentials of Marketing written by Frances Brassington and published by Pearson Education. This book was released on 2007 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire

The Global Investigative Journalism Casebook

Author : Mark Hunter
Publisher : UNESCO
ISBN 13 : 9230010898
Total Pages : 256 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis The Global Investigative Journalism Casebook by : Mark Hunter

Download or read book The Global Investigative Journalism Casebook written by Mark Hunter and published by UNESCO. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Political Economy of Television Sports Rights

Author : T. Evens
Publisher : Springer
ISBN 13 : 1137360348
Total Pages : 232 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Political Economy of Television Sports Rights by : T. Evens

Download or read book The Political Economy of Television Sports Rights written by T. Evens and published by Springer. This book was released on 2013-08-27 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.