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Author : Gerald E. Hills
Publisher :
ISBN 13 : 9781884058134
Total Pages : 636 pages
Book Rating : 4.0/5 (581 download)
Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute for Entrepreneurial Studies
Publisher :
ISBN 13 : 9781884058141
Total Pages : 323 pages
Book Rating : 4.0/5 (581 download)
Download or read book Research at the Marketing Entrepreneurship Interface written by Institute for Entrepreneurial Studies and published by . This book was released on 2003 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Casson
Publisher : OUP Oxford
ISBN 13 : 0199546991
Total Pages : 810 pages
Book Rating : 4.1/5 (995 download)
Download or read book The Oxford Handbook of Entrepreneurship written by Mark Casson and published by OUP Oxford. This book was released on 2008 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.
Author : Norris F. Krueger
Publisher : Taylor & Francis
ISBN 13 : 9780415158596
Total Pages : 498 pages
Book Rating : 4.1/5 (585 download)
Download or read book Entrepreneurship written by Norris F. Krueger and published by Taylor & Francis. This book was released on 2002 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new collection provides a much needed retrospective view of the key academic work published in this area. The papers here highlight the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus in this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favours research articles over those that deal purely with practice.
Author : Pierre-Andre Julien
Publisher : Routledge
ISBN 13 : 042977026X
Total Pages : 417 pages
Book Rating : 4.4/5 (297 download)
Download or read book The State of the Art in Small Business and Entrepreneurship written by Pierre-Andre Julien and published by Routledge. This book was released on 2018-11-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998. This text is designed as not only a summary of a number of years of reflections by many different researchers, but also a guide for future research and for continuing development of a theory of small business and its environment; a theory that will apply to small businesses everywhere and that will help them become what they hope to be in the 21st century.
Author : Zubin Sethna
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Author : Donald L. Sexton
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.:/5 (321 download)
Download or read book The State of the Art of Entrepreneurship written by Donald L. Sexton and published by Thomson South-Western. This book was released on 1992 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tended to enhance the understanding of the private enterprise system and the role of the entrepreneurship in economic development through identifying research needs.
Author : Sonny Nwankwo
Publisher : Routledge
ISBN 13 : 1136879072
Total Pages : 480 pages
Book Rating : 4.1/5 (368 download)
Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2010-12-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Author : I. Fillis
Publisher : Springer
ISBN 13 : 0230502334
Total Pages : 173 pages
Book Rating : 4.2/5 (35 download)
Download or read book Creative Marketing written by I. Fillis and published by Springer. This book was released on 2005-11-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
Author : W. Edward McMullan
Publisher : Springer
ISBN 13 : 3319047264
Total Pages : 214 pages
Book Rating : 4.3/5 (19 download)
Download or read book Creativity and Entrepreneurial Performance written by W. Edward McMullan and published by Springer. This book was released on 2014-10-18 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of expecting entrepreneurial performance to be influenced by creativity, tracing back even before the pioneering work of Joseph Schumpeter (1883 to 1950), who defined entrepreneurship as creative-destruction—creating the new by supplanting or destroying the old. Subsequently, psychologist Robert Sternberg defined creativity as broadly encompassing creative aspects of personality, motivation, intellect, thinking style and relevant knowledge. Using Sternberg’s definition of creativity, the authors reviewed the evidence directly linking entrepreneurial creativity and entrepreneurial performance, concluding that the linkage is both statistically and practically significant. In order to scientifically tie entrepreneurship to creativity the book pursues a number of major objectives: In parts one and two, the authors remind us of our scientific challenge in the light of the depressing levels of performance typically to be found in the real world of entrepreneurship and explores the limitations of the dominant paradigms driving research in the field of entrepreneurship today. In part three, they bring together existing evidence to demonstrate the predictive and explanatory powers of creativity in relation to entrepreneurship. In part four, they further explore correlations between creativity and entrepreneurial performance at the individual and macro or society, levels. In summary, the book offers a bold predictive theory linking entrepreneurial creativity to entrepreneurial performance, however neither as boldly as a definitional linkage nor as timidly as one in a hundred or so factors potentially explaining entrepreneurial performance. This result is a general scientific theory that offers a serious challenge to entrepreneurial scholars who are pursuing other means for understanding the causality of entrepreneurial performance.
Author : Charles Harvie
Publisher : Edward Elgar Publishing
ISBN 13 : 9781845425630
Total Pages : 400 pages
Book Rating : 4.4/5 (256 download)
Download or read book Sustaining Growth and Performance in East Asia written by Charles Harvie and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third book in the series focuses on how small and medium sized enterprises (SMEs) contribute to achieving and sustaining growth and performance in their economies, as well as the ways in which governments can assist and enhance that contribution. This is of particular concern given the trauma suffered by East Asian economies in the wake of the financial and economic crisis of 1997-98. Faced with the need to restructure and reform their economies and thereby achieve a firm foundation for future sustainable growth, many East Asian countries actively pursued SME growth, focusing on the encouragement of entrepreneurialism in the private sector. Drawing on the insights of a wide range of SME experts, the book provides a broad coverage of important aspects of SMEs, including: the contribution of micro-enterprises to economic recovery and poverty alleviation measurement and evaluation issues managing knowledge development ethical values in SMEs the internationalisation process entry mode decisions in export markets technological sourcing and use of the Internet. Presenting a contemporary analysis of SME developments in East Asia, both academics and policymakers will find Sustaining Growth and Performance in East Asia of great interest.
Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 1784414476
Total Pages : 339 pages
Book Rating : 4.7/5 (844 download)
Download or read book Entrepreneurship in International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-02-04 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Luca Cacciolatti
Publisher : Springer
ISBN 13 : 1137532580
Total Pages : 368 pages
Book Rating : 4.1/5 (375 download)
Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Author : Paul Reynolds
Publisher : Routledge
ISBN 13 : 1136380728
Total Pages : 448 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing written by Paul Reynolds and published by Routledge. This book was released on 2013-06-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134669739
Total Pages : 316 pages
Book Rating : 4.1/5 (346 download)
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author : Damian Hine
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204279
Total Pages : 336 pages
Book Rating : 4.8/5 (472 download)
Download or read book Innovative Methodologies in Enterprise Research written by Damian Hine and published by Edward Elgar Publishing. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
