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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (243 download)
Download or read book Wisconsin Public Documents written by and published by . This book was released on 1990 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda S Katz
Publisher : Routledge
ISBN 13 : 1136413790
Total Pages : 268 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing in Library and Information Science written by Linda S Katz and published by Routledge. This book was released on 2013-03-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author : Irene Owens
Publisher : Psychology Press
ISBN 13 : 9780789021434
Total Pages : 274 pages
Book Rating : 4.0/5 (214 download)
Download or read book Strategic Marketing in Library and Information Science written by Irene Owens and published by Psychology Press. This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author :
Publisher : Legislative Reference Bureau
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 (89 download)
Download or read book The State of Wisconsin Blue Book written by and published by Legislative Reference Bureau. This book was released on 1989 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deborah M. Figart
Publisher : Wayne State University Press
ISBN 13 : 9780814326794
Total Pages : 236 pages
Book Rating : 4.3/5 (267 download)
Download or read book Contesting the Market written by Deborah M. Figart and published by Wayne State University Press. This book was released on 1997 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the development of pay equity policies in the state of Michigan.
Author :
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.F/5 ( download)
Download or read book State of Wisconsin Blue Book written by and published by . This book was released on 1989 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 1570 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the House Committee on Interstate and Foreign Commerce written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1975 with total page 1570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Development written by and published by . This book was released on 1973 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wisconsin. Department of Industry, Labor and Human Relations
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.E/5 ( download)
Download or read book Biennial Report - State of Wisconsin, Department of Industry, Labor and Human Relations written by Wisconsin. Department of Industry, Labor and Human Relations and published by . This book was released on 1983 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wisconsin. Legislature. Senate
Publisher : Legislative Reference Bureau
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.:/5 (891 download)
Download or read book Senate Journal written by Wisconsin. Legislature. Senate and published by Legislative Reference Bureau. This book was released on 1999 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.0/5 ( download)
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1556 pages
Book Rating : 4.:/5 (35 download)
Download or read book Information Circular written by and published by . This book was released on 1975 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Exchange and Gift Division
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.3/5 (91 download)
Download or read book Monthly Checklist of State Publications written by Library of Congress. Exchange and Gift Division and published by . This book was released on 1985 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: June and Dec. issues contain listings of periodicals.
Author : United States. Congress. House. Committee on Education and Labor
Publisher :
ISBN 13 :
Total Pages : 2082 pages
Book Rating : 4.:/5 (44 download)
Download or read book Hearings, Reports, Public Laws written by United States. Congress. House. Committee on Education and Labor and published by . This book was released on 1967 with total page 2082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (51 download)
Download or read book Alternatives to the National Cheese Exchange as Part of the Dairy Pricing System written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies and published by . This book was released on 1997 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Energy Regulatory Commission
Publisher :
ISBN 13 :
Total Pages : 2198 pages
Book Rating : 4.3/5 (91 download)
Download or read book Federal Energy Regulatory Commission Reports written by United States. Federal Energy Regulatory Commission and published by . This book was released on with total page 2198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1922 pages
Book Rating : 4.:/5 (319 download)
Download or read book Competition in the Health Services Market written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1974 with total page 1922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
