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Rendering The Advertisements Into Polish History Of Polish Translation In Advertising
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Book Synopsis Rendering the Advertisements into Polish. History of Polish Translation in Advertising by : Marta Zapała-Kraj
Download or read book Rendering the Advertisements into Polish. History of Polish Translation in Advertising written by Marta Zapała-Kraj and published by GRIN Verlag. This book was released on 2020-06-10 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.0, , language: English, abstract: Advertisements are inevitable, living in the contemporary world it became obvious that everything advertises something; or at least – carries the image which refers to some promoted product. Over past quarter of century Polish society become deeply consumerist one. In America, this situation happened earlier and sociologists warned about it long before our market assimilated theirs. The path from advertisement of any product leads amongst the others – through the desk of the translator. There are, obviously, home products and these which Poland can be proud of, nevertheless, the majority of goods that are being presented through various forms of advertisement comes from foreign markets. What is more, these products and their producers, together with the agencies responsible for implementation of these goods in particular countries, often choose to use their original campaigns. Therefore, Polish translators need to work in such way, to make the language of the advert spot catchy enough for our market. Such work is an invisible work and the one requiring lots of linguistic skills, joined with the cultural awareness and many other factors. The art of translation is a rewarding work, nevertheless, there are the parts of it which are necessary to be learned and understood before anyone approaches such a responsible job as translating the advertisements of world-wide known products.
Book Synopsis Retracing the History of Literary Translation in Poland by : Magda Heydel
Download or read book Retracing the History of Literary Translation in Poland written by Magda Heydel and published by Routledge. This book was released on 2021-09-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the first of its kind for an English-language audience, introduces a fresh perspective on the Polish literary translation landscape, providing unique insights into the social, political, and ideological underpinnings of Polish translation history. Employing a problem-based approach, the book creates a map of different research directions in the history of literary translation in Poland, highlighting a holistic perspective on the discipline’s development in the region. The four sections explore topics of particular interest in current translation research, including translation and cultural borderlands, the agency of women translators, translators as intercultural mediators, and the intersection of translation research and digital methods. The 15 contributions demonstrate the ways in which Polish culture has represented translated work in its own way, informed and shaped by socio-political changes in Polish history. At the same time, the volume situates Polish research in translation within the growing body of work on Central and Eastern European translation studies, as well as looking at them against the backdrop of the international development of the discipline. This collection offers a valuable addition to existing research on Western literary canons, making it key reading for scholars in translation studies, comparative literature, cultural studies, and Slavonic studies.
Book Synopsis Retracing the History of Literary Translation in Poland by : Magda Heydel
Download or read book Retracing the History of Literary Translation in Poland written by Magda Heydel and published by Taylor & Francis. This book was released on 2021-09-30 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the first of its kind for an English-language audience, introduces a fresh perspective on the Polish literary translation landscape, providing unique insights into the social, political, and ideological underpinnings of Polish translation history. Employing a problem-based approach, the book creates a map of different research directions in the history of literary translation in Poland, highlighting a holistic perspective on the discipline’s development in the region. The four sections explore topics of particular interest in current translation research, including translation and cultural borderlands, the agency of women translators, translators as intercultural mediators, and the intersection of translation research and digital methods. The 15 contributions demonstrate the ways in which Polish culture has represented translated work in its own way, informed and shaped by socio-political changes in Polish history. At the same time, the volume situates Polish research in translation within the growing body of work on Central and Eastern European translation studies, as well as looking at them against the backdrop of the international development of the discipline. This collection offers a valuable addition to existing research on Western literary canons, making it key reading for scholars in translation studies, comparative literature, cultural studies, and Slavonic studies.
Download or read book Polish American Studies written by and published by . This book was released on 1993 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Roger L'Estrange and the Making of Restoration Culture by : Beth Lynch
Download or read book Roger L'Estrange and the Making of Restoration Culture written by Beth Lynch and published by Routledge. This book was released on 2017-03-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger L'Estrange (1616-1704) was one of the most remarkable, significant and colourful figures in seventeenth-century England. Whilst there has been regular, if often cursory, scholarly interest in his activities as Licenser and Stuart apologist, this is the first sustained book-length study of the man for almost a century. L'Estrange's engagement on the Royalist side during the Civil war, and his energetic pamphleteering for the return of the King in the months preceding the Restoration earned him a reputation as one of the most radical royalist apologists. As Licenser for the Press under Charles II, he was charged with preventing the printing and publication of dissenting writings; his additional role as Surveyor of the Press authorised him to search the premises of printers and booksellers on the mere suspicion of such activity. He was also a tireless pamphleteer, journalist, and controversialist in the conformist cause, all of which made him the bête noire of Whigs and non-conformists. This collection of essays by leading scholars of the period highlights the instrumental role L'Estrange played in the shaping of the political, literary, and print cultures of the Restoration period. Taking an interdisciplinary approach the volume covers all the major aspects of his career, as well as situating them in their broader historical and literary context. By examining his career in this way the book offers insights that will prove of worth to political, social, religious and cultural historians, as well as those interested in seventeenth-century literary and book history.
Book Synopsis Linguistics and Language Behavior Abstracts by :
Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 2002 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis (Mis)translation and (mis)interpretation by : Piotr Wilczek
Download or read book (Mis)translation and (mis)interpretation written by Piotr Wilczek and published by Peter Lang Publishing. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book (Mis)translation and (Mis)interpretation: Polish Literature in the Context of Cross-Cultural Communication is devoted to various aspects of the presence of Polish literature and culture in cross-cultural and international contexts. The chapters discuss the problems of the translation (and mistranslation), as well as the interpretation (and misinterpretation) of literary texts, cultural facts and even social interactions. Even though no specific literary or cultural theory is explicitly discussed in the book, each of the central issues raised in particular chapters implicitly refers to a significant theoretical problem. The first section of the book is devoted to five examples of English translations of Polish poetry and Polish translations of English poetry. The second section of the book is titled Polish Culture in European and American Contexts. The first three chapters discuss the issue of « hate speech and cultural misunderstandings in the context of Reformation polemics, and the problem of pattern poetry. The next five chapters deal with various issues of cross-cultural communication between Poland and America. All case studies discussed in the book exemplify one general problem: how to communicate effectively despite linguistic, cultural and religious differences and how to understand and translate the cultural heritage of the past to contemporary readers.
Download or read book New Horizon written by and published by . This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford History of Poland-Lithuania by : Robert I. Frost
Download or read book The Oxford History of Poland-Lithuania written by Robert I. Frost and published by Oxford University Press. This book was released on 2018-07-16 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of eastern European is dominated by the story of the rise of the Russian empire, yet Russia only emerged as a major power after 1700. For 300 years the greatest power in Eastern Europe was the union between the kingdom of Poland and the grand duchy of Lithuania, one of the longest-lasting political unions in European history. Yet because it ended in the late-eighteenth century in what are misleadingly termed the Partitions of Poland, it barely features in standard accounts of European history. The Making of the Polish-Lithuanian Union 1385-1569 tells the story of the formation of a consensual, decentralised, multinational, and religiously plural state built from below as much as above, that was founded by peaceful negotiation, not war and conquest. From its inception in 1385-6, a vision of political union was developed that proved attractive to Poles, Lithuanians, Ruthenians, and Germans, a union which was extended to include Prussia in the 1450s and Livonia in the 1560s. Despite the often bitter disagreements over the nature of the union, these were nevertheless overcome by a republican vision of a union of peoples in one political community of citizens under an elected monarch. Robert Frost challenges interpretations of the union informed by the idea that the emergence of the sovereign nation state represents the essence of political modernity, and presents the Polish-Lithuanian union as a case study of a composite state. The modern history of Poland, Lithuania, Ukraine, and Belarus cannot be understood without an understanding of the legacy of the Polish-Lithuanian union. This volume is the first detailed study of the making of that union ever published in English.
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Download or read book The Academy written by and published by . This book was released on 1884 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Nation written by and published by . This book was released on 1894 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fourth Estate written by and published by . This book was released on 1923 with total page 1826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Academy, with which are Incorporated Literature and the English Review by :
Download or read book Academy, with which are Incorporated Literature and the English Review written by and published by . This book was released on 1884 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Publishers' Circular and Booksellers' Record by :
Download or read book The Publishers' Circular and Booksellers' Record written by and published by . This book was released on 1906 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Polish-Jewish Relations in North America by : Mieczysław B. Biskupski
Download or read book Polish-Jewish Relations in North America written by Mieczysław B. Biskupski and published by . This book was released on 2007 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poland today is a very different country from the Poland of the past, yet attitudes inherited from the past continue to affect Polish-Jewish relations in the present. In Poland itself, now a free society, memories of the Jewish place in Poland's history, long suppressed by communism, are being re-evaluated. In America the attitudes that had divided the two sides in the Old Country seemed for a long time to be becoming more entrenched. This volume-probably the first comprehensive study of Polish-Jewish relations in North America-explores how this situation came about, and also considers the efforts being made to put the resentments caused by past conflicts to one side as the influences long dominant in the Polish-Jewish relationship in North America begin to lose their formative power. The contributors deal boldly with matters at the heart of the relationship. There is an attempt to quantify the attitudes of both sides to a number of key aspects of the Holocaust, and fascinating questions are raised about how the Holocaust has distorted the perceptions that Poles and Jews have of each other, and why the Holocaust remains a problem in Polish-Jewish relations. Stereotyping is confronted head-on. There is an investigation of how crude stereotypes of Polish peasants have found their way into Jewish history textbooks, crucially affecting the disposition of American Jews towards Poland, and of how the stereotyped world of the shtetl still haunts the American Jewish imagination, with great consequences for attitudes to Poles and Polish Americans. The way in which this stereotype is challenged by realities encountered in the context of the March of the Living is provocatively discussed, along with the options for dealing with a landscape 'poor in Jews, but rich in Jewish ruins'. A number of chapters describe attempts to overcome mutual stereotyping, including a detailed and valuable account of the National Polish American-Jewish American Council, and of the attempts that have been made to steer the Jedwabne debate in a constructive direction. These small beginnings show that it is possible to go beyond past differences and to concentrate instead on what has linked Poles and Jews in their long history. As in earlier volumes of Polin, substantial space is given, in 'New Views', to recent research in other areas of Polish-Jewish studies.
Book Synopsis A Taytsh Manifesto by : Saul Noam Zaritt
Download or read book A Taytsh Manifesto written by Saul Noam Zaritt and published by Fordham Univ Press. This book was released on 2024-10-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Taytsh Manifesto calls for a translational paradigm for Yiddish studies and for the study of modern Jewish culture. Saul Noam Zaritt calls for a shift in vocabulary, from Yiddish to taytsh, in order to promote reading strategies that account for the ways texts named as Jewish move between languages and cultures. Yiddish, a moniker that became dominant only in the early twentieth century, means “Jewish” and thus marks the language with a single identity: of and for a Jewish collective. In contrast, this book calls attention to an earlier and, at one time, more common name for the language: taytsh, which initially means “German.” By using the term taytsh, speakers indicated that they were indeed speaking a Germanic language, a language that was not entirely their own. In time, when the word shifted to a verb, taytshn, it came to mean the act of translation. To write or speak in Yiddish is thus to render into taytsh and inhabit the gap between languages. A Taytsh Manifesto highlights the cultural porousness that inheres in taytsh and deploys the term as a paradigm that can be applied to a host of modern Jewish cultural formations. The book reads three corpora in modern Yiddish culture through the lens of translation: Yiddish pulp fiction, also known as shund (trash); the genre of the Yiddish monologue as authored by Sholem Aleichem and other prominent Yiddish writers; and the persistence of Yiddish as a language of vulgarity in contemporary U.S. culture. Together these examples help revise current histories of Yiddish while demonstrating the need for new vocabularies to account for the multidirectionality of Jewish culture. A Taytsh Manifesto develops a model for identifying, in Yiddish and beyond, how cultures intertwine, how they become implicated in world systems and empire, and how they might escape such limiting and oppressive structures.
