Remote Work Internal Marketing And Human Resource Management

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Remote Work, Internal Marketing and Human Resource Management

Author : Teena Mishra
Publisher : Taylor & Francis
ISBN 13 : 1040262333
Total Pages : 244 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Remote Work, Internal Marketing and Human Resource Management by : Teena Mishra

Download or read book Remote Work, Internal Marketing and Human Resource Management written by Teena Mishra and published by Taylor & Francis. This book was released on 2024-12-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

Internal Marketing

Author : Pervaiz K. Ahmed
Publisher : Routledge
ISBN 13 : 1136394583
Total Pages : 320 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Internal Marketing by : Pervaiz K. Ahmed

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Remote Work, Internal Marketing and Human Resource Management

Author : Teena Mishra
Publisher :
ISBN 13 : 9781032791326
Total Pages : 0 pages
Book Rating : 4.7/5 (913 download)

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Book Synopsis Remote Work, Internal Marketing and Human Resource Management by : Teena Mishra

Download or read book Remote Work, Internal Marketing and Human Resource Management written by Teena Mishra and published by . This book was released on 2025 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Remote working is a developing idea that many organisations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation and a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organisations, remote work management, innovations and technology, the role of motivation and satisfaction in organisational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management"--

HRM and Performance

Author : David E. Guest
Publisher : John Wiley & Sons
ISBN 13 : 1118482638
Total Pages : 351 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis HRM and Performance by : David E. Guest

Download or read book HRM and Performance written by David E. Guest and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The link between HRM and performance has become an important policy issue at both a national and a corporate level. HRM and Performance draws on the knowledge and expertise of a number of leading international scholars in the field of HRM to provide a comprehensive overview of the current state of HRM and identify fruitful directions for theory, research and practice. A central question throughout is - what's next for HRM and what are the keys to the future of managing people and performance?

eBoys

Author : Randall E. Stross
Publisher : Crown Currency
ISBN 13 : 0609504304
Total Pages : 410 pages
Book Rating : 4.6/5 (95 download)

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Book Synopsis eBoys by : Randall E. Stross

Download or read book eBoys written by Randall E. Stross and published by Crown Currency. This book was released on 2001-03-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In eBOYS, Randall Stross takes us behind the scenes and inside the heads of the gutsy entrepreneurs who are financing the hottest businesses on the Web. The six tall men who started Benchmark, Silicon Valley's most exciting venture capital firm, put themselves at the cutting edge of the new economy by backing billion dollar start-ups like eBay and Webvan. The risks were enormous--but the rewards have proven to be staggering. Within two years, eBay's net worth grew from $20 million to more than $21 billion, while each Benchmark founding partner saw his own personal net worth soar by hundreds of millions of dollars. For two roller-coaster years, Stross had total access not only to Benchmark's executives but to the companies they financed. He was a fly on the wall as fortunes were made in an instant, snap decisions got locked in, and new ventures took off--and sometimes crashed. Here are the testosterone-pumped conversations, round-the-clock meetings, and gutsy deals that launched the eBoys and their clients into the stratosphere of mega-wealth. Written like a novel but absolutely true, eBOYS brings to vivid life the glory days of the greatest business adventure of our time.

People Operations

Author : Jay Fulcher
Publisher : John Wiley & Sons
ISBN 13 : 1119785235
Total Pages : 61 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis People Operations by : Jay Fulcher

Download or read book People Operations written by Jay Fulcher and published by John Wiley & Sons. This book was released on 2021-06-22 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Best Companies are Skipping HR and Winning the Future of Work with People Ops People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce explains how leaders at small- and medium-sized businesses can stop spending time on HR administration—"paperwork"—and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, Tracy Cote of Zenefits, the leading people operations platform, provide readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices. You'll learn how to eliminate busywork and hassle, and how to use that newfound time and capital to empower your biggest asset: your people. You'll receive the end-to-end guide to: Digitizing legacy HR functions Using robots for the busywork you hate Employing software to design and improve your employee experience Assembling and empowering your "people team" Utilizing the included plans and templates to guide each stage of your business transformation Perfect for managers, leaders, small business owners, and executives, People Operations is perfect for anyone who wants to optimize HR, maximize their workforce investment, support their employees, and modernize their business.

Inside Your Customer's Imagination

Author : Chip R. Bell
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090227
Total Pages : 169 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Inside Your Customer's Imagination by : Chip R. Bell

Download or read book Inside Your Customer's Imagination written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2020-09-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)

Sustainable Human Resource Management

Author : Sita Vanka
Publisher : Springer Nature
ISBN 13 : 9811556563
Total Pages : 314 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Sustainable Human Resource Management by : Sita Vanka

Download or read book Sustainable Human Resource Management written by Sita Vanka and published by Springer Nature. This book was released on 2020-08-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a multi-stakeholder perspective on sustainable HRM for the policymakers, managers and academics, addressing issues, approaches, research studies/frameworks and emerging patterns relating to the subject. It discusses various aspects of sustainability, such as making HR more responsible for ensuring sustainability focusing on the triple bottom line, characteristics of sustainable HRM, psychological contracts, emotional intelligence, and psychological capital. The book also explores organizational citizenship behavior, employment relations, employee engagement, sustainable leadership, disruptive HR practices, sustaining employee motivation, educational sustainability, sustainable career management, sustainable environment, employer and employee branding, sustainable organizations, organization culture, training for sustainability, sustainable employee performance, business sustainability and sustainable employability. It provides an update on the concept, processes, issues and emerging paradigms from multidimensional and cross-country perspectives to showcase sustainable HR practices, and appeals to the academics, practitioners and policymakers in the area of HRM.

PHR and SPHR Professional in Human Resources Certification Complete Review Guide

Author : James J. Galluzzo, III
Publisher : John Wiley & Sons
ISBN 13 : 1119426685
Total Pages : 339 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis PHR and SPHR Professional in Human Resources Certification Complete Review Guide by : James J. Galluzzo, III

Download or read book PHR and SPHR Professional in Human Resources Certification Complete Review Guide written by James J. Galluzzo, III and published by John Wiley & Sons. This book was released on 2018-08-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential review for the PHR/SPHR exams, aligned with the updated HRBoKTM PHR/SPHR Professional in Human Resources Certification Review Guide is the ideal companion to the PHR/SPHR Study Guide, Fifth Edition, and PHR/SPHR Deluxe Study Guide, Second Edition. These self-study guides are intended for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, or for relative newcomers to the HR field looking to strengthen their resume. Organized by those areas of knowledge and practices specific and necessary to human resource management (HRM), this handy review guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of KnowledgeTM (HRBoKTM), giving you clear guidance on what you need to know for the exams. You also get a year of FREE access to the Sybex online interactive learning environment and study tools, which feature flashcards, chapter tests, two bonus practice exams, and more. The review guide aligns with the HRCI test specifications, which detail the responsibilities and knowledge needed by today's HR professionals. Covers key functional areas in greater depth: HR students and professionals studying for the PHR/SPHR certification need a trusted resource to aid in their preparation—this review guide does that and more.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Strategy and Human Resource Management

Author : Peter Boxall
Publisher : Bloomsbury Publishing
ISBN 13 : 1350309869
Total Pages : 425 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Strategy and Human Resource Management by : Peter Boxall

Download or read book Strategy and Human Resource Management written by Peter Boxall and published by Bloomsbury Publishing. This book was released on 2022-07-14 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Human Resource Management is concerned with examining how HR strategy impacts on an organisation's chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts. It takes an analytical approach, which examines and explains what managers do and why they do it before offering any sort of prescription for what the authors think they should do. This approach is grounded in research but is brought to life with examples, cases and vignettes to offer a practice-orientated analysis of the subject. As well as explaining important general principles in strategic HRM, critical features of the different contexts in which they are applied are examined. For this fifth edition, there is increased coverage of contemporary topics, including capital markets and increasing financialisation, Industry 4.0, the shaping of employee voice under different varieties of capitalism and the effects of austerity. Strategy and Human Resource Management retains, however, the classic sources that are fundamental to the subject while also including important theoretical advances and the best new studies of strategies in the world of work and people.

The Oxford Handbook of Human Resource Management

Author : Peter Boxall
Publisher : Oxford University Press
ISBN 13 : 0192549200
Total Pages : 732 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The Oxford Handbook of Human Resource Management by : Peter Boxall

Download or read book The Oxford Handbook of Human Resource Management written by Peter Boxall and published by Oxford University Press. This book was released on 2008-06-05 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the world - and from a range of disciplines - to provide an authoritative account of current trends and developments. The Handbook is divided into four parts: * Foundations and Frameworks, * Core Processes and Functions, * Patterns and Dynamics, * Measurement and Outcomes. Overall it will provide an essential resource for anybody who wants to get to grips with current thinking, research, and development on HRM.

Managing Human Resources

Author : Stephen Bach
Publisher : John Wiley & Sons
ISBN 13 : 1119991536
Total Pages : 450 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Managing Human Resources by : Stephen Bach

Download or read book Managing Human Resources written by Stephen Bach and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.

National Business Education Association Yearbook

Author :
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis National Business Education Association Yearbook by :

Download or read book National Business Education Association Yearbook written by and published by . This book was released on 2002 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Value Profit Chain

Author : James L. Heskett
Publisher : Simon and Schuster
ISBN 13 : 1439136122
Total Pages : 403 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Value Profit Chain by : James L. Heskett

Download or read book The Value Profit Chain written by James L. Heskett and published by Simon and Schuster. This book was released on 2010-05-11 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.

Armstrong's Essential Human Resource Management Practice

Author : Michael Armstrong
Publisher : Kogan Page Publishers
ISBN 13 : 0749459905
Total Pages : 432 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Armstrong's Essential Human Resource Management Practice by : Michael Armstrong

Download or read book Armstrong's Essential Human Resource Management Practice written by Michael Armstrong and published by Kogan Page Publishers. This book was released on 2010-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and how it is integrated within the business. The book is accompanied by online resources for both lecturers and students and adopts an increased focus on employee engagement, a concept which is becoming increasingly prominent in people management, but which is often presented as a mantra without being properly understood; this is examined in detail with reference to recent research. Michael Armstrong's original Handbook of Human Resource Management is the classic text for all those studying HR or who are entering the profession for the first time. In this new title Michael Armstrong provides a condensed text which has been rewritten with the non-HR student or professional in mind, describing and evaluating key HRM concepts such as: HRM itself; strategic HRM; the resource-based view; the choice between best practice and best fit; human capital measurement; motivation theory; emotional intelligence; the flexible firm; the learning organization; and financial rewards. Online supporting resources for this book include lecture slides, an instructor's manual, case examples and a literature review.

Relationship Marketing

Author : Martin Christopher
Publisher :
ISBN 13 : 9780750602587
Total Pages : 204 pages
Book Rating : 4.6/5 (25 download)

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Book Synopsis Relationship Marketing by : Martin Christopher

Download or read book Relationship Marketing written by Martin Christopher and published by . This book was released on 1991-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more. Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get. The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration within internal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues. Well-presented comprehensive text Full of practical ideas, techniques and examples Emphasis is as much on keeping customers as it is on getting them in the first place