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Relationship Fundraising In Einer Non Profit Organisation
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Book Synopsis Relationship Fundraising by : Ken Burnett
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Book Synopsis Relationship Fundraising by : Ken Burnett
Download or read book Relationship Fundraising written by Ken Burnett and published by The White Lion Press Limited. This book was released on 1992 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A donor-based approach to the business of raising money.
Book Synopsis Relationship-Fundraising in einer Non-Profit-Organisation by : Annett-Marlen Opolka
Download or read book Relationship-Fundraising in einer Non-Profit-Organisation written by Annett-Marlen Opolka and published by GRIN Verlag. This book was released on 2007 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Ostthüringer Verwaltungs- und Wirtschaftsakademie Gera e.V., 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Relationship-Fundraising in einer Non-Profit-Organisationvon: Annett-Marlen Opolka Inhaltsverzeichnis1. Einleitung - Problemstellung und Zielsetzung 32. Definitionen und Bedeutungen 32.1. Fundraising 32.2. Fundraising-Instrumente 42.3. Der Spendenmarkt in Deutschland 43. Relationship-Fundraising 53.1. Spenderpyramide 63.2. Private Spender als Zielgruppe 64. Beziehung zum Spender 74.1. Kommunikationskonzepte von OURCHILD e.V. 74.2. Das Spendenmailing 84.3. Der Spendenbrief 95. Die Zukunft des Relationship-Fundraising 10Literaturverzeichnis 1. Einleitung - Problemstellung und Zielsetzung "Fundraising is the gentle art of teaching the joy of giving"Henry A. Rosso("Fundraising ist die sanfte Kunst, die Freude am Spenden zu lehren") Eine effektive und erfolgreiche Kommunikationspolitik ist für eine Non-Profit- Organisation (NPO) notwendig, um in erster Linie in der Öffentlichkeit für ein positives Image, für Vertrauen und Akzeptanz gegenüber der Organisation zu sorgen. Durch die zunehmende Sättigung auf nahezu allen Märkten, tritt vor allem die Spenderbindung für viele Non-Profit-Organisationen in den Vordergrund ihrer Marketingaktivitäten. Das Ziel des Relationship-Fundraising ist die Spenderbindung. Die steigende Konkurrenz der Non-Profit- Organisationen untereinander verlangt nach einer klaren Positionierung in der Öffentlichkeit und Profilierung der eigenen Organisation. Die Kommunikationspolitik einer Non-Profit-Organisation ist daher als eine zielorientierte, langfristige und strategische Aufgabe zusehen. In der vorliegenden Arbeit wird dargestellt, wie die Kommunikationspolitik, die ein Instrument des Marketing ist und ihre Wurzeln in einer von Wirtschaftsunternehmen geprägten Betriebswirtschaftslehre hat, in der Non- Profit-Organisation - OURCHILD e.V. Internationales Kinderhilfswerk Bad Sulza eingesetzt wird. Es gibt eine Vielzahl von Fundraising-Instrumenten die OURCHILD e.V. in der Praxis anwendet. Da dieser Komplex sehr umfangreich ist, werden die Instrumente kurz aufgezählt, speziell soll im Folgenden auf ein Instrument das Relationship-Fundraising eingegangen werden. Aus Sicht von OURCHILD e.V. gehört das Relationship-Fundraising zu einem der wichtigsten und bedeutesten Aufgaben, um langfristig und nachhaltig Kinder- und Jugendprojekte in der Welt zu fördern und dem Motto "Hilfe zur Selbsthilfe" gerecht zu werden.....
Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Book Synopsis Joan Garry's Guide to Nonprofit Leadership by : Joan Garry
Download or read book Joan Garry's Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Book Synopsis Unicorns Unite by : Jessamyn Shams-Lau
Download or read book Unicorns Unite written by Jessamyn Shams-Lau and published by Red Press Limited. This book was released on 2018-05-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the movers, shakers and change-makers of the world continue to tackle the growing list of problems facing humanity. However, there's a problem. Nonprofits and foundations need each other to fulfil their quest to eradicate global poverty like a unicorn needs a rainbow, but the way in which they work together is far from perfect. Enter the Unicorns. Part relationship-counseling, part manifesto, part workbook. Unicorns Unite provides the game-changing ideas and talking points for the conversation we really need to have; how can non-profits and foundations work better together?
Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant
Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2010-04-19 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Book Synopsis Building Donor Loyalty by : Adrian Sargeant
Download or read book Building Donor Loyalty written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2004-10-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant
Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Book Synopsis Beyond Fund Raising by : Kay Sprinkel Grace
Download or read book Beyond Fund Raising written by Kay Sprinkel Grace and published by . This book was released on 1997-03-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis The Zen of Fundraising by : Ken Burnett
Download or read book The Zen of Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2006-04-07 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Book Synopsis Nonprofit Marketing and Fundraising by : Roger Bennett
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Book Synopsis Boards That Love Fundraising by : Robert M. Zimmerman
Download or read book Boards That Love Fundraising written by Robert M. Zimmerman and published by John Wiley & Sons. This book was released on 2004-03-29 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Robert Zimmerman and Ann Lehman--leading experts in the field of fundraising and board development--Boards That Love Fundraising not only shows that all board members (no matter the level of experience) can learn to raise funds but also provides effective tips to the more experienced fundraisers. This workbook explains your fundraising responsibility as a board member while it: Provides information on board structure and its impact on raising money Outlines the concepts that will empower you to ask for money effectively and fearlessly Describes the wide variety of methods nonprofits use to raise money and the board's role in each area Shows how to recruit board members who can help with fundraising Explores the vital issues of fundraising, planning, staffing, evaluation, and working with consultants "The book provides tips to help board members overcome the fear of rejection and feel more comfortable asking for support." -- The Chronicle of Philanthropy, May 27, 2004 [The authors exploration of] " ..topics such as how to ask for a substantial gift and motivations for giving are especially effective." -- September 22, 2004, The Foundation Center, Philanthropy News Digest
Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin
Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
