Relacion De Factores Asociados A Las Conductas Del Consumidor Para Comprar Un Producto En El Espacio Virtual O Presencial

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Relación de factores asociados a las conductas del consumidor para comprar un producto en el espacio virtual o presencial

Author : Gretchelle Dilán
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Relación de factores asociados a las conductas del consumidor para comprar un producto en el espacio virtual o presencial by : Gretchelle Dilán

Download or read book Relación de factores asociados a las conductas del consumidor para comprar un producto en el espacio virtual o presencial written by Gretchelle Dilán and published by . This book was released on 2013 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: El rápido avance tecnológico que enfrentamos en la actualidad, ha transformado los sistemas de información y la manera en que la gente compra. Esto ha causado que los investigadores se vean interesados en cómo los consumidores reaccionan y cuáles son sus intenciones con relación a sus estilos de compra. El propósito de esta investigación fue evaluar la relación entre los factores asociados a las conductas del consumidor al comprar un producto ya sea en el espacio virtual o en una tienda tradicional/presencial y evaluar las posibles diferencias entre los consumidores en línea/virtual y los consumidores de tiendas tradicionales/presencial.

Conducta del consumidor

Author : Jaime Rivera Camino
Publisher : ESIC Editorial
ISBN 13 : 9788473565936
Total Pages : 412 pages
Book Rating : 4.5/5 (659 download)

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Book Synopsis Conducta del consumidor by : Jaime Rivera Camino

Download or read book Conducta del consumidor written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2009-02-17 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expone de manera clara cual es la conducta que siguen las personas cuando adquieren soluciones a sus necesidades. Explica con claridad las diferentes teorías que explican el comportamiento de los consumidores, así como las diferencias fundamentales que permite distinguir unas de otras. Define los factores que influyen en la compra y el consumo, y permite que los profesionales de Marketing usen esta información para el diseño de sus estrategias y tácticas. Desvela que los directivos de marketing no pueden -ni deben- establecer estrategias, políticas de segmentación o ejecución de las 4 Ps, sin acudir a los conceptos planteados en este libro. Muestra cómo la conducta de compra está bajo la influencia de las necesidades, de las motivaciones y de los deseos de las personas, proporcionando claves para el ejercicio del Marketing como respuesta a estos factores. Profundiza en el fenómeno de la percepción humana, e investiga en cómo los consumidores compran según sean las percepciones de los productos, sus marcas, oferentes y propuestas de beneficio para el consumidor. El libro aporta... & Una visión clara, bien explicada, con redacción asequible y nutrida de ejemplos. & Casos, supuestos y situaciones que ilustran los conceptos que se explican en el texto. & Una estructura didáctica, fácilmente accesible y de muy fácil comprensión. & Preguntas de control, temas de interés lecturas complementarias y una amplia bibliografía para profundizar en los diferentes temas. & Aportaciones teóricas de vanguardia, debidamente relacionadas con casuística concreta para que se entienda su utilidad. & Una permanente relación entre la utilidad del conocimiento del comportamiento del consumidor para el ejercicio del Marketing en las empresas. Índice: Parte 1: Estudio del comportamiento del consumidor.- Conceptos generales del comportamiento del consumidor.- Parte II: Influencia de los factores internos en el consumidor.- Necesidades, motivaciones y deseos.- La percepción.- Las actitudes.- El aprendizaje.- La personalidad.- Parte III: Influencia de los factores externos en el consumidor.- La cultura.- Las clases sociales.- Los grupos sociales.- Factores demográficos y económicos.- Parte IV: Conocimiento del consumidor.- Investigación del consumidor.- Parte V: Tendencias del comportamiento del consumidor.- Tendencias de consumo.- Parte VI: Marco legal de la actuación del consumidor.- Bibliografía.

Comportamiento del consumidor

Author : Alejandro Mollá Descals
Publisher : Editorial UOC
ISBN 13 : 9788497883245
Total Pages : 244 pages
Book Rating : 4.8/5 (832 download)

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Book Synopsis Comportamiento del consumidor by : Alejandro Mollá Descals

Download or read book Comportamiento del consumidor written by Alejandro Mollá Descals and published by Editorial UOC. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la toma de decisiones de marketing, la información es un elemento crucial.Conocer al máximo al consumidor es clave para poder identificar las oportunidades que el mercado plantea a la empresa. Pero conocer al consumidor no es suficiente: hay que saber también cómo reacciona a las estrategias de producto, precio, distribución y comunicación. Y es que sólo a partir del conocimiento completo de los consumidores y de su reacción al mix de marketing se puede desarrollar el encuentro de la empresa con ellos de manera eficaz. En el contexto del marketing, la supervivencia y el crecimiento de las empresas dependen del conocimiento exacto que los directivos de marketing tengan del comportamiento de los consumidores. Un conocimiento del consumidor cuyo estudio y análisis no sólo ha de estar referido al acto de compra, sino que ha de tener en cuenta todas las actividades previas y posteriores a la compra que resulten relevantes.

Comportamiento del consumidor. Decisiones y estrategia de marketing

Author : Javier Alonso Rivas
Publisher : ESIC
ISBN 13 : 8417024646
Total Pages : 547 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Comportamiento del consumidor. Decisiones y estrategia de marketing by : Javier Alonso Rivas

Download or read book Comportamiento del consumidor. Decisiones y estrategia de marketing written by Javier Alonso Rivas and published by ESIC. This book was released on 2013-02-08 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad no se concibe adquirir conocimientos de marketing sin que paralelamente se estudie el comportamiento del consumidor. Son las dos caras de una misma moneda. El marketing proporciona conceptos e instrumentos para la gestión, y el comportamiento del consumidor enseña cómo perciben, sienten y actúan las personas destinatarias de los bienes y servicios que producen las organizaciones. Los conceptos de marketing son insuficientes para actuar con éxito en el mercado si no se sabe cómo son y se comportan las personas. Este libro responde en estructura y contenido a los manuales más avanzados de comportamiento del consumidor, generalmente de procedencia norteamericana, con la diferencia de que en su redacción se ha puesto especial énfasis en nuestra cultura y en la forma que tenemos de explicar y entendernos. La línea argumental se basa en la formulación de conceptos, planteamiento de preguntas, discusión de soluciones, incorporación de aportaciones de otros autores, datos y estadísticas nacionales, todo ello de forma lógica, rigurosa y ordenada. También se incluyen numerosas ilustraciones relacionadas con el texto, para conseguir un mejor entendimiento y recuerdo de los conceptos que el lector aprenderá. El lenguaje empleado para escribir este libro es sencillo, sin tecnicismos innecesarios. Sin embargo, posee numerosos conceptos, que si bien pueden resultar inicialmente complejos, la forma en que se exponen y comentan los hace perfectamente asequibles a cualquier lector. Este lector puede ser un estudiante de grado o postgrado que entra por vez primera en contacto con el apasionante mundo del comportamiento de los consumidores. También los profesionales de la gestión encontrarán en sus páginas numerosas estrategias que contribuirán al éxito de sus negocios. El libro se acompaña de las presentaciones en Microsoft PowerPoint de todos los capítulos. En ellas se resumen los conceptos clave de cada uno de los temas tratados, así como todas las ilustraciones que figuran en el texto impreso. De esta manera se proporciona al lector un recurso adicional para la lectura del libro y al docente un material didáctico de indudable utilidad para sus presentaciones académicas ante su audiencia. Índice Marketing y comportamiento del consumidor.- La integración interdisciplinar y el estudio de las necesidades.- Los modelos de comportamiento del consumidor.- El entorno de la demanda.- Cultura y comportamiento del consumidor.- Los estratos sociales.- Análisis de los grupos y de la familia.- Procesamiento de la información: análisis de la percepción.- Aprendizaje y memoria.- Personalidad y estilos de vida.- Actitudes y cambio de actitudes.- Reconocimiento del problema y búsqueda de información.- Procesos de compra y actuaciones postcompra.- El consumidor y la compra electrónica. Estrategias de fidelización.- La investigación del consumidor.- Consumerismo, sociedad, marketing y ética.- Ideas para recordar. Cuestiones para meditar. Bibliografía.

Análisis del consumidor

Author : Editorial Digital UNID
Publisher : Editorial Digital UNID
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4./5 ( download)

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Book Synopsis Análisis del consumidor by : Editorial Digital UNID

Download or read book Análisis del consumidor written by Editorial Digital UNID and published by Editorial Digital UNID. This book was released on 2016-05-18 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: El consumidor es el elemento principal en todo proceso de compra pues es la persona que adquiere un producto para su consumo personal o bien para el consumo de un grupo cuando hablamos de empresa o industrias o el propio consumidor industrial. De acuerdo con la Ley Federal de Protección al consumidor el consumidor es la persona física o moral que adquiere, realiza o disfruta como destinatario final bines, productos o servicios con objeto de integrarlos en procesos de producción, transformación, comercialización o prestación de servicios a terceros. El análisis del consumidor es una estrategia empleada por la mercadotecnia con la finalidad de conocer todos aquellos elementos que influyen directa o indirectamente en la adquisición de un bien. Cuando el mercadólogo es capaz de identificar las necesidades y deseos de un consumidor, podrá generar una estrategia de mercadotecnia eficaz que favorezca la adquisición de su producto.

Enhancing Synergies in a Collaborative Environment

Author : Pablo Cortés
Publisher : Springer
ISBN 13 : 3319140787
Total Pages : 370 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Enhancing Synergies in a Collaborative Environment by : Pablo Cortés

Download or read book Enhancing Synergies in a Collaborative Environment written by Pablo Cortés and published by Springer. This book was released on 2015-02-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Holism and Evolution

Author : Jan Christiaan Smuts
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Holism and Evolution by : Jan Christiaan Smuts

Download or read book Holism and Evolution written by Jan Christiaan Smuts and published by . This book was released on 1926 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Cradle to Cradle

Author : William McDonough
Publisher : North Point Press
ISBN 13 : 1429973846
Total Pages : 207 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Cradle to Cradle by : William McDonough

Download or read book Cradle to Cradle written by William McDonough and published by North Point Press. This book was released on 2010-03-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Engaging People in Sustainability

Author : Daniella Tilbury
Publisher : IUCN
ISBN 13 : 9782831708232
Total Pages : 152 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Engaging People in Sustainability by : Daniella Tilbury

Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].

Phosphorus in Environmental Technology

Author : E. Valsami-Jones
Publisher : IWA Publishing
ISBN 13 : 1843390019
Total Pages : 681 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Phosphorus in Environmental Technology by : E. Valsami-Jones

Download or read book Phosphorus in Environmental Technology written by E. Valsami-Jones and published by IWA Publishing. This book was released on 2004-05-31 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.

Nutrigenetics

Author : Dolores Corella
Publisher : MDPI
ISBN 13 : 3038429953
Total Pages : 231 pages
Book Rating : 4.0/5 (384 download)

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Book Synopsis Nutrigenetics by : Dolores Corella

Download or read book Nutrigenetics written by Dolores Corella and published by MDPI. This book was released on 2018-07-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Nutrigenetics" that was published in Nutrients

Beyond WikiLeaks

Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Beyond WikiLeaks by : Benedetta Brevini

Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

Toward a New International Financial Architecture

Author : Barry J. Eichengreen
Publisher : Peterson Institute for International Economics
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Toward a New International Financial Architecture by : Barry J. Eichengreen

Download or read book Toward a New International Financial Architecture written by Barry J. Eichengreen and published by Peterson Institute for International Economics. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge: 1. Introduction-2. Summary of recommendations-3. Standars for crisis prevention-4. Banks and capital flows-5. Bailing in the private sector-6. What won't work-7. What the IMF should do (and what we should do about the IMF).

Tourism in National Parks and Protected Areas

Author : Paul F. J. Eagles
Publisher : CABI
ISBN 13 : 0851995896
Total Pages : 332 pages
Book Rating : 4.8/5 (519 download)

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Book Synopsis Tourism in National Parks and Protected Areas by : Paul F. J. Eagles

Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.

Assessment of Addictive Behaviors, Second Edition

Author : Dennis M. Donovan
Publisher : Guilford Publications
ISBN 13 : 1462514715
Total Pages : 498 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Assessment of Addictive Behaviors, Second Edition by : Dennis M. Donovan

Download or read book Assessment of Addictive Behaviors, Second Edition written by Dennis M. Donovan and published by Guilford Publications. This book was released on 2013-10-15 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive clinical resource and text is grounded in cutting-edge knowledge about the biopsychosocial processes involved in addictive behaviors. Presented are research-based, eminently practical strategies for assessing the treatment needs and ongoing clinical outcomes of individuals who have problems with substance use and nonchemical addictions. From leading contributors, the book shows how to weave assessment through the entire process of care, from the initial screening to intervention, relapse prevention, and posttreatment monitoring.