Reexamining Health Messages In The Digital Age

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Reexamining Health Messages in the Digital Age

Author : Ioannis Kareklas
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Reexamining Health Messages in the Digital Age by : Ioannis Kareklas

Download or read book Reexamining Health Messages in the Digital Age written by Ioannis Kareklas and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates the influence of perceived source credibility on the effectiveness of health-related public service announcements (PSAs) and electronic word-of-mouth (eWOM) communications. Findings indicate that online commenters who are perceived to be credible are instrumental in influencing consumers' responses to pro- vs. anti-vaccination online PSAs. Results further suggest that it is not the advertising message (i.e., the PSA advocated position) alone that influences consumers' responses (even when consumers perceive the PSA sponsor to be highly credible) but rather, the commenters' reactions to the claims presented in the PSA that also independently contribute to consumers' vaccination attitudes and behavioral intentions. Finally, results also show that when the relevant expertise of online commenters is identified, the effectiveness of the PSA's advertising message is moderated by the interactive effect of the online comments and their associated perceived credibility.

Health Psychology

Author : Hymie Anisman
Publisher : SAGE
ISBN 13 : 1473952441
Total Pages : 860 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Health Psychology by : Hymie Anisman

Download or read book Health Psychology written by Hymie Anisman and published by SAGE. This book was released on 2016-03-26 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hormones in your gut can affect the way you behave, prenatal infections have been associated with the development of schizophrenia and women doing shift work are more likely to develop diabetes. This book looks at fieldwork and health promotion through a psycho-social and biological perspective, to limit the occurrence of illness. We might not always be successful in preventing or overcoming every pathological condition through psychological and life-style changes, but at the least, stress can be diminished and quality of life can be enhanced. The author presents both key and up-to-date studies to help the reader explore the varied ways in which the biological, physiological and social factors at an individual and systematic level all affect psychology and how effective interventions can influence the health of a population. Mapped to course requirements and exploring bio-social, developmental and life-style factors in relation to physical and psychological disturbances, Health Psychology is an indispensable companion for undergraduate and postgraduate students in psychology, health sciences, nursing and education students. Supported by a wealth of learning features and additional content, this book will give your students: Access to the SAGE companion website which includes interactive quizzes, author selected videos, further reading, glossaries, testbanks and powerpoint slides 17 chapters packed with case studies, the latest research and areas of study The knowledge and skills to link theory to practice

Fundamentals and Frontiers of Medical Education and Decision-Making

Author : Jordan Richard Scheonherr
Publisher : Taylor & Francis
ISBN 13 : 1040048544
Total Pages : 339 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Fundamentals and Frontiers of Medical Education and Decision-Making by : Jordan Richard Scheonherr

Download or read book Fundamentals and Frontiers of Medical Education and Decision-Making written by Jordan Richard Scheonherr and published by Taylor & Francis. This book was released on 2024-07-22 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals and Frontiers of Medical Education and Decision-Making brings together international experts to consider the theoretical, practical, and sociocultural foundations of health professions education. In this volume, the authors review the foundational theories that have informed the early transition to competency-based education. Moving beyond these monolithic models, the authors draw from learning and psychological sciences to provide a means to operationalize competencies. The chapters cover fundamental topics including the transition from novices to experts, the development of psychomotor skills in surgery, the role of emotion and metacognition in decision-making, and how practitioners and laypeople represent and communicate health information. Each section provides chapters that integrate and advance our understanding of health professions education and decision- making. Grounded in psychological science, this book highlights the fundamental issues faced by healthcare professionals, and the frontiers of learning and decision-making. It is important reading for a wide audience of healthcare professionals, healthcare administrators, as well as researchers in judgment and decision-making.

Update Culture and the Afterlife of Digital Writing

Author : John R Gallagher
Publisher : University Press of Colorado
ISBN 13 : 1607329743
Total Pages : 204 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Update Culture and the Afterlife of Digital Writing by : John R Gallagher

Download or read book Update Culture and the Afterlife of Digital Writing written by John R Gallagher and published by University Press of Colorado. This book was released on 2020-02-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Update Culture and the Afterlife of Digital Writing explores “neglected circulatory writing processes” to better understand why and how digital writers compose, revise, and deliver arguments that undergo sometimes constant revision. John R. Gallagher also looks at how digital writers respond to comments, develop a brand, and evolve their arguments—all post-publication. With the advent of easy-to-use websites, ordinary people have become internet writers, disseminating their texts to large audiences. Social media sites enable writers’ audiences to communicate back to the them, instantly and often. Even professional writers work within interfaces that place comments adjacent to their text, privileging the audience’s voice. Thus, writers face the prospect of attending to their writing after they deliver their initial arguments. Update Culture and the Afterlife of Digital Writing describes the conditions that encourage “published” texts to be revisited. It demonstrates—through forty case studies of Amazon reviewers, redditors, and established journalists—how writers consider the timing, attention, and management of their writing under these ever-evolving conditions. Online culture, from social media to blog posts, requires a responsiveness to readers that is rarely duplicated in print and requires writers to consistently reread, edit, and update texts, a process often invisible to readers. This book takes questions of circulation online and shows, via interviews with both writers and participatory audience members, that writing studies must contend with writing’s afterlife. It will be of interest to researchers, scholars, and students of writing studies and the fields of rhetoric, communication, education, technical communication, digital writing, and social media, as well as all content creators interested in learning how to create more effective posts, comments, replies, and reviews.

Digital Immigrants and Media Integration

Author : Sally J. McMillan
Publisher : Rowman & Littlefield
ISBN 13 : 1666919349
Total Pages : 159 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Digital Immigrants and Media Integration by : Sally J. McMillan

Download or read book Digital Immigrants and Media Integration written by Sally J. McMillan and published by Rowman & Littlefield. This book was released on 2023-07-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Sally J. McMillan draws insights from the lived experiences of digital immigrants and traces incremental points in media evolution leading up to the development of smartphones, which are now indispensable and tied to identity. Scholars of communication, media ecology, and technology will find this book of particular interest.

Establishing and Evaluating Digital Ethos and Online Credibility

Author : Folk, Moe
Publisher : IGI Global
ISBN 13 : 1522510737
Total Pages : 425 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Establishing and Evaluating Digital Ethos and Online Credibility by : Folk, Moe

Download or read book Establishing and Evaluating Digital Ethos and Online Credibility written by Folk, Moe and published by IGI Global. This book was released on 2016-11-09 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wealth of information that you can find on the internet today, it is easy to find answers and details quickly by entering a simple query into a search engine. While this easy access to information is convenient, it is often difficult to separate fallacy from reality when dealing with digital sources. Establishing and Evaluating Digital Ethos and Online Credibility features strategies and insight on how to determine the reliability of internet sources. Highlighting case studies and best practices on establishing protocols when utilizing digital sources for research, this publication is a critical reference source for academics, students, information literacy specialists, journalists, researchers, web designers, and writing instructors.

Computational Science – ICCS 2020

Author : Valeria V. Krzhizhanovskaya
Publisher : Springer Nature
ISBN 13 : 3030503712
Total Pages : 726 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Computational Science – ICCS 2020 by : Valeria V. Krzhizhanovskaya

Download or read book Computational Science – ICCS 2020 written by Valeria V. Krzhizhanovskaya and published by Springer Nature. This book was released on 2020-06-18 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seven-volume set LNCS 12137, 12138, 12139, 12140, 12141, 12142, and 12143 constitutes the proceedings of the 20th International Conference on Computational Science, ICCS 2020, held in Amsterdam, The Netherlands, in June 2020.* The total of 101 papers and 248 workshop papers presented in this book set were carefully reviewed and selected from 719 submissions (230 submissions to the main track and 489 submissions to the workshops). The papers were organized in topical sections named: Part I: ICCS Main Track Part II: ICCS Main Track Part III: Advances in High-Performance Computational Earth Sciences: Applications and Frameworks; Agent-Based Simulations, Adaptive Algorithms and Solvers; Applications of Computational Methods in Artificial Intelligence and Machine Learning; Biomedical and Bioinformatics Challenges for Computer Science Part IV: Classifier Learning from Difficult Data; Complex Social Systems through the Lens of Computational Science; Computational Health; Computational Methods for Emerging Problems in (Dis-)Information Analysis Part V: Computational Optimization, Modelling and Simulation; Computational Science in IoT and Smart Systems; Computer Graphics, Image Processing and Artificial Intelligence Part VI: Data Driven Computational Sciences; Machine Learning and Data Assimilation for Dynamical Systems; Meshfree Methods in Computational Sciences; Multiscale Modelling and Simulation; Quantum Computing Workshop Part VII: Simulations of Flow and Transport: Modeling, Algorithms and Computation; Smart Systems: Bringing Together Computer Vision, Sensor Networks and Machine Learning; Software Engineering for Computational Science; Solving Problems with Uncertainties; Teaching Computational Science; UNcErtainty QUantIficatiOn for ComputationAl modeLs *The conference was canceled due to the COVID-19 pandemic.

Digital Advertising

Author : Shelly Rodgers
Publisher : Taylor & Francis
ISBN 13 : 1317225465
Total Pages : 466 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digital Advertising by : Shelly Rodgers

Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Electronic Word of Mouth as a Promotional Technique

Author : Shu-Chuan Chu
Publisher : Routledge
ISBN 13 : 0429780362
Total Pages : 168 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Electronic Word of Mouth as a Promotional Technique by : Shu-Chuan Chu

Download or read book Electronic Word of Mouth as a Promotional Technique written by Shu-Chuan Chu and published by Routledge. This book was released on 2020-04-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.

Towards Omnipresent and Smart Speech Assistants

Author : Ingo Siegert
Publisher : Frontiers Media SA
ISBN 13 : 2889766411
Total Pages : 152 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Towards Omnipresent and Smart Speech Assistants by : Ingo Siegert

Download or read book Towards Omnipresent and Smart Speech Assistants written by Ingo Siegert and published by Frontiers Media SA. This book was released on 2022-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Social, Mobile, and Emerging Media around the World

Author : Alexander V. Laskin
Publisher : Rowman & Littlefield
ISBN 13 : 1498573517
Total Pages : 206 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Social, Mobile, and Emerging Media around the World by : Alexander V. Laskin

Download or read book Social, Mobile, and Emerging Media around the World written by Alexander V. Laskin and published by Rowman & Littlefield. This book was released on 2018-06-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

The Oxford Handbook of Stigma, Discrimination, and Health

Author : Brenda Major
Publisher : Oxford University Press
ISBN 13 : 0190243473
Total Pages : 577 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Oxford Handbook of Stigma, Discrimination, and Health by : Brenda Major

Download or read book The Oxford Handbook of Stigma, Discrimination, and Health written by Brenda Major and published by Oxford University Press. This book was released on 2018 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stigma leads to poorer health. In The Oxford Handbook of Stigma, Discrimination, and Health, leading scholars identify stigma mechanisms that operate at multiple levels to erode the health of stigmatized individuals and, collectively, produce health disparities. This book provides unique insights concerning the link between stigma and health across various types of stigma and groups.

Electronic Word of Mouth (eWOM) in the Marketing Context

Author : Elvira Ismagilova
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 148 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Word of Mouth (eWOM) in the Marketing Context by : Elvira Ismagilova

Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Marketing Communications

Author : Chris Fill
Publisher : Pearson UK
ISBN 13 : 1292235004
Total Pages : 1019 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Marketing Communications by : Chris Fill

Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

Routledge Handbook of Applied Communication Research

Author : Lawrence R. Frey
Publisher : Routledge
ISBN 13 : 1135231796
Total Pages : 712 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Routledge Handbook of Applied Communication Research by : Lawrence R. Frey

Download or read book Routledge Handbook of Applied Communication Research written by Lawrence R. Frey and published by Routledge. This book was released on 2009-07-21 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.

Inequality Reexamined

Author : Amartya Sen
Publisher : Harvard University Press
ISBN 13 : 9780674452565
Total Pages : 228 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Inequality Reexamined by : Amartya Sen

Download or read book Inequality Reexamined written by Amartya Sen and published by Harvard University Press. This book was released on 1995-03-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The noted economist and philosopher Amartya Sen argues that the dictum “all people are created equal” serves largely to deflect attention from the fact that we differ in age, gender, talents, and physical abilities as well as in material advantages and social background. He argues for concentrating on higher and more basic values: individual capabilities and freedom to achieve objectives. By concentrating on the equity and efficiency of social arrangements in promoting freedoms and capabilities of individuals, Sen adds an important new angle to arguments about such vital issues as gender inequalities, welfare policies, affirmative action, and public provision of health care and education.