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Author : Frederick E. Webster
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (53 download)
Download or read book Rediscovering the Marketing Concept written by Frederick E. Webster and published by . This book was released on 1988 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster (Jr)
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (464 download)
Download or read book Rediscovering the Marketing Concept written by Frederick E. Webster (Jr) and published by . This book was released on 1988 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (434 download)
Download or read book The Rediscovery of the Marketing Concept written by Frederick E. Webster and published by . This book was released on 1988 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooman Estelami
Publisher : Dog Ear Publishing
ISBN 13 : 1608440974
Total Pages : 254 pages
Book Rating : 4.6/5 (84 download)
Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 9783319806761
Total Pages : 987 pages
Book Rating : 4.8/5 (67 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2018-05-31 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 3319298771
Total Pages : 910 pages
Book Rating : 4.3/5 (192 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Robert G. Eccles
Publisher : Beard Books
ISBN 13 : 9781587982224
Total Pages : 300 pages
Book Rating : 4.9/5 (822 download)
Download or read book Beyond the Hype written by Robert G. Eccles and published by Beard Books. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Tom Doctoroff
Publisher : St. Martin's Press
ISBN 13 : 113747470X
Total Pages : 268 pages
Book Rating : 4.1/5 (374 download)
Download or read book Twitter is Not a Strategy written by Tom Doctoroff and published by St. Martin's Press. This book was released on 2014-11-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In Twitter is Not a Strategy, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.
Author : Bill Schley
Publisher :
ISBN 13 : 9780982694169
Total Pages : 244 pages
Book Rating : 4.6/5 (941 download)
Download or read book Why Johnny Can't Brand written by Bill Schley and published by . This book was released on 2010-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed. published in 2005 by Portfolio.
Author : Mohamed Zairi
Publisher : Routledge
ISBN 13 : 1136426434
Total Pages : 454 pages
Book Rating : 4.1/5 (364 download)
Download or read book Best Practice written by Mohamed Zairi and published by Routledge. This book was released on 2010-02-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.
Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author : Bill Schley
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 ( download)
Download or read book Why Johnny Can't Brand written by Bill Schley and published by . This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can expect to be consistently delivered. It offers a unique eight-week programme that can help any company create a number one brand by focusing on one big idea. For anyone that wants to harness the true power of branding, this enjoyable and informative book is certainly an excellent starting place.
Author :
Publisher :
ISBN 13 :
Total Pages : 942 pages
Book Rating : 4.:/5 (233 download)
Download or read book The Marketing Concept in Action written by and published by . This book was released on 1964 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher : Houghton Mifflin College Division
ISBN 13 : 9780618248919
Total Pages : 631 pages
Book Rating : 4.2/5 (489 download)
Download or read book Marketing written by William M. Pride and published by Houghton Mifflin College Division. This book was released on 2002-06-01 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Michael Hayes
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (851 download)
Download or read book Another change for the marketing concept? written by H. Michael Hayes and published by . This book was released on 1988 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
