Redesigning Logos

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Recycling and Redesigning Logos

Author : Michael Hodgson
Publisher : Rockport Publishers
ISBN 13 : 1610580699
Total Pages : 197 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Recycling and Redesigning Logos by : Michael Hodgson

Download or read book Recycling and Redesigning Logos written by Michael Hodgson and published by Rockport Publishers. This book was released on 2010-09-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Logo Creed

Author : Bill Gardner
Publisher : Rockport Publishers
ISBN 13 : 9781592538287
Total Pages : 216 pages
Book Rating : 4.5/5 (382 download)

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Book Synopsis Logo Creed by : Bill Gardner

Download or read book Logo Creed written by Bill Gardner and published by Rockport Publishers. This book was released on 2013-07-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founders of LogoLounge.com, this comprehensive handbook is an expansive collection of logo designs, containing the expertise of LogoLounge as well as the range of amazing logo designs that are culled on the LogoLounge website. While the book is headed by LogoLounge founder Bill Gardner, it is truly a collaboration of the best designers on the LogoLounge website as they share their expertise and experiences, making it the go-to handbook for understanding and executing successful logos. With its in-depth historical content, as well as its detailed breakdown of the design process and the fundamental elements behind great logos, this book is highly beneficial for both students and self-taught designers.

Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logo Design Workbook

Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Logo Design Workbook by : Sean Adams

Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

REDESIGNING WOMEN

Author : Amanda D. Lotz
Publisher : University of Illinois Press
ISBN 13 : 0252091760
Total Pages : 242 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis REDESIGNING WOMEN by : Amanda D. Lotz

Download or read book REDESIGNING WOMEN written by Amanda D. Lotz and published by University of Illinois Press. This book was released on 2010-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.

Redesigning Identity

Author : Catharine M. Fishel
Publisher : Rockport Publishers
ISBN 13 : 9781610592819
Total Pages : 166 pages
Book Rating : 4.5/5 (928 download)

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Book Synopsis Redesigning Identity by : Catharine M. Fishel

Download or read book Redesigning Identity written by Catharine M. Fishel and published by Rockport Publishers. This book was released on 2000 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image is king. Ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals to the marketplace. Visual identity is a signature; learn how top firms redesign graphic signatures with success.

Redesigning Learning Spaces

Author : Robert Dillon
Publisher : Corwin Press
ISBN 13 : 1506318304
Total Pages : 73 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Redesigning Learning Spaces by : Robert Dillon

Download or read book Redesigning Learning Spaces written by Robert Dillon and published by Corwin Press. This book was released on 2016-05-04 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring hope, joy, and positive energy back into the daily work of the classroom. In this book, learn to design brain-friendly learning environments that foster engagement, productivity, and achievement while allowing for seamless integration of educational technology. Discover how flexible, welcoming, and comfortable learning spaces can prepare students for the future. In this book you’ll: Find resources for redesigning spaces on a sustainable budget Support technology integration through blended and virtual learning Hear from teachers and schools whose successfully transformed spaces have increased student achievement

Redesigning Distribution

Author : Anne Alstott
Publisher : Verso Books
ISBN 13 : 178960205X
Total Pages : 200 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Redesigning Distribution by : Anne Alstott

Download or read book Redesigning Distribution written by Anne Alstott and published by Verso Books. This book was released on 2020-05-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume V in the acclaimed Real Utopias Project series, edited by Erik Olin Wright. Are there ways that contemporary capitalism can be rendered a dramatically more egalitarian economic system without destroying its productivity and capacity for growth? This book explores two proposals, unconditional basic income and stakeholder grants, that attempt just that. In a system of basic income, as elaborated by Philippe van Parijs, all citizens are given a monthly stipend sufficient to provide them with a no-frills but adequate standard of living. This monthly income is universal rather than means-tested, and it is unconditional - receiving the basic income does not depend upon performing any labor services or satisfying other conditions. It affirms the idea that as a matter of basic rights, no one should live in poverty in an affluent society. In a system of stakeholder grants, as discussed by Bruce Ackerman and Anne Alstott, all citizens upon reaching the age of early adulthood receive a substantial one-time lump-sum grant sufficiently large so that all young adults would be significant wealth holders. Ackerman and Alstott propose that this grant be in the vicinity of $80,000 and be financed by an annual wealth tax of roughly 2 percent. A system of stakeholder grants, they argue, "expresses a fundamental responsibility: every American has an obligation to contribute to a fair starting point for all."

Redesigning Continuing Education in the Health Professions

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309140781
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Redesigning Continuing Education in the Health Professions by : Institute of Medicine

Download or read book Redesigning Continuing Education in the Health Professions written by Institute of Medicine and published by National Academies Press. This book was released on 2010-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today in the United States, the professional health workforce is not consistently prepared to provide high quality health care and assure patient safety, even as the nation spends more per capita on health care than any other country. The absence of a comprehensive and well-integrated system of continuing education (CE) in the health professions is an important contributing factor to knowledge and performance deficiencies at the individual and system levels. To be most effective, health professionals at every stage of their careers must continue learning about advances in research and treatment in their fields (and related fields) in order to obtain and maintain up-to-date knowledge and skills in caring for their patients. Many health professionals regularly undertake a variety of efforts to stay up to date, but on a larger scale, the nation's approach to CE for health professionals fails to support the professions in their efforts to achieve and maintain proficiency. Redesigning Continuing Education in the Health Professions illustrates a vision for a better system through a comprehensive approach of continuing professional development, and posits a framework upon which to develop a new, more effective system. The book also offers principles to guide the creation of a national continuing education institute.

The Coach Model for Christian Leaders

Author : Keith E. Webb
Publisher : Morgan James Publishing
ISBN 13 : 1642793582
Total Pages : 177 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis The Coach Model for Christian Leaders by : Keith E. Webb

Download or read book The Coach Model for Christian Leaders written by Keith E. Webb and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the leadership skills you need to solve problems, reach goals, and develop others into leaders themselves. The COACH Model® is a radically different approach to leading people. Rather than provide answers, leaders ask questions to draw out what God has already put into others. ICF Professional Certified Coach and speaker Keith Webb teaches Christian leaders how to create powerful conversations to assist others to solve their own problems, reach goals, and develop their own leadership skills in the process. Whether leaders are working with employees, teenagers, or a colleague living in another city, they’ll find powerful tools and techniques to increase leadership effectiveness. Based on first-hand experience and taught around the world, The COACH Model for Christian Leaders is packed with stories and illustrations that bring the principles and practice to life and transform leaders’ conversations into powerful results.

Redesigning Animation

Author : Cinzia Bottini
Publisher : Routledge
ISBN 13 : 1351209574
Total Pages : 427 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Redesigning Animation by : Cinzia Bottini

Download or read book Redesigning Animation written by Cinzia Bottini and published by Routledge. This book was released on 2018-10-03 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The animation studio United Productions of America (UPA) was able to challenge Disney supremacy in the 1950s entertainment market by creating cutting-edge animated cartoons. UPA films express a simplified audiovisual language consisting of stylized layout designs, asymmetrical compositions, colors applied flatly and in contrast with each other, limited animation and a minimalist use of sound effects. UPA artists developed this innovative style by assimilating those aesthetic features already expressed by Modern painters, graphic designers and advertisers. This book considers UPA films as Modern animations, because they synthesize a common minimalist tendency that was occurring in US animation during the 1940s and 1950s. It examines the conditions under which UPA studio flourished and the figure of its executive producer Stephen Bosustow; the influence of Modernist stylistic features of painting, graphic design and poster advertising on UPA animations; and UPA animated cartoons as case studies of a simplified audiovisual language that influenced 1950s-1960s international productions. Key Features Looks at UPA's origins during the 1940s and postwar American stage, and how this influences later Modern movements and styles Learn about the production methods of UPA and its lasting graphic contribution to animation history Discover how UPA audiovisual styles were born from the assimilation of Modern paintings, graphic art, and poster advertising Explores how UPA influenced animation in other parts of the world, including Romania, Russia, and Japan Highlights the impact UPA had on styles with famous international legends like Dušan Vukotić, Fyodor Khitruk, and Osamu Tezuka

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262042886
Total Pages : 205 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2019-09-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform

Author :
Publisher : CCH Australia Limited
ISBN 13 : 1921873906
Total Pages : 1945 pages
Book Rating : 4.9/5 (218 download)

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Book Synopsis by :

Download or read book written by and published by CCH Australia Limited. This book was released on with total page 1945 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Redesigning 50

Author : Oz Garcia
Publisher : Harper Collins
ISBN 13 : 0061914517
Total Pages : 257 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Redesigning 50 by : Oz Garcia

Download or read book Redesigning 50 written by Oz Garcia and published by Harper Collins. This book was released on 2009-04-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you reach middle age, what does it take to turn back the hands of time and regain the youthful vitality of your younger years? Top nutritionist and health authority Oz Garcia offers definitive guidance in his information-packed Redesigning 50. You'll discover what Oz calls "the New 50": a fitter, healthier, better-looking middle age than you ever imagined possible. Oz explains how to take advantage of the finest that science and artistry can offer—without going under the knife. Drawing on the foremost expert opinions in health and beauty, Oz offers the latest information about diet and nutrition, exercise, skin and body care, hormones, stress reduction, dental and cosmetic treatments, and the new nutraceuticals—giving readers the tools to look younger and feel better than they have in years. You'll learn how to implement "the New 50 Fusion Plan," Oz's simple yet powerful fusion of "efficiency foods" with the healthy dietary traditions of Japan and the Mediterranean. You'll learn safe detox plans from experts Adina Niemerow and Roni DeLuz, hair how-to from Joel Warren and Edward Tricomi of Warren-Tricomi and Frédéric Fekkai, culinary insights from renowned chef David Bouley, spa secrets from the Golden Door and others, beauty advice and makeup tips from Bruce Dean, skin-care savvy from Dr. Nicholas Perricone and rejuvenation techniques from Dr. Lisa Zdinak and Dr. Lisa Airan, exercise insights from David Barton of David Barton Gyms, and fitness assessments from Suzanne Meth of Equinox Fitness Clubs, among others. Oz pulls it all together with his decades of experience into an enlightened, effective approach to antiaging. Hundreds of Oz's clients—women and men from across the country—have found success under his supervision. The powerful results are documented in candid accounts, from the busy company executive to the harried parent. Their antiaging success stories inspire and motivate readers to begin their own journey. The result? Middle age has never looked or felt so good!

Designing English

Author : Daniel Wakelin
Publisher : Bodleian Library
ISBN 13 : 9781851244751
Total Pages : 0 pages
Book Rating : 4.2/5 (447 download)

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Book Synopsis Designing English by : Daniel Wakelin

Download or read book Designing English written by Daniel Wakelin and published by Bodleian Library. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early manuscripts in the English language include religious works, plays, romances, poetry and songs, as well as charms, notebooks, science and medieval medicine. How did scribes choose to arrange the words and images on the page in each manuscript? How did they preserve, clarify and illustrate writing in English? What visual guides were given to early readers of English in how to understand or use their books?'Designing English' is an overview of eight centuries of graphic design in manuscripts and inscriptions from the Anglo-Saxon to the early Tudor periods. Working beyond the traditions established for Latin, scribes of English needed to be more inventive, so that each book was an opportunity for redesigning. 'Designing English' focuses on the craft, agency and intentions of scribes, painters and engravers in the practical processes of making pages and artefacts. It weighs up the balance of ingenuity and copying, practicality and imagination in their work. It surveys bilingual books, format, ordinatio, decoration and reading aloud, as well as inscriptions on objects, monuments and buildings.With over ninety illustrations, drawn especially from the holdings of the Bodleian Library in Old English and Middle English, 'Designing English' gives a comprehensive overview of English books and other material texts across the Middle Ages.