Redes sociales en las PYMES

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Publisher : Lulu.com
ISBN 13 : 1471046788
Total Pages : 52 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Redes sociales en las PYMES by : Manuel José Marí Ortega

Download or read book Redes sociales en las PYMES written by Manuel José Marí Ortega and published by Lulu.com. This book was released on 2012-01-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente y desde hace ya unos años, cada vez más empresas deciden ganarse su trocito de mundo en Internet. Mientras las grandes marcas como "Coca-Cola" gastan hoy millones de euros en publicidad para darse a conocer, en las redes sociales el usuario está haciendo por su cuenta muchas de las tradicionales labores del marketing donde con una comunicación rápida, clara y accesible, permite a PYMES estar a la altura de grandes multinacionales, ya que en las Redes Sociales todos podemos ser "Coca-Cola". A través de este libro-manual te enseñaremos a poner en marcha desde cero tus Redes Sociales, centralizándonos en la plataforma Facebook, como su red de éxito, logrando a través de pequeños consejos que su empresa se posicione en un lugar idóneo, que repercuta indirectamente en la venta de su producto o servicio. Bienvenid@ al mundo Social Media

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Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Religacion Press. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks: Plitogenic Decision-Making

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Author :
Publisher : Infinite Study
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks: Plitogenic Decision-Making by : Carlos Roberto Sampedro Guaman

Download or read book Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks: Plitogenic Decision-Making written by Carlos Roberto Sampedro Guaman and published by Infinite Study. This book was released on 2021-05-01 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies relate to customers and the global society has changed over time; those who do not use internet marketing and social networks have reduced their recognition. The archaic ways businesses handled their marketing have caused a considerable lag in their online sales and the many benefits they can offer. The revolution in the use of technology is currently fundamental for business; practitioners can find several areas to apply this resource, such as decision-making, teleworking, and sales, among others. This allows adapting business operations and services efficiently. Companies leverage a combination of cutting-edge technologies to modernize legacy business operations and recognize and implement new opportunities from current models. This research aims to analyze aspects related to the implication that social networks have in marketing in small and medium-sized companies in the city of Santo Domingo. Te research was developed based on the analytical-synthetic and inductive-deductive research modality and mathematical modeling for decision-making through neutrosophic logic and plithogenic logic. It was determined that the most relevant economic activity is commerce and that the tertiary sector was one of the most affected by the quarantine. Likewise, it was determined that social communities helped increase sales and that the most used company is Facebook and its complementary networks.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

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Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 465 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Research Anthology on Social Media Advertising and Building Consumer Relationships

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Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Information Technology and Systems

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Publisher : Springer Nature
ISBN 13 : 303133261X
Total Pages : 565 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Information Technology and Systems by : Álvaro Rocha

Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2023-08-19 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers written in English and accepted for presentation and discussion at The 2023 International Conference on Information Technology & Systems (ICITS'23), held at Universidad Nacional de San Antonio Abad del Cusco, in Cusco, Peru, between the 24th and the 26th of April 2023. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education, and Media, Applied Technology and Communication.

Artificial Intelligence, Computer and Software Engineering Advances

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Publisher : Springer Nature
ISBN 13 : 3030680835
Total Pages : 488 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Artificial Intelligence, Computer and Software Engineering Advances by : Miguel Botto-Tobar

Download or read book Artificial Intelligence, Computer and Software Engineering Advances written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2021-04-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the XV Multidisciplinary International Congress on Science and Technology (CIT 2020), held in Quito, Ecuador, on 26–30 October 2020, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in Science and Technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Modern Vehicle Technology Security and Cryptography Software Engineering

Marketing and Smart Technologies

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Author :
Publisher : Springer Nature
ISBN 13 : 9819715520
Total Pages : 862 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies

Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

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Publisher : IGI Global
ISBN 13 : 1522570756
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution by : Guerra Guerra, Alicia

Download or read book Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution written by Guerra Guerra, Alicia and published by IGI Global. This book was released on 2018-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.

Innovation and Research - A Driving Force for Socio-Econo-Technological Development

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Author :
Publisher : Springer Nature
ISBN 13 : 3031114388
Total Pages : 644 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovation and Research - A Driving Force for Socio-Econo-Technological Development by : Marcelo Zambrano Vizuete

Download or read book Innovation and Research - A Driving Force for Socio-Econo-Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.

Cambio social y Relaciones Públicas

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Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Tourism, Technology and Systems

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Publisher : Springer Nature
ISBN 13 : 9819903378
Total Pages : 744 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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Author :
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

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Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251390967
Total Pages : 304 pages
Book Rating : 4.2/5 (513 download)

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Download or read book written by and published by Food & Agriculture Org.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Educational Research and Innovation Measuring Innovation in Education 2023 Tools and Methods for Data-Driven Action and Improvement

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264731881
Total Pages : 284 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis Educational Research and Innovation Measuring Innovation in Education 2023 Tools and Methods for Data-Driven Action and Improvement by : OECD

Download or read book Educational Research and Innovation Measuring Innovation in Education 2023 Tools and Methods for Data-Driven Action and Improvement written by OECD and published by OECD Publishing. This book was released on 2023-08-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring innovation in education and understanding its drivers and obstacles is essential to improve the quality of the education sector – and of specific educational establishments. Are pedagogical and administrative practices changing in the expected direction?

Entrepreneurial Ecosystems Meet Innovation Systems

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789901189
Total Pages : 283 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Entrepreneurial Ecosystems Meet Innovation Systems by : Alexandra Tsvetkova

Download or read book Entrepreneurial Ecosystems Meet Innovation Systems written by Alexandra Tsvetkova and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents multidisciplinary research that expands our understanding of the innovation system (IS) and the entrepreneurial ecosystem (EE) perspectives on regional economic development. It critically reviews the two concepts and explores the promise and the limits of bridging IS and EE, particularly as applied outside of the bubbling global hubs or to the types of entrepreneurship different from the high-growth variety.

Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs

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Author :
Publisher : IGI Global
ISBN 13 : 1522535446
Total Pages : 497 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2018-04-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.