Nation Branding

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Author :
Publisher : Routledge
ISBN 13 : 1317681940
Total Pages : 259 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Nation Branding by : Keith Dinnie

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Nation branding

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Author :
Publisher : Routledge
ISBN 13 : 1136377360
Total Pages : 261 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Nation branding by : Keith Dinnie

Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

“My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1437923089
Total Pages : 234 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis “My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994 by :

Download or read book “My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994 written by and published by DIANE Publishing. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the American military's experience with urban operations in Somalia, particularly in the capital city of Mogadishu. That original focus can be found in the following pages, but the authors address other, broader issues as well, to include planning for a multinational intervention; workable and unworkable command and control arrangements; the advantages and problems inherent in coalition operations; the need for cultural awareness in a clan-based society whose status as a nation-state is problematic; the continuous adjustments required by a dynamic, often unpredictable situation; the political dimension of military activities at the operational and tactical levels; and the ability to match military power and capabilities to the mission at hand.

TWO DOGS, TWO GRIEFS

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Author :
Publisher : Booklocker.com
ISBN 13 : 9781647181406
Total Pages : 84 pages
Book Rating : 4.1/5 (814 download)

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Book Synopsis TWO DOGS, TWO GRIEFS by : Debra J. Bilton

Download or read book TWO DOGS, TWO GRIEFS written by Debra J. Bilton and published by Booklocker.com. This book was released on 2019-12-25 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was a difficult year. Her doctor diagnosed her with dementia caregiver burnout, while she was also experiencing workplace stress. And Toby, an elderly dog with colitis, became lame and then was dying. He died alone with her in her room. Debra lost two beloved canine companions in less than six years. Farley was the first and Toby was the second. The way she grieved the death of each one was so different, and she needed to understand why. She immersed herself in researching pet loss, death and dying, and grief and the bereavement process. She gave herself two years to complete her research and then write a book about what she had learned. Then, she unexpectedly won a book publishing package with the publisher she had originally intended to use. Being an early riser, she was the first person who correctly answered a trivia question. The catch? She had to submit a manuscript within a month to claim the prize. The problem? She didn't have a manuscript, and she had never written a book before. It would be a daunting task. Her first thought was, "There is no way I can do this." Her second thought was, "What have I got to lose?" The worst-case scenario was she wouldn't complete a manuscript and submit it by the deadline. With her original book idea a year off from completion, she put it on the back burner and started a new book. She was up for the challenge and ready to do this. She hit the ground running at a snail's pace. She was still dealing with some cognitive deficits, caused by prolonged stress that affected her brain functioning. For the first two weeks, she wrote nothing of use. This was not because of a lack of trying. She couldn't pull things together in her mind. There was no outline, and her thoughts and ideas were fragmented. And then two weeks into writing, early on a Friday evening, her creative brain kicked in. The memories of her relationship with each dog, and the experiences they shared flooded her mind. Her pen couldn't write fast enough to record her thoughts and feelings. She wrote about what each dog had taught her through the different stages of their lives, and how she learned to read their behavior and body language. She wrote of their lives and their deaths, and how she grieved each. She applied the new knowledge and understanding she gained from her research to her own experiences. She learned there were different griefs she had experienced with the loss of each pet. In this book, she also shares some things she found that helped her to move through the grieving process. This is Debra's first published book. It is short, parsimonious, and jam-packed with as much detail as she could muster in two weeks. It's the book she never intended to write, and the one she was meant to write.

That's the Joint!

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415969192
Total Pages : 652 pages
Book Rating : 4.9/5 (691 download)

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Book Synopsis That's the Joint! by : Murray Forman

Download or read book That's the Joint! written by Murray Forman and published by Psychology Press. This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning 25 years of serious writing on hip-hop by noted scholars and mainstream journalists, this comprehensive anthology includes observations and critiques on groundbreaking hip-hop recordings.

Harold Brown

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Author :
Publisher : Government Printing Office
ISBN 13 : 9780160937552
Total Pages : 848 pages
Book Rating : 4.9/5 (375 download)

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Book Synopsis Harold Brown by : Edward Coltrin Keefer

Download or read book Harold Brown written by Edward Coltrin Keefer and published by Government Printing Office. This book was released on 2018 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Edward Keefer chronicles and analyses the tenure of Secretary of Defense Harold Brown, who worked to counter the Soviet Union's growing military strength during the administration of President Jimmy Carter. Flush with cash from oil and gas development, the Soviets came closest to matching the United States in strategic power than at any other point in the Cold War, threatening to make the U.S. land-based missile force vulnerable to a first strike. By most reckonings the Kremlin also surpassed the West in conventional arms and forces in Central Europe, creating a direct threat to NATO. In response, Brown, a nuclear physicist, advocated for the development of more technologically advanced weapon systems to offset the Soviet military advantage, but faced Carter's efforts to reign in the defense budget. Eventually the secretary, backed by the JCS, the national security adviser, and key members of Congress, persuaded a reluctant Carter to increase defense spending for the last two years of his term. As a result weapons development such as stealth technology, precision-guided bombs, and cruise missiles went forward. These initiatives and more provided a head start for the acclaimed Ronald Reagan revolution in defense. As the author points out, there was more continuity than contrast in defense policy between Carter and Reagan. The book also highlights Brown's policymaking efforts and his influence on Carter as the administration responded to international events such as the Middle East peace process, the Iran revolution and hostage crisis, the rise of radical Islam, negotiations with the Soviets over arms limitations, the Soviet invasion of Afghanistan, and the creation of a new security framework in the Persian Gulf region. Other topics cover policy toward Latin America Africa, China, and Southeast Asia. The book is also a history of the Defense Department, including the continual development of the All-Volunteer Force and the organizational changes that saw improved policy formulation and acquisition decisions. Political strategists, political scientists, international relations scholars, foreign policy advocates, historians, and political economists may be interested in this comprehensive historical reference for United States defense and foreign policy under the James (Jimmy) Carter administration. High school students pursuing research for essays and term papers for Government, Modern World History, and United States History may be interested in this resource. Additionally, undergraduate and graduate level students may be interested in this authoritative resource for research relating to international relations, public administration, military science, public policy economics, and introduction to political theory courses. Related products: Presidential History resources collection is available here: https: //bookstore.gpo.gov/catalog/presidential-history Other resources relating to the President James (Jimmy) Carter administration can be found here: https: //bookstore.gpo.gov/catalog/39-jimmy-carter Foreign Relations of the United States (FRUS) series resources can be found here: https: //bookstore.gpo.gov/catalog/foreign-relations-united-states-series-frus Other published works by the US Department of Defense, Office of the Secretary of Defense can be found here: https: //bookstore.gpo.gov/agency/office-secretary-defense

Spirit and Belief

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Author :
Publisher : Balboa Press
ISBN 13 : 1504389158
Total Pages : 107 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Spirit and Belief by : Kathy Pickett

Download or read book Spirit and Belief written by Kathy Pickett and published by Balboa Press. This book was released on 2017-10-06 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: By finding out how your intuition works, you can connect with anyone in spirit without true mediumship qualities. I have done this with the Ultimate Warrior, and this book will explain my journey through meditation, dreams, signs, and many other traits. My humility enabled the universe to work with me, and I never doubted. If you wish to connect with a passed celebrity in spirit, my book will show how you too can work with your abilities while remaining genuine in your intent.

Homo Deus

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Publisher : HarperCollins
ISBN 13 : 0062464353
Total Pages : 464 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Homo Deus by : Yuval Noah Harari

Download or read book Homo Deus written by Yuval Noah Harari and published by HarperCollins. This book was released on 2017-02-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

The Big Miss

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Author :
Publisher : Crown
ISBN 13 : 0307986004
Total Pages : 274 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Big Miss by : Hank Haney

Download or read book The Big Miss written by Hank Haney and published by Crown. This book was released on 2013-03-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hank Haney's candid, surprisingly insightful account of his tumultuous six-year journey with Tiger Woods, during which the supremely gifted golfer collected six major championships and rewrote golf history. Hank was one of very few people allowed behind the curtain and observed Tiger in nearly every circumstance. There's never been a book about Tiger that is as intimate and revealing--or as wise about what it takes to coach a star athlete. From 2004 to the spring of 2010, Hank Haney was Tiger Woods's coach, and Tiger was Haney's only client. In that period, Tiger won more than a third of the tournaments he entered and six of his fourteen major titles. Haney felt hugely honored to help Tiger with his swing, and he approached the job with intense absorption and attention to detail. Haney was with Tiger 110 days a year, spoke to him over 200 days a year, and stayed at Tiger's house up to 30 days a year--sometimes affording him more contact with Tiger than either the athlete's agent or caddy. Haney saw his student in nearly every circumstance: in the locker room; on the course; with his wife, Elin; and relaxing with friends. Haney was there through it all, observing how Tiger's public identity sometimes meshed awkwardly with the roles of husband and friend, and how the former child prodigy came to have a conflicted relationship with the game that made him famous.

Taming Liquid Hydrogen

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Author :
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Taming Liquid Hydrogen by : Virginia Parker Dawson

Download or read book Taming Liquid Hydrogen written by Virginia Parker Dawson and published by . This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hal Koerner's Field Guide to Ultrarunning

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Author :
Publisher : VeloPress
ISBN 13 : 1937716597
Total Pages : 164 pages
Book Rating : 4.9/5 (377 download)

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Book Synopsis Hal Koerner's Field Guide to Ultrarunning by : Hal Koerner

Download or read book Hal Koerner's Field Guide to Ultrarunning written by Hal Koerner and published by VeloPress. This book was released on 2014-08-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultramarathons don’t leave much room for mistakes. Don’t learn the hard way: get a jump on training for an ultramarathon with Hal Koerner’s Field Guide to Ultrarunning, a comprehensive handbook to running 30 to 100 miles and beyond, written by one of the most experienced and recognized athletes in the sport. Hal Koerner is among America’s best ultrarunners with podium results in more than 90 ultramarathons. In his smart, down-to-earth handbook, Koerner shares hard-earned wisdom, field-tested habits, and insider tips to help you prepare for your ultra. You’ll find guidance on exactly what you need to know to prepare for ultramarathon, including: best gear for ultrarunning fueling and hydration guidelines choosing an ultra trail-running technique first-aid advice beating altitude, storms, and heat race-day game plans crew and pacer tips mental strategies to get you to the finish line The guide offers three detailed training plans to prepare for 50K, 50-mile to 100K, and 100-mile ultramarathons. Start your ultra with confidence and finish it strong with Hal Koerner’s Field Guide to Ultrarunning!

Breaking the Mold

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Publisher : Government Printing Office
ISBN 13 : 9780160869525
Total Pages : 148 pages
Book Rating : 4.8/5 (695 download)

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Book Synopsis Breaking the Mold by : Kendall D. Gott

Download or read book Breaking the Mold written by Kendall D. Gott and published by Government Printing Office. This book was released on 2006 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few lessons are as prevalent in military history as is the adage that tanks don't perform well in cities. The notion of deliberately committing tanks to urban combat is anathema to most. In "Breaking the Mold: Tanks in the Cities," Ken Gott disproves that notion with a timely series of five case studies from World War II to the present war in Iraq. This is not a parochial or triumphant study. These cases demonstrate that tanks must do more than merely "arrive" on the battlefield to be successful in urban combat. From Aachen in 1944 to Fallujah in 2004, the absolute need for specialized training and the use of combined arms at the lowest tactical levels are two of the most salient lessons that emerge from this study. When properly employed, well-trained and well-supported units led by tanks are decisive in urban combat. The reverse also is true. Chechen rebels taught the Russian army and the world a brutal lesson in Grozny about what happens when armored units are poorly led, poorly trained, and cavalierly employed in a city. The case studies in this monograph are high-intensity battles in conflicts ranging from limited interventions to major combat operations. It would be wrong to use them to argue for the use of tanks in every urban situation. As the intensity of the operation decreases, the 2nd and 3rd order effects of using tanks in cities can begin to outweigh their utility. The damage to infrastructure caused by their sheer weight and size is just one example of what can make tanks unsuitable for every mission. Even during peace operations, however, the ability to employ tanks and other heavy armored vehicles can be crucial. "Breaking the Mold" provides an up-to-date analysis of the utility of tanks and heavy armored forces in urban combat. The U.S. Army will increasingly conduct combat operations in urban terrain, and it will be necessary to understand what it takes to employ tanks to achieve success in that battlefield environment.

Making Work Work

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Author :
Publisher : Sterling Publishing (NY)
ISBN 13 : 9781454918721
Total Pages : 0 pages
Book Rating : 4.9/5 (187 download)

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Book Synopsis Making Work Work by : Shola Richards

Download or read book Making Work Work written by Shola Richards and published by Sterling Publishing (NY). This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Shola Richards's soul-sucking job left him feeling numb and suicidal, he switched focus and devoted himself to transforming the workplace into a space of relentless respect, courtesy, and endless energy. Meant to motivate current and future leaders, Making Work Work aims to start a movement that will banish on-the-job bullying, put meaning back into work, and enhance coworkers' happiness and engagement.

Doggos Doing Things

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Author :
Publisher : Hachette UK
ISBN 13 : 0762469943
Total Pages : 148 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Doggos Doing Things by : Creators of @doggosdoingthings

Download or read book Doggos Doing Things written by Creators of @doggosdoingthings and published by Hachette UK. This book was released on 2020-07-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chonkybois, lowriders, borkers, and floofs -- these are just a few of the many cute characters you'll discover in Doggos Doing Things, an irresistible gift book based on the wildly popular Instagram account of the same name. This hilarious book pairs adorable photos of puppos of all shapes (from smol flufferinos to long boys), sizes (from big woofers to lil yippers), and breeds (from puggos to labbers and huskos) with ridiculous captionsdescribing what they're up to -- which is usually looking for snaccos or just bestowing love upon their hoomans. With more than 150 pictures of adorable pupperinos and a thicc layer of humor by way of the internet's unique dog speak, it's a celebration of man's best friend and good boys (and girls) everywhere.

King Leopold's Ghost

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Author :
Publisher : Picador
ISBN 13 : 1760785202
Total Pages : 474 pages
Book Rating : 4.7/5 (67 download)

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Book Synopsis King Leopold's Ghost by : Adam Hochschild

Download or read book King Leopold's Ghost written by Adam Hochschild and published by Picador. This book was released on 2019-05-14 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an introduction by award-winning novelist Barbara Kingsolver In the late nineteenth century, when the great powers in Europe were tearing Africa apart and seizing ownership of land for themselves, King Leopold of Belgium took hold of the vast and mostly unexplored territory surrounding the Congo River. In his devastatingly barbarous colonization of this area, Leopold stole its rubber and ivory, pummelled its people and set up a ruthless regime that would reduce the population by half. . While he did all this, he carefully constructed an image of himself as a deeply feeling humanitarian. Winner of the Duff Cooper Prize in 1999, King Leopold’s Ghost is the true and haunting account of this man’s brutal regime and its lasting effect on a ruined nation. It is also the inspiring and deeply moving account of a handful of missionaries and other idealists who travelled to Africa and unwittingly found themselves in the middle of a gruesome holocaust. Instead of turning away, these brave few chose to stand up against Leopold. Adam Hochschild brings life to this largely untold story and, crucially, casts blame on those responsible for this atrocity.

Learn to Paint in Acrylics with 50 Small Paintings

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Author :
Publisher : Quarry Books
ISBN 13 : 9781631590566
Total Pages : 0 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Learn to Paint in Acrylics with 50 Small Paintings by : Mark Daniel Nelson

Download or read book Learn to Paint in Acrylics with 50 Small Paintings written by Mark Daniel Nelson and published by Quarry Books. This book was released on 2015-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about acrylic painting as you create 50 stunning mini paintings. Following an overview of painting fundamentals, illustrated step-by-step instructions accompanied by lessons on specific techniques lead your way. This unique book is a complete course in acrylic painting, built up from key techniques. As you progress through the sections of the book, the author demonstrates each technique with the creation of a mini painting, measuring 5-inches squared. So by the time you have worked right through to the end, you will have an amazing collection of 50 mini paintings—on board, paper, or canvas—that will be a testament to your skill and creativity. The subject matter for these squares varies from abstracts and simple color-mixing exercises, through to figurative subjects: a flower, a sunset, a busy street scene—and many more. These can be mounted, exhibited, or simply collected in a portfolio, or given away as gifts for friends to cherish. If you are coming to acrylics for the first time, or keen to improve your skills and sometimes daunted by the thought of filling a large empty canvas or blank piece of board, this is your ideal guide. Instead, it will free you from creative hang-ups and replace them with an addictive desire to create that next 5-inch square!

Model T Ford Service

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Author :
Publisher : Periscope Film LLC
ISBN 13 : 9781937684112
Total Pages : 322 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis Model T Ford Service by : Ford Motor Company

Download or read book Model T Ford Service written by Ford Motor Company and published by Periscope Film LLC. This book was released on 2013-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry Ford's Model T forever changed the world. The car made "for the great multitude" (as Ford put it) first debuted in 1908 and proved so affordable and so popular that fifteen million were sold through 1927. The "Tin Lizzie" was the first automobile to be mass-produced on moving assembly lines, and built using interchangeable parts. It proved tough and reliable in everyday use, and cheap enough to spawn the automobile revolution: the car cost $850 in 1909 but amazingly by the 1920s, the price had dropped to a mere $260 due to the perfection of production techniques and economy of scale. Designed by a team that included Childe Harold Willis, Joseph Galamb and Eugene Farkas, the Model T had a front-mounted four-cylinder engine that produced 20 hp and had a top speed of 45 mph. It was a rear-wheel drive vehicle with wooden wheels, and featured a two-speed transmission plus a reverse gear. Although models varied - and many revisions took place over two decades of production - the original version weighed about 1200 pounds. Created in the 1920s and featuring information about the original Model T and the "New Model T" of 1925, this maintenance manual is an invaluable resource. It was originally intended to educate the men tasked with assembling, repairing and maintaining the Model T, and offers a plethora of information about the car, its design and operation. The text includes chapters on how to take apart and put together the car, how to overhaul the engine and transmission, valve grinding and carbon removal, rod bearings, fitting pistons and rings, correcting noisy timing gears, installation of camshaft bearings, cleaning oil lines, oil leaks, transmission band installation, axle overhauls, refurbishing and replacing springs, radiator repair, starting motor overhaul, and more. It also includes troubleshooting and general servicing information. A must have for any Model T owner, this book is also a terrific reference for the docent, historian, or anyone who ever wondered, "how did that work?"