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Author :
Publisher : Excel Books India
ISBN 13 : 9350622572
Total Pages : 865 pages
Book Rating : 4.3/5 (56 download)
Download or read book Human Resource Management (Third Edition) written by and published by Excel Books India. This book was released on with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 098576483X
Total Pages : 329 pages
Book Rating : 4.9/5 (857 download)
Download or read book Principles of Marketing Engineering and Analytics, 3rd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2017-04-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Author : Gary A. Munneke
Publisher : American Bar Association
ISBN 13 : 9781570739026
Total Pages : 466 pages
Book Rating : 4.7/5 (39 download)
Download or read book The Essential Formbook written by Gary A. Munneke and published by American Bar Association. This book was released on with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fibre2Fashion
Publisher : Fibre2Fashion
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)
Download or read book The Machinery Compendium - 3rd Edition written by Fibre2Fashion and published by Fibre2Fashion. This book was released on 2018-10-16 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Machinery Compendium an exclusive feature for the global textile machinery industry. The compendium would showcase Textile Machineries that are strategically innovated for future. The Machinery Compendium provides an opening to the worldwide textile machinery manufacturer’s community to showcase their latest technologies and innovations. The compendiums that we at Fibre2Fashion publish from time to time do two things simultaneously–take stock of the situation, and look ahead. This particular compendium, on Industry 4.0, too does both, but more of the latter. The canvas is huge, and like the universe itself, it is forever expanding. The term Industry 4.0 means different things to different people and so the predictions from industry experts as well as academics and researchers differ as well. But what all agree on is that the convergence of information technology (IT) and operational technology (OT) will drive manufacturing. The next phase of industrialisation, being referred to popularly as the Fourth Industrial Revolution, will be different from the earlier ones in that it will also be about life-cycles. In short, it goes beyond manufacturing. The concept itself is still new and evolving at a frenetic pace. This also makes it difficult for those in industry to go the Industry 4.0 way. Formulating strategies and implementing them needs to start with knowledge. That’s where this compendium comes in. This hard-bound volume includes among other things vision statements from industry leaders, some best practices and case studies, and the F2F Ready Reckoner.
Author : Carolyn Howard-Johnson
Publisher : Modern History Press
ISBN 13 : 1615994688
Total Pages : 293 pages
Book Rating : 4.6/5 (159 download)
Download or read book The Frugal Book Promoter - 3rd Edition written by Carolyn Howard-Johnson and published by Modern History Press. This book was released on 2019-09-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality. "The most expensive part of book promotion are the mistakes. This book will save you time and money." --Dan Poynter, legendary author of The Self-Publishing Manual "Carolyn Howard-Johnson’s Frugal Book Promoter is... a classic!" --Bookbaby.com "[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion." --Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing. "The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion." -- Mark Logie, award-winning poet and short-story writer Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing. Learn more at www.HowToDoItFrugally.com From Modern History Press www.ModernHistoryPress.com
Author : Lance A. Berger
Publisher : McGraw Hill Professional
ISBN 13 : 1259863565
Total Pages : 715 pages
Book Rating : 4.2/5 (598 download)
Download or read book The Talent Management Handbook, Third Edition: Making Culture a Competitive Advantage by Acquiring, Identifying, Developing, and Promoting the Best People written by Lance A. Berger and published by McGraw Hill Professional. This book was released on 2017-12-29 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to finding, developing, and keeping the best talent—expanded with brand new and updated material The Talent Management Handbook is the established go-to guide for HR professionals, managers, and leaders looking for the best ways to use talent management programs to develop a culture of excellence. This third edition features new and updated chapters based on fresh approaches and material for identifying, recruiting, positioning, and developing highly qualified, motivated people to meet current and future business requirements. Filled with expert advice, the book offers a roadmap for developing a comprehensive approach to talent management that will guide professionals in the coming years.
Download or read book InfoWorld written by and published by . This book was released on 2004-07-19 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author : Donald Asher
Publisher : Ten Speed Press
ISBN 13 : 158008091X
Total Pages : 146 pages
Book Rating : 4.5/5 (8 download)
Download or read book The Overnight Resume, 3rd Edition written by Donald Asher and published by Ten Speed Press. This book was released on 2010-01-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call from a headhunter? Layoffs getting a little too close for comfort? Hear about a great new internal opportunity? Getting out of the military? Or just frustrated and wonder if you could do better someplace else? This is the definitive guide to getting you on the market fast. The third edition of The Overnight Resume has been completely revised and updated for everyone—from entry level* to the executive suite—who is serious about getting an interview and landing a job. *Tip #1: Never use the term “entry level” in any resume. For hundreds more tips that suit your particular case, just look inside. Information you’ll find nowhere else includes: • How to beat other jobseekers at 1,000-to-1 odds. • How to launch a full-scale job search within 24 hours. • How to access the hidden job market where the best jobs are. • What returning parents and returning prisoners have in common. • How to beat resume-sorting software! • Online resumes, HTML, scannable, and portfolio versions. • Differences between East Coast and West Coast resume styles. • How to look like a local, from anywhere in the country!
Author :
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1998-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1990-09-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 111907164X
Total Pages : 374 pages
Book Rating : 4.1/5 (19 download)
Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-02-21 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Author : Paul Temporal
Publisher : Harriman House Limited
ISBN 13 : 0857195891
Total Pages : 312 pages
Book Rating : 4.8/5 (571 download)
Download or read book ADVANCED BRAND MANAGEMENT - 3RD EDITION written by Paul Temporal and published by Harriman House Limited. This book was released on 2019-02-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Author : Pierre J Benckendorff
Publisher : CABI
ISBN 13 : 1786393433
Total Pages : 403 pages
Book Rating : 4.7/5 (863 download)
Download or read book Tourism Information Technology, 3rd Edition written by Pierre J Benckendorff and published by CABI. This book was released on 2019-02-21 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.
Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 131774344X
Total Pages : 662 pages
Book Rating : 4.3/5 (177 download)
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Author : Amy Will
Publisher : John Wiley & Sons
ISBN 13 : 1119748038
Total Pages : 391 pages
Book Rating : 4.1/5 (197 download)
Download or read book Launching & Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Download or read book Network World written by and published by . This book was released on 1993-10-04 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
