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Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Recent Developments in Organizational Buying Behavior written by Jagdish N. Sheth and published by . This book was released on 1976 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
ISBN 13 : 1613112319
Total Pages : 164 pages
Book Rating : 4.6/5 (131 download)
Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rowland T. Moriarty
Publisher :
ISBN 13 :
Total Pages : 1028 pages
Book Rating : 4.3/5 ( download)
Download or read book The Use of Organizational Buying Behavior in Assessing Industrial Markets written by Rowland T. Moriarty and published by . This book was released on 1980 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : American Marketing Association
Publisher : Marketing Classics Press
ISBN 13 : 1613112351
Total Pages : 200 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theory in Retailing: Traditional and Nontraditional Sources written by American Marketing Association and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth D. Bahn
Publisher : Springer
ISBN 13 : 3319170465
Total Pages : 556 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Arch G. Woodside
Publisher : North Holland
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 0857243063
Total Pages : 514 pages
Book Rating : 4.8/5 (572 download)
Download or read book Organizational Culture, Business-to-Business Relationships, and Interfirm Networks written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-08-18 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Mehmet Huseyin Bilgin
Publisher : Springer
ISBN 13 : 3319762885
Total Pages : 362 pages
Book Rating : 4.3/5 (197 download)
Download or read book Consumer Behavior, Organizational Strategy and Financial Economics written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2018-03-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
ISBN 13 : 161311270X
Total Pages : 553 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William R. King
Publisher : Routledge
ISBN 13 : 0429707185
Total Pages : 249 pages
Book Rating : 4.4/5 (297 download)
Download or read book Marketing Scientific And Technical Information written by William R. King and published by Routledge. This book was released on 2019-04-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author : Michael Bleaney
Publisher : Routledge
ISBN 13 : 113497339X
Total Pages : 871 pages
Book Rating : 4.1/5 (349 download)
Download or read book Companion to Contemporary Economic Thought written by Michael Bleaney and published by Routledge. This book was released on 1992-01-09 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: * 41 in-depth essays cover current economic theory and applied economics in a single, comprehensive volume * Interfaces section considers economics as it relates to other disciplines * Extensive notes, bibliographies and suggestions for further reading; detailed index of Topics and People `A treasure-house of stimulating argument and vast amounts of, mostly, well marshalled information. The market for general survey volumes, while already crowded, should surely find room for this offering.' - The World Economy `The work under review scores very high marks.' - The Economic Journal `The chapters are written by people who are excellently qualified and frequently well-known in their field ... The book's strengths lie in the range of contributors, the very high quality of most of the contributors and its emphasis on applied economics. For these reasons alone it is an important book, which will be invaluable both to students and to economists wishing to learn about developments in other branches of their discipline.' - Economica
Author : Vinay Kothari
Publisher : Springer
ISBN 13 : 3319169467
Total Pages : 644 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
