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Real Account Planning
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Book Synopsis The Practical Pocket Guide to Account Planning by : Chris Kocek
Download or read book The Practical Pocket Guide to Account Planning written by Chris Kocek and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Book Synopsis Account Planning in Salesforce by : Donal Daly
Download or read book Account Planning in Salesforce written by Donal Daly and published by Oak Tree Press (Ireland). This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year.
Book Synopsis Advertising Account Planning by : Larry Kelley
Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Book Synopsis Real Account Planning by : Steve Hoyle
Download or read book Real Account Planning written by Steve Hoyle and published by Lulu.com. This book was released on 2013-06-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chess is often regarded as one of the most complex of games, but is child's play when compared to real Account Management and real Account Planning. This handbook explains how it is a far more complex game and will give you the tools, techniques and tips to significantly improve your performance and results in this critical area. This book is not for everyone. You will only appreciate it if: -You are engaged in complex Business-to-Business (B2B) sales -You face tough competition in your market -You want to generate more orders, revenues or margin for less effort and with lower risk, increasing your personal performance, success and take home pay -You are interested in real life tools and techniques used by the best Account Managers rather than academic theory -You want an approach which is based in the realities of today's New Norm of Selling, rather than 80's (or older) selling methods -You want to be more in control of your business, rather than your business controlling you.
Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Book Synopsis Essential Account Planning by : Mark Donnolo
Download or read book Essential Account Planning written by Mark Donnolo and published by Association for Talent Development. This book was released on 2017-05-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales growth starts with planning Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Today's high-quality sale will likely involve six or more decision makers. That's why it's time to get strategic about how sales teams frame their approach. In Essential Account Planning, sales enablement expert Mark Donnolo blends his years of experience with expert interviews and stories to show you how planning can reliably drive revenue. His five-point framework will prepare you to address the arguments you're certain to hear against account planning, such as lack of commitment, ownership, and time. Each sales organization is unique, but most have similar challenges and succeed using common principles. And chances are, sales reps in your company already perform many of these account planning tasks, albeit on the fly or independent of others. This book's ready-to-use tools and templates will help you get everyone on the same page to deliver immediate results. In this book, you'll learn how to: Develop a consistent account plan structure. Create the habits and culture of an ongoing planning process. Navigate the politics that impede information sharing. Many salespeople believe that more selling creates more sales, but the salespeople who invest in account planning become the true sales leaders. Use Essential Account Planning to bring stability to your sales organization and start seeing the rewards of planning today!
Book Synopsis Keep It Real With PBL, Elementary by : Jennifer Pieratt
Download or read book Keep It Real With PBL, Elementary written by Jennifer Pieratt and published by Corwin Press. This book was released on 2019-09-25 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan enriching Project-Based Learning experiences with ease! The book′s companion website features an updated guide to help teachers integrate technology into PBL experiences for online and blended learning instruction. Is project-planning a project in and of itself? Does project-based learning (PBL) feel more like a pipe dream than a reality in your classroom? Dr. Jennifer Pieratt, a consultant and former teacher herself, knows just where you′re coming from. Developed from the author′s experience in the trenches of project-based learning over the past decade, this book will lead you through the planning process for an authentic PBL experience in a clear and efficient way. Project-based learning has been found to develop workforce readiness, innovation, and student achievement. In this book, the keys to implementing PBL effectively are explored in a simple, easy-to-use format. In addition to thought-provoking questions for journaling, readers will find a visually accessible style featuring • #realtalk soundbites that honor the challenges to implementing PBL • Tips and resources to support the project-planning process • Planning forms to guide you through planning your projects • Key terminology and acronyms in PBL • Exercises to help you reflect and process throughout your project plans If mastering a PBL framework is on your list, prepare to cross it off with the help of this book! Foreword INDIES Book of the Year Awards Winner
Book Synopsis Mastering Account Management by : Dan Englander
Download or read book Mastering Account Management written by Dan Englander and published by CreateSpace. This book was released on 2015-01-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business. Learn what the top account managers do: Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build long-term partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and high-tech shortcuts. Maximize networking referrals. Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind. It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek. Order Today and access a library of digital resources!
Book Synopsis Real Numbers by : Jean E. Cunningham
Download or read book Real Numbers written by Jean E. Cunningham and published by Jcc Press. This book was released on 2017-09-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How management accounting evolved with Lean principles.
Book Synopsis Real Web Project Management by : Thomas J. Shelford
Download or read book Real Web Project Management written by Thomas J. Shelford and published by Addison-Wesley Professional. This book was released on 2003 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors show not just the generally accepted methodology, but also where and how that theory doesn't help in real-world situations. This practical handbook approach allows the reader to find immediate solutions to the problem at hand. The CD and Website include valuable project plan templates, model websites, project checklists, consulting contracts, and software vendor reviews.
Author :Elizabeth Harrin Publisher :BCS, The Chartered Institute for IT ISBN 13 :9781780171715 Total Pages :242 pages Book Rating :4.1/5 (717 download)
Book Synopsis Shortcuts to Success by : Elizabeth Harrin
Download or read book Shortcuts to Success written by Elizabeth Harrin and published by BCS, The Chartered Institute for IT. This book was released on 2013-05-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly accessible book gives advice to project managers who need to get up to speed quickly. It includes hints and tips on managing budget, time, scope and people. This updated edition reflects changes to working practices such as the use of social media and collaboration tools. SHORTLISTED FOR THE 2014 CMI MANAGEMENT BOOK OF THE YEAR.
Book Synopsis The Virtual and the Real in Planning and Urban Design by : Claudia Yamu
Download or read book The Virtual and the Real in Planning and Urban Design written by Claudia Yamu and published by Routledge. This book was released on 2017-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications explores the merging relationship between physical and virtual spaces in planning and urban design. Technological advances such as smart sensors, interactive screens, locative media and evolving computation software have impacted the ways in which people experience, explore, interact with and create these complex spaces. This book draws together a broad range of interdisciplinary researchers in areas such as architecture, urban design, spatial planning, geoinformation science, computer science and psychology to introduce the theories, models, opportunities and uncertainties involved in the interplay between virtual and physical spaces. Using a wide range of international contributors, from the UK, USA, Germany, France, Switzerland, Netherlands and Japan, it provides a framework for assessing how new technology alters our perception of physical space.
Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Book Synopsis Automated Planning and Acting by : Malik Ghallab
Download or read book Automated Planning and Acting written by Malik Ghallab and published by Cambridge University Press. This book was released on 2016-08-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most recent and advanced techniques for creating autonomous AI systems capable of planning and acting effectively.
Book Synopsis Enterprise Sales and Operations Planning by : George E. Palmatier
Download or read book Enterprise Sales and Operations Planning written by George E. Palmatier and published by J. Ross Publishing. This book was released on 2002-10-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective sales and operations planning process is essential to successfully implementing any integrated management system, such as enterprise resources planning or supply chain management. Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance illustrates the effective real world implementation of this powerful process.
Download or read book Real Options written by Martha Amram and published by Oxford University Press on Demand. This book was released on 1999 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using real-world examples and clear case studies, the authors provide investors and managers with an innovative method for assessing a company's non-financial assets, allowing them to assess opportunities whose financial rewards are less than certain.
Book Synopsis A Master Class in Brand Planning by : Judie Lannon
Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
