Reading Typographically

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Reading Typographically

Author : Geoffrey Turnovsky
Publisher : Stanford University Press
ISBN 13 : 1503639169
Total Pages : 387 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Reading Typographically by : Geoffrey Turnovsky

Download or read book Reading Typographically written by Geoffrey Turnovsky and published by Stanford University Press. This book was released on 2024-06-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anxieties about the fate of reading in the digital age reveal how deeply our views of the moral and intellectual benefits of reading are tied to print. These views take root in a conception of reading as an immersive activity, exemplified by the experience of "losing oneself in a book." Against the backdrop of digital distraction and fragmentation, such immersion leads readers to become more focused, collected, and empathetic. How did we come to see the printed book as especially suited to deliver this experience? Print-based reading practices have historically included a wide range of modes, not least the disjointed scanning we associate today with electronic text. In the context of religious practice, literacy's benefits were presumed to lie in such random-access retrieval, facilitated by indexical tools like the numbering of Biblical chapters and verses. It was this didactic, hunt-and-peck reading that bound readers to communities. Exploring key evolutions in print in 17th- and 18th-century France, from typeface, print runs, and format to punctuation and the editorial adaptation of manuscript and oral forms in print, this book argues that typographic developments upholding the transparency of the printed medium were decisive for the ascendancy of immersive reading as a dominant paradigm that shaped modern perspectives on reading and literacy.

The Poky Little Puppy

Author : Janette Sebring Lowrey
Publisher : Golden Books
ISBN 13 : 0375861297
Total Pages : 26 pages
Book Rating : 4.3/5 (758 download)

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Book Synopsis The Poky Little Puppy by : Janette Sebring Lowrey

Download or read book The Poky Little Puppy written by Janette Sebring Lowrey and published by Golden Books. This book was released on 2011 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: One night a puppy,who is always late coming home finds there is no dessert for him. On board pages.

Type on Screen

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 161689346X
Total Pages : 209 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Type on Screen by : Ellen Lupton

Download or read book Type on Screen written by Ellen Lupton and published by Chronicle Books. This book was released on 2014-08-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

The Typographic Imagination

Author : Nathan Shockey
Publisher : Columbia University Press
ISBN 13 : 023155074X
Total Pages : 349 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Typographic Imagination by : Nathan Shockey

Download or read book The Typographic Imagination written by Nathan Shockey and published by Columbia University Press. This book was released on 2019-12-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

Reading Letters

Author : Sofie Beier
Publisher : BIS Publishers
ISBN 13 : 9789063692711
Total Pages : 208 pages
Book Rating : 4.6/5 (927 download)

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Book Synopsis Reading Letters by : Sofie Beier

Download or read book Reading Letters written by Sofie Beier and published by BIS Publishers. This book was released on 2012-05-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.

Typographically Speaking

Author : Margaret Re
Publisher : Princeton Architectural Press
ISBN 13 : 1568984278
Total Pages : 108 pages
Book Rating : 4.5/5 (689 download)

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Book Synopsis Typographically Speaking by : Margaret Re

Download or read book Typographically Speaking written by Margaret Re and published by Princeton Architectural Press. This book was released on 2003-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a career that has spanned more than forty years, Matthew Carter has designed many of the typefaces that we see every day in and on publications, books, signs, and screens. Carter's celebrated typefaces include such stalwarts as Galliard, Mantinia, and Verdana. In 1975, he created the now-pervasive Bell Centennial specifically for use in phone books. Publications including Sports Illustrated, the Daily News, Wired, and the Washington Post, along with cultural institutions such as the Walker Arts Center and The Victoria & Albert Museum, have all commissioned Carter fonts. Typographically Speaking: The Art of Matthew Carter entered the field in the days of hand-cut punches and hot-metal type, and has continued to innovate through the eras of photocomposition and digital design. Essays discuss the form of his work, his position and use of typographic history, and his technological innovation. All of his fonts are reproduced in full for reference, and illustrations place his designs in context. Published in conjunction with the University of Maryland Baltimore County.

Reading Picture Books with Children

Author : Megan Dowd Lambert
Publisher : Charlesbridge Publishing
ISBN 13 : 1580896626
Total Pages : 180 pages
Book Rating : 4.5/5 (88 download)

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Book Synopsis Reading Picture Books with Children by : Megan Dowd Lambert

Download or read book Reading Picture Books with Children written by Megan Dowd Lambert and published by Charlesbridge Publishing. This book was released on 2015-11-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, interactive approach to storytime, The Whole Book Approach was developed in conjunction with the Eric Carle Museum of Picture Book Art and expert author Megan Dowd Lambert's graduate work in children's literature at Simmons College, offering a practical guide for reshaping storytime and getting kids to think with their eyes. Traditional storytime often offers a passive experience for kids, but the Whole Book approach asks the youngest of readers to ponder all aspects of a picture book and to use their critical thinking skills. Using classic examples, Megan asks kids to think about why the trim size of Ludwig Bemelman's Madeline is so generous, or why the typeset in David Wiesner's Caldecott winner,The Three Pigs, appears to twist around the page, or why books like Chris Van Allsburg's The Polar Express and Eric Carle's The Very Hungry Caterpillar are printed landscape instead of portrait. The dynamic discussions that result from this shared reading style range from the profound to the hilarious and will inspire adults to make children's responses to text, art, and design an essential part of storytime.

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Death of a Typographer

Author : Nick Gadd
Publisher : Australian Scholarly Publishing
ISBN 13 : 1925801950
Total Pages : 385 pages
Book Rating : 4.9/5 (258 download)

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Book Synopsis Death of a Typographer by : Nick Gadd

Download or read book Death of a Typographer written by Nick Gadd and published by Australian Scholarly Publishing. This book was released on 2020-04-17 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARTIN KERN has a special sensitivity to fonts, a skill that he uses to solve typographical crimes. When a local printer is found dead in his workshop, his body in the shape of an X, Martin and his co-investigator, journalist Lucy Tan, are drawn into a mystery that is stranger than anything they have encountered before. Someone is leaving typographical clues at the scenes of a series of murders. All the trails lead back to Pieter van Floogstraten, a Dutch design genius who disappeared without trace in the 1970s, and who has since been engaged in a mystical scheme to create the world’s most perfect font, which is concealed in locations around the globe. But is he really the killer, and how are the crimes connected to his secret font? In solving the mystery, Martin and Lucy may have to expose Martin’s hero as a psychopath. The main plot of the novel unfolds in Melbourne, while interleaved chapters set variously in a Tibetan monastery, on the plains of Peru, in London, Naples and Amsterdam, gradually reveal the story of Floogstraten in flashback. Other characters include a noir-style private font investigator, a typographical monk from the Renaissance, a Dutch prog rock group named I Am A Dolphin, and a collective of Italian typo-terrorists. This novel takes the reader into the arcane world of typographers and their typefaces, of symbols, swashes and glyphs, where the difference between a serif and sans serif could mean life and death. ‘You might start thinking Jasper Fforde has hit a new high, but Nick Gadd’s brilliant blend of humour, mystery and, yes, typography is all his own. A compelling read, whether or not you know your Comic Sans from your ZapfDingbats.’ NICK EARLS

Typography for Lawyers

Author : Matthew Butterick
Publisher :
ISBN 13 : 9781598392623
Total Pages : 0 pages
Book Rating : 4.3/5 (926 download)

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Book Synopsis Typography for Lawyers by : Matthew Butterick

Download or read book Typography for Lawyers written by Matthew Butterick and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.

First Principles of Typography

Author : Stanley Morison
Publisher : CUP Archive
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis First Principles of Typography by : Stanley Morison

Download or read book First Principles of Typography written by Stanley Morison and published by CUP Archive. This book was released on 1936 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typography and Motion Graphics: The 'Reading-Image'

Author : Michael Betancourt
Publisher : Routledge
ISBN 13 : 0429627831
Total Pages : 211 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Typography and Motion Graphics: The 'Reading-Image' by : Michael Betancourt

Download or read book Typography and Motion Graphics: The 'Reading-Image' written by Michael Betancourt and published by Routledge. This book was released on 2018-11-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

The Elements of Typographic Style

Author : Robert Bringhurst
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis The Elements of Typographic Style by : Robert Bringhurst

Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

The Typographic Medium

Author : Kate Brideau
Publisher : MIT Press
ISBN 13 : 0262365626
Total Pages : 299 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Typographic Medium by : Kate Brideau

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

Type and Typography

Author : Ben Rosen
Publisher : Van Nostrand Reinhold Company
ISBN 13 : 9780442235031
Total Pages : 414 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Type and Typography by : Ben Rosen

Download or read book Type and Typography written by Ben Rosen and published by Van Nostrand Reinhold Company. This book was released on 1989-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work has been revised to make it the definitive source on styles originating prior to photocomposition, including the often-neglected hot metal faces. 40 photographs and 10 line drawings.

Book Typography

Author : Michael Mitchell
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Book Typography by : Michael Mitchell

Download or read book Book Typography written by Michael Mitchell and published by . This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books depend on good design to communicate. This practical guide to typography explains the principles of good design, why they exist and when and how to put them into practice.

Texts on Type

Author : Steven Heller
Publisher : Allworth Press
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Texts on Type by : Steven Heller

Download or read book Texts on Type written by Steven Heller and published by Allworth Press. This book was released on 2001-02 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents more than fifty texts, familiar and rare, about the history, aesthetics, and practice of type design and typography. Includes essays by such leading type masters as Frederic W. Goudy, Hermann Zapf, and Paul Rand. [back cover].