Reading Media Theory

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Reading Media Theory

Author : Brett Mills
Publisher : Routledge
ISBN 13 : 1317860470
Total Pages : 826 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Reading Media Theory by : Brett Mills

Download or read book Reading Media Theory written by Brett Mills and published by Routledge. This book was released on 2014-06-11 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

Media Theory for A Level

Author : Mark Dixon
Publisher : Routledge
ISBN 13 : 0429626924
Total Pages : 223 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Media Theory for A Level by : Mark Dixon

Download or read book Media Theory for A Level written by Mark Dixon and published by Routledge. This book was released on 2019-10-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.

The New Media Theory Reader

Author : Hassan, Robert
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335217109
Total Pages : 358 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The New Media Theory Reader by : Hassan, Robert

Download or read book The New Media Theory Reader written by Hassan, Robert and published by McGraw-Hill Education (UK). This book was released on 2006-09-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.

Key Themes In Media Theory

Author : Laughey, Dan
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033521813X
Total Pages : 249 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Key Themes In Media Theory by : Laughey, Dan

Download or read book Key Themes In Media Theory written by Laughey, Dan and published by McGraw-Hill Education (UK). This book was released on 2007-10-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Themes is a critical introduction to key theories of media for undergraduate students.

The Communication Theory Reader

Author : Paul Cobley
Publisher : Psychology Press
ISBN 13 : 9780415147163
Total Pages : 534 pages
Book Rating : 4.1/5 (471 download)

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Book Synopsis The Communication Theory Reader by : Paul Cobley

Download or read book The Communication Theory Reader written by Paul Cobley and published by Psychology Press. This book was released on 1996 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the most important work which has shaped the field of communication studies and samples a range of theories from a wide range of disciplines.

New Media, Old Media

Author : Wendy Hui Kyong Chun
Publisher : Psychology Press
ISBN 13 : 9780415942249
Total Pages : 436 pages
Book Rating : 4.9/5 (422 download)

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Book Synopsis New Media, Old Media by : Wendy Hui Kyong Chun

Download or read book New Media, Old Media written by Wendy Hui Kyong Chun and published by Psychology Press. This book was released on 2006 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, photography, and print in order to evaluate the multiple claims made about the benefits and freedom of digital media.

The Handbook of Media and Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

The Responsive Chord

Author : Tony Schwartz
Publisher : Doubleday
ISBN 13 : 9780385088954
Total Pages : 196 pages
Book Rating : 4.0/5 (889 download)

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Book Synopsis The Responsive Chord by : Tony Schwartz

Download or read book The Responsive Chord written by Tony Schwartz and published by Doubleday. This book was released on 1974 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society

Strategic Management in the Media

Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 305 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Strategic Management in the Media by : Lucy Küng

Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Choice and Preference in Media Use

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675134
Total Pages : 552 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Choice and Preference in Media Use by : Silvia Knobloch-Westerwick

Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Media Theory in Japan

Author : Marc Steinberg
Publisher : Duke University Press
ISBN 13 : 0822373297
Total Pages : 440 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Media Theory in Japan by : Marc Steinberg

Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-02-24 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

Theory of Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1452245401
Total Pages : 320 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Theory of Media Literacy by : W. James Potter

Download or read book Theory of Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2004-04-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Reading Media Theory

Author : Brett Mills
Publisher : Routledge
ISBN 13 : 1317860489
Total Pages : 704 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Reading Media Theory by : Brett Mills

Download or read book Reading Media Theory written by Brett Mills and published by Routledge. This book was released on 2014-06-11 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

Understanding Media Theory

Author : Kevin Williams
Publisher : Bloomsbury Academic
ISBN 13 : 9780340719039
Total Pages : 266 pages
Book Rating : 4.7/5 (19 download)

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Book Synopsis Understanding Media Theory by : Kevin Williams

Download or read book Understanding Media Theory written by Kevin Williams and published by Bloomsbury Academic. This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.

McQuail's Reader in Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9780761972433
Total Pages : 456 pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis McQuail's Reader in Mass Communication Theory by : Denis McQuail

Download or read book McQuail's Reader in Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2002-04-22 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.

Critical Readings: Media and Audiences

Author : Virginia Nightingale
Publisher : Open University Press
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Critical Readings: Media and Audiences by : Virginia Nightingale

Download or read book Critical Readings: Media and Audiences written by Virginia Nightingale and published by Open University Press. This book was released on 2003-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: · What next for audience research in the 21st century?

Media Theory and Cultural Technologies

Author : Maria Teresa Cruz
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443893293
Total Pages : 180 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Media Theory and Cultural Technologies by : Maria Teresa Cruz

Download or read book Media Theory and Cultural Technologies written by Maria Teresa Cruz and published by Cambridge Scholars Publishing. This book was released on 2017-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, media theory has become one of the most influential trends in contemporary thinking, namely within cultural studies, the arts and humanities. Spreading mostly from the German scholarly scene, under the influence of post-structuralism, media theory has developed as a fundamental theoretical framework, for many fields of theoretical and applied research, through authors such as the late Friedrich Kittler, 1943–2011. Commenting on several aspects of Kittler’s work, and on its impact in different fields of art and culture, this essay collection examines recent developments in media theory brought about by concepts such as “cultural techniques” and “operative ontologies” and by key authors, contributing to this volume, such as Bernhard Siegert, Sybille Krämer and Peter Weibel.