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Rapid Response Advertising
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Book Synopsis Rapid Response Advertising by : Geoff Ayling
Download or read book Rapid Response Advertising written by Geoff Ayling and published by Business & Professional Pub. This book was released on 1998 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
Book Synopsis Textbook of Rapid Response Systems by : Michael A. DeVita
Download or read book Textbook of Rapid Response Systems written by Michael A. DeVita and published by Springer Science & Business Media. This book was released on 2010-12-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successor to the editors' groundbreaking book on medical emergency teams, Textbook of Rapid Response Systems addresses the problem of patient safety and quality of care; the logistics of creating an RRS (resource allocation, process design, workflow, and training); the implementation of an RRS (organizational issues, challenges); and the evaluation of program results. Based on successful RRS models that have resulted in reduced in-hospital cardiac arrest and overall hospital death rates, this book is a practical guide for physicians, hospital administrators, and other healthcare professionals who wish to initiate an RRS program within their own institutions.
Download or read book Rapid Response written by Stephen Olvey and published by Evro Publishing Limited. This book was released on 2019-05-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published to great acclaim in 2006, Dr. Stephen Olvey’s memoir Rapid Response makes a long-awaited return to print — complete with new text and an afterword by Dario Franchitti — at the same time as the release of a documentary feature film of the same title. This book is the compelling story of the author’s often tragic, sometimes funny, and frequently frustrating journey through the volatile world of professional motorsports. Along the way, he introduces many of the characters — geniuses, good guys, bad guys — that he has encountered during his quest to save lives and make motorsports safer. Among the racing legends with whom Dr. Olvey has worked — and who have their places in this book — are Mario Andretti, Emerson Fittipaldi, A.J. Foyt, Graham Hill, Nigel Mansell, Rick Mears and Al Unser Jr. Dr. Olvey attended his first race, the 1955 Indianapolis 500, at the impressionable age of 11, and saw his favourite driver, Bill Vukovich, killed in a fiery crash while leading. He began working at the famous Indianapolis Motor Speedway while attending medical school, making his first professional appearance there in 1966, when his first on-track rescue involved Graham Hill in his rookie year. Dr. Olvey organised the first traveling medical team in motorsports and was eventually joined by long-time colleague and friend, Dr. Terry Trammell. Continuing to work together over several decades, Dr. Olvey and Dr. Trammell have used their study of the cause and effect of racing crashes and injuries to make significant advances in safety, with many lives saved and serious injuries avoided. The writer of the foreword is Alex Zanardi, whose life Dr. Olvey helped to save after a violent accident in Germany in 2001, and who subsequently returned not only to motorsports, but also to handcycling, becoming a three-time Paralympic gold medalist.
Book Synopsis Rapid Response System by : Raghavan Murugan
Download or read book Rapid Response System written by Raghavan Murugan and published by Oxford University Press. This book was released on 2018-03-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid Response System: A Practical Guide provides a practical approach to the evaluation, differential diagnosis, and management of common medical and surgical emergencies such as cardiac arrest, acute respiratory failure, seizures, and hemorrhagic shock occurring in hospitalized patients. Less common and special circumstances such as pediatric, obstetric, oncologic, neurologic and behavioral emergencies as well as palliative care for terminally ill patients encountered in the context of rapid response team events are also discussed. An overview of commonly performed bedside emergency procedures by rapid response team members complements the clinical resources that may need to be brought to bear during the course of the rapid response team event. Finally, an overview of organization, leadership, communication, quality and patient safety surrounding rapid response team events is provided. This book is written with medical students, junior physicians and nursing staff in mind working in both academic and community hospital settings. Both a novice and an experienced healthcare provider involved in a rapid response system will find this handbook to be valuable supplement to the clinical experiences gained though active engagement in the system. Hospital administrators and senior management staff will also find this book to be useful in the evaluation of quality and performance of the rapid response system, management of staff attitudes and behavior, performance of peer review, care for second victims and implementation of countermeasures for patient safety problems discovered in the course of rapid response system reviews.
Book Synopsis Rapid Response Situations E-Book by : Gulnara Davud Aliyeva
Download or read book Rapid Response Situations E-Book written by Gulnara Davud Aliyeva and published by Elsevier Health Sciences. This book was released on 2021-07-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practically focused and evidence based, Rapid Response Situations: Management in Adult and Geriatric Hospitalist Medicine compiles the essential information needed by rapid response teams (RRT) for early intervention at the bedside of an acutely ill patient. This portable resource is ideal for hospitalists and other members of the RRT, offering step-by-step coverage of the assessment and stabilization information most needed at the time of emergency. - Addresses the most common rapid response situations in a brief, highly templated, and bulleted format designed for quick reference at the point of care. - Step-by-step coverage includes: - Which stabilization measures to implement - Which tests to order and why - Which medications to administer, including dosage - Which specialists to consult for further interventions - A must-have reference for hospitalists, intensivists, ICU nurses, and other rapid response team members, including those working in rural settings with few intensivists or specialists available for consults.
Book Synopsis No Place for Amateurs by : Dennis W. Johnson
Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Psychology Press. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
Book Synopsis Leisure in the Time of Coronavirus by : Brett Lashua
Download or read book Leisure in the Time of Coronavirus written by Brett Lashua and published by Routledge. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bookgenerates discussions that enable leisure scholars to learn and to engage with wider debates about the crucial role of leisure in people's lives.
Book Synopsis Real-Time Marketing for Business Growth by : Monique Reece
Download or read book Real-Time Marketing for Business Growth written by Monique Reece and published by Pearson Education. This book was released on 2010-03-25 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.
Book Synopsis e-Business - A Jargon-Free Practical Guide by : James Matthewson
Download or read book e-Business - A Jargon-Free Practical Guide written by James Matthewson and published by Routledge. This book was released on 2012-06-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Book Synopsis Advertising: Principles and Practice by : Sandra Moriarty
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Book Synopsis Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by : Pete Blackshaw
Download or read book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 written by Pete Blackshaw and published by Crown Currency. This book was released on 2008-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Book Synopsis Political Campaign Communication by : Judith S. Trent
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2015-11-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.
Book Synopsis Subprime Attention Crisis by : Tim Hwang
Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Book Synopsis Guerrilla Creativity by : Jay Conrad Levinson
Download or read book Guerrilla Creativity written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Book Synopsis The Vest-Pocket MBA by : Jae K. Shim
Download or read book The Vest-Pocket MBA written by Jae K. Shim and published by Penguin. This book was released on 2011-12-27 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade. The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-to’s for the modern decision-maker, from the B-school student to the senior executive.
Book Synopsis Newer Insights into Marketing by : Camille P Schuster
Download or read book Newer Insights into Marketing written by Camille P Schuster and published by Routledge. This book was released on 2014-04-08 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.
