Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Radio Marketing Guide And Fact Book For Advertisers full books in PDF, epub, and Kindle. Read online Radio Marketing Guide And Fact Book For Advertisers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Radio Marketing Guide and Fact Book for Advertisers written by and published by . This book was released on 1997 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leo Burnett Company
Publisher : Triumph Books (IL)
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Leo Burnett Worldwide Advertising and Media Fact Book written by Leo Burnett Company and published by Triumph Books (IL). This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530683
Total Pages : 280 pages
Book Rating : 4.5/5 (36 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author : Marc G. Weinberger
Publisher : Lexington Books
ISBN 13 : 9780669250039
Total Pages : 210 pages
Book Rating : 4.2/5 (5 download)
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1135194556
Total Pages : 225 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbookprovides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbookincludes: examples to provide a better sense of how media planning and buying work in the real world research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners. research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
Author :
Publisher :
ISBN 13 :
Total Pages : 1014 pages
Book Rating : 4.:/5 (327 download)
Download or read book Statistical Abstract of the United States written by and published by . This book was released on 2010 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eli Noam
Publisher : Oxford University Press
ISBN 13 : 0195188527
Total Pages : 500 pages
Book Rating : 4.1/5 (951 download)
Download or read book Media Ownership and Concentration in America written by Eli Noam and published by Oxford University Press. This book was released on 2009-10-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 617 pages
Book Rating : 4.4/5 (443 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author : George Thomas Kurian
Publisher : Bernan Press
ISBN 13 : 1598882589
Total Pages : 761 pages
Book Rating : 4.5/5 (988 download)
Download or read book Datapedia of the United States written by George Thomas Kurian and published by Bernan Press. This book was released on 2007-10-30 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents available data and statistics on social, economic, political, and cultural developments in such areas as energy, housing, and health care.
Author : Edward C. Pease
Publisher : Transaction Publishers
ISBN 13 : 9781412832694
Total Pages : 242 pages
Book Rating : 4.8/5 (326 download)
Download or read book Radio-- written by Edward C. Pease and published by Transaction Publishers. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator--economic, demographic, social, and democratic--suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream. Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio. Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.
Author : Donald G. Godfrey
Publisher : Routledge
ISBN 13 : 1135607419
Total Pages : 431 pages
Book Rating : 4.1/5 (356 download)
Download or read book Methods of Historical Analysis in Electronic Media written by Donald G. Godfrey and published by Routledge. This book was released on 2006-08-15 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Author : Jennifer Harman Meadows
Publisher : Taylor & Francis
ISBN 13 : 0240806409
Total Pages : 377 pages
Book Rating : 4.2/5 (48 download)
Download or read book Communication Technology Update written by Jennifer Harman Meadows and published by Taylor & Francis. This book was released on 2004 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: New communication technologies are being introduced at an astonishing rate. Making sense of these technologies is increasingly difficult. Communication Technology Update is the single best source for the latest developments, trends, and issues in communication technology. Now in its ninth edition, Communication Technology Update has become an indispensable information resource for business, government, and academia. As always, every chapter has been completely rewritten to reflect the latest developments and market statistics, and now covers mobile computing, digital photography, personal computers, digital television, and electronic games, in addition to the two dozen technologies explored in the previous edition. The book's companion website (www.tfi.com/ctu) offers updated information submitted by chapter authors and offers links to other Internet resources.
Author :
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (319 download)
Download or read book Getting in Step written by and published by . This book was released on 2003 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shyrl L. Plum
Publisher : Routledge
ISBN 13 : 1135655987
Total Pages : 182 pages
Book Rating : 4.1/5 (356 download)
Download or read book Underwriting 101 written by Shyrl L. Plum and published by Routledge. This book was released on 2014-04-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; *comments from former students who have secured sales positions upon completion of the course; *underwriting announcement guidelines for FCC conformation; and *a guide to Internet research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
Author : William A. Richter
Publisher : Peter Lang
ISBN 13 : 9780820476339
Total Pages : 300 pages
Book Rating : 4.4/5 (763 download)
Download or read book Radio written by William A. Richter and published by Peter Lang. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio's history from the early experiments with wireless to today's satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and how all the pieces fit together. The book also includes some brief interviews from working professionals for more perspective. Richter explains how ratings work, gives an overview of the major industry players, and guides readers through FCC regulations and other ethical and legal issues that impact radio. Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.
Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231126530
Total Pages : 249 pages
Book Rating : 4.2/5 (311 download)
Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456496
Total Pages : 2848 pages
Book Rating : 4.1/5 (354 download)
Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03 with total page 2848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
