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Radio And Television Publicity With An Introd
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Book Synopsis Writing for Television, Radio, and New Media. Robert Hilliard by : Robert L. Hilliard
Download or read book Writing for Television, Radio, and New Media. Robert Hilliard written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2011-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Book Synopsis Television and American Culture by : Jason Mittell
Download or read book Television and American Culture written by Jason Mittell and published by . This book was released on 2010 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and American Culture: An Overview introduces students to the study of television by looking at American television from a cultural perspective. The book is written for intermediate undergraduate and beginning graduate students for a range of television studies courses. Specifically, Mittell discusses television within the following contexts: the economics of the television industry, television's role within American democracy, the formal attributes of a variety of television genres, television as a site of gender and racial identity formation, television's role in everyday life, and the medium's technological and social impacts. The topical arrangement and comprehensive scope of the book differs from other television textbooks, arguing that we must incorporate a range of economic, political, aesthetic, and sociological perspectives to fully comprehend the medium of television.
Book Synopsis Broadcast Journalism by : Jane Chapman
Download or read book Broadcast Journalism written by Jane Chapman and published by Routledge. This book was released on 2008-10-28 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Journalism offers a critical analysis of the key skills required to work in the modern studio, on location, or online, with chapters written by industry professionals from the BBC, ITV, CNN and independent production companies in the UK and USA. Areas highlighted include: interviewing researching editing writing reporting. The practical tips are balanced with chapters on representation, ethics, law, economics and history, as well as specialist areas such as documentary and the reporting of politics, business, sport and celebrity. Broadcast Journalism concludes with a vital chapter on career planning to act as a springboard for your future work in the broadcast industry. Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim Crook; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson.
Book Synopsis That's the Way It Is by : Charles L. Ponce de Leon
Download or read book That's the Way It Is written by Charles L. Ponce de Leon and published by University of Chicago Press. This book was released on 2016-09-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Book Synopsis Introduction to Media Production by : Robert B. Musburger, PhD
Download or read book Introduction to Media Production written by Robert B. Musburger, PhD and published by Taylor & Francis. This book was released on 2012-09-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment. The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It includes content on the Internet, writing for the Internet, Graphics and Animation.
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2013-06-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.
Book Synopsis Media Magnetism by : Christina Hamlett
Download or read book Media Magnetism written by Christina Hamlett and published by Outskirts Press. This book was released on 2012-06-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of todays media relations, over 20 industry experts offer been there/done that tips, resources and guidelines on how to: ?Çó Make influential connections ?Çó Become sound-bite savvy ?Çó Endear yourself to reporters ?Çó Survive awkward moments ?Çó Use social media wisely ?Çó Manage a cost-effective campaign Looking for that portal to media magic? Its right here in your hands.Learn more, enjoy guest blogs and join the conversation at http://www.mediamagnetism.org.
Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan
Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
Book Synopsis Introduction to Advertising by : Emmanuel Mogaji
Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Download or read book Targeting Media written by Guy Perrine and published by Blake Education. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Targeting Media series of resources for secondary school students. Provides teaching ideas and resource materials for a range of text types, with complete units of work. Gives background infomration on each text type, introductory lesson ideas and blackline masters.
Book Synopsis EBOOK: Introduction to Mass Communication: Media Literacy and Culture by : BARAN, STANLEY
Download or read book EBOOK: Introduction to Mass Communication: Media Literacy and Culture written by BARAN, STANLEY and published by McGraw Hill. This book was released on 2011-02-16 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Author :United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly Publisher : ISBN 13 : Total Pages :436 pages Book Rating :4.3/5 (126 download)
Book Synopsis Advertising of Proprietary Medicines: Introduction; Analgesics, May 25, 26; June 15 and 17, 1971 by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Download or read book Advertising of Proprietary Medicines: Introduction; Analgesics, May 25, 26; June 15 and 17, 1971 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1971 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Marketing by : Adrian Palmer
Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Book Synopsis Introduction to Corporate Communication by : Charu Lata Singh
Download or read book Introduction to Corporate Communication written by Charu Lata Singh and published by Taylor & Francis. This book was released on 2021-12-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
Book Synopsis Introduction to Educational Administration by : Douglas Fiore
Download or read book Introduction to Educational Administration written by Douglas Fiore and published by Routledge. This book was released on 2013-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized around the ISLLC standards, this text introduces students to the concepts and theories of educational leadership. The new edition adds coverage of such topics as data usage, ethics, innovative hiring practices, and student discipline. Appearing in the second edition are chapter-ending sections called “Point-Counterpoint” which prompt readers to examine their own beliefs regarding the material presented in the chapter and its application to work in our schools.
Book Synopsis Introduction To Digital Marketing by : Mr. Sanjay Kumar Rai
Download or read book Introduction To Digital Marketing written by Mr. Sanjay Kumar Rai and published by Academic Guru Publishing House. This book was released on 2023-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A basic guide to digital marketing in today's fast-changing digital world is Introduction to Digital Marketing. The book itself helps novices and experts understand digital marketing's key principles, tactics, and technologies. The book discusses digital marketing's history, progress, and importance in current marketing techniques. Digital marketing's differences from conventional marketing and the reason it's important in modern companies will be explained. This section covers digital marketing's SEO, social media, email, content, PPC, and other aspects. Each element is examined to show its value and role in a digital marketing plan. The book stresses the need to create a sound digital marketing strategy for particular company objectives and consumers. It helps set goals, find target audiences, budget, pick platforms, and evaluate digital marketing efforts. Content underpins digital marketing. It's important to create interesting material, convey stories, and use multiple content kinds across digital platforms. Digital exposure and paid as well as organic traffic depend on SEO and SEM. Search engine optimization, keywords, methods, and sponsored marketing campaigns are covered in the following paragraphs. Digital marketing toolsets would be incomplete without email marketing. The book discusses producing compelling emails, generating targeted email audiences, and using marketing automation to boost productivity. Understanding digital marketing efficacy is crucial. This section discusses KPI monitoring and analysis solutions to help organizations improve their strategy and outcomes. The book finishes with examples of digital marketing trends and technology that will shape the industry.
Book Synopsis A Comparative Introduction to Political Science by : Alan G. Smith
Download or read book A Comparative Introduction to Political Science written by Alan G. Smith and published by Rowman & Littlefield. This book was released on 2016-04-08 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: When are legislators inclined to cast votes in cooperation with their parties, and when do they go their own way? When and why do nations contend with each other, and when are they more likely to cooperate? Thematically arranged around the interplay of contention and cooperation, A Comparative Introduction to Political Science encourages students to explore causal factors and consequences related to political phenomena to become knowledgeable and resourceful citizens of their nations and the world. Alan Smith covers how patterns of contention and cooperation—and the resulting government policies—may be affected by such factors as the surrounding political framework, the distribution of influence, and political motivation, including values as well as material interests. To expose students to the politics of specific nations, each chapter concludes with two country case studies that illuminate the theme of the chapter. Students emerge with a sense of what is going on in the world today. Pedagogically, the book employs careful sequencing of topics and concepts for clarity and to introduce politics in a natural, logical, synchronized way. At times Smith goes beyond sharp, night-and-day terminological distinctions to add accessible, ordinary language-based terminology that better captures the real-world spectrum between the extremes. A Comparative Introduction to Political Science: Contention and Cooperation provides a comprehensive teaching and learning package including these ancillaries: Test Bank. Available for adopters to download, the Test Bank provides multiple-choice, true/false, and essay questions for each chapter. Testing Software. This customizable test bank is available as a Word file or in Respondus 4.0—a powerful tool for creating and managing exams that can be printed out or published directly to the most popular learning management systems. Exams can be created offline or moved from one LMS to another. Respondus LE is available for free and can be used to automate the process of creating printed tests. Respondus 3.5, available for purchase or via a school site license, prepares tests to be uploaded to an LMS. Click here: http://www.respondus.com/products/testbank/search.php to submit your request. Companion Website. The open-access Companion Website is designed to engage students with the material and reinforce what they’ve learned in the classroom. For each chapter, flash cards and self-quizzes help students master the content and apply that knowledge to real-life situations. Students can access the Companion Website from their computers, tablets, or mobile devices. eBook. The full-color eBook allows students to access this textbook anytime, anywhere. The eBook includes the entire print edition rendered in vibrant color and features direct links to the Companion Website. PowerPoint Slides. For every chapter, art slides of all figures and tables are available for adopters to download.
